Le groupe McDonald’s a demandé à Khmaladze Architects d’imaginer un design très moderne et unique pour un des restaurants de la chaîne situé à Batumi, en Géorgie. Cette structure de verre permet de mettre en avant cette enseigne de fast food américaine. A découvrir en images dans la suite de l’article.
McDonald’s restaurants in France will soon be kitted out with designer outdoor furniture by Patrick Norguet and Italian brand Alias.
Alias collaborated with French designer Patrick Norguet to produce 18 modular elements for use outside McDonald’s outlets across France.
The Côme furniture collection includes chairs, tables and benches as well as a standing light, a tempered glass screen and rubbish bins.
“The collection needed to be low-cost, robust, sensual and quick to develop,” Norguet told Dezeen.
“Very quickly I had this intuition that metal and pressed steel were the most intelligent materials for this project,” he added.
The combination of perforated metal and concrete echoes urban street furniture and creates a contrast between the lightweight seat and the heavy mass of the base.
“The connection between the foot and the seat allows easy mounting [and] assembly and a possible replacement if necessary,” added Norguet.
The furniture has arrived at six restaurants so far with plans for a further rollout to 150 outlets across France over the next two to three years.
Norguet was commissioned by McDonald’s a year ago to redesign its restaurant interiors across France and earlier this year he also unveiled a set of reusable heatproof coffee cups made for the fast food chain.
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Here’s some more information from Alias:
The US fast food giant McDonald’s has chosen Alias, the historic Italian design brand, to furnish the outdoor areas of its restaurants worldwide as part of the “COME” project. Objective: to design, engineer, develop and install a specific turnkey modular furniture system. The company from Grumello del Monte has taken on this challenge with great enthusiasm, working together with the established French designer Patrick Norguet, with whom it established a highly successful relationship some time ago.
The first phase of the work will be carried out in France, with the first outdoor area already having been inaugurated in Bordeaux and a further six terraces installed in the north of the country. The entire project entails furnishing approximately 150 terraces and will be completed over the course of two to three years.
“Working in perfect harmony with the McDonald’s team and Patrick Norguet’s firm, we have succeeded in interpreting their ideas to the full: creating a personal, friendly and high quality outdoor space. A place where even a short break can provide an opportunity to relax and unwind. The plastic elegance and formal purity of each complement – a unique aspect of the designer’s style – are enhanced by the power and simplicity of the materials skilfully worked by Alias,” states the CEO and architect Renato Stauffacher.
The result is a modular furniture system open to numerous different yet coherent configurations, where small islands of greenery alternate with windscreens, tables of different dimensions and ergonomic, comfortable seating: 18 different elements, developed by Alias thanks to its years of experience in residential and community outdoor furniture, offering strong resistance, durability and easy maintenance.
Severe and highly contemporary sheet steel and cement are combined by means of expert techniques, then skilfully moulded to offer a sensation of comfort. In the seating, for example, the perforated sheet metal body which rests on the concrete base offers a gently pulsating surface which renders it immediately inviting and welcoming.
Alongside the seats, with and without arms, the benches and two-person tables consist of a cast concrete base and sheet metal top. The cement surfaces have all been sanded by hand, ensuring the highest possible levels of resistance to atmospheric agents. The four and six-person tables have a steel base. The windscreens are made from tempered and layered screen-printed glass.
There are also plans to build two roofs to provide shelter in the event of bad weather, outer barriers with an aluminium framework, lighting, steel ashtrays and bins with a Corian top to enhance the design, and a trio of flower pots with an attractively irregular shape.
The post Côme by Patrick Norguet and Alias
for McDonald’s appeared first on Dezeen.
Kidult nous propose de découvrir cette vidéo documentaire appelée Visual Dictatorship. Critiquant la façon dont les marques se servent et s’accaparent de l’univers du graffiti, ce dernier prône un retour à la rue. Visuellement réussie, cette vidéo le montrant apposant différents messages est à découvrir dans la suite.
French designer Patrick Norguet has designed a reusable cup for McDonald’s that makes scalding hot coffee easier to hold.
Named Tasse, each cup has a protective wrap in one of six different colours.
Five million of the cups have been ordered for McDonald’s branches in France.
Norguet previously worked with McDonald’s to redesign the fast food chain’s restaurant interiors.
Photographs are by Studio Norguet.
Here’s some more information about the cup:
With the success of Patrick Norguet’s interior design for McDonald’s now at large throughout Italy, Switzerland and Holland, the French designer has conceived a free coffee cup on offer in French restaurants. A veritable everyday design project for the great majority: ‘McDonald’s asked me to conceive and design an object intended for all of its clients. The idea is simply to use a code present in the world of McDonald’s for inspiration. This project and the problems that large quantities entail, that is five million copies, raises the question about the need for ownership and the symbolic incarnation of a brand through a viable object. A functional basic with its small elastomer sheath to avoid burning and ensure a perfect grip, free with each menu + coffee.
The post Tasse by
Patrick Norguet appeared first on Dezeen.
Afin de viser des possibles clients la nuit à la recherche d’un fast-food, McDonald’s a pensé avec l’agence Cossette Vancouver ce panneau publicitaire réflechissant. De jour, le panneau est blanc sans message, mais la nuit, les phares font apparaître un message publicitaire.
Sélectionnée en shortlist pour les Lions de Cannes 2011, cette publicité pensée par DDB Tribal Berlin pour Mc Donald’s ose s’attaquer à la concurrence et à Burger King pour vanter les mérites de ses produits. Le spot très original est à découvrir dans la suite de l’article.
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In this week’s episode of “5 Things You Need to Know This Week,” we go on the road with President Obama, call dibs on #Occupy spots, sample the new McTV menu at McDonald’s, and… there was one more thing… oh yeah, the World Series.
For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV
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Nouvelle phase dans la campagne “Venez comme vous êtes” de la chaîne de fast-food McDonald’s. Trois visuels percutants mettent en scène Dark Vador, la main de King Kong et un conducteur de voiture d’endurance. Une campagne imaginée par BETC Euro RSCG. A découvrir dans la suite.
Visuels : Dark Vador – King Kong – Car
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