Fab.com to design its own range of products

Fabcom announces own-designed products and first physical store

News: online design retailer Fab.com has announced it will design its own range of furniture and homeware to be sold alongside its existing inventory.

The brand has also announced its expansion into France, the acquisition of a German furniture company and the opening of its first physical retail store.

In a blog post today, Fab founder and CEO Jason Goldberg revealed that the company, which originally launched in 2011 as a social network but switched focus last year to become a retail site for design, was once again “pivoting” its retail strategy as it looks to compete with global retailers like Amazon and Walmart.

“We won’t rest until we’ve created the global brand that is synonymous with design for years and years to come,” Goldberg wrote, adding that the relaunch was part of his plan to make Fab “the world’s number one design store”.

Fabcom announces own-designed products and first physical store

From today, the brand will add three exclusive product ranges to its offering: a line created in-house, called Products Designed by Fab; a specially selected line of products by other designers, named Products Found By Fab; and Designer Collaborations, which will see Fab developing products with other designers.

Goldberg also announced the launch of Fab’s operations in France, a move that he says gives the brand coverage of 99% of the European Union, as well as the acquisition of MassivKonzept, a German startup specialising in customised furniture. MassivKonzept has been rebranded as Fab Designed By You, offering customers the chance to order made-to-measure shelves, tables and sofas in a variety of materials.

The company is also opening its first physical retail store in Hamburg, Germany, as well as expanding its mobile shopping experience with the new Fab iPad and iPhone apps.

Fabcom announces own-designed products and first physical store
Fab’s first retail store in Hamburg, Germany

In September last year, Fab closed its UK site and relocated staff from London to Berlin as part of a move to create a single European e-commerce site based in Germany. The company’s UK operation launched two months earlier when it acquired Llustre.com, a design-led UK flash-sale site that had itself only launched three months earlier.

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Competition: five packs of Le Corbusier greeting cards to be won

Competition: five packs of Le Corbusier greeting cards to be won

Competition: we’re giving readers the chance to win one of five packs of greeting cards illustrated with buildings by Le Corbusier.

Competition: five packs of Le Corbusier greeting cards to be won

Created by designer Stefi Orazi, the cards portray some of the modernist architect’s best-known projects using simple graphics.

Competition: five packs of Le Corbusier greeting cards to be won

Le Corbusier’s Notre Dame du Haut chapel in Ronchamp, Villa Savoye in Poissy, Cité de Refuge in Paris and Unité d’Habitation projects in Marseille and Berlin all feature on the front of the cards.

Competition: five packs of Le Corbusier greeting cards to be won

Each pack contains six blank A6 cards and envelopes, which are available at the designer’s online store.

Competition: five packs of Le Corbusier greeting cards to be won

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “Le Corbusier cards” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers. Read our privacy policy here.

Competition: five packs of Le Corbusier greeting cards to be won

Competition closes 28 May 2013. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeen Mail newsletter and at the top of this page. Dezeen competitions are international and entries are accepted from readers in any country.

Competition: five packs of Le Corbusier greeting cards to be won

Orazi has also designed cards depicting modernist buildings in London and prints of the city’s BT Tower – see them here.

Competition: five packs of Le Corbusier greeting cards to be won

See more stories about Le Corbusier’s architecture »
See more graphic design »

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Point Conference 2013 Preview: Henrietta Thompson dishes on authenticity and what to expect from the inaugural London design conference

Point Conference 2013 Preview


by Sabine Zetteler London’s brand new POINT Conference launches this week offering two full days of inspirational talks from a pool of more than ); return…

Continue Reading…

Seamless & Steadfast Enamel Steel Plates

Li trovate su Best Made.

Seamless & Steadfast Enamel Steel Plates

Nollie Flip

O lo chiudi o ti manda a sedere.

Nollie Flip

Nollie Flip

Nollie Flip

4StrikeBike by TSG Essempio

A bicycle that can be pedalled with hands and feet at the same time has been developed by Dutch studio TSG Essempio.

4StrikeBike by TSG Essempio

Pedals replacing the handlebars allow the 4StrikeBike to be cycled with the hands and steered simultaneously.

4StrikeBike by TSG Essempio

These pedals click into a fixed upright position so the bike can also be used normally.

4StrikeBike by TSG Essempio

“The 4StrikeBike has adjustable peddling handlebars and can be used as an ordinary city bike in traffic as well as a touring bike for longer distances at higher speeds,” Jan Willem Zuyderduyn of TSG Essempio told Dezeen.

4StrikeBike by TSG Essempio

A chain runs up one side of the frame between the hand pedals and the standard mechanism linking the foot pedals to the back wheel.

4StrikeBike by TSG Essempio

The crankshaft has a special freewheel system that allows the bike to be cycled with both the upper and lower body, or just the legs while getting on and off.

4StrikeBike by TSG Essempio

Retired Dutch surgeon Lex van Stekelenburg came up with the idea for the bike after developing back problems, following years of performing lengthy operations while standing with a hunched posture.

4StrikeBike by TSG Essempio

Van Stekelenburg took the concept to TSG Essempio, who developed his proposal and prototypes further.

We’ve featured a number of unusual bicycles, including one made from see-through plastic and another constructed out of cardboardSee more cycling design »

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TSG Essempio
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Teso table by Foster + Partners for Molteni&C

Teso table by Foster + Partners for Molteni&C

Milan 2013: Foster + Partners has designed a coffee table made by stretching a perforated disk of steel upwards to form a metal-mesh base.

Teso table by Foster + Partners for Molteni&C

The Teso table by Foster + Partners for Molteni&C is pressed and twisted into a tapered cylinder by a robotic arm.

A circular transparent glass top allows the structure to be seen from any angle. It’s available in a brushed stainless-steel, brushed brass or bronze-painted finish.

Teso table by Foster + Partners for Molteni&C

This is the architecture firm’s second table for Molteni&C, following its Arc table with a base made of cement and organic fibres in 2009.

Teso was presented at the Salone Internazionale del Mobile in Milan earlier this month.

See all our stories about tables »
See all our stories about Foster + Partners »
See all our stories about Molteni&C »

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Paintings by Field

L’agence FIELD a été invitée à réfléchir aux possibilités illimitées de l’impression de créations digitales. Ces derniers ont proposé la création de 10 000 artworks pour la brochure de GF Smith. Une idée utilisant une sculpture complexe générée afin de créer des œuvres uniques à découvrir dans la suite en images.

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Airberg by Jean-Marie Massaud for Offecct

Milan 2013: French designer Jean-Marie Massaud has created chunky grey seating resembling the jagged forms of an iceberg for Swedish furniture brand Offecct.

Massaud’s Airberg collection for Offecct comprises a long sofa and a chunky chair, both with an asymmetrical backrest.

Airberg by Jean-Marie-Massaud for Offecct

“Airberg consists of a structural case that gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material,” explained Offecct.

The collection, currently still in prototype form, is one of the first results from the new Offecct Lab research and development initiative.

Airberg by Jean-Marie-Massaud for Offecct

The design was presented at the Salone Internazionale del Mobile in Milan alongside UNStudio’s curvy red seating for Offecct – see all news and products from Milan 2013.

Massaud recently collaborated with auto maker Toyota to create an “anti-crisis” concept car with plastic bodywork and a bamboo bonnet – see all design by Jean-Marie Massaud.

Airberg by Jean-Marie-Massaud for Offecct

Other Offecct furniture we’ve published recently includes a chair by Japanese studio Nendo that flicks out like a flowing cape and a sofa with a winged backrest by Spanish designer Carlos Tíscar – see all design by Offecct.

Airberg by Jean-Marie-Massaud for Offecct

Here’s some more information from Offecct:


Airberg by Jean-Marie Massaud is an innovative piece of furniture that breaks with conventions.

Airberg is one of the first results to come out of the work at Offecct Lab, a strategic initiative designed to concentrate Offecct’s efforts in the development of new solutions and new products. Airberg is not ready for production yet, but should be seen as a result of an ongoing R&D process where Offecct and Jean-Marie Massaud dared to develop a piece of seating furniture for the meeting places of the future.

The inspiration behind the form of Airberg is a combination of a comfortable, inviting piece of seating furniture and an iceberg filled with vacuum. The furniture’s abstract form is light in its expression and Airberg is contemporary both in its design and in the technique used.

“Offecct is prominent in offering the market a strong and varied product selection. This means that with Airberg I could take a step further and break with conventions and question existing norms of what a piece of seating furniture usually looks like,” says Jean-Marie Massaud.

Airberg consists of a structural case which gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material. The unique craftsmanship used in the production of Airberg makes it possible to create a deconstructed piece of furniture that is more defined in its asymmetry. Jean-Marie Massaud has created a piece of furniture that is comfortable, sustainable and competent, making it highly contemporary.

“Offecct has always worked continuously with product development and lately we have intensified our efforts to taking yet another step in creating innovative and challenging products for the international market,” says Kurt Tingdal, CEO, Offecct.

“With Airberg, Offecct, together with Jean-Marie Massaud, take a great leap in that direction resulting in a unique piece of furniture that has to be experienced,” Kurt Tingdal concludes.

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Mathilda by Patricia Urquiola for Moroso

Milan 2013: Spanish designer Patricia Urquiola unveiled a chair with a backrest wrapped in rush for Italian brand Moroso in Milan this month.

Patricia Urquiola’s Mathilda chair for Moroso has a curved plywood backrest, which comes encased in woven rush or in fabric and is bound to the A-shaped wooden legs with a contrasting colour.

Mathilda by Patricia Urquiola for Moroso

Urquiola presented the chair alongside seats made from rigid felt at Moroso’s stand at Salone Internazionale del Mobile – see Dezeen’s round-up of the best furniture and lighting from Salone and see all news and products from Milan 2013.

Other designs created by Urquiola for Moroso include a sofa inspired by traditional patterns from Uzbekistan and a woven chair on a tubular steel frame – see all Moroso design.

Mathilda by Patricia Urquiola for Moroso

We recently featured Urquiola’s collection of ice cream coloured poufs and rugs and a movie by Dezeen in which she explains why most kitchen design is “too masculine” – see all design by Patricia Urquiola.

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