Social housing with solid stone walls by Perraudin Architecture

French studio Perraudin Architecture has completed a social housing complex with solid stone walls near Toulouse as part of a bid to prove that “anything that is built today could be built in stone” (+ slideshow).

Social housing with solid stone walls by Perraudin Architecture

Perraudin Architecture, which also recently completed a stone house in Lyon, specified huge 40 centimetre-wide blocks of limestone for the walls of the three-storey building located within a new residential district of Cornebarrieu, north-west of Toulouse.

Social housing with solid stone walls by Perraudin Architecture

“Stone is the most abundantly available material on earth,” said architect Marco Lammers. “It is an extremely energy-efficient resource […] and, when used with intelligence, it can be cheaper than concrete.”

Social housing with solid stone walls by Perraudin Architecture

The studio treated this project as a case study to test whether stone can be used for buildings that need to adhere to both a tight budget and strict energy-saving requirements, and managed to deliver on both counts.

Social housing with solid stone walls by Perraudin Architecture

According to the architect, the load-bearing stone walls will provide a natural air conditioning system that absorbs excess heat and releases it gradually.

Social housing with solid stone walls by Perraudin Architecture

“The result is a truly contemporary stone architecture, rooted in the economy of simplicity and the pure tectonic art and pleasure of building,” said Lammers.

Social housing with solid stone walls by Perraudin Architecture

No paint or plaster was added to the walls, so the stone surfaces are left bare to display traces of the quarrying process. Projecting courses of stone on the exterior mark the boundaries between floors and help to direct rainwater away from the windows.

Social housing with solid stone walls by Perraudin Architecture

A total of 2o apartments are contained within the building. Bedrooms are positioned along the northern facade, allowing living rooms to be south-facing and open out to sunny terraces.

Social housing with solid stone walls by Perraudin Architecture

Larch was used for doors, window frames and shutters throughout the complex, and are expected to show signs of ageing over time.

Social housing with solid stone walls by Perraudin Architecture

Perraudin Architecture is now working on the next phase of the project, which will involve the construction of a larger housing complex using the same materials palette.

Social housing with solid stone walls by Perraudin Architecture

Photography is by Damien Aspe and Serge Demailly.

Here’s more information from Perraudin Architecture:


Massive Stone Social Housing, Cornebarrieu, France

Since its rediscovery of stone Perraudin Architecture has come to believe that anything that is built today could be built in stone.

Social housing with solid stone walls by Perraudin Architecture

After realising several massive stone buildings – including wineries, single housing and a school campus – the opportunity to build 20 social housing units in Cornebarrieu provided an excellent test case. Is it possible, to truly build in stone within the strictest of economical and energetic restrictions? With a brief featuring both a very limited budget of 1150 euro/m² and the strict demand to be granted the label ‘Very High Energetic Performance’ within the French standard of High Environmental Quality?

Social housing with solid stone walls by Perraudin Architecture

The result is a truly contemporary stone architecture, rooted in the economy of simplicity and the pure tectonic art and pleasure of building. An architecture made to age and made to last, searching to exploit to its maximum the great visual, environmental and structural qualities of its used materials.

Social housing with solid stone walls by Perraudin Architecture

The building is entirely built up in load-bearing limestone walls of 40 cm. Precise coursing elevations define each stone, to be extracted, dimensioned and numbered in the quarry and then transported to the site. There, they are assembled like toy blocks using nothing but a thin bed of lime mortar.

Social housing with solid stone walls by Perraudin Architecture

Each detail is a true stone detail. Large openings are formed by flat arcs with keys stones. Window sills are dimensioned in limestone. All perforations for ducts and for descending the rainwater from the roof are included in the coursing plan and carried out at the quarry. At the height of the concrete floor slabs ‘cornices’ project rainwater free off the building’s walls all the while doubling as guide rail for the blinds.

Social housing with solid stone walls by Perraudin Architecture
Construction image

The building is located at the outskirts of Cornebarrieu, a town within the metropolitan area of Toulouse. It is part a new residential neighbourhood extending the town towards its forested western edge.

Social housing with solid stone walls by Perraudin Architecture
Detailed diagram one – click for larger image

It is based on a series of simple principles, which we have come to apply and refine over time. All materials are left untreated. As much as possible, all materials are left untreated, with no paint, no plaster. The woodwork is in larch, left to age with time. The stone acts as natural air conditioning, its thermal mass absorbing and releasing surplus heat and humidity. For reasons of comfort and ventilation, the housing units are systematically continuous from facade to facade.

Social housing with solid stone walls by Perraudin Architecture
Detailed diagram two – click for larger image

The bedrooms are in the north to take advantage of the summer freshness while on the south side a large terrace extends the living room, with nothing but a glass wall as separation. The staircases remain in open air and to enter the apartment one enters by the loggia. Flexible blinds protect this terrace and allow it to be used as a buffer-space softening climatic variations.

Social housing with solid stone walls by Perraudin Architecture
3D diagram – click for larger image

Life within this housing unit moves with the weather, one can activate and deactivate its great thermal mass while spaces change dynamically from being inside to outside according to the seasonal comfort.

Social housing with solid stone walls by Perraudin Architecture
Ground floor plan – click for larger image

The project has been nominated for the European Union Prize for Contemporary Architecture Mies van der Rohe Award 2013, the Equerre d’Argent 2011, and was winner of the Prix Développement Durable – Concours d’architecture Pierre Naturelle 2011.

Social housing with solid stone walls by Perraudin Architecture
Upper floor plan – click for larger image

Furthermore, the building has been finished within budget with its stone construction finishing well ahead of schedule. Due to this success, we are currently building the second phase of the development – 86 collective and individual housing units, partly social – using the same construction method and a budget below 1000 euro/m².

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Nixon launches military-inspired range of men’s watches

The Sentry SS

Dezeen Watch Store: a selection of men’s watches from the new military-inspired collection by Nixon are now available at Dezeen Watch Store.

Nixon The Corporal SS
Main image: The Sentry SS This image: The Corporal SS

The new collection includes The Corporal SS, a hardwearing, stainless steel timepiece with bold, military-inspired indices that are designed to be read at a glance. The large 48-millimetre case is finished with a raised bezel and a hardened mineral crystal lens.

Nixon The Sentry SS
The Sentry SS

Designed with everyday wear in mind, The Sentry SS has a solid stainless steel case with a screw-down case back and spring pin lugs. Other features include a day and date window, applied hour indices and printed second markers.

Nixon The Quatro
The Quatro

The final watch in our collection is The Qutaro, which has a distinctive brushed stainless steel checkerboard strap. The motif is repeated on the 36-millimetre square dial; the alternating textured finish adds depth to the timepiece. A stainless steel case, applied hour indices and a gasket crown complete the watch.

Nixon The Sentry SS
The Sentry SS

Each watch comes with removable links, allowing the strap to be adjusted to fit the wearer.

Nixon The Quatro
The Quatro

Nixon is a California-based lifestyle brand specialising in watches, accessories and audio products and was founded by Andy Laats and Chad DiNenna in 1997. The duo wanted to create durable watches that could be worn during active outdoor pursuits, including skating, skiing and surfing.

Shop the full Nixon collection.

Nixon The Sentry SS
The Sentry SS

You can buy all of our watches online, and you can also visit our watch shop in Stoke Newington, north London – contact us to book an appointment.

www.dezeenwatchstore.com

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Norwegian medical training facility designed “not to look like a hospital”

Movie: in our next exclusive interview from Inside Festival, Per Anders Borgen of Ratio Architects explains how the design team used raw materials to “remove the institutional look” from the interior of a student facility at St. Olav’s Hospital in Trondheim, Norway.

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

The Knowledge Centre by Norwegian studios Ratio Architects and Nordic Office of Architecture is a medical student research, training and teaching facility at St. Olav’s Hospital in Trondheim. It won the health category at last month’s Inside Festival.

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

The outside of the building features a black and white glass facade, designed together with artist Anne Aanerud, which provides shade from the sun as well as decoration.

“Architecture and sunshading form the facade and the expression of the building,” Borgen explains. “That is connected to a very high demand on energy reduction.”

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

Inside, the architects chose to leave much of the building’s wood and concrete structure exposed.

“Because this is very much a university building, we tried to keep it a little bit rough,” Borgen says. “In hospitals you [usually] have all these clinical, sterile materials. We tried to avoid that.”

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

“We wanted to use natural wood and concrete. The construction is the interior and that’s part of our concept.”

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

Patient wards and visitor areas, as well as the student library and cafeteria, feature specially commissioned art works painted on the walls.

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

“We were trying to remove the institutional look,” Borgen explains. “I don’t think a hospital needs to look like a hospital. That is a convention you can challenge as an architect.”

Knowledge Cente at St Olavs Hospital in Trondheim , Norway, by Ratio Architects and Nordic Office of Architecture

“It’s very hard because you have all kinds of demands that force you to do something. But [the Knowledge Centre] is an attempt to make a good building with function and good form joined together. It’s not different from every other architectural concept or task in that sense.”

Per Anders Borgen of Ratio Architects
Per Anders Borgen of Ratio Architects. Copyright: Dezeen

This movie was filmed at Inside Festival 2013, which took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

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Bar in the attic of an old house by Inblum Architects

Lithuanian studio Inblum Architects has inserted a bar into the attic of an old house in Minsk, Belarus (+ slideshow).

Bar in an attic space in Minsk by Inblum Architects

The building was reconstructed following damages caused during World War II and now accommodates offices on two floors. Inblum Architects was commissioned to design a bar for the uppermost floor, under the roof.

Bar in an attic space in Minsk by Inblum Architects

The architects left brick walls exposed and used the same type of bricks to build a bar that runs along on side of the space.

Bar in an attic space in Minsk by Inblum Architects

A wooden framework fits around the bar and extends along the walls, doubling as shelving and a coat rack. It also creates an overhead canopy that resembles a series of rafters, which lowers the ceiling height on that side and makes the space feel more intimate.

Bar in an attic space in Minsk by Inblum Architects

“When we started designing this bar our goal was to create a space with its own unique atmosphere where old and new mix together in a perfect way,” architect Dmitrij Kudin told Dezeen.

Bar in an attic space in Minsk by Inblum Architects

Second-hand furniture surrounds the bar and was sourced from various places including an old school in Ireland and flea markets in Sweden.

Bar in an attic space in Minsk by Inblum Architects

“Imagine an old attic where you can find all sorts of old things that tell their own story; your secret hideaway from your childhood games,” Kudin said. “And now, when you are grown up you come back to it, clean up the space, use the furniture you have found and make a place for yourself and your friends where you can have a drink and chat about the old days.”

Bar in an attic space in Minsk by Inblum Architects

Brick-shaped pieces of mirror are attached to the wall behind the bar, as well as next to washbasins in the bathroom, while garlands of exposed lightbulbs have been strung around the wooden canopy.

Bar in an attic space in Minsk by Inblum Architects

The building is set into a hillside and visitors can access the bar directly from the street via a small wooden deck that offers views across the surrounding rooftops.

Bar in an attic space in Minsk by Inblum Architects

Photography is by Darius Petrulaitis.

Here’s a project description from the architects:


Attic Bar – (Cherdak Bar)

This bar in the attic of a newly rebuilt house in Minsk Old Town stands out as an example of honest use of raw materials. The original brickwork is left bare, the bar counter is executed in the same brick.

Bar in an attic space in Minsk by Inblum Architects

Two main features organise the space. First, it is a multifunctional structure in pine boards, which spans across the entire space. It has a bar, a lamp, a shelf and a coat rack. Taken together, it highlights the space as an archetypal attic. Second, it is a soft seating structure occupying an otherwise unusable space found under a low ceiling.

The dividing elements “mirror” the sloped ceiling, so the space becomes complete. Smaller objects of the interior, new or old, have been carefully collected by architects from different sources.

Bar in an attic space in Minsk by Inblum Architects

The old-fashioned garland comes from USA, the bar stools are from brilliant German designers, old chairs come from a school in Ireland, a number of armchairs bought in Lithuania and renovated date back to the Soviet period, other objects come from Swedish flea markets.

Bar in an attic space in Minsk by Inblum Architects

Here the architects’ prime concern has been to create a certain atmosphere, no wonder the place has acquired a unique soul.

“Reminiscences of childhood, inspiration and throes of creation, the smell of an old wooden house, mirrors reflecting fragments of our life, the truth of a character and a material, a nostalgia for the gone incandescent light bulb, paying a due tribute to these days of our life” – this is what we thought of and felt while designing this bar.

Floor plan of Bar in an attic space in Minsk by Inblum Architects
Floor plan – click for larger image

Design by Inblum Architects, Vilnius, Lithuania
Team: Dmitrij Kudin, Laura Malcaite
Assistant: Janina Basova
Location: Minsk, Belarus
Year of design and construction: 2013

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Sandwichbike flat-pack wooden bicycle by PedalFactory goes into production

A flat-pack wooden bicycle that can be assembled in less than an hour has gone into production (+ slideshow).

Sandwichbike by PedalFactory

PedalFactory claims the Sandwichbike can be unpacked and put together in just 45 minutes. “If you can make a sandwich, you can make a Sandwichbike,” the company declares.

Sandwichbike by PedalFactory

The single-speed bike is constructed from 19 parts that are packaged and delivered in a box along with the tools required to assemble it.

Sandwichbike by PedalFactory

The frame is made from panels of weatherproofed beech plywood and is held together by milled aluminium cylinders.

Sandwichbike by PedalFactory

Stainless steel spokes sit within the 26-inch tyres. The completed model weighs 17 kilograms.

Sandwichbike by PedalFactory

Pedalfactory was co-founded by designer Basten Leijh, who originally developed the bike with his Amsterdam design studio Bleijh for the 2006 International Bicycle Design Competition in Taiwan.

Sandwichbike by PedalFactory

The bikes are now available to order and the first deliveries in Europe will coincide with the official launch event, taking place in Amsterdam on Sunday. International orders will be dispatched early next year.

Read on for more details from the designers:


Product launch Sandwichbike: innovative designer bike now in production

The Sandwichbike will be launched in Amsterdam on Sunday 1 December 2013. This innovative wooden bicycle that already drew unprecedented attention worldwide in the design stage is now being shipped.

Sandwichbike by PedalFactory

After a period of extensive research and development the bicycle has now gone into production. The Sandwichbike can be delivered worldwide from December 1, 2013 onwards. The prototype was recently exhibited at various fairs and websites and was an instant hit among bicycle lovers and design.

Sandwichbike by PedalFactory

The Sandwichbike is a unique product on all fronts: material, design and production method. Its distinctive frame is composed of two weatherproof beech wood panels. Its advanced production technology makes self-assembly easy while a high quality standard is maintained.

Sandwichbike by PedalFactory

Postal package

The bicycle is flat packed in a box containing the parts as well as all the tools needed. This creates a great unpacking experience. For enthusiasts, putting the bicycle together is part of the charm and the logistical benefits are huge as this enables worldwide delivery. Anyone from Amsterdam to Honolulu can receive a Sandwichbike by post.

Assembling a Sandwichbike is easy and takes less than an hour. “If you can make a sandwich, you can make a Sandwichbike.”

Sandwichbike by PedalFactory

Pedalfactory

The Sandwichbike is a Pedalfactory B.V. product. Co-founder Basten Leijh (also: Bleijh Industrial Design Studio) designed and developed this bicycle. Leijh is an expert on bicycle design and innovation. Among many other product innovations Leijh developed a city-bicycle that could be locked by twisting the handlebars.

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UNStudio’s Chinese shopping centre is covered in silver balls

Dutch firm UNStudio has completed a shopping centre in Wuhan, China, with over 42,000 shiny silver balls attached to its facade (+ slideshow).

Shopping centre covered in silver balls by UNStudio

UNStudio designed nine variations of the stainless steel spheres to cover the exterior of the Hanjie Wanda Square shopping centre, which are intended to recreate the effect of rippling water or silk. Each one contains a small LED light that further animates the facade after dark.

Shopping centre covered in silver balls by UNStudio

Three different entrances lead shoppers towards atriums at the north and south ends of the building. The first has an oval-shaped plan, while the second features a perfect circle.

Shopping centre covered in silver balls by UNStudio

“In Hanjie Wanda Square a circular motif is repeated in many different ways and patterns, both in the facade and throughout the interior,” explained UNStudio principal Ben van Berkel, whose previous projects include an airport in Georgia and a department store in South Korea.

Shopping centre covered in silver balls by UNStudio

“The patterns used are influenced by numerous cultural references, both traditional and contemporary. Patterns drive our aesthetic choices, whether they be personal or shared, and in Hanjie Wanda Square act as a background to the world of desire encapsulated in the contemporary shopping plaza,” he said.

Shopping centre covered in silver balls by UNStudio

A monochrome colour scheme is predominant throughout most of the interior and incorporates perforated screens, glazed balustrades and polished floors.

Shopping centre covered in silver balls by UNStudio

The southern atrium continues this theme, with shades of grey picked up across surfaces, but the larger northern atrium offers a few golden and bronze tones.

Shopping centre covered in silver balls by UNStudio

Van Berkel said: “Reflection, light and pattern are used throughout the Hanjie Wanda Square to create an almost fantastical world. New microcosms and experiences are created for the shopper, similar perhaps to the world of theatre, whereby the retail complex becomes almost a stage or a place of performance and offers a variety of different impressions and experiences to the visitor.”

Shopping centre covered in silver balls by UNStudio

There are four main levels to the shopping centre, organised around a looping plan that accommodates shops, restaurants and cinemas.

Shopping centre covered in silver balls by UNStudio

Large skylights stretch across the roof to allow daylight to enter the building.

Shopping centre covered in silver balls by UNStudio

Photography is by Edmon Leong.

Here’s a project description from UNStudio:


Ben van Berkel / UNStudio’s Hanjie Wanda Square in Wuhan completed

Hanjie Wanda Square is a new luxury shopping plaza located in the Wuhan Central Culture Centre, one of the most important areas of Wuhan City in China.

Shopping centre covered in silver balls by UNStudio

Following competitions in 2011 with design entries from national and international architects, UNStudio’s overall design was selected as the winning entry for the facade and interior of the Hanjie Wanda Square. The shopping plaza houses international brand stores, world-class boutiques, catering outlets and cinemas.

In UNStudio’s design the concept of luxury is incorporated through the craftsmanship of noble, yet simple materials and combines both contemporary and traditional design elements in one concept.

Shopping centre covered in silver balls by UNStudio

Synergy of flows

For the design of the Hanjie Wanda Square attention and visitor flows are guided from the main routes towards the facades and entrances of the building. From the three main entrances visitor flows are thereafter guided to two interior atria.

The concept of ‘synergy of flows’ is key to all of the design components; the fluid articulation of the building envelope, the programming of the dynamic facade lighting and the interior pattern language which guides customers from the central atria to the upper levels and throughout the building via linking corridors.

Shopping centre covered in silver balls by UNStudio

Facade design

The facade design reflects the handcrafted combination of two materials: polished stainless steel and patterned glass. These two materials are crafted into nine differently trimmed, but standardised spheres. Their specific positions in relation to each other recreate the effect of movement and reflection in water, or the sensuous folds of silk fabric.

The architectural lighting is integrated into the building envelope’s 42,333 spheres. Within each sphere LED-fixtures emit light onto the laminated glass to generate glowing circular spots. Simultaneously a second set of LED’s at the rear side of the spheres create a diffuse illumination on the back panels. Various possibilities to combine and control the lighting allow diverse effects and programming of lighting sequences related to the use and activation of the Hanjie Wanda Square.

Floor plan of Shopping centre covered in silver balls by UNStudio
Floor plan – click for larger image

Interior concept

The interior concept is developed around the north and south atria, creating two different, yet integrated atmospheres. The atria become the centre of the dynamic duality of the two Hanjie Wanda Square identities: Contemporary and Traditional. Variations in geometry, materials and details define these differing characters.

Shopping centre covered in silver balls by UNStudio
Section diagram – click for larger image

With two main entrances, the north atrium is recognised as a main venue hall, and the south atrium as a more intimate venue hall. The north atrium is characterised by warm golden and bronze materials reflecting a cultural, traditional identity.

In the south atrium silver and grey nuances with reflective textures reflect the city identity and its urban rhythm. Both atria are crowned by skylights with a funnel structure which connects the roof and the ground floor. The funnel structures are each clad with 2600 glass panels and are digitally printed with an intricate pattern. In addition, each funnel integrally houses a pair of panorama lifts.

Shopping centre covered in silver balls by UNStudio
Atrium concept diagram – click for larger image

Client: Wuhan Wanda East Lake Real State Co. Ltd
Location: ShaHu Ave, Wu Chang Qu, Wuhan, China
Facade: 30.500 sqm
Interior: 22.630 sqm
Programme: Luxury shopping mall
Contribution UNStudio: Facade and interior design
Status: Realised

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Gehry presents new proposal for site opposite his Walt Disney Concert Hall

News: architect Frank Gehry has submitted new plans for a hotel and apartment complex to be located across the road from his Walt Disney Concert Hall in Los Angeles.

Frank Gehry’s original plans for the three-acre site on Grand Avenue were declined in 2006, but the architect is once again working alongside real estate developer Related Companies on a new vision that would see a pair of towers constructed opposite one of his most iconic buildings.

According to the LA Times, the complex will comprise a stacked arrangement of shops and restaurants arranged around a U-shaped plaza. The two towers will be positioned on either side, with the first housing a 300-room hotel and the second containing apartments for both rental and sale.

Grand Avenue complex by Frank Gehry and Related Companies

Landscaped terraces would cascade down the side of the complex, offering residents and guests a view towards the famous concert hall. There’s also an option to add an auditorium that could be used as both a performance space and a nightclub.

Proposals were submitted to planning officials on Monday. If approved, construction could begin in 2015 and be complete by 2018.

Gehry is also reported to be looking at the design of the Grand Avenue streetscape and could propose new paving and street lighting between the concert hall and the site. He recently complained about plans for a new subway line nearby, claiming it would ruin performances.

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Ross Lovegrove designs 3D-printed gold jewellery

Designer Ross Lovegrove will present a series of 3D-printed 18 carat gold rings at Design Miami next week.

Ross Lovegrove 3D-printed gold jewellery

Lovegrove has created six rings, each of which will be produced in an edition of ten. The series, called Foliates, will be presented by the Louisa Guinness Gallery at Design Miami.

Ross Lovegrove 3D-printed gold jewellery

“These rings and this collection appear is as if the very last virgin leaves of a tree or plant have unfurled from one’s hand so that there is a relationship between the finger and the leaf, the gold appearing from the delicate void that I find so feminine and sensual and unattended,” said Lovegrove.

Ross Lovegrove 3D-printed gold jewellery

The flat rounded forms that flow from the bands are indented with digitally created patterns designed to mimic those found in nature. Lovegrove experimented with processes such as direct metal laser sintering and combining 3D-printing in wax with lost-wax casting to achieve these intricate surface details.

Ross Lovegrove 3D-printed gold jewellery

Half of the designs in the range have a single leaf-shaped element, while the others each include a symmetrical pair.

Ross Lovegrove 3D-printed gold jewellery

“They sit lightly, exploring the dynamics of space and the digital realm, converging organic design with the nature of naturalness that underlines my life’s commitment to sourcing the trinity that can exist so succinctly when technology, materials and form converge in the advanced times in which we live,” Lovegrove continued.

Ross Lovegrove 3D-printed gold jewellery

A few days ago we featured 3D monograms for necklace pendants that are printed in silver and stainless steel.

Ross Lovegrove 3D-printed gold jewellery
Scale drawings of the six rings

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Ventura Lambrate 2014 call for entries

Warehouse at Ventura Lambrate 2013 photo by Nicole Marnati

Dezeen promotion: Dutch company Organisation in Design is calling for designers and brands to show at the Ventura Lambrate 2014 exhibition during the Salone de Mobile design event in Milan next April.

Ventura Lambrate 2013 photo by Nicole Marnati
Successful Living from Diesel cafe at Ventura Lambrate 2013. Photo by Nicole Marnati

Ventura Lambrate is inviting individuals, studios and collectives to register their applications to exhibit design projects at the district’s fifth edition, which will return to north-east Milan from 8 to 13 April.

Ventura Lambrate 2013 photo by Nicole Marnati
Ventura Lambrate 2013. Photo by Nicole Marnati

The event showcases work by emerging brands, upcoming talent and graduate projects from across Europe in a former industrial district.

Registration for exhibitors closes on 10 January. For more information and to download the application form visit the Ventura Lambrate website. Any queries can be directed to milano@organisationindesign.com.

Studio Besau Marguerre at Ventura Lambrate 2013 photo by Nicole Marnati
Studio Besau Marguerre at Ventura Lambrate 2013. Photo by Nicole Marnati

Dezeen are media partners for Ventura Lambrate 2014 – see all our stories from last year’s event (pictured) and Ventura Lambrate 2012.

Here’s the information sent to us from Organisation in Design:


Ventura Lambrate 2014 Call For Entries

Ventura Lambrate welcomes designers, studios, collectives, labels, brands, cultural institutions, academies, galleries and other interesting initiatives from around the globe to apply for Ventura Lambrate 2014, deadline is 10 January 2014.

Lofstrom ab, Twistin of Sweden at Ventura Lambrate 2013 photo by Nicole Marnati
Lofstrom ab, Twistin of Sweden at Ventura Lambrate 2013. Photo by Nicole Marnati

The 2014 edition of Ventura Lambrate, taking place from 8 until 13 April 2014 in Milan, marks its five year anniversary. This edition will be celebrated through lots of activities keeping the unique and energising atmosphere in the area, both day and night.

Design Academy Eindhoven at Ventura Lambrate 2013 photo by Nicole Marnati
Design Academy Eindhoven at Ventura Lambrate 2013. Photo by Nicole Marnati

Be part of the creative, positive and exciting platform that Ventura Lambrate – the only completely curated design district – has to offer during the Salone del Mobile in Milan. The design district represents the latest developments in the field of conceptually based contemporary design.

Curators choice Alberto Fabbian at Ventura Lambrate 2013 photo by Claudio Grassi
Curators choice Alberto Fabbian at Ventura Lambrate 2013. Photo by Claudio Grassi

What’s In It For You

Besides presenting your work in unique spaces to a diverse and professional audience (VL2013 attracted over 80,000 visitors) you will also be able to connect with international business contacts, create new business opportunities and get international media attention (VL2013 counted over 1200 registered press).

Design Academy Eindhoven at Ventura Lambrate 2013 photo by Nicole Marnati
Design Academy Eindhoven at Ventura Lambrate 2013. Photo by Nicole Marnati

Read more on how to apply and download the application form here. For any questions contact us at milano@organisationindesign.com.

Ventura Lambrate 2013. Photo by Nicole Marnati
Ventura Lambrate 2013. Photo by Nicole Marnati

Read more about the Ventura Projects here. Join the Ventura Projects newsletter to receive all the news about VL2014 directly into your mailbox and stay up-to-date via the Ventura Projects Facebook.

www.venturaprojects.com

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“No-one has realised” that most homeware catalogue images are renderings

News: the images in most kitchen, bathroom and bedroom catalogues are computer-generated but “no-one has realised”, according to a leading CGI artist (+ slideshow).

Pikcells CGI renderings for catalogue images kitchen

“Many furniture manufactures are using this medium to put together their catalogues and such,” said Richard Benson, creative director at digital imagery studio Pikcells. “The technology can now make these wonderfully realistic images as good as photography, and in some cases better.”

Pikcells CGI renderings for catalogue images kitchen

He added: “Most kitchen, bedroom and bathroom companies now use CGI to create their marketing material and no one has realised.”

Pikcells CGI renderings for catalogue images kitchen

Last summer flat-pack furniture giant Ikea announced it was starting to use digital images in its catalogues and online galleries, predicting that up to a quarter of all its images would eschew traditional photography by this year.

Pikcells CGI renderings for catalogue images kitchen

But Benson said that things have moved faster than even Ikea predicted. “It’s not just Ikea,” he said. “We design a lot of the [digitally created] spaces ourselves for some of the world’s biggest homeware brands.”

Pikcells CGI renderings for catalogue images kitchen

Benson said the rapid advances in digital image-making were leading to the mass closure of photography studios that specialised in interior and product shoots for brands. “It’s quite a big deal as lots of photography studios have been uprooted,” he said. “Over the past five years, there’s been a few studios that have really come to the end of their time doing room sets and have seen CGI coming through and packed up shop and called it a day really.”

Pikcells CGI renderings for catalogue images kitchen

Other photography studios have embraced CGI and turned themselves into digital studios. He added: “We’ve been brought in to produce what the photographer was doing anyway. The end if the same but the means is different.”

Pikcells CGI renderings for catalogue images kitchen

He explained that rendered images offer clients greater speed and flexibility than photographs, plus lower costs. “With photography, you’re always going to be restricted by what you can build and what materials you can use and what furniture you can get a hold of, whereas with CGI there are massive 3D libraries now where you can buy really high quality digital models and textures and drop them straight into your images.”

Pikcells CGI renderings for catalogue images kitchen

Computer renderings also allow sets to be re-used and adapted easily, Benson said. “In photography, people build massive sets and then they just throw it all in the bin afterwards, whereas we can reuse the sets over and over again. They’re just stored in the computers so we can pull them out and make quick changes and reissue images.”

Pikcells CGI renderings for catalogue images kitchen

Car brands have been using computer-generated imagery for advertisements for years, he added: “A lot of the adverts you see on TV [involve] CGI cars,” he said.

Pikcells CGI renderings for catalogue images kitchen

Magazines try to avoid publishing CGI images, Benson said, but they often published them unknowingly. “We’ve had loads of our stuff in magazines,” he said, including a recent interior that Pikcells developed from scratch for wood and laminate brand Kronospan. “A kitchen from the Fresh project was featured in Grand Designs in the future kitchen section and I don’t think they knew it was CGI.”

Pikcells CGI renderings for catalogue images kitchen

Leading architectural visualiser Peter Guthrie spoke to us last month about how architectural renderings are now “indistinguishable from photos,” and Benson says that producing renderings for catalogues requires even higher photo-realistic qualities. “In the work we produce, the images have to be really photo-real as they are sitting alongside existing photos in many catalogues,” he explained. “Architecural visualisation doesn’t generally have this issue. The expectation is lower as most people realise it’s CG, because what they are looking at is not built yet.”

Pikcells CGI renderings for catalogue images kitchen

An example of this is a Swiss studio that created a computer model of an unbuilt Zurich theatre designed by Jørn Utzon in 1964, to show that the building “could be built now”.

Pikcells CGI renderings for catalogue images kitchen

Today, most furniture brands use CGI instead of photography for the room sets in their catalogues, Benson said. “I would say 80 percent of the furniture manufacturers out there are using CGI for kitchen, bedrooms, bathrooms, living rooms, etcetera. It’s sort of happened in the last five or six years. It came at the right time, when the software was good enough and when the hardware was affordable enough to process the power needed to render these images.”

Pikcells CGI renderings for catalogue images kitchen

Ikea led the way with digital images of its kitchens, which are relatively easy to generate, given that they feature hard, flat surfaces with predictable reflections. However, Ikea has still not mastered the art of creating realistic bedroom images, Benson said, due to the complexity of computer-modelling bedlinen and soft furnishings.

Pikcells CGI renderings for catalogue images kitchen

Even that is changing, with software and processing power now able to create convincing fabrics. “Soft furnishings and fabrics [are] becoming extremely realistic to the point where we’ve started to use CG bedding and cushions and things,” Benson said.

Pikcells CGI renderings for catalogue images kitchen

The only items that studios like Pikcells still struggle to render are flora and fauna. “To create flowers for each image would take a long time as opposed to going down to the florist and photographing stuff. As soon as the software is ready to use in that department, I don’t think there would be anything else that you would be missing.”

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