While in the audience at last week’s TED conference we kept the tweeting to a minimum and instead used the old-school pen and paper to capture some of our favorite moments. After reviewing them all, here are the quotations that hit us the hardest. “‘Smart’ simply means you’re ready to…
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1. Oreo Separator Machine Taking an intellectual approach to advertising, Oreo’s mockumentary on Portland Physicist David Neevel’s Separator Machine is pure gold. Neevel’s perfectly boring disposition provides a clever tone throughout the cheeky video, and aside from finding it hilarious, we applaud Oreo for creating a viral video campaign…
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(Photo courtesy Grace Hawthorne)
It’s TED time, and among the attractions at TEDActive, the parallel event taking place this week in Palm Springs, is “Paper-Punk-a-thon” (pictured), a 25-foot-long installation by Paper Punk founder Grace Hawthorne. We asked the ReadyMade veteran–an entrepreneur, artist, author, and educator who heads up the Creative Gym course at Stanford’s d.school–to tell us more about the interactive project as it unfolds.
What is a “Paper-Punk-a-Thon”?
An all-you-can-fold buffet of Paper Punk shapes. Attendees feast on a limitless assortment of shapes, patterns, and colors, and fold to their heart’s content.
What did you create for the installation?
I made three large anchor panels out of hollow paper blocks to kick things off. Attendees are populating the other nine smaller provided panels with paper block creation that expresses an assigned word.
How have TEDActive attendees responded to your installation?
Enthusiastically! They get to make something with their hands and share it with each other by putting it up on this progressive/collaborative wall. Some of their creations have blown me away.
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New Career Opportunities Daily: The best jobs in media.
Four years have passed since the first TED Fellows took the stage, and in that time the community has grown to 310 total members representing 75 countries. The current crop of 20 impressed the crowd yesterday as they discussed current and future projects across disciplines. Part of the fun…
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Nous sommes fiers de vous présenter aujourd’hui l’Issue 10 du programme hebdomadaire de Fubiz TV avec Orange. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons rencontrer l’artiste français JR pour une interview exclusive. A découvrir dans la suite.
Une superbe création et arabesque humaine par le réalisateur Körner Union et l’agence We are Pi pour l’ouverture du TEDxSUMMIT à Doha au Qatar. Un kaléidoscope humain grandeur nature grâce à un prisme en miroir de 18 mètres sur un sol en mouvement. Le tout sur une bande son de Yasmine Hamdan.
The Future is Ours est un vidéo d’images montées par Michael Marantz. Excité et enthousiaste concernant notre futur, ce dernier a compilé des images des progrès de l’humanité en rappelant les possibilités immenses qu’offre l’avenir, utilisant le Launchgram Manifesto pour illustrer son propos. A découvrir dans la suite.
Curator Chris Anderson on the media company’s new publishing platform
In a recent sit-down with TED Curator Chris Anderson, I had the chance to try out the TED Books app, a dedicated platform to hold the company’s publishing endeavor. Focused on short books, TED Books hopes to continue TED’s method of viral ideation by tailoring to today’s attention spans. This addition to the TED family has fascinating implications for the company, which has clearly moved from an annual meeting-of-the-minds to a global media phenomena. As Anderson, a publishing veteran, explains, “TED is a media organization devoted to ideas worth spreading.”
“Arguably, a lot of the reason why books are the length they are is because the physical form demands it. If you were to print a short book, it just feels cheap, so things have to be 80,000 words regardless of whether or not the content demands it,” says Anderson. “A book that fit the length of the idea that it’s trying to express became interesting to us.” Long enough to communicate the idea and short enough to feel unimposing, TED settled on 20,000 words—an ideal length for a single sitting.
“In a magazine, the mode of behavior is bit like a playground in that you browse—a page here, a page there. With a book, you’re on a train journey. You start and you work your way through, and there’s something very satisfying about that,” explains Anderson. “So what do you do on an iPad where you have lots of reasons to play and lots of opportunities to play?” After searching through available platforms, they settled on Atavist. The platform gave TED the level of interaction they were seeking, with narrative linearity and optional browsing of multimedia tangents.
Launched last January, TED Books is now moving away from Kindle singles to their dedicated app. The new platform accommodates browsing through in-line items that can link to images, maps, audio and video. Best of all, the interaction is optional—users choose the way in which they read by toggling the additional elements on or off. There is also social element that allows for a kind of user-generated marginalia. While books come in at $2.99 on the free app, TED encourages the subscription model for $14.99, which delivers two monthly books for three months. Founding subscribers (people who sign up in the first 90 days) will also receive free access to the entire back catalog of TED Books. Because users know what to expect from TED, the company can get away with this subscription model.
“I think one of the biggest problems in the book publishing world as it goes online is just the problem of discovery—so what’s the equivalent of walking into a bookstore and browsing to find the thing you want? The subscription model is an interesting alternative. You just say ‘Look, trust us.'”
The TED Books app is now available on iTunes. Check out the app in action by watching TED’s video.
Portrait by Josh Rubin
An impromptu conference aimed at reforming a war-torn nation
For many Somali refugees, the film Black Hawk Down serves as one of their only memories of the civil war that has ravaged their country for the last two decades. This Thursday, 17 May 2012, thousands of expats—along with the rest of the world—will see their nation again in a live broadcast of TEDxMogadishu, an impromptu conference bravely taking place in Somalia’s capital city.
Documenting the event are filmmakers Sebastian Lindstrom and Alicia Sully, a progressive duo who recently shot a feature film highlighting the various ways people use camel milk. After filming the TEDx summit in Doha, Lindstrom and Sully joined fellow organizers in Somalia to finalize plans for TEDxMogadishu and make the underground announcement about the nation-shaping symposium.
With a war on the periphery and pirates on the beaches why risk venturing to Mogadishu when the whole conference will be streamed online via satellite? Well, for the first time in years, Mogadishu is being spared active fighting, and people are coming back and opening businesses. There are success stories to share, like that of participant and supporter Liban Egal, who is the founder of the brand new First Somali Bank.
The goal for TEDxMogadishu is to create a space in which to spread ideas for positive change in Somalia. Lindstrom points out that the group empowering the independently organized event isn’t the first to see a change taking place in Somalia (he helpfully sent over links to The New York Times, Newsweek, Voice of America and Foreign Policy). In some ways, Mogadishu is a model forum for the TEDx conference as it stands on the forefront of something hugely important–the rebirth of a nation.
If you tune in to the satellite stream of the conference on Thursday, you will witness a powerful movement happening in Mogadishu. Along with the short lead time on the announcement of the event, safety precautions are being put into place to protect the attendees and speakers, which Lindstrom says includes “a chef and restauranteur, a real estate developer, the founder of a university, the founder of the first Somali bank, a camel farmer, healthcare specialist, a Somali journalist and more.”
To find out how to attend the three-hour conference you can call or email the organizers. Those tuning in digitally can catch the live feed at 2pm in Mogadishu (12pm London, 7am New York).
A new initiative for creating and sharing educational lessons reaches the traditional classroom and beyond
For years TED has fulfilled their mission of spreading ideas and inspiration through conferences, media and research fellowships. Taking this a step further and in the direction of generations to come, today TED launches a new TED-Ed initiative to assist educators and students worldwide. Understanding the evolutionary role of video in the modern classroom (and beyond), the new TED-Ed site offers a structured avenue for repurposing content by allowing teachers to “flip” any video on YouTube—including but not limited to TED-Ed videos—into a sharable lesson ripe with quizzes, informational copy and attention keeping animations.
Directing the initiative is Logan Smalley, a former TED Fellow with a background in documentary work. After starting in January 2011 and working on the TED Prize, Smalley sparked the TED-Ed program to rethink the traditional notion of teacher and student. To address this the new initiative aims to share educational lessons and inspiration with anyone willing to learn or teach, both inside and outside the physical classroom.
Open to anyone, the thematically organized lessons can be taken without a login, although one is required to assign or track lessons. This proves valuable for both students and teachers as one can share and subsequently track participation and total student interactions with a specific lesson. With the customization platform teachers can adjust lessons and quizzes to meet their individual needs. This means adding, removing or changing quiz questions and informational copy. Once edited the lesson is given a unique URL to be shared freely.
As the initiative is in its beta stage the majority of lessons offered at this point have been originally created by TED, but as it grows lessons created and adjusted by outside educators will eventually be uploaded for sharing. One can “flip” a TED-Ed video to customize the quiz questions and copy, or “flip” any video from YouTube to create an all new lesson. All lessons uploaded will first be cleared by a TED review board to ensure only the most effective, informational lessons reach the final audience.
As participation grows TED-Ed online will as well, adding subcategories to their subjects and expanding upon the traditional taxonomies presented. And in keeping with the spirit of TED, signing up is free, allowing anyone and everyone to be a part of the evolution and education process. For more information or to experience the beautifully designed site yourself head over to TED-Ed online.
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