Après les LEGO en groupes de musiques iconiques, Adly Syairi Ramly revient avec ses figurines LEGO qu’il habille avec des marques streetwear telles que Supreme, APC, Opening Ceremony ou encore Maison Kitsuné. Mode et pop culture se confrontent, le tout à découvrir sur Fubiz dans la suite de l’article.
Before Grumpy Cat became an internet sensation and a meme standard, Garfield (created by American cartoonist Jim Davis) starred in feature films, garnered multiple Emmys, broke a Guinness World Record for most widely syndicated comic strip…
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LA-based streetwear brand Black Scale was started in 2008 by Michael “Mega” Yabut and Alfred De Tagle, and in just five short years they have opened stores in San Francisco, New York and Los Angeles. They’ve…
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by Janine Stankus Regular dudes strolling around Brooklyn with a couple of 40s, snapping pics with their iPhones—that may not be what you’d expect from a formal photo shoot, but that’s exactly what streetwear brand Moss was going for with its Fall/Winter 2012 lookbook. The photographs, featuring Das Racist members…
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Our conversation with the man behind Hypebeast
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Starting out as an early chronicle of sneaker culture, Hypebeast has distinctly evolved into an online magazine that lives up to the tongue-in-cheek origins of its name as a go-to influence guide. Since 2005, founder and editor-in-chief, Kevin Ma has been a sartorial force in covering streetwear. Reflecting Ma’s own growing interests, Hypebeast soon expanded into coverage of art and entertainment. Collaborating with such style giants as Adidas, Hypebeast soon gave rise to HBTV, an in-depth look at the talent behind the brands.
Operating from its headquarters in Hong Kong, Hypebeast is driven by a sense of good taste uniquely its own; a distinction that has earned it the honor of being one of Time’s ’50 Best Websites’ in 2008 and a digital street cred that has led to the recent launch of its on-line store.
I didn’t actually come up with the term “Hypebeast” myself. “Hypebeast” is an existing term used to describe people who are obsessed about following a trend or wearing something only because the product was hyped up. I thought it would be interesting to use the word “hypebeast” for my blog to make fun of the sneaker culture at the time. I liked the irony of it.
I registered the domain “Hypebeast” in 2005 and since then it has evolved into something more than just sneakers. It’s fashion. It’s culture. It’s design. It’s art. It’s everything we are interested in.
See the rest of our interview with Ma after the jump.
I have always loved computers and all things digital. I had my first computer when I was 13 and also got into the World Wide Web at a young age. At the time, I was also into basketball. I was never good at it but I guess you can see Hypebeast’s roots there.
Prior to Hypebeast.com, I worked in the financial sector but soon left to pursue Hypebeast as a full time job.
We don’t look for any specific key design elements. No rules. It’ really about what we (Hypebeast Editors) like at that moment. It may be bright colors. It may be prints. We never know. When we come across something we really like and are excited about it, we’ll want to write about it and share it with our readers.
Streetwear has always been popular because of the lifestyle it perceives as well as the price points. Students can easily afford a t-shirt from a street brand they like, whereas many designer labels are a bit more of an investment. Streetwear is getting more and more popular nowadays because of the accessibility of the Internet. It allows brands to communicate their message and lifestyle at a faster pace to a larger crowd and e-commerce lets people buy it whenever and wherever they are in the world.
A successful brand always represents a certain lifestyle. Some street brands represent the skateboarding lifestyle and some are closely knitted with the basketball lifestyle. People like a brand not only because they like a particular product but because they are interested in the image that the brand embodies.
I grew up in Vancouver. It’s nice and beautiful but it can get a bit slow some times. I thought of coming to Hong Kong for a change since my family is from Hong Kong and I wanted to experience the difference of living in the Asian region.
People in Hong Kong are heavily influenced by a mix of European and Japanese trends.
Our audience is made up of people who follow the Hypebeast culture and share the same sort of taste and curiosity in fashion. We don’t try to be different from others or distinguish ourselves from other cultural sites. We only focus on doing what we like and share what we feel is interesting.
HBTV started as an extension of the Hypebeast editorial. Sometimes, we feel that text and pictures cannot fully express a topic, so we add in videos to make it more engaging for our audience.
We are interested in covering individuals who are different from the norm and are passionate about what they do. They can be fashion designers. They can be chefs. They can be anybody as long as they are different from the norm.
The launch of our print magazine will be one of the biggest highlights of Hypebeast. We are very excited because it is completely different from what we have ever done before. We have always been digital and now for the first time, we are having a physical editorial.
In addition, we just launched our Hypebeast Store selling unique items hand picked by myself and our Editors. This is also a new direction for Hypebeast because many of our readers always ask where to buy items posted on our site. We hope this will help bridge that gap.
In the past, we have also done collaborations with brands such as Adidas, and Dr. Martens. Being a fan of these brands, I never thought I would have the opportunity to do such collaborations with them. It’s definitely a huge highlight in Hypebeast’s history.
As for the future-we’ll keep you posted!
All of them play an important part in my life. Living on the edge is like running Hypebeast. I invest everything, my life, my time and my money to run the Hypebeast business each day hoping we don’t fall off. To do this requires strength and rigor, as I have to customize my lifestyle to run the business. Staying up later than everyone else, working harder than everyone else. Hypebeast is now inseparable from my life. We also have to constantly adapt to new innovations and make use of the new innovations that are out there fueling Hypebeast.
55DSL esplora una serie di creativi italiani per la nuova collezione FW’11. Lele Saveri è un fotografo, Giulia Centofante ed Elisa Bee, DJ Milanesi. Kids In Italia inizia con due video girati in collaborazione con VICE che documentano le loro storie. Fatevi un giro qui.
The latest online shopping-editorial hybrid forms an indie brand community
Montreal’s newest online hub connects the creative community with well-designed wares, from sneakers and wallets to speakers and pocketknives. Like so many digital shopping destinations, Thaylor’s web-based shop doubles as an editorial platform, keeping inspiration fresh no matter the season.
Updated regularly, “Life” showcases the thoughts of talented athletes, writers and creative thinkers alike, offering a deeper look at the people behind various products and projects (including my own case study on tennis rackets). “Market” is Thaylor’s online shop, where you can pick up threads designed in-house or by brands such as Côte et Ciel, Makr, Joey Roth, Richartz, Hummel and Alena. Thaylor peddles a wide range of products designed for urban use, like iPad sleeves, skateboards and high-tops.
To celebrate their launch, Cool Hunting readers who “like” Thaylor on Facebook within the next week will have a chance to win an exclusive prize pack, consisting of a hoody, Henley, Thaylor tee and a Sigg water bottle. Check out their full spectrum of collaborators and goods at the Thaylor website.
Famed skate store and cult brand Supreme has been the subject of many a skater’s wet, sneaker-fueled dreams since James Jebbia founded it in 1994. What first began as an ode to the laid-back urban sport’s apathetic but angry crowd has spawned artist-designed boards, videos directed by the likes of Damien Hirst and advertising campaigns featuring Kermit the Frog, Mike Tyson, among other unlikely collaborations.
The eponymous new book “Supreme” pays homage to the brand’s forward-thinking invention and seamless representation of skate culture. Full-bleed photos catalog the posters, from Lou Reed in classic “fuck you” mode (he’s rumored to have been paid a pretty penny for it) to the pin-up calendar from 2005 and an enviable layout of inventory, including sneakers and t-shirts, from the various collections.
As Glenn O’Brien writes in his introduction, “Supreme spreads style, but it also spreads thought and information. Culture is its business.”
The book includes an interview between Jebbia and artist Kaws, with a preface by former Supreme employee Aaron Bondaroff, who since has gone on to start his own successful brands.
Spreads of the limited edition boards feature color palettes comically reinvented by Ryan McGinness, Kaws’ red-and-black transmogrifications and Andrei Molodkin‘s classic “Fuck Bush”—which quickly became a catch-all slogan for Supreme’s hardscrabble perspective.
“Supreme” also features the fruits of collaborations with Damien Hirst, Richard Prince, Jeff Koons, Public Enemy, The Clash and Budweiser.
Work by Takashi Murakami and Mr. boards reflects the brand’s ascension in Japan, while the Sean Cliver painted versions recreate fifties illustrations with a sick twist. A major part of Supreme’s business is nurturing these creations and simultaneously offering them at moderate prices, keeping in mind their street clientele.
Supreme’s unapologetic style, often brassy and harsh, and its well-made, affordable clothes sparked an explosive combination. The reams of iconic shoe and shirt designs get full display, which include brand collaborations too with the likes of Nike, Timberland and Vans.
“Supreme” sells from Amazon. See more images in the gallery below.
Targeting the growing market of bicycle commuters, Pedaler Clothing incorporates technical elements into clothing and accessories that could pass as a standalone streetwear line. Both tops and bottoms have ergonomic cuts made for the cycling movements, use sustainable bamboo wherever possible, and feature subtle reflective flourishes for added safety.
Hoodies and t-shirts benefit from extended sleeves and torsos, with jersey pockets on the rear. The Anorak Jacket windbreaker uses water-resistant microsuede and a slim silhouette with a hideaway hood. And the American-made fitted shorts are a stretch denim and twill, sewn with a seamless crotch.
Constructed of English waxed tartan, the Pony Express handmade messenger bag (below) incorporates hearty leather accents and hardware to balance timeless fashion with urban cycling functionality.
The Pedaler Clothing line has price points between $65 and $165 and sells from select retailers and an online store. See more images from the look book after the jump.
At a moment when most aren’t even sure what streetwear is anymore, “Cult Streetwear” offers a survey of the style’s most prominent pioneers. One one hand it’s an essential reference guide to the ubiquitous category, but on the other, author Josh Sims’ discerning analysis explains how people and brands helped streetwear reach its mass status.
From clothing born out of “sheer necessity” to the undying appeal of the graphic tee, the book relays the history, breaking it down into three main categories—streetwear, sportswear and workwear. Sims also includes informative anecdotes, like how Vans‘ classic checkerboard shoe came about by chance after an employee saw a high school kid coloring in his plain canvas sneaker.
With a focus on 32 influential brands (Sims admits it isn’t a definitive list), the scope covers streetwear labels that maintain creative integrity and a strong sense of identity.
While many of the brands grew out of sports—Stussy, Burton, Fred Perry and more—some started as an extension of an (often graffiti) artist’s work, such as Obey and Fuct. Of course, the Japanese influence—mostly two brilliant entrepreneurs in the early ’90s, Hiroshi Fujiwara of Goodenough and Hideheko Yamane of Evisu, gets its due here too. Each saw streetwear as more than catchy graphics, laying the foundation for the luxury limited edition label A Bathing Ape, also highlighted in the book.
The FL@33-designed book comes out this month. Sign up with publisher Laurence King to stay informed of its arrival or pre-order from Amazon.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
