Aesop Shibuya by Torafu Architects

A blackened steel counter continues into a mirrored wall in this Aesop skincare shop by Japanese studio Torafu Architects (+ slideshow).

Aesop Shibuya by Torafu Architects

Torafu Architects installed a mirrored wall with a protruding counter in the long narrow shop for hair and skincare brand Aesop in Shibuya, Tokyo.

Aesop Shibuya by Torafu Architects

The dark counter appears to extend into the reflected space, whilst a cubbyhole of products interrupts the mirrored wall.

Aesop Shibuya by Torafu Architects

Narrow windows along the top of the opposite wall were revealed during the renovation process, allowing light to filter down into the slender interior.

Aesop Shibuya by Torafu Architects

Rectangles of brown glass surround the doorway, referencing the trademark brown bottles that line the walls of the store housed in blackened steel shelves.

Aesop Shibuya by Torafu Architects

An elongated demonstration sink sits just inside the entrance, also made from blackened steel, with a mirrored splashback from which simple garden taps protrude.

Aesop Shibuya by Torafu Architects

Reclaimed timber flooring marks the entrance to the shop and the remainder of the space is finished with sisal carpet.

Aesop Shibuya by Torafu Architects

Torafu Architects also designed Aesop’s Shin-Marunouchi store, in which chunky chipboard surfaces have been sanded and stained to look like marble.

Aesop Shibuya by Torafu Architects

Earlier this month we featured Aesop’s East Hampton store which has shelves supported by dowels slotted into pegboard walls.

Aesop Shibuya by Torafu Architects

We also previously interviewed the founder of Aesop, who explained why no two Aesop stores are the same. Read the interview »

Aesop Shibuya by Torafu Architects

See all our stories about Aesop interiors »
See all our stories about shops »

Here’s more information from Torafu:


For Australian skin care brand Aesop, we planned the interior and exterior of the new store on Meiji Street in Shibuya. The store is located on the first floor of a three-storey building situated between two taller buildings; the space is long and slender – 2.6m in width, 7.8m in depth and 3.9m in maximum height. We aimed to work with these proportions to provide a welcoming and intimate space for communication with customers.

The windows on one side wall, which appeared after demolishing of the former store’s interior, were the key for the design. On the wall opposite, we mounted a mirror to enhance scenery, extensity and light. The window located at the front of the store below has brown glass to represent Aesop’s traditional containers, and is incorporated in the shelves. In this way, the window is extended and the shelves are considered as a frame.

In order to limit the variety of the materials used, the shelves and counter are finished in blackened steel, which is also the basis for storage doors assimilated into the mortar wall or mirror wall; the basin that is Aesop’s feature is set near the entrance to effect a good view from the passage.

The door of the entrance and the facade sign are created from glass. The latter is composed of brown glass and corrugated glass, like patchwork – its colour and transparent appearance evoking Aesop’s brand image. A luminous sign on the wall and a selection of plants lend an outdoor atmosphere. As you move further into the interior, the floor texture changes from old wood to sisal carpet, subtly emphasising the transition from the busy street to the quietude of the store.

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Les Bebes Cupcakery by J.C. Architecture

A door and deep-framed window are set into the glass house-shaped facade of this cupcake shop in Taiwan by J.C. Architecture.

Les bebes Cupcakery by J.C. Architecture

Taiwanese studio J.C. Architecture used the cake boxes as a starting point for the interior design. “We wanted to create a space that derives from the actual product itself,” say the architects. “We took the idea of the gift packaging and studied the movement of folding.”

Les bebes Cupcakery by J.C. Architecture

Les Bebes Cupcakery has a house-shaped shop frontage that extends beyond the facade of the building with a floor-to-ceiling glass window, interrupted by a solid black doorway.

Les bebes Cupcakery by J.C. Architecture

A black-framed box with a yellow interior pushes through the glass, acting as a display cabinet for the cupcakes.

Les bebes Cupcakery by J.C. Architecture

Inside the shop, a line of small shelves appears to have folded out of the white walls like box lids, revealing squares of dark tiles behind.

Les bebes Cupcakery by J.C. Architecture

Dark tiles are also used to border a raised bar area, which is lined with yellow and black stools.

Les bebes Cupcakery by J.C. Architecture

We recently featured a beauty salon in Osaka that also has a house-shaped shop window.

Les bebes Cupcakery by J.C. Architecture

Earlier this year we featured a patisserie that uses reclaimed wooden doors to recreate the decorative panelling of nineteenth century French interiors.

Les bebes Cupcakery by J.C. Architecture

See all our stories about shop design »

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Il Salotto boutique by Gosplan

Italian studio Gosplan inserted a perforated metal gate into a fifteenth century marble doorway as part of their renovation of this fashion boutique in Genoa.

Il Salotto by Gosplan

Gosplan was influenced by the doorways of ancient Italian palaces when designing the perforated gate that marks the entrance to the store, which is located in the city’s historic centre.

Il Salotto by Gosplan

“The door is a free interpretation of doors of ancient Genoa palaces,” explains the designer. “The small holes are a metaphor for the large ancient nails, while the large hole in the centre replaces the door knocker.”

Il Salotto by Gosplan

Called Il Salotto, which means “Living Room” in Italian, the boutique has vaulted ceilings and large windows with a bright blue linoleum floor that contrasts with the rough plastered walls.

Il Salotto by Gosplan

Clothes, bags and shoes hang from white-painted reinforcing rods, which have been bent into angular formations that protrude from the walls and floors.

Il Salotto by Gosplan

Coat hangers and mirror frames are also constructed from the bent rods, along with a cage-like chandelier that descends from the ceiling and a large circular rail from which curtains hang to enclose dressing rooms.

Il Salotto by Gosplan

Brightly coloured cables are strung around the shop with bare lightbulbs dangling loosely from the ceiling.

Il Salotto by Gosplan

The shop counter is made from coloured MDF and features a tiled recess used to display jewellery.

Il Salotto by Gosplan

The same dove-grey coloured tiles are used to create a unifying band around the walls of the boutique.

Il Salotto by Gosplan

The shop is owned by Sara Busiri Vici and Matteo Brizio who also use the space to host small art exhibitions.

Il Salotto by Gosplan

Photography is by Anna Positano.

Il Salotto by Gosplan

Other shops we’ve recently featured on Dezeen include a boutique with an upside-down living room on the ceiling and a fashion boutique with glass silhouettes of male and female figures that reach out to each other across a tiled floor.

Il Salotto by Gosplan

See all our stories about shop design »

Il Salotto by Gosplan
Floor plan – click for larger image
Il Salotto by Gosplan
Gate detail – click for larger image

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Risk. Made in Warsaw Shop by smallna

There’s an upside-down living room on the ceiling of this Polish fashion boutique created by design studio smallna for fashion brand Risk. Made in Warsaw (+ slideshow).

Risk. Made in Warsaw Shop by smallna

The designers at smallna were influenced by the reversible nature of Risk. Made in Warsaw’s clothing range, in which items can be worn inside-out or back-to-front, to create the illusion of defying gravity.

Risk. Made in Warsaw Shop by smallna

An inflatable sofa by Polish brand Malafor, a chair and a side table have been fixed to the ceiling, along with a crumpled skirt and a pair of shoes that appear to have been discarded onto the simulated floor above.

Risk. Made in Warsaw Shop by smallna

White-painted steel pipes protrude from the walls, ceiling and floor, snaking around the perimeter of the space and forming rails from which clothes appear to hang in both directions.

Risk. Made in Warsaw Shop by smallna

A circular dressing room wrapped in a grey fabric curtain extends the full height of the shop, connecting floor to ceiling as though it could be accessed from either plane.

Risk. Made in Warsaw Shop by smallna

An upside-down balloon that appears to be made from concrete hangs from the ceiling, seemingly reversing the rules of gravity.

Risk. Made in Warsaw Shop by smallna

The same balloon, when viewed from the reversed perspective, appears to be floating but held to the ground by a brick. This deceptive installation was created by Polish artist Joanna Gwóźdź, whilst Daiusz Kwiet – another Polish artist – was commissioned to paint the walls of the shop to look like the sky.

Risk. Made in Warsaw Shop by smallna

Vintage light fittings are dotted around the space, including 1940s American train lights, 1960s Polish tram lights and a Japanese mirrorball from the 1970s.

Risk. Made in Warsaw Shop by smallna

All the soft furnishings throughout the shop are made from the same grey melange fabric that the Risk. Made in Warsaw designers use to make their clothes.

Risk. Made in Warsaw Shop by smallna

Other shop interiors we’ve recently featured on Dezeen include the Who*s Who fashion boutique by Italian designer Fabio Novembre and a series of five outlets designed by Zaha Hadid for Milan-based fashion designer Neil Barrett. See all our stories about shop design.

Risk. Made in Warsaw Shop by smallna

Photography is by Celestyna Król.

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Word of Mouth: Columbus: A quick guide to Ohio’s bustling state capital through the eyes of its artistic ice cream maven

Word of Mouth: Columbus


Places like Portland, Vancouver or Copenhagen may be the first that pop to mind when thinking about cities whose residents successfully combine a progressive attitude with a laid back approach to life. But slowly sneaking onto the scene is Columbus—Ohio’s industrious state capital and one of the world’s smartest cities,…

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Who*s Who boutique by Fabio Novembre

Glass silhouettes of male and female figures reach out to each other across the tiled floor of this Milan fashion boutique by Italian designer Fabio Novembre.

Who's Who interior by Fabio Novembre

Located on Milan’s Corso Venezia, the new Who*s Who store is dominated by a series of human figures, each striking a different pose.

Who's Who interior by Fabio Novembre

Fabio Novembre used the glass profiles, which are screen-printed with tiny tessellated shapes, to divide the racks of clothing.

Who's Who interior by Fabio Novembre

The walls are clad in polished stainless steel and the floor is covered in monochrome ceramic tiles.

Who's Who interior by Fabio Novembre

The boutique opens on 8 April to coincide with the furniture fair and numerous other design events and exhibitions taking place in the city between 9 and 14 April – see all news about Milan 2013.

Who's Who interior by Fabio Novembre

We previously featured another boutique interior by the same designer dominated by two giant blue busts and last year we filmed a two-part interview with Novembre in which he talked about the changes taking place in the Italian design scene – see all projects by Fabio Novembre.

Who's Who interior by Fabio Novembre

Photographs are by Pasquale Formisano.

Here’s some more information from Who’s Who:


The brand that has become a symbol of modernity and femininity, confirms its international vocation and presents the new concept that shall characterise its boutiques. In order to develop the new retail strategy and create an innovative design, Who’s Who engaged Fabio Novembre, an eclectic, imaginative and contemporary architect who, with a surprising project, succeeded in highlighting the company’s DNA with a strong, meaningful and long-sighted concept.

The boutiques become an ideal set for a meeting between a man and a woman, represented by outsized sculpted glass figures, which seem to be walking slowly across space while their hands search for each other until they brush against each other, in a free interpretation that reminds one of Michelangelo.

A surreal scene in which the wrought steel walls reflect a multiple reality, making it fluid; the floor, slowly sloping towards the side walls, is the only hint showing the direction to go, because, as the architect points out, “only the spark of love can light the flame of creation” of any kind. “We like to say that the name Who’s Who refers to the search for an identity, to the constant leaning towards something that is not the self,” says Novembre.

The ideal location for the launch of this ambitious plan is Milan’s “Quadrilatero della Moda” : the first shop opened recently in Corso Venezia 8. This important retail project was strongly supported by Massimiliano Dossi, the head of the company, and the opening of another single-brand boutique, this time in Forte Dei Marmi is scheduled for the end of March, Forte Dei Marmi is a strategic Italian location, given its status of internationally renowned sea town.

In 2013 Who’s Who scheduled the opening of at least four other boutiques in areas in which the brand has been quite successful in the past several years: China, the Middle East and Russia. Finally, the three-year plan, which will come to an end in 2015, includes the opening of at least 22 single-brand shops around the world.

Project name: Who’s Who
Location: Milano, Corso Venezia
Client: Max-Company
Architect: Fabio Novembre
Design team: Dino Cicchetti, Giulio Vescovi
Contractor: Buzzoni
Total area: 85 sqm

Floor covering: Ceramic tiled floor (Mutina Tex)
Furniture: Glass shelves system; polished stainless steel hanging.
Special elements: Male and female silhouette made by structural glass decorated with screen printed asterisks side-illuminated by LED strips; wall covered with Exyd Product Line M (stainless steel)
Ceiling: Barrisol Blanc Vénus
Lighting: Spotlights, LED strips, fluorescent lamp

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Art Story: Pratt students have the run of Rachel Shechtman’s magazine-style boutique

Art Story

One of the things we’ve always loved about Story—Rachel Shechtman’s ever-changing store in NYC’s Chelsea neighborhood—is that every iteration is a story in and of itself. Her latest venture is Art Story, a concept shop created with the help of Art.com and a group of eight masters students of…

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David Adjaye to design fashion outlet in east London

David Adjaye to design Hackney Fashion Hub

News: architect David Adjaye has been commissioned to design a fashion hub in Hackney as part of efforts to regenerate the area after the 2011 riots.

The £100 million Hackney Fashion Hub will be supported with £2 million from a regeneration fund set up by the Greater London Authority to help businesses and retailers affected by the rioting.

Working with Manhattan Loft Corporation, the developers behind the restoration of London’s St Pancras Renaissance hotel, Adjaye will create a permanent retail space in two buildings to include shops, a cafe, restaurant and design studios.

“Our proposals offer a beacon for Hackney Central,” said Adjaye. “The buildings will create a light-filled, compelling environment that captures Hackney’s creative energy, gives local residents a sense of pride in their built environment and provides an exciting new draw for visitors.”

The area is already home to a small cluster of fashion outlets for luxury brands Burberry, Pringle and Aquascutum.

In 2006 the Tanzanian-born architect was shortlisted for the RIBA Stirling Prize for his Whitechapel Idea Store, a glass-fronted community building in another deprived part of east London. A year later he was awarded an OBE for services to British architecture.

Last year Adjaye completed two neighbourhood libraries in Washington DC and topped a list of Britain’s most influential black people – see all architecture by David Adjaye.

See more architecture and design from Hackney.

Here’s the full press release:


New Hackney Landmark Looks Set to Create Hundreds of Jobs in East London

Renowned architect David Adjaye has been commissioned to design a new landmark for Hackney: a world class fashion development in E9.

Manhattan Loft Corporation, the developers behind the St Pancras Renaissance restoration and Chatham Works are looking to build a new ‘fashion hub’ on Morning Lane and Chatham Place.

As part of the plans, which will be submitted to the London Borough of Hackney at the end of March permanent retail space will be provided across two buildings over five and eight floors.

The buildings will be located on Morning Lane. Alongside leading fashion houses offering customers the opportunity to buy discounted goods, design studios will also be created where up and coming local designers can showcase and sell their products; making the fashion hub a unique centre for Hackney’s design community.

The hope is that the provision of a permanent fashion hub will create hundreds of jobs for local people.

It will be the UK’s first inner-city fashion outlet centre, providing a complete shopping experience.

Harry Handelsman, Chief Executive of Manhattan Loft Corporation, said: “The aim of this fashion hub is to establish a focus in Hackney Town Centre for the promotion of both local and international brands involved in the design, manufacture and sale of retail products.

“It will deliver major investment and lasting regeneration to this part of London and we hope to be able to encourage more creative people to bring companies such as Tatty Devine, Black Truffle and Fabrications into the area. We are incredibly excited about making the heart of Hackney an international focal point for the world of fashion.”

Jack Basrawy, of Chatham Works said: “We’ve been working closely with Hackney Council’s Ways into Work scheme, a programme that supports the unemployed, so that Hackney residents are at the front of the queue for the new jobs. Pringle and Aquascutum are already employing Hackney residents. Our proposals will hopefully create even more job opportunities for local people.”

David Adjaye, Principal Architect of Adjaye Associates, who was named Most Influential Black Figure of 2012 and is recognised as producing some of the best building designs in the world, said: “Our proposals offer a beacon for Hackney Central. The buildings will create a light-filled, compelling environment that captures Hackney’s creative energy, gives local residents a sense of pride in their built environment and provides an exciting new draw for visitors.”

Digby Nicklin, Commercial Director of Commercial Estate at Network Rail, said: “Across the capital, we are working with our neighbours to open up and renovate arches to attract niche entrepreneurs and build business communities.

“Working with small business through arch development schemes we are also helping to regenerate parts of London and creating employment opportunities.”

The permanent world class fashion development will replace the temporary structures which have already been created on site by Manhattan Loft Corporation and Chatham Works and which currently house leading fashion brands Pringle and Aquascutum.

Work has already started to convert the railway arches in Morning Lane between Churchwell Path and Link Street into new retail spaces; also designed by Adjaye Associates these will sit alongside the new development.

The plans for the development will see some 7,000 square metres of new retail space created for fashion outlets, a café, restaurant and design studios.

In addition to new open space, pedestrianised areas and signage will be created to encourage visitors to explore Hackney Central and visit Mare Street, Narroway and other surrounding retail areas.

Hackney Council, Network Rail and the Mayor of London have provided support for the scheme, which is set to create jobs for local people and benefit local businesses, with the expected increase in visitors to the area. Local people are currently being consulted about the plans. If granted permission in the summer of this year the fashion hub could be built by 2016.

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Neil Barrett Shop in Shop by Zaha Hadid Architects

Zaha Hadid Architects has completed five new boutiques for Milan-based fashion designer Neil Barrett, with each one containing portions of an abstract volume that was designed in one piece (+ slideshow).

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Shinsegae Main, Seoul

The “Shop in Shop” concept was devised to encompass four stores in Seoul and one in Hong Kong. The architects designed a free-flowing shape, then divided it up into 16 pieces that could be distributed to each of the stores for use as a modular display system.

Neil Barrett Shop in Shop by Zaha Hadid Architects

 Above: Shinsegae Main, Seoul

Referred to by Zaha Hadid Architects as an “artificial landscape”, the curving shapes feature a variety of twists, folds and rotations that reference the moulded interior of Neil Barrett’s flagship Tokyo store, completed by the studio in 2008.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Galleria Main, Seoul

Each block is different and can be used in a variety of arrangements to display different garments, shoes and accessories.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Galleria Main, Seoul

The stark white colour of the objects contrasts with the polished black flooring underneath. This monochrome theme continues throughout each store, where walls are painted in alternating shades of white and black.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Galleria Main, Seoul

The studio is now working with Neil Barrett to roll out more Shop in Shop stores in Beijing, Shanghai and elsewhere in Seoul.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Daegu, Seoul

Zaha Hadid Architects has been busy over recent weeks. In the last month the studio has released images of a lakeside cultural complex underway in China, revealed designs for a complex of towers in Bratislava and launched a system of twisting auditorium seats. See more architecture and design by Zaha Hadid on Dezeen.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Daegu, Seoul

As well as collaborating with Hadid, British designer Neil Barrett has also worked with Italian studio AquiliAlberg, who designed the angular scenography for his 2010 Autumn Winter catwalk.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Daegu, Seoul

Photography is by Virgile Simon Bertrand.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Daegu, Seoul

Here’s some more information from Zaha Hadid Architects:


Neil Barrett Shop in Shop

A display landscape

The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store. Each separate element acts as a piece in a puzzle of the original ensemble, ensuring each shop maintains a relationship to the defined whole and with the other Neil Barrett Shop In Shop locations.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Daegu, Seoul

The pieces have been carved and moulded from the original solid as pairs that define each other to create an artificial landscape that unfolds multiple layers for display. The emerging forms engage the same design principles adopted for the Neil Barrett Flagship Store in Tokyo; the characteristic peeling, twisting and folding of surfaces has been extended to incorporate double curvatures and rotations.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Main, Seoul

Adaption to multiple conditions

The display landscape is a flexible modular system that allows multiple arrangements and adaptations according to specific locations and multiple conditions, developing an original space at every location. The pieces can be used individually or pieces can be used in conjunction with others from the collection accordingly to suit the scale and spaces of each shop, with each piece able to display shoes, bags or accessories.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Main, Seoul

Materiality

The Shop in Shop concept continues the geometries of the Tokyo Flagship Store, developing a dialogue between the Cartesian language of the existing envelope walls with the sculptural, smooth finish of each piece. This contrast of materials in combination with the formal language of the design plays with these visual and tactile characteristics and is further accentuated by the black polished floor.

Neil Barrett Shop in Shop by Zaha Hadid Architects

Above: Hyundai Main, Seoul

Neil Barrett Shop in Shop designs are located in Seoul and Hong Kong:
» Galleria Main, 3F, Galleria Luxury Hall East, 515, Apgujung-dong, Gangnam-gu, Seoul
» Hyundai Main, 4F, Hyundai DPS, 429, Apgujung-dong, Gangnam-gu, Seoul
» Shinsegae Main, 5F, Shinsegae DPS, 52-5, Choongmuro 1-ga, Jung-gu, Seoul
» Hyundai Daegu, 2F, Hyundai DPS, 2-ga, Gyeosan-dong, Jung-gu, Daegu. Seoul
» The Landmark, B1/F, 15 Queen’s Road Central, Hong Kong

Zaha Hadid Architects and Neil Barrett are continuing their collaboration on further Shop in Shop concepts to open in Beijing, Shanghai and Seoul.

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Deskontalia store in Donostia by VAUMM

Internet shoppers in San Sebastian can now pick up their purchases from a shop that appears to be furnished with nothing but cardboard boxes (+ slideshow).

Descontalia by VAUMM

Spanish architects VAUMM designed the store for group discount voucher website Deskontalia as a place where customers can pick up their deliveries and find out about the latest offers.

Descontalia by VAUMM

Unlike most shops, the space has no products to display, so the architects were challenged with filling an empty room. Inspired by the cardboard boxes used to transport purchases, they developed a concept to cover the floor and walls with boxy wooden furniture and shelving.

Descontalia by VAUMM

“Cartons are converted into the measurement unit of the architectural proposal,” explain the architects. “Small cartons are elements to generate a kind of sculpture that envelops the walls and roof to create different environments which users can interact with.”

Descontalia by VAUMM

Most of the boxes are used as shelves that can be reconfigured to suit different displays. Others are made from wood and provide tables and stools where customers can sit and browse the website.

Descontalia by VAUMM

A reception counter lines the edge of the room and also resembles a pile of boxes.

Descontalia by VAUMM

Aside from the boxes, the shop’s interior is kept simple, with existing walls and columns painted white and plants positioned beside the windows.

Descontalia by VAUMM

Other cardboard interiors include a cardboard meeting room for Bloomberg, a cardboard bank and a fold-out cardboard shop.

Descontalia by VAUMM

Spanish architects VAUMM are based in San Sebastian. Past projects by the firm include a golden culinary centre and an outdoor elevator.

Descontalia by VAUMM

Photography is by Aitor Ortiz.

Descontalia by VAUMM

Here’s a project description from VAUMM:


Deskontalia store in Donostia – San Sebastian, Gipuzkoa, Spain.

When somebody thinks about a shop, he can hardly avoid thinking about the products sold inside, and therefore those products are those which give sense of the need for a space. What would it happen if that object of desire was any? What if no one?

For Deskontalia store, located in a urban downtown street, the sale has occurred even before one reaches the local. The space should be a pick up point for any product that one could imagine buying over the Internet, but even something else.

Descontalia by VAUMM

From that point of view the space should become not only a space to sell, but a space to be a meeting point between brand and people, an open space, a place of the city where an online business becomes a physical reality.

The store activity is linked to package traffic, cardboard containers in which travel purchased products, which are collected in this new architectural space. A small counter where to exchange these packages of hands, solves all the functional requirements of the trade.

Descontalia by VAUMM

The space has been treated as a white empty space where old items such as masonry walls or casting pillars are bathed in this colour, as well as more contemporary new resin pavement, in an attempt to transform the store not in a shop but in a store where different transformations may occur.

Cartons are converted into the measurement unit of the architectural proposal. Small cartons are elements to generate a kind of sculpture that envelops the walls and roof to create different environments which users can interact with.

Descontalia by VAUMM

Above: floor plan – click above for larger image

These packaging boxes incorporate the graphic image of the brand, a d-, like a strip on both sides, 90 degrees in space. Thus, the store gets a sculptural object at its scale by stacking the cartons with multiplications of their shapes and cubic components, qualified by the impression of the brand. Somehow it has been generated a kind of recycled space, in which low cost boxes transcend the value and meaning we could give to them individually, to become artistic and modulate the space when considered together.

The walls are not only boxes bookshelf but also part of the shell, the roof parts are not only sculptures but also shapes that break the echo sound of the store which also modulate the sound.

Descontalia by VAUMM

Above: ceiling plan – click above for larger image

Cartons are organized this way in which the white container has become the store, which can be moved at any time, changed or simply replaced by other objects. The cartons composition will be transformed as easily as the other part of the store, which is the Deskontalia web site, which is also shown in the store through two digital projections which interact with users.

Furniture is also involved in this changing condition, so its module-based design lets multiple configurations of the store, so you can have a lecture, read a newspaper, show a new product, or just hang out in internet.

Descontalia by VAUMM

Above: shelving concept – click above for larger image

The counter, stools and tables, somehow show the same packaging language, that besides also incorporates to the design other meanings such as low cost, the ephemeral, the changing and the casual, all of them concepts that underlie also the Internet purchase which serves to this commercial space.

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