Hasta La Ideas

To talk the talk is easy, but to walk the talk is a different ball game. What I mean is that most software companies simply leverage big words to deliver their speech but little else to validate their claims. However with solidThinking you are assured that they deliver what the promise. For example, with the solidThinking Inspire, they promise to offer a common visual language for engineering and ID. This is what infant equipment manufacturer Evenflo have to say….

Andy Davis, the Senior Design Engineer, Computer Aided Engineering at Evenflo, Inc. has this to say, “solidThinking Inspire shows the essential material that cannot be removed from a design. This helps you understand your design earlier and can be used as a common language between departments.”

To give you a background, Evenflo’s products include car seats, strollers, high chairs, play yards and activity products to meet the needs of children from birth to the pre-school years. “Safety is the key consideration in the design process. Ease of use is also important but costs must be controlled,” says Andy.

The challenge here was to make child safety simple with innovative and easy-to-use products through a combination of engineering and industrial design. The solution came in the form of a process incorporating solidThinking Inspire to generate early concept designs and assist the product co-development by engineering and ID departments.

I am sure you are keen to know the results of this implementation. Well here they are:

• Inspire provides a new way to look at part design
• It offers a common visual language for engineering and ID showing where structure needs to be
• Easy integration with current design tools and processes
• The creation of a design that is 25% lighter and more cost effective than the part it replaced without compromising safety

To cut a long story short, the initial Inspire results showed potential for a 30% mass and material reduction. The result also enabled some less measurable benefits. Firstly the engineering design team was able to see load paths for the design in Inspire before exporting to Pro-E. The team was seeking to improve on the boxy appearance of the current part, and the Inspire results provided a place to start the conversation with ID to ensure the delivery of style and function.

“The initial Inspire results showed potential for a 30% mass and material reduction…after styling we were still able to achieve a 25% improvement.

To sum it up, with solidThinking Inspire you can co-create cost-effective solutions.

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Yanko Design
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(The Evenflo Story With solidThinking Inspire was originally posted on Yanko Design)

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1. Inspire More Making
2. When Plants Inspire Lights
3. Amuen Encourages Our Ilk To Inspire And Be Inspired!

Sponsored content: New York City takes its role as the “capital of the world” seriously, with unlimited food, culture and entertainment on offer 24 hours a day. Everyone and anyone has a recommendation for NYC—from restaurants to parks, galleries, cafes…

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Tout le monde se souvient de ses jouets d’enfance. C’est en partant de cette idée commune que le photographe Gabriele Galimberti a réalisé une excellente série appelée « Toy Stories », qui capture des enfants du monde entourés de leurs jouets préférés. Un rendu à découvrir dans la suite de l’article.

Shopping and machining combine in Story’s latest concept store

In yet another stellar iteration of Story, Rachel Shechtman presents “Making Things,” a temporary concept store focused on the act of creation. Part retail experience, part educational series, Story partnered with GE to debut “GE Garages,” a community venture that hopes to provide professionals and novices alike with education…

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Rachel Shechtman’s latest retail narrative edited by Cool Hunting

For her third “issue”,
Rachel Shechtman has turned her magazine-style boutique—aptly called Story—into an homage to New York. The shop changes concept every four to eight weeks, and the latest inventory is a selection of Big Apple goods co-edited by Cool Hunting. The finely selected stock is set to the backdrop of Jill Malek custom “coffee stain” wallpaper, cityscape murals by Chris Dent, presented by the AOL Artists initiative, and student-shot photos from the NYC non-profit Salt.

With “Love” and “Color” as the first two issues, Shechtman continues to explore themes that are universal in concept but niche in execution. With each issue the Chelsea space becomes a new place of wonder, and each table or shelf serves as a narrative that unfolds before your eyes. Story “New York” is packed with goods by some of our favorite makers, such as Jill Platner jewelry, food selections from New York Mouth, a rotating assortment of custom Milk Made ice cream flavors sold by the pint or cup for the first time and exclusively at Story (since until now it has been an online subscription-only offer), crates from Quirky making their debut, 3×1 jeans and denim solution, an assortment of Baggu sacks, Scott Thrift’s annual clock The Present (available for pre-order at Story), Julie Rofman bracelets and more.

We recently caught up with Shechtman at Story to learn more about her endeavor. Read more about our collaboration and her unique take on retail as well as more images in the slideshow below.

How did you link up with Josh Rubin and Cool Hunting?

Through mutual friends. We heard about each other for a while and I think we tend to like similar things. We live a block away from each other in Chelsea, and we have complementary sensibilities—and I think different skill sets that also complement each other. So, as I was launching this new concept of retail as media and Cool Hunting is kind of the guru of all things culturally inspiring online, it seemed like the perfect partner for our first-ever co-curated edition.

How does each issue differ from the next, and what are you thinking about when choosing a theme?

It’s a combination of factors. First and foremost I ask, “is the product relevant to the story?” And then after the answer is “yes”, I think, “what are interesting brands and products that work?” One of the most important things that’s important to me for our experience as a brand is that whether you’re nine years old or you’re 70 years old, or whether you want to spend $5 or $500, there’s something that appeals to all of those people and their sensibilities, but within the context of one story, and that it makes sense so that it’s not just about one demographic or one audience. Of course some people like “Love” better than “Color” and some people like “New York” story better than “Love”, but you know, as long as they are able to relate to each experience, that’s the most important thing to me.

How long is each issue up?

Four to eight weeks—it depends on the issue. The September issue will be four weeks. It also depends on theme. We’re also doing a lot of different events for the “New York” story. We’re going to do skill-share classes with New York Mouth, which includes a pickling class and how to make hard candy. We’re doing other interesting events, like a dinner party hosted by Malin +Goetz here. And then we’re going to hopefully have some musical performances.

I also want it to be interactive and have community, not just be about people who necessarily buy. For example, we have this amazing kid’s brand, Ode, and she just emailed us, and she liked our idea and said she wants to sell in our store. If a magazine has editors and then contributing editors, our contributing editors are either our fans that make things and want to sell them in the store, or customers who come in and want to have events here. We’re trying to make it as interactive as possible. The other special thing we’re going to do is a lemonade and tattoo stand on the weekend, and for the first time ever we’re selling pints of ice cream from a company that is otherwise a subscription only service.

What happens when you sell out of an item?

Sometimes we re-order it and sometimes we let it sell out. One thing that’s important to me is adjacencies. It’s no different than when you’re shooting a picture in a magazine spread, if you take an item out of its context in real life and in a physical space, how can you tell its story? By putting old brands next to new brands, and sexy brands next to classics, and just kind of mix it up.