AISIDI, principal revendeur de produit et service mobile en Chine, s’associe avec Coordination Asia, un cabinet de design et d’architecture, pour le lancement d’une nouvelle série de magasins, AER. Slogan publicitaire inscrit sur le chemin noir au sol, comptoir Lego, jeu sur les typographies, le résultat est très réussi.
L’agence DDB Tribal a conçu la campagne de publicité du service de montage d’Ikea sur le principe du trompe l’œil. Récompensée par un Lion d’Argent, elle propose des meubles au design simple et épuré à l’image de la marque, facile à assembler mais qui présentent pourtant des anomalies. À découvrir en images.
Food service in-flights have its own set of hiccups, the narrow aisle doesn’t allow passengers to pass through and the trolley design has forever been the same. Flying Trolley brings in a new perspective by utilizing the aircraft ceiling as the trolley ramp. Only an aviation specialist will be able to give us a better idea about its feasibility, but for the moment I can imagine this idea being used in other spaces like a train. What do you think?
Designers: Seongjoo JOH & Lee Min – Joo
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Yanko Design
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(The Flying Cart was originally posted on Yanko Design)
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In a city notoriously limited on space, many New Yorkers prefer to keep their pantry shelves stocked with bottles of booze over a full run of spices. To play to the sporadic nature of home cooking in the Big Apple, a trio of French friends and entrepreneurs have founded…
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Lucky for some, Guessing Game #13 is here with the inevitable question….what is this?
It is an Industrial Design Project, it is something to do with what the Chinese really love; Brits have their own unique way of consuming it and the Indian household would go into a tizzy if this were absent. What is it?
This is the Silent Machine. A unique project that repurposes old industrial machines with a new lease of life as a tea service set. As the designer explains, “Every single object can be identified when it is utilized as a part of the whole. Mathematically formulated silhouettes and details contribute to creating an image of mechanical regularity rather than being emphasized on their ornamentation.”
Simple, elegant, functional and industrial…let’s drink a cuppa chai to that!
Designer: Eunjae Lee
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Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Yanko Design Store – We are about more than just concepts. See what’s hot at the YD Store!
(Guessing Game #13 was originally posted on Yanko Design)
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Beauty and decadent service at Marrakech’s palatial property
Anyone who books a luxury hotel surely wants the service to adhere to the old adage about being treated like a king, but Marrakech’s decadent Royal Mansour palace—originally intended to serve actual nobility—truly delivers such an experience. Overlooking the historic medina, Marrakech’s chaotic main marketplace, the hotel was personally commissioned by King Mohamed VI of Morocco to allow state guests. Completed in 2010, the perfect symmetry throughout the property represents the very best of Moorish architecture of Northern Africa, and every single item in the interior part of the space was handmade by a collaboration of local artisans whose decorative arts skills were passed down to them through many generations. Around every corner is another breathtaking example of geometrically chiseled sculptural cedar, zellige ornamental ceramic tile and smooth, shiny moulded tadelakt lime plaster work.
The Royal Mansour grounds form a labyrinth of paved marble paths lined with olive trees that lead to 53 unique riads, each built in the traditional style of a Moroccan home. Fortunately room keys are housed in a wallet with an accompanying map so you won’t get lost. The ground floor of each riad has a courtyard with a fountain, as well as a drawing room with a seating area covered in bespoke furniture and an abundant pile of elegant silk pillows. The second floor comprises a bedroom, dressing room and study. The top floor of each riad also has a private terrace with a fireplace and a plunge pool, perfect for enjoying breakfast with a view of the sunrise over the Atlas mountains. We recommend traditional Moroccan pancakes, Beghrir and Msemen, lightly fried dough served with the Mansour’s homemade spreads: almond butter with honey, apricot preserves and chocolate cream.
The rich three-bedroom riads include a library, private hamman and professional kitchen, and the complex houses one four-bedroom riad for those seeking a truly palatial experience away from home. There are no buttons or switches inside the riads—everything is controlled by a master touchscreen control panel.
For dinner, two restaurants overseen by Michelin-starred chef Yannick Alléno represent the dichotomy of Morocco’s rich culinary traditions.
La Grande Table Marocaine offers outstanding versions of local specialties like sheep’s head, while La Grande Table Française serves traditional dishes like couscous and tagine for less daring diners. The restaurants have made the Mansour a top foodie destination in Africa, where innovative dishes like prawns and game meat with local seasoning are paired with an equally impressive wine list.
The highlight of the Mansour is an unparalleled spa, which envelops guests in a rare sense of calm as they enter through a giant white wrought iron atrium reminiscent of a majestic birdcage. The experience begins in the “wellness lounge” with fresh lemon and ginger juice or a raw appetizer, from which guests can then choose between a traditional hamman for a scrub with black soap or an argan oil massage tailored to an individual’s needs. Guests can also enjoy deep steam baths or the covered greenhouse pool overlooking the gardens designed in the style of those on the grounds of the Alhambra Palace in Granada.
The Royal Mansour complex becomes a different entity at night, scored by the sounds of running water throughout the numerous fountains lining the candlelit walkways. Although there are 500 staff members, about 10 for every riad, you’re not likely to see the majority of them. The compound operates through an underground city where 24-hour butlers have access to each riad. This level of attentiveness may take some getting used to, but if you’re seeking a getaway where anything you desire is reachable with the touch of a button, you’ll find comfort in the Royal Mansour’s legendary service.
Rue Abou Abbas El Sebti
40 000 Marrakech
Morocco
+212 5 29 80 80 80
Test-driving the airline’s new Premium Economy hybrid flight experience
by Joanna Prisco
Aiming to bridge the gap between the sophistication of business class and the cramped quarters of coach, Cathay Pacific recently launched Premium Economy class in its 747 and 777 aircraft, available on flights between New York and Hong Kong from April 2012.
I had the opportunity to test drive the new seats and amenities on a delivery flight out of Seattle last month, and at a 60% increase in fare—or approximately $1,600 versus $1,000 from JFK to HKG—the upgrade is worth the perks.
To start, there is priority check-in at dedicated counters and priority boarding before regular economy passengers, which means less waiting in line and more time for duty-free shopping. Speaking of shopping—one of the great Hong Kong pastimes—Premium Economy passengers also receive an increased baggage allowance from 20kg to 25kg, so there’s no need to leave behind that extra pair of shoes.
Onboard the plane, Premium Economy is housed in its own private cabin behind Business Class. With just 26-34 seats depending on the plane, the section automatically feels more intimate than Economy—a pleasant plus for me, and many other travelers. To add to the upscale ambience, flight attendants stand ready and waiting with complimentary champagne or juice that rests on its own retractable cocktail table from the armrest. Even more crucial was the pair of noise-canceling headphones, which allowed me to sip in silence while the rest walked past me toward Economy.
While the seats themselves will never achieve the luxury and comfort of the flatbeds available in every Cathay Business Class pod, customers will be pleased to find that the Premium Economy seat pitch is 38 inches—a full six inches more than Economy. The seats are wider and cozier, and come outfitted with plush pillows and blankets. Add to that an amenity kit filled with soft grey socks, an eye mask, a tiny tube of toothpaste and a travel toothbrush, and you’re ready for bed.
Some may find themselves too excited by the entertainment options to fall asleep right away, however. Each Premium Economy seat is equipped with a 10.6-inch personal TV screen featuring more than 200 movie options and other entertainment. If you’re somehow dissatisfied with the selection in the viewing catalog, you can also connect your iPod or iPhone to the seat’s port and stream personal videos from that device. Plus, if you need to write an article about the flight while you’re on said flight, there’s also an in-seat power source for your devices.
If you’re less of a technophile than a food lover, you’ll be more than pleased with the added menu options offered to you in Premium. From a seasonal salad with grilled prawns to braised e-fu noodles with assorted dim sum, har gow and siu mai or century egg and salted pork congee, you can start your overseas experience before you even arrive. And though the service details in Business—warmed nuts, post-dinner gourmet chocolates—were slightly more over-the-top, the snack offerings in our cabin still abounded.
Maintaining its proven track record of signature service at this in-between price point, Cathay opens up a new level of comfortable travel to a segment of the population we imagine has been waiting for such an option, and won’t be disappointed.
Une excellente campagne pensée par l’agence DDB Berlin sur des clichés de Mikael Strinnhed. Ce travail autour de la marque Ikea et de son service de livraison gratuite a été décliné pour 3 pièces de la maison : la cuisine, la chambre d’enfant et le salon principal. Plus d’images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
