Heineken Presents The Magazzini Milan 2013: Daily design talks, workshops and all-around creative inspiration from the heart of Milan’s zona Tortona

Heineken Presents The Magazzini Milan 2013


Advertorial Content: As the days tick away until this year’s Milan Design Week, running 9-13 April 2013, we’re looking forward to our Designer Master Classes and a slew of other design events to be held at );…

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La Rinascente womenswear department by Nendo

Here are some photos of the refurbished womenswear floor of La Rinascente department store in Milan by Japanese designers Nendo.

La Rinascente womenswear department by Nendo

Nendo used architectural elements observed while exploring Milan on foot as inspiration, explaining that the studio was “inspired by the unexpected encounters with shop windows, courtyard gardens and public squares that come from wandering Milan’s back streets.”

La Rinascente womenswear department by Nendo

They divided the space with 17 window frames covered with a film that’s opaque when viewed from an angle but transparent when seen straight-on. “This allows products to suddenly appear in front of shoppers’ eyes as they move through the space and creates a constantly changing spatial experience, much like the constant but unpredictable small surprises of Milan itself,” say the designers.

La Rinascente womenswear department by Nendo

Mobile rails and shelving units are made of white metal with stands that look like they’re peeling away. Pendant lights were inspired by those seen hanging from wires between buildings above the streets in Milan and concessions are tucked into archways referencing Milanese architecture.

La Rinascente womenswear department by Nendo

Womenswear is located on the fourth floor of La Rinascente, the city’s best-known department store, which is situated alongside the Duomo cathedral. The department reopened in September but these images had not been published until now, in time for the Salone Internazionale del Mobile in the city next week. See all our previews of design at Milan 2013 here.

La Rinascente womenswear department by Nendo

Other stories about designs by Nendo include tables coloured in with crayons and chairs with tall backs for extra privacy. See all our stories about designs by Nendo »

Photos are by Daici Ano.

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Who*s Who boutique by Fabio Novembre

Glass silhouettes of male and female figures reach out to each other across the tiled floor of this Milan fashion boutique by Italian designer Fabio Novembre.

Who's Who interior by Fabio Novembre

Located on Milan’s Corso Venezia, the new Who*s Who store is dominated by a series of human figures, each striking a different pose.

Who's Who interior by Fabio Novembre

Fabio Novembre used the glass profiles, which are screen-printed with tiny tessellated shapes, to divide the racks of clothing.

Who's Who interior by Fabio Novembre

The walls are clad in polished stainless steel and the floor is covered in monochrome ceramic tiles.

Who's Who interior by Fabio Novembre

The boutique opens on 8 April to coincide with the furniture fair and numerous other design events and exhibitions taking place in the city between 9 and 14 April – see all news about Milan 2013.

Who's Who interior by Fabio Novembre

We previously featured another boutique interior by the same designer dominated by two giant blue busts and last year we filmed a two-part interview with Novembre in which he talked about the changes taking place in the Italian design scene – see all projects by Fabio Novembre.

Who's Who interior by Fabio Novembre

Photographs are by Pasquale Formisano.

Here’s some more information from Who’s Who:


The brand that has become a symbol of modernity and femininity, confirms its international vocation and presents the new concept that shall characterise its boutiques. In order to develop the new retail strategy and create an innovative design, Who’s Who engaged Fabio Novembre, an eclectic, imaginative and contemporary architect who, with a surprising project, succeeded in highlighting the company’s DNA with a strong, meaningful and long-sighted concept.

The boutiques become an ideal set for a meeting between a man and a woman, represented by outsized sculpted glass figures, which seem to be walking slowly across space while their hands search for each other until they brush against each other, in a free interpretation that reminds one of Michelangelo.

A surreal scene in which the wrought steel walls reflect a multiple reality, making it fluid; the floor, slowly sloping towards the side walls, is the only hint showing the direction to go, because, as the architect points out, “only the spark of love can light the flame of creation” of any kind. “We like to say that the name Who’s Who refers to the search for an identity, to the constant leaning towards something that is not the self,” says Novembre.

The ideal location for the launch of this ambitious plan is Milan’s “Quadrilatero della Moda” : the first shop opened recently in Corso Venezia 8. This important retail project was strongly supported by Massimiliano Dossi, the head of the company, and the opening of another single-brand boutique, this time in Forte Dei Marmi is scheduled for the end of March, Forte Dei Marmi is a strategic Italian location, given its status of internationally renowned sea town.

In 2013 Who’s Who scheduled the opening of at least four other boutiques in areas in which the brand has been quite successful in the past several years: China, the Middle East and Russia. Finally, the three-year plan, which will come to an end in 2015, includes the opening of at least 22 single-brand shops around the world.

Project name: Who’s Who
Location: Milano, Corso Venezia
Client: Max-Company
Architect: Fabio Novembre
Design team: Dino Cicchetti, Giulio Vescovi
Contractor: Buzzoni
Total area: 85 sqm

Floor covering: Ceramic tiled floor (Mutina Tex)
Furniture: Glass shelves system; polished stainless steel hanging.
Special elements: Male and female silhouette made by structural glass decorated with screen printed asterisks side-illuminated by LED strips; wall covered with Exyd Product Line M (stainless steel)
Ceiling: Barrisol Blanc Vénus
Lighting: Spotlights, LED strips, fluorescent lamp

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by Fabio Novembre
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Architects and designers challenge dismissal of Milan councillor

Stefano Boeri

News: architects and designers including Rem Koolhaas, Zaha Hadid, Ross Lovegrove, and Ronan and Erwan Bouroullec have sent an open letter to Milan’s mayor calling for the reinstatement of architect and editor Stefano Boeri (above), who was sacked last week as the city’s councillor for design, fashion and culture.

In the letter, signatories including Dutch architect Rem Koolhaas, French design duo Ronan and Erwan Bouroullec and Domus magazine editor-in-chief Joseph Grima expressed their “regret and disappointment” over Boeri’s sudden exit.

“This unmotivated dismissal seems to us inexplicable,” states the letter to Mayor Giuliano Pisapia, which was also signed by architects Zaha Hadid, Jean Nouvel and Bjarke Ingels of BIG.

“Stefano Boeri is one of Italy’s foremost cultural exponents: he has taught in universities in Italy and abroad, curated exhibitions, designed buildings and written books that have been translated into many languages.

“Thanks to Boeri’s many initiatives […] Milan had finally succeeded in reaffirming itself forcefully on the international stage as an epicentre of art, design, fashion and culture.

The letter closes by urging the mayor to “put personal differences aside” and reconsider his decision to dismiss Boeri.

Trained as an architect, Boeri had relinquished a teaching post at Politecnico di Milano and resigned as editor-in-chief of Abitare magazine in order to become a councillor for Mayor Pisapia, to whom he had narrowly lost in the primary round of the mayoral election.

Since taking up the role in June 2011, his efforts to promote Milan’s reputation for art, design and culture included Piano City, a scheme encouraging piano-playing residents to perform concerts in their living rooms, and Book City, a festival of readings, author talks and literary events.

He also organised major exhibitions of artists such as Picasso, Bramantino, Jeff Wall and Marina Abramovic, another of the letter’s signatories.

His unexpected departure comes just a fortnight before thousands of international guests descend on the city for the Salone del Mobile and numerous other design events and exhibitions taking place alongside it – see all news and products from Milan 2013.

We previously reported on a complex of buildings completed by Stefano Boeri Architetti in northern Sardinia.

Here is the letter and the full list of signatories:


March 27th, 2013

Dear Mayor Pisapia,

It is with regret and disappointment that we learn that Stefano Boeri was dismissed from his position as Councillor for Design, Fashion and Culture for the city of Milan.

Thanks to the energy and commitment of Boeri, and despite the deepening of the gravest crisis to have faced Italy since the postwar years, since 2011 Milan has succeded in projecting an image of renewed cultural vibrancy and dynamism onto the international stage. Thanks to Boeri’s many initiatives — citywide events such as Book City and Piano City, or international exhibitions of internationally renowned artists such as the Marina Abramovic, Picasso, Bramantino, Alberto Garutti and Jeff Wall — Milan had finally succeeded in reaffirming itself forcefully on the international stage as an epicentre of art, design, fashion and culture.

This unmotivated dismissal deprives Milan of one of its greatest assets—an individual who possesses the intelligence, energy, motivation and global network of relationships needed to make Milan an unrivaled protagonist of the European cultural scene of the 21st century. Stefano Boeri is one of Italy’s foremost cultural exponents: he has taught in universities in Italy and abroad, curated exhibitions, designed buildings and written books that have been translated into many languages. As such, this unmotivated dismissal seems to us inexplicable.

In this moment of grave crisis, we urge you to put personal differences aside and, for the good of the city, reconsider your decision.

Yours sincerely,

Marina Abramović – Artist, New York
Iwan Baan – Photographer, Amsterdam
Tatiana Bilbao – Architect, Tatiana Bilbao Architects, Ciudad de Mexico
Daniel Birnbaum – Director, Moderna Museet, Stockholm
Petra Blaisse – Landscape Architect, Inside Outside, Rotterdam
Erica Bolton and Jane Quinn – Directors, Bolton Quinn, London
Ronan & Erwan Bouroullec – Designers, Paris
Maurizio Cattelan – Artist, Milan
Teddy Cruz – Architect, Teddy Cruz Architects, San Diego
Chris Dercon – Director, Tate Modern, London
Elizabeth Diller – Architect, New York
Jimmie Durham – Artist, Berlin
Okwui Enwezor – Curator, Munich
Amos Gitai – Film Director, Tel Aviv – Paris
Joseph Grima – Editor in chief, Domus, Milan
Zaha Hadid – Architect, Zaha Hadid Architects, London
Nikolaus Hirsch – Dean, Städelschule Frankfurt
Li Hu – Architect, Beijing
Bjarke Ingles – Architect, Bjarke Ingels Group Architects, Copenhagen
Rem Koolhaas – Architect, Rotterdam
Koyo Kouoh – Art Editor, Dakar
Armin Linke – Photographer, Berlin
Ross Lovegrove – Designer, London
Qingyun Ma – Architect, Shanghai
Michael Maltzan – Architect, Michael Maltzan Architecture, Los Angeles
Giancarlo Mazzanti – Architect, Mazzanti Arquitectos, Bogotà
Shelley McNamara & Yvonne Farrell – Architects, Grafton Architects, Dublin
Mohsen Mostafavi – Dean, GSD Harvard, Cambridge
Alexei Muratov – Journalist, Moscow
Jean Nouvel – Architect, Paris
Hans Ulrich Obrist – Co-director, Serpentine Gallery, London
Julia Peyton Jones – Director Serpentine Gallery, London
Bas Princen – Photographer, Amsterdam
Edi Rama – Artist and politician, Tirana
Anri Sala – Artist, Paris
Tomas Saraceno – Artist, Berlin
Milica Topalovic – Architect, Zurich

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dismissal of Milan councillor
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Cool Hunting Designer Master Classes in Milan: Present your latest work for critique on stage during this year’s design fairs

Cool Hunting Designer Master Classes in Milan

This year, in addition to our annual coverage of Milan’s Design Week, we’ve teamed up with Heineken to hold a series of Designer Master Classes on 9, 10 and 11 April 2013 at The Heineken Magazzini in Milan’s Zona Tortona. In order to give our readers access to some…

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La Serenissima office refurbishment by Park Associati

Italian studio Park Associati has overhauled a 1960s office block in Milan and added new glass and burnished aluminium facades (+ slideshow).

La Serenissima by Park Associati

The six-storey Palazzo Campari block was recently purchased by financial services firm Morgan Stanley, who wanted to adapt the fifty-year-old building and bring it up to modern standards. “The client wanted to turn a very inefficient building, very expensive to maintain, into a very efficent building,” the architects told Dezeen.

La Serenissima by Park Associati

Park Associati re-planned the building with a more flexible layout by rationalising routes through the building and opening up the ground floor to accommodate additional uses.

La Serenissima by Park Associati

“The aim of the new scheme is to provide a maximum level of flexibility in terms of the division of the internal spaces, with a sense of uniformity given by the system of the internal lighting and improved access and circulation,” said the architects.

La Serenissima by Park Associati

The original facades were replaced to create a more energy-efficient envelope. Along Via Turati the new elevations feature perforated and pressed aluminium panels that are back-lit by night, while the walls along Via Cavalieri are dominated by glazing.

La Serenissima by Park Associati

A landscaped courtyard is still concealed at the heart of the building and has been reworked with strips of planting and circular paving patterns.

La Serenissima by Park Associati

Other recently compelted office renovations include a 1950s office in Hamburg adapted by J. Mayer H. and an updated Art Deco building in London by David Adjaye.

La Serenissima by Park Associati

See more office architecture »

La Serenissima by Park Associati

Photography is by Andrea Martiradonna.

La Serenissima by Park Associati

Here’s some more information from Park Associati:


Building refurbishment for “La Serenissima” offices
Via Turati, Milano

The building known as “Palazzo Campari” was designed in the 1960s by Ermenegildo and Eugenio Soncini in the heart of Milan and was one of a series of buildings that emerged during the economic boom years, representing a new aspect of corporate identity for Italian industry. It was originally characterised by the burnished colour of the metal structure of the facade, tinted glass of the curtain walling and the brown metallic paint used for the smaller block in via Cavalieri given over to residential use.

La Serenissima by Park Associati

When it was built, it was considered to be modern and technologically advanced, even experimental. Today however, many of its undeniably attractive aspects have become outdated with regards to current standards of building construction. For this reason the new owner, aware of its quality and evocative presence, decided to bring in architects to redesign the complex.

La Serenissima by Park Associati

With respect to the original layout, the aim of the new scheme was to provide a maximum level of flexibility in terms of the division of the internal spaces with sense of uniformity also given by the system of the internal lighting and improved access and circulation.

La Serenissima by Park Associati

Other elements central to the design were the use of additional space at ground floor level as well as an overall reworking of the structure of the elevations, made much more open and vibrant especially on via Turati and part of via Cavalieri.

La Serenissima by Park Associati

With the elevations pulled back with respect to the original boundary it has been possible to eliminate cold bridging – at the time not considered – the useful floor area has been shifted allowing new spaces to be built at ground level, now given over to tertiary use.

La Serenissima by Park Associati

The landscaped courtyard meanwhile, the heart of the original scheme, has been retained and reworked into a bright new design.

La Serenissima by Park Associati

The new elevations are the main feature of the design. On via Turati boxes in perforated and press-formed aluminium in a burnished colour (lit up at night) are used in a rhythm that enables the elevation to be reworked also to ensure maximum flexibility in terms of the division of the internal spaces.

La Serenissima by Park Associati

In the courtyard a close relationship has been created between the interior and exterior; on via Cavalieri the original lower elevation that is in direct relation with the nearby Cà Brutta, appears sleek and flat, with predominant use of grey for the glazed surfaces, smooth and reflecting its historic surroundings.

La Serenissima by Park Associati

Client: Morgan Stanley Sgr S.p.A.
Location: Via Turati 25-27, Via Cavalieri 4, Milano
Schedule: 2008 – concorso, 2008 – 2010 Progettazione, 2010 – 2012 Cantiere
Gross Floor Area: Slp 7988.84 mq
Construction Cost: 11.000.000 Euro
Architect: Park Associati (Filippo Pagliani, Michele Rossi)

La Serenissima by Park Associati

Project Team: Marco Panzeri, Project Manager, Alice Cuteri, Andrea Dalpasso, Marinella Ferrari, Stefano Lanotte, Marco Siciliano, Paolo Uboldi, Fabio Calciati (rendering)
Site supervision, Structural, Mechanical and Electrical Engineering: General Planning
Design Team: Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci, Paolo Rossanigo, Roberto Villa, Luigi Zinco

La Serenissima by Park Associati

Artistic Site Supervision: Park Associati, Arch. Marco Panzeri
Project Management: ECHarris Built Asset Consultancy
Landscape Project: Marco Bay Architetto
General Contractor: Mangiavacchi e Pedercini S.p.A.

La Serenissima by Park Associati

Above: ground floor plan – click above for larger image and key

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Magna Pars Suites Milano: The world’s first hotel-à-parfums opens in the heart of Milan

Magna Pars Suites Milano

Located in the heart of Via Tortona—Milan’s mecca for fashion and design with its plethora of showrooms, advertising studios, architecture and fashion houses, plus hundreds of events during Design Week—the Magna Pars professional complex provides an essential reference point for creativity in the Italian metropolis. At the helm of…

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Massive Aerial Structure

On Space Time Foam est le nom de la dernière création interactive réalisée par l’architecte argentin Tomás Saraceno au centre d’arts HangarBicocca de Milan. Cette installation composé de 3 niveaux permet aux visiteurs de se plonger dans un monde suspendu et mouvant. A découvrir dans la suite.

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Yanko Design Heads To Milan For The Electrolux Design Lab Finals

Ciao a tutti! Yanko Design is the official media partner for the Electrolux Design Lab and we are heading to the beautiful city of Milan for the finals. We will be bringing you extensive coverage, which you can follow on Facebook and Twitter and right here. Ten finalists will be battling out, but guess what; you do have a say in it! There is a People’s Choice Award that allows you to vote for your favorite design.Before you decide, here is a quick recap of videos that showcase each of the projects. Voting closes 12:00 CET, 25th October 2012. The winner will receive the ULTRAMIX/PRO stick mixer.

Treat by Amy Mon-Chu Liu

Tastee by Christopher Holm-Hansen

Spummy by Alexandre de Bastiani

SmartPlate by Julian Caraulani

MoSphere by Yunuén Hernández

Memory by Wenyao Cai

Impress by Ben de la Roche

ICE by Julen Pejenaute 
Beorlegi

Easystir by Lisa Frodadottir Låstad

Aeroball by Jan Ankiersztajn


Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Yanko Design Store – We are about more than just concepts. See what’s hot at the YD Store!
(Yanko Design Heads To Milan For The Electrolux Design Lab Finals was originally posted on Yanko Design)

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Pisacco: An artful new restaurant in Milan

Pisacco

Milan’s airy new bar and restaurant Pisacco was born out of a collaboration between consulting firm food.different and a group of food- and art-loving friends. As a result, the new eatery is characterized by its close connection to contemporary art, from the name (a deliberate misspelling of Picasso), to…

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