The New Nike+

Sneakers embedded with pressure sensors and accelerometers bring all-new opportunities for athletic performance tracking

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Originally unveiled in 2006, Nike+ has grown to a committed community of over six million digitally connected users. To build upon this concrete foundation Nike has today announced the Nike+ basketball and training shoes embedded with pressure sensors and accelerometers to collect previously unmeasurable, movement-based statistics across multiple levels of speed and agility. The groundbreaking technology is the next step in building a robust ecosystem, in compliment with the innovative Nike FuelBand and specialized Nike+ mobile apps. While these first shoes and apps are focused on basketball and training, this massive innovation represents the beginning of an entirely new chapter in sport measurement and motivation.

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The first sneakers to feature the sensor technology are the Hyperdunk+ basketball shoe and the Lunar Hyperworkout+ and Lunar TR1+ training shoes. In all three shoes four embedded sensors—toe, heel, ball and outer foot—work with an internal accelerometer to accurately measure movement and relay stats to your iPhone wirelessly. The three-axis accelerometer and Bluetooth sensor are contained in a removable disc that lasts for about 40 hours between charges, which are achieved using the included USB adapter. An innovation from Nike’s “Kitchen,” this measurement technology isn’t new—it has been used extensively in design research to better understand how athletes move. The revolution comes from the company’s ability to bring this innovation to consumers in a usable and exciting form.

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While the sensor arrays are the same in all shoes, the Nike+ apps the data is sent to provide the different approaches to tracking, motivation and sharing data. Nike+ Basketball lets you know how high you jump, how quick you run, and how hard you play. In addition to these precise stats a universal NikeFuel score is captured—all allowing the user to compare to previous games plus general exercise with their friends.

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The Nike+ Training platform takes the same approach, quantifying each and every movement, shuffle, step, lunge and jump. For training, however, the app features videos of pro athletes coaching you through a series of workouts dynamically sequenced based on your fitness goals. The data captured from these workouts not only provides the measurement necessary to set new goals and improve, but also statistics to share with friends or competitors.

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All the data gathered is meant not only to impress but to inspire. By making a workout into something close to a game, feelings will positively shift to improve performance and dedication. To fully understand what the latest Nike+ advancements mean for the company, consider President and CEO Mark Parker’s general but bold statement: “It’s about much more than a shoe. It represents a shift for Nike from product, to product plus experience.”

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The Nike+ Pressure Sensor enabled Hyperdunk+, Hyperworkout+ and Lunar TR1+ will debut in specialty shops come 29 June, 2012.

photos by Josh Rubin


The New Classics

How a breed of obsessive mechanics and craftsmen are turning out vintage-inspired modern automobiles

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The resurgence of handcrafted objects has spread from fashion to electronics to spirits—you can listen to vinyl LPs while wearing reissued Levi’s 1947 501s and sipping small-batch local bourbon in almost any city in America—but bespoke craft has largely eluded the auto industry. Sure, you can’t throw a rock in a mall parking lot without hitting a retro-inspired muscle car, and some manufacturers have made bolt-on aftermarket “customization” as easy as assembling an IKEA bookshelf, but theoretically, something can only be so unique when it’s being mass-produced for global distribution. On the other hand, vintage models give rise to safety concerns and lack the power of modern technology.

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Thankfully, there is an emerging middle ground between the unique excitement of a vintage machine and the reliability of a modern one. More commonly seen in motorcycles that automobiles, a few small companies have emerged in the last few years to fill the gap. These 21st-century coachbuilders offer a product that is custom-built for each owner, a one-of-a-kind piece of drivable art for those who appreciate obsessive craftsmanship.

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You’ve probably heard of the DeLorean Motor Company, maker of the legendary DMC-12. The original DMC folded in 1982, but a new DeLorean Motor Company was started in Texas in 1995 to support the 6,000 or so owners of the original cars. The new DeLorean has reached beyond just a parts clearinghouse—for around $60,000 they will build you a brand new deadstock DMC-12. You can keep it stock of course, but DeLorean will happily install satellite radio, iPod interfaces, GPS and Bluetooth for an additional cost. They also offer upgrades to the performance of the engine and suspension, which we’d recommend—the original DMC-12 managed a 0-60 time of about 10.5 seconds, just a bit slower than the 1991 Toyota Corolla. For those of you eager to drive the true car of the future, starting in 2013, customers will be able to order an all-electric version of the DMC-12. A perfect match for your Nike Mags.

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If your tastes are more performance-based, and you already own a Porsche 911 in need of some modification, Singer Vehicle Design (SVD) has a proposition for you. Using Cosworth engines and new composite bodies from Aria, Singer re-imagines a customer’s existing 911 into a machine that looks iconic and actually outperforms its modern brethren. SVD collaborates directly with artisans, craftsmen and small manufacturers in Southern California to custom-build each car to the owner’s specifications and intended use.

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The classic air-cooled engines can run from a sprightly 300hp touring model all the way up to a 4.0L, 400HP track monster. The interiors are refinished in new leather upholstery and beautifully minimal dashes that match the mechanical excellence under the hood. Bespoke quality comes at a cost, of course—SVD’s recreations will run from $190,000 to more than $300,000, and you still need to supply the original 964-body 911. And while Porsche purists might raise an eyebrow at a modern 911 that looks like it was built in 1971, you’ll be looking at them in your (hand-crafted) rear-view mirror.

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By far the most intense of this new breed of bespoke auto craftsmen, ICON began as a Toyota LandCruiser restoration company that quickly shifted into an obsession with building more perfect versions of classic 4 x 4s like the Jeep CJ and Toyota FJ. In fact, ICON’s FJ44 is high on Cool Hunting’s list of vehicles we’d want during the Apocalypse.

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The most exciting truck to come from ICON is their newest, the ICON Bronco, a faithful, if burly, reinterpretation of the cult-favorite 1966-77 Ford Broncos. ICON owner Jonathan Ward worked directly with Ford’s rockstar designer Camilo Pardo and Nike and Frog Design to re-imagine one of Ford’s most classic sport utility vehicles.

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Utilizing an all-new reproduction Bronco bodyshell from Ford supplier Dynacorn, the ICON Bronco has the handsome good looks of the original, without being cloyingly retro. Under the hood, the Bronco is powered by Ford’s new 5.0L V8 that is currently in the 2012 Mustang GT, doubling the original’s 205HP. Other modern upgrades include a Parrot in-dash stereo running Android, military-grade LED lighting throughout, and a heavy-duty winch hidden in the front bumper. Everywhere you look you find obsessively rebuilt parts, like door lock knobs machined from solid aluminum instead of cheap plastic. About the only complaint we have is the loss of the original gauge design, but we’re nostalgic that way. For an exhaustive look at the making of the ICON Bronco, head over to Car Domain.

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These newly reengineered vintage vehicles from DeLorean, Singer Vehicle Design and ICON are an obsessive, loving homage to the halcyon days of automobile production, and offer today’s independent driver exciting alternatives to the status quo of another all-wheel-drive supercar or mass-produced rockhopper. While none of these options come cheap, the amount of skill and labor that goes into making each one can justify the cost as buying more than just another car. Now that Ford is licensing full-body reproductions of their 1960s and ’70s Mustangs, we can only hope that this trend will continue to thrive.


Nike HTM Flyknit

Innovations in sustainability and design unveiled and immediately remixed
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As the most innovative company in athletic equipment and sporting lifestyle, Nike rarely leaves a year’s calendar unmarked by groundbreaking product launches. This time around the brand has just unveiled a slew of Olympic-focused, sustainably-driven innovations for the upcoming 2012 summer games in London. Of the products announced the ultra-lightweight Flyknit running shoes have drawn much attention weighing in at only 160g, with the HTM variant designed by the wonder-trio Hiroshi Fujiwara, Tinker Hatfield and Mark Parker taking center stage among those equally interested in performance and style.

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To eliminate material waste during production the one piece upper on all Flyknits is constructed of a woven yarn specially engineered to produce an unbelievably lightweight, ultra-breathable, formfitting shoe that performs like a second skin. Upholding both the sustainability and performance hallmarks of the broad-release Flyknits, the HTM Flyknits are upgraded with a handful of tweaks to raise the design bar.

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The marathon-centric HTM Racer maintains the standardized form and function while sporting the US Track and Field team shade of blue. Conversely, the HTM Trainer+ comes in two black-and-white variants and features the ever-comfortable Lunarlon midsole while also integrating the tongue into the shoe’s body for a glove-like fit. This adjustment also increases surface area for potential personalization with knit-in numbers.

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Although not available yet, the Nike Flyknit technology will be released for general consumption by July 2012 in time for the London Summer Olympics.

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photos by Josh Rubin


The Mu

Award-winning USB adapter reduces size of bulky British power plug design by 70%

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Designed in 1947, the British plug firmly holds its place as one of the world’s largest three-pin power interfaces, escaping the grips of design innovation with the equally clunky editions continuously rolled out. Now, however, product designer and illustrator Min-Kyu Choi of Made in Mind has created The Mu—a folding USB adapter with a minimal, refined design that reduces overall object size by more than 70%.

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The streamlining is achieved with a rotating central pin that allows the adapter to fold flat for travel and storage. This clever, space-saving innovation earned The Mu the title of Product Design of the Year and Overall Design of the Year from the 2010 Brit Insurance Design Awards. Even the packaging on the sleek, white Mu is slender and attractive.

Much anticipated, The Mu launches today, 17 February, for £25.


Coco Mat Surfboards

Innovative design uses discarded coconut husks to make lighter, stronger models

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As the latest innovation in sustainable surfboard production, Global Surf Industries‘ Coco Mat Technology employs coconut husk fibers to reduce both board weight and harmful chemicals used in processing and manufacturing. Weighing between three and four pounds lighter than traditional epoxy boards, the strength-to-weight ratio of the Coco Mat boards supports their claim as the world’s lightest, strongest and therefore fastest surfboards currently on the market.

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The production process for Coco Mat surfboards uses discarded fibers gathered from local self-sustaining crops near the manufacturing facility, making the production process significantly more environmentally sound than the methods to make traditional epoxy models. The readily available husk fibers only require minimal processing before being randomly arranged between layers of fiberglass, an innovative technique that lends each board a unique look and, more importantly, reinforces the fiberglass laminate.

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The agile, loose-riding boards include the small fish, which at just 6’4″ makes an ideal board for less than ideal conditions. Plus, the board’s squat shape helps it retain stability, which would otherwise be lost with extra length.

As the boards grow in size the weight differential increases as well, with the Coco Mat stand-up paddle boards and longboards weighing in four pounds lighter than traditional epoxy models. Keep an eye out online and in specialty shops for the NSP Coco Mat boards‘s March 2012 release.

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Another innovation from Global Surf Industries is the foamtop Albacore, an update on the Seaglass Project Tuna. Available in two sizes under 5’6″ the finless surfboards are an ideal learning tool for kids and adults, even in sloppy, small-wave conditions. Usually only found on massive rental longboards, the foamtop design is added to the super short board for a fun, safer ride. Look for the Albacore in select shops and online April 2012 where it will retail for under $275.

For other innovative uses of discarded coconut fibers on CH check out Homeschool Outerwear.


On-Mountain Tech

Three innovative outdoor accessories that make the future now

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While the purity of a lo-fi outdoor adventure can be a blissful experience, innovations in on-mountain tech offer enhancements that increase both fun and knowledge. Last week in Whistler I channeled my inner cyborg and tested three devices that are making the future now by informing, recording and entertaining throughout the day’s activity.

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Not often can a single product really change the game, but the Recon Mod Live goggle comes close. The goggle is equipped with the world’s first GPS micro optics display specifically designed for a snow sport use. The incredibly small, unobtrusive device displays clear and easy-to-read graphics in real-time—tracking your speed, vertical stats, altitude, location, distance traveled and even temperature. Paired with an Android phone, the Mod Live even will display text messages and incoming call alerts in the heads-up view.

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A bluetooth remote wristband allows the user to navigate the dashboard displayed on the LCD screen in the goggle. Paired with a Contour+ camera, the Recon Mod Live acts as a viewfinder for setting up the correct trajectory of your PoV shot. Plus, once the day is done all the day’s stats can be uploaded to the Recon HQ to see just how you did.

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Capable of shooting—and live-streaming—full 1080p HD video, the Contour+ is outfitted with the largest lens of any comparable camera and has an f/2.8 aperture with 170 degrees of vision. To avoid that muffled sound synonymous with PoV cams, the Contour+ is equipped with an external microphone jack to capture accurate sound. While the camera isn’t new, it remains my go-to PoV shooter and now being able to see the viewfinder in Recon’s goggles it’s even more usable than ever.

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Always an enthusiast for on-hill entertainment, Burton makes your tunes more accessible with the Mix Master Glove. The waterproof leather glove allows the user full control of an iPod or iPhone with gloves on thanks to a few exterior buttons on the back of the left hand. The remote communicates wirelessly with the dongle plugged in to an iDevice, so you’re free to adjust volume, pause, play and switch between tracks with the tap of your finger.


Homeschool Outerwear

The innovative snowboard gear start-up uses natural coconut fiber tech for better breathability

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Developed, designed and tested in the Pacific Northwest, Homeschool outerwear makes high performance garments built to handle even the most adverse elements the NW has to offer. To achieve this, Homeschool uses Cocona technology, a natural element created from discarded coconut shells to sustainably produce highly breathable snowboard gear.

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During a long day on hill or in the backcountry the breathability of your garments is often more important than any waterproof rating—as Homeschool sales and marketing director Jevan Lautz explains, “a trash bag is completely waterproof, but since there are no breathability properties you’ll be soaked on the inside.” As a solution, Cocona tech infuses activated carbon particles created from coconut shells into the fabric fibers to improve moister evaporation, thus boosting baselayer breathability and dry time to 500x faster—and outerwear 40% more breathable—than anything else on the market. Plus it’s naturally oder resistant.

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After a few test runs we can confirm the increased breathability claim. Wearing the midlayer over the baselayer kept us warm in both Vermont’s dry cold and Whistler’s wetter coastal climate. For outerwear, the Night Witch Pullover did its job as well. As part of the liberally fitting Baker series, the fully taped 3.5-layer anorak style jacket uses 100% recycled polyester fabric and, like all Homeschool outerwear, features RECCO advanced avalanche tech.

As the only outerwear brand introducing Cocona from top to bottom, Homeschool supports a more breathable and more sustainable life in the outdoors. You can find all Homeschool products through their online store as well as from Evo.


Heart Part

Knife, fork and scoop combine in one biodegradable utensil
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Share food with a loved one with Heart Part, a cleverly designed eating utensil that opens up into two pieces combining fork, knife and scoop. Recently spotted at the NY International Gift Fair by our friend Alissia Melka-Teichroew of byAMT design studio, the Heart Part appeals to both food and design nerds with its smart use of form and space.

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As possibly the perfect—or at least the cutest—alternative to wasteful plastic cutlery, the Heart Part is made entirely of biodegradable polystyrene, and the dishwasher-friendly parts use 66% less plastic than regular cutlery. Besides minimizing the environmental impact of the everyday toss-away—an estimated 40 billion pieces of plastic are dumped in the world’s landfills each year—creator Fatima Fazal makes a social gesture by donating nine percent of profits to charity.

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Heart Part comes in five colors including fluorescent green and orange, rose, teal and black, and comes in packs of 10. To snag one for your next picnic or cheese party, head online to iHeart This or The Future Perfect where they sell for just $10 a set.


Nikon D800

The latest DSLR boasts a 36.3-megapixel full-frame sensor and full HD video support

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Almost every picture I take for Cool Hunting stories is shot with my Nikon D700 so today’s unveil of the D800 is welcomed news. An expected follow-on to last month’s D4 announcement, the D800 brings a bounty of new features ranging from a massive full-frame CMOS sensor to dual SD and CF card slots to proper HD video support.

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The D800 is slightly smaller and lighter than the D700 despite being more feature-packed. The new model features an FX-format CMOS sensor and EXPEED 3 image-processing engine, hitting the mark with an incredible pixel count of 36.3 million pixels and a wide ISO range of 100-6400 (expandable to 25,600) for impressive low light shooting. From these advancements expect truer tonal graduation, more faithful color and a wider dynamic range.

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Raising the stakes for filming capabilities on a DSLR, the CMOS sensor reads image data at an incredible rate to minimizes rolling shutter distortion while also reducing noise in low-light filming conditions. The D800 ups recording time up to 30 minute per clip and offers full manual aperture settings to adjust depth of field, all while capturing at 30-fps full 1080p HD resolution. New output wise, the videographer welcomes a designated headphone jack and an 8 bit HDMI port for uncompressed full HD signal streaming.

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Also announced today is the alternative D800E. Otherwise identical to the D800, this upgraded version promises truer image accuracy for RAW photo shooters by disabling the anti-aliasing properties for the optical low pass filter (OLPF). Instead of filtering the incoming light to prevent moiré and false color—like the D800 (and almost all DSLRs)—the light is transmitted to the image sensor uninhibited, achieving higher accuracy images. While this feature is of clear benefit to pro photographers, we suspect those seeking to shoot video will prefer the D800 as it will handle a wider range of shooting situations.

The Nikon D800E will be available mid-April for $3300 while the D800 will hit shelves late next month with a price tag of $3000.


The LunarGrand Wingtip

Innovation meets old-world style in Cole Haan’s unconventional take on the dress shoe

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Jumping ahead of the current trends in men’s footwear, Cole Haan‘s LunarGrand wingtip is a classically designed full brogue dress shoe updated with an ergonomic outsole for unmatched comfort. Launching 10 February 2012, the LunarGrand has been “engineered to conquer the streets of New York City” by combining a classic design from one of the most recognizable names in formal footwear with innovative Lunarlon outsole from their parent company—Nike.

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While we love the striking design of a contrasting outsole, in the LunarGrand’s case it also serves a distinct purpose. The ultra-lightweight Lunarlon increases flex, movement and wearability—making the LunarGrand a great looking, super comfortable dress shoe alternative. I walked the show floor of CES for three days straight to test the LunarGrands and became an instant fan—never before have my feet felt so good at that beast of a trade show.

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This marriage of a classic design aesthetic and contemporary tech was created with the nomadic city dwelling man in mind. Cole Haan’s VP of Design Phil Russo explains “the goal of the design process was to create a wingtip to take on the streets of New York City—a shoe that utilized motion-enhancing innovations at the same time as retaining its authentic and timeless aesthetic.”

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Because of their lightweight design and superior comfort we see the LunarGrand as the ideal travel shoe, as it looks just as good dressed up or down. And this is no coincidence, as Russo goes on to explain that the shoe concept came about from understanding “what people are doing in their shoes today, their expectations of style and demands of functionality,” pushing Russo and his design team to “create products that really do make a difference as people go about their everyday lives.”

For the time being the LunarGrand wingtip will be available exclusively at the Cole Haan SoHo store starting Friday, 10 February. All five colorways will be on hand retailing for $248.