A Twist on Shades

The Twist Hinge Eyewear collection offers a delightful new interaction for the wearer by twisting rather than folding! The first of its kind, the twisting hinge also allows the wearer to adjust the pantoscopic tilt of the frames to their liking. Stronger, more flexible and with a cool industrial style, they’re a definite style win.

Designer: Ryan Glasgow


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(A Twist on Shades was originally posted on Yanko Design)

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Interview: Marc Newson: The acclaimed Australian designer on his collaboration with Safilo and how all design is problem-solving

Interview: Marc Newson


Recently, we reported on the launch of a new collaboration between Safilo and acclaimed Australian designer Marc Newson, meant to celebrate 80 years of activity for the historic Italian eyewear…

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Marc Newson’s first eyewear collection to debut in Milan

Milan 2014: industrial designer Marc Newson has raided the archives of 80-year-old glasses manufacturer Safilo to find inspiration for his first collection of optical eyewear, which will launch in Milan in April (+ slideshow).

Glasses collection by Marc Newson for Safilo to debut in Milan

Newson based the collection of five different optical frames and two styles of sunglasses on an old Safilo model, using a combination of different materials and technologies to differentiate each design.

Glasses collection by Marc Newson for Safilo to debut in Milan
The five optical designs in the Marc Newson Safilo collection

“Frankly it really wasn’t until I had to start wearing eyewear that I understood what an extraordinary necessity it is,” Newson told Dezeen. “I hit fifty and a couple of years ago I started having to wear reading glasses.”

“In many ways it’s a really interesting object, a pair of glasses, because it straddles the borderline between fashion and industrial design,” said Newson.

“Optical frames of course have a slightly more functional angle because you absolutely have to wear them, but more interestingly for me as a designer, they’re like a tool. I’m obsessed with really good quality tools.”

Glasses collection by Marc Newson for Safilo to debut in Milan
The two different styles of sunglasses from the collection

Founded in the 1930s, Safilo is now one of the world’s biggest manufacturers of glasses for consumer brands, but it continues to produce its own ranges.

Each style in Newson’s collection incorporates innovations from Safilo’s past, starting with Optyl – a super lightweight, hypoallergenic plastic that can remember its shape and was patented by Safilo’s founder in the 1960s.

 

Glasses collection by Marc Newson for Safilo to debut in Milan

Newson has also used two of Safilo’s innovations from the 70s – the Elasta 80hinger and a new interpretation of the ultra-thin steel wire frame of its UFO Collection – as well as incorporating materials from the brand’s more recent history including aluminium.

Glasses collection by Marc Newson for Safilo to debut in Milan

“Safilo were the first company to make this kind of invisible frame,” Newson told Dezeen. “It was basically a piece of spring steel wire which is wrapped around the lens, so we’ve sort of reintroduced this old technique which Safilo invented.”

“Another frame is made of a steel sheet, very thin, pressed into the shape with a live hinge in the stainless steel,” he said.

Glasses collection by Marc Newson for Safilo to debut in Milan

The glasses come in a variety of finishes, including light and dark metallic tones, a royal blue and an orange that often crops up in Newson’s work.

Glasses collection by Marc Newson for Safilo to debut in Milan

The collection also includes a very limited-edition range of four models. Only 80 pairs of each will be available and will come with cases by Italian accessories brand Valextra in calf leather, stamped with “Valextra for Safilo Marc Newson” in silver.

Glasses collection by Marc Newson for Safilo to debut in Milan

Here’s some more information about the collection:


Safilo celebrates its 80th anniversary by presenting the exclusive capsule collection “Safilo by Marc Newson”

Safilo celebrates its 80-year history by launching a special capsule collection created in collaboration with Marc Newson, which will be unveiled in April 2014 during the 53rd edition of the Salone del Mobile in Milan.

Founded in 1934, Safilo, the leading brand in the eyewear market and pride of the Safilo Group, pays tribute to this significant anniversary through the synergy with one of the most versatile and influential designers in the world, creating a line that perfectly combines tradition and innovation, know-how and design – the values that identify this brand.

Glasses collection by Marc Newson for Safilo to debut in Milan

Among the principal features that unite Safilo and Marc Newson in the project’s core vision, are the primary use of state-of-the-art components, the concepts of transparency and transformation, and specifically, the reinterpretation of the past in a contemporary way through the balance between the distinctive approach of this guest-designer and the highest standard of made in Italy manufacturing guaranteed by Safilo.

In particular, the new capsule collection stems from revisiting a historical model personally chosen by Newson and resulting in 5 different variations, through 5 specific materials and technologies, based on the original shape from the Safilo’s archive. The assortment will consist of 5 optical frames and 2 sunglasses.

Glasses collection by Marc Newson for Safilo to debut in Milan

Respecting a precise chronological order that retraces the most important milestones and achievements of the brand’s 80 years of history, each of these 5 new models is characterised by unique features and avant-garde technologies that connote the qualities of the brand. They include: the use of ultra-lightweight Optyl (a trademark registered by Safilo) – whether used individually or combined with the new revolutionary Elasta 80 hinge; the application of the reinterpretation of the historical UFO collection (a frame formed by an ultra-thin steel wire); the use of aluminium and, lastly, steel integrated with the new hinge.

Glasses collection by Marc Newson for Safilo to debut in Milan

The fluid and essential silhouettes, pervaded by an almost organic feel, are further enhanced by sophisticated and luminous hues such as metallic shades in light and dark tones, royal blue and orange – the colour that symbolises the stylistic code of Marc Newson.

Glasses collection by Marc Newson for Safilo to debut in Milan

“Safilo celebrates 80 years of genuine passion for trendsetting eyewear. We want to share our unique story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson. Marc is one of the most eclectic and gifted creative minds of his generation. He has blended the richness of the past with the present and the future, through an exquisite capsule collection expressing an inspiring story of trust, excellence and timeless design,” said Luisa Delgado, CEO of Safilo Group.

Glasses collection by Marc Newson for Safilo to debut in Milan

“For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective. I enjoy teaming up with this large professional company that is properly industrialised and disciplined in the process of bringing the product to market, as well as a true expert in craftsmanship. At the end of the day they want the product out there as swiftly as I do,” added Marc Newson.

Glasses collection by Marc Newson for Safilo to debut in Milan

The capsule collection, Safilo by Marc Newson, will be officially presented during the Salone del Mobile, inside the Triennale di Milano, a prime destination within the city which further underlines the strong relationship that exists between Safilo and the universe of contemporary design.

Available on the market from mid of April 2014, the collection will be distributed worldwide through an exclusive network that, in addition to multi-brand concept stores and high-end international retailers, like Colette in Paris, Corso Como 10 in Milan, Dover Street Market in London and Mr. Porter, includes a selection of the best-in-class specialised opticians.

Glasses collection by Marc Newson for Safilo to debut in Milan

The project also includes a limited edition eyewear line (320 items – 80 for each of the four models: aluminium optical frames and sunglasses, UFO optical frames and sunglasses); these models come with a precious, soft calf leather Valextra case in a natural shade of parchment, embellished with the hot-stamped “Valextra for Safilo Marc Newson” silver logo.

Glasses collection by Marc Newson for Safilo to debut in Milan

The post Marc Newson’s first eyewear
collection to debut in Milan
appeared first on Dezeen.

Google and luxury eyewear brand form wearable tech partnership

Google glass frames and shades

News: tech giant Google and eyewear company Luxottica have announced a partnership to develop Google Glass wearable headsets into consumer-friendly products.

“We have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications,” said Luxottica CEO Andrea Guerra.

Google Glass lets users send and receive messages, take pictures and search the web hands-free – this collaboration will put this technology in the hands of designers at Luxottica, which produces eyewear for brands including Ray-Ban and Oakley.

“We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do,” said Guerra.

Recently a Google Glass user was attacked in a San Francisco bar for wearing the device.

Earlier this year the tech giant unveiled four designs for Google Glass frames to hold prescription lenses (main image).

The post Google and luxury eyewear brand
form wearable tech partnership
appeared first on Dezeen.

Safilo by Marc Newson: To celebrate its 80th anniversary, the eyewear brand partners with the famed Australian designer

Safilo by Marc Newson


Italian eyewear brand Safilo is turning 80 this year and instead of hosting a retrospective celebration of its achievements, they chose to honor the important occasion by asking …

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Interview: Lance Hakker of Ashbury: The eyewear brand’s co-founder on humble beginnings on Skid Row, online haters and the possibility of an NBA eyewear team

Interview: Lance Hakker of Ashbury


In snowboarding, style matters above all else—or at least it should. And whether we like it or not, each rider (be it a pro, am or just another weekend warrior at their local hill) is defined from afar by how baggy their clothes…

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Moncler Lunettes Mido 2014: Mens and womens sunglasses inspired by the 1950s styled for the slopes and the streets

Moncler Lunettes Mido 2014


Following up on their successful launch only a year ago, and a critically acclaimed partnership with Pharrell Williams in Autumn 2013, French-Italian outerwear and accessories company Moncler is expanding their…

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Very French Gangsters: Stylish, comfortable eyewear for kids only

Very French Gangsters


For elementary school kids, glasses can be considered a physical as well as mental constraint to their carefree lives. A pair of Very French Gangsters, however, is a confidence-boosting accessory that will set wearers apart from…

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Warby Parker Burke

Mi sono accorto solo ora che non vi ho mai parlato di Warby Parker. Forse perchè spediscono solo negli states e dintorni ma se avete un amico che può acquistarveli, il prezzo è mega conveniente e il catalogo offre diversi modelli interessanti come questo Burke Tennessee Whiskey.

Warby Parker Burke

Oakley Heritage Collection: The eyewear giant re-releases three original ’80s designs to celebrate their 30th anniversary

Oakley Heritage Collection


In 1984, then-garage-based brand Oakley introduced the Eyeshade, an innovative sunglass design for professional cyclists derived from the O-frame snow goggle. A few years later, the Razer Blade was introduced, followed by the Frogskin, setting the…

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