Pour faire la promotion de Pepsi Max, l’agence AMV a décidé de piéger des londoniens qui attendent leur bus. Sur l’avenue New Oxford Street, une caméra a été placée dans un arrêt de bus pour filmer l’autre côté de la rue en temps réel. Un rendu possible grâce à l’utilisation de la réalité augmentée.
La marque Opening Ceremony a fait une collection de vêtements basée sur les célèbres peintures de Magritte. Parapluies et voiles sont à l’honneur : une façon très originale de ré-actualiser la culture classique avec l’ère contemporaine et la mode. La collection est à découvrir dans la suite.
Brain Candy Films has created a trilogy of films for the Scottish Police Federation that aim to highlight the difficult decisions the police have to make, often in highly dangerous situations. Brilliantly acted, the films are dramatic and chilling….
Each film opens with the police dealing with a different scenario – domestic violence, assault in a pub, and a car accident. All the scenes presented are challenging and disturbing, and end on a cliffhanger, with the audience asked what they would do in that situation. The campaign both highlights the complex nature of police work, and also acts as a kind of recruitment campaign in the style of previous armed forces ads, where only someone who could cope in such a stressful situation should apply.
The three films are shown below:
Credits:
Creative and production: Brain Candy Films
Director: Simon Ellis
Pour sa campagne de montres et de bijoux, Louis Vuitton a fait appel à Slowdance et Surface To Air Studio pour réaliser une belle vidéo intitulée « Emprise » et entièrement faite sur une mise en abîme. Accompagnée d’une musique de Gesaffelstein – « Aleph », la vidéo nous plonge dans l’univers très élégant de la marque.
A group of street artists have created murals in East London telling the stories of various young homeless people as part of a campaign for charity Depaul UK, created by Publicis in London.
Each artwork in the campaign focuses on the individual story of a young homeless person, with text giving an insight into the factors that led up to their situation included as part of the murals, which are on display in Dalston and Shoreditch.
The artists involved are Ben Slow, David Shillinglaw, Best Ever (mural shown above), Josh Jeavons, and Jim McElvaney, all of whom gave their time for free.
Here are the artworks in situ:
David Shillinglaw
Ben Slow
Josh Jeavons
Jim McElvaney
The artworks all feature a url – streetstories.org.uk – which leads viewers to a website where they can find out more information about the homeless people whose stories appear in the murals, as well as the artists. Visitors to the site can also buy limited edition prints of the artworks, signed by the artists, for £80, with 100% of the money raised going to Depaul UK. As each print is sold, a section of the digital wall featuring the artwork is ‘cleaned’.
Best Ever’s page on the Street Stories website
Print by David Shillinglaw
Print by Jim McElvaney
Visit streetstories.org.uk to find out more, or depauluk.org for more on Depaul UK.
Credits:
Agency: Publicis
Creative directors: Andy Bird, Pavlos Themistocleous
Creatives: Jolyon Finch, Steve Moss
Photographer: Mark Wesley
Director: Sabira Hud
Après le lancement de la plate-forme de Google pour les appareils portables, Motorola introduit Moto 360, la première montre effectuée Smartwatch sur Android. Moto 360 vous permet une quantité de fonctions, messages, téléphone, rappels, internet etc. Une création à découvrir en photos et vidéo dans la suite.
Pour sa nouvelle campagne imaginée par The Classic Partnership Advertising, le magazine mensuel National Geographic a choisi de mettre en avant la pluralité de sa ligne éditoriale. Il s’y mélange faune, flore et faits historiques sur un point d’interrogation géant. Mettant en avant la signature de la campagne : « Stay Curious ».
Our April issue is a photography special. In it we talk to photographer Nadav Kander abourt his new TV ad for Age UK; discuss the enduring appeal of Henri Cartier-Bresson’s work with the curator behind a new retrospective; and also talk to four photographer’s agents about how they help their artists to make great work…
We also look at how the GoPro camera sells itself and how leanin.org and Getty are to change the perception of women in stock photography.
The April issue of Creative Review will be available to buy direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money, too. Details here.
On top of all that we talk to the client, agency and packaging designers behind the Marmite brand and have reviews of the Richard Hamilton exhibition at Tate Modern, the Muriel Cooper retrospective in New York, and Cape Town’s Design Indaba. At the back of the issue, Paul Belford wonders why it is so difficult to make a great poster for an exhibition.
Opening the issue, our Month in Review section looks at the controversy surrounding the new identity for the city of Amsterdam; spotlights an inventive digital subway poster from Swedish agency Akestam Holst; and examines the story behind the creation of the ‘ultimate selfie’ at this year’s Oscars.
In the columns, Gordon Comstock bemoans the lack of time for outside artistic projects in today’s ad agency culture; Michael Evamy looks at the new ‘inflatable’ identity for Darling Harbour in Sydney; while Daniel Benneworth-Gray dismisses the old ‘work/life balance’ adage in favour of embracing the fact that, as a designer, he has little need for other hobbies.
We also talk to Dave Sedgwick, the founder of the BCNMCR initiative that is bringing designers from Barcelona and Manchester together for another exhibition (work from which appears in this month’s Monograph, see bottom of post).
The features open with our photographer’s agent round-table – Mark Sinclair grills four of the best about just what their multifaceted job entails and how they help to get the best work out of the artists on their books. Plenty of advice for new photographers, too.
Eliza Williams talks to Nadav Kander about his work on a new commercial for Age UK featuring models aged between 0 and 100 – a behind the scenes shot by Calum Head also features on this issue’s cover (see top).
Jean Grogan interviews Clément Chéroux, the curator of a new exhibition on the work of legendary photographer, Henri Cartier-Bresson.
And Rachel Steven talks to CR readers about their experience of the GoPro camera, and looks at some of the brand’s forays into content marketing via video sites and social media.
Antonia Wilson looks at a new initiative from Getty and leanin.org which aims to shift the ways in which women are portrayed in stock imagery.
And we also look at stock trends from the last 12 months – Shutterstock delve into their data to tell us what you’ve been looking for on their website.
In Crit, Adrian Shaughnessy enjoys a detailed retrospective in New York on the work of pioneering US designer Muriel Cooper…
And Rick Poynor takes in two London exhibitions dedicated to the work of British artist Richard Hamilton. Rachel Steven also reports back from Design Indaba in Cape Town.
Finally, this month’s Monograph (spreads shown below) features a selection of the artwork produced for the BCNMCR show, bringing together the work of design studios from Barcelona and Manchester, which opens next week.
The April issue of Creative Review will be available to buy direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money, too. Details here.
L’illustrateur Scotty Reifsnyder et la maison d’édition américaine Chronicle Books ont collaboré pour éditer 12 cartes et enveloppes intitulée « Cheers! ». Ces 6 illustrations très colorées de bières, vins, champagnes et de liqueurs sont directement inspirées du style moderniste du XXème siècle. Plus de détails ci-dessous.
Le studio ACRE, basé à Singapour, a imaginé l’identité visuel pour la marque Yardstick Coffee. Toute une déclinaison d’éléments, du packaging au PLV en passant par le logo d’une grande cohérence, jouant sur les couleurs et les formes pour donner un ton chaleureux et coloré à la marque.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
