Airberg by Jean-Marie Massaud for Offecct

Milan 2013: French designer Jean-Marie Massaud has created chunky grey seating resembling the jagged forms of an iceberg for Swedish furniture brand Offecct.

Massaud’s Airberg collection for Offecct comprises a long sofa and a chunky chair, both with an asymmetrical backrest.

Airberg by Jean-Marie-Massaud for Offecct

“Airberg consists of a structural case that gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material,” explained Offecct.

The collection, currently still in prototype form, is one of the first results from the new Offecct Lab research and development initiative.

Airberg by Jean-Marie-Massaud for Offecct

The design was presented at the Salone Internazionale del Mobile in Milan alongside UNStudio’s curvy red seating for Offecct – see all news and products from Milan 2013.

Massaud recently collaborated with auto maker Toyota to create an “anti-crisis” concept car with plastic bodywork and a bamboo bonnet – see all design by Jean-Marie Massaud.

Airberg by Jean-Marie-Massaud for Offecct

Other Offecct furniture we’ve published recently includes a chair by Japanese studio Nendo that flicks out like a flowing cape and a sofa with a winged backrest by Spanish designer Carlos Tíscar – see all design by Offecct.

Airberg by Jean-Marie-Massaud for Offecct

Here’s some more information from Offecct:


Airberg by Jean-Marie Massaud is an innovative piece of furniture that breaks with conventions.

Airberg is one of the first results to come out of the work at Offecct Lab, a strategic initiative designed to concentrate Offecct’s efforts in the development of new solutions and new products. Airberg is not ready for production yet, but should be seen as a result of an ongoing R&D process where Offecct and Jean-Marie Massaud dared to develop a piece of seating furniture for the meeting places of the future.

The inspiration behind the form of Airberg is a combination of a comfortable, inviting piece of seating furniture and an iceberg filled with vacuum. The furniture’s abstract form is light in its expression and Airberg is contemporary both in its design and in the technique used.

“Offecct is prominent in offering the market a strong and varied product selection. This means that with Airberg I could take a step further and break with conventions and question existing norms of what a piece of seating furniture usually looks like,” says Jean-Marie Massaud.

Airberg consists of a structural case which gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material. The unique craftsmanship used in the production of Airberg makes it possible to create a deconstructed piece of furniture that is more defined in its asymmetry. Jean-Marie Massaud has created a piece of furniture that is comfortable, sustainable and competent, making it highly contemporary.

“Offecct has always worked continuously with product development and lately we have intensified our efforts to taking yet another step in creating innovative and challenging products for the international market,” says Kurt Tingdal, CEO, Offecct.

“With Airberg, Offecct, together with Jean-Marie Massaud, take a great leap in that direction resulting in a unique piece of furniture that has to be experienced,” Kurt Tingdal concludes.

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for Offecct
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ME.WE concept car by Jean-Marie Massaud for Toyota

French architect Jean-Marie Massaud has collaborated with auto maker Toyota to create an “anti-crisis” concept car with a retractable windscreen, plastic bodywork and a bamboo bonnet (+ slideshow).

ME.WE concept car by Toyota and Jean-Marie Massaud

Massaud and Toyota designed the electric car to tackle current economical and environmental crises by using cheap, lightweight materials that reduce the vehicle’s energy consumption.

ME.WE concept car by Toyota and Jean-Marie Massaud

A tubular aluminium structure would support recyclable polypropelene body panels, which could be customised with different textures, patterns and colours. Strips of bamboo that wrap around the dashboard would extend out to form the bonnet and also cover the remaining horizontal surfaces, including the floor and roof.

ME.WE concept car by Toyota and Jean-Marie Massaud

All the windows, including the windscreen, would be retractable so passengers could feel the breeze from every angle. The rear bench could fold down and tuck under the front seat when not needed, and would be removable for use outside the vehicle.

ME.WE concept car by Toyota and Jean-Marie Massaud

Luggage could be stored on the roof under a fold-out neoprene cover to create more space inside. Alternatively, the boot could fold out to make room for larger goods.

ME.WE concept car by Toyota and Jean-Marie Massaud

A screen above the steering wheel would display vehicle speed, battery charge, journey information and navigation instructions provided via a smartphone, which could be mounted below and used to control music and temperature.

ME.WE concept car by Toyota and Jean-Marie Massaud

Heating and air conditioning would be delivered by a low-energy air pump and electric seat heaters to minimise power consumption. An in-wheel motor system means the car would be operable in two or four-wheel drive.

ME.WE concept car by Toyota and Jean-Marie Massaud

Other recent concept car include Ross Lovegrove’s blue vehicle for Renault with a glass roof covered in LED patterns and Pininfarina’s two-seater model without a windshieldSee more car design »

Read on for more information from Toyota:


Toyota presents the ME.WE Concept

Working with Toyota since 2011, Massaud has sought to create an “anti-crisis” car that addresses contemporary human, economic and environmental challenges, bringing his independent vision and experience from outside the motor industry.

ME.WE concept car by Toyota and Jean-Marie Massaud

The thinking behind the concept

Massaud and Toyota defined three primary aims for the concept: –

Pertinence – their vision for the car is passionate but considered. The concept should be adaptable to a wide variety of lifestyles as well as displaying high quality and innovation.

Synthesis – a move away from motor industry tradition to remove excess and suggest a new way of responding to people’s behaviour and expectations. The concept should propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used.

Modernity – challenge conventions and seek change in designing a car that goes beyond just looking good through the experience it offers, its intelligent solutions and its ability to exceed the needs of the owner. This should be a car that reflects the values of forward-thinking people rather than simply their social status.

ED2 and Massaud combined their expertise to produce a car that reflects a quest for change in personal mobility. While cars have increasingly become subject to restrictions, they have put road users – drivers and pedestrians – at the heart of their thinking. The focus is on the desire for freedom, pleasure, emotion and the ability to travel free from constraints, while at the same time addressing people’s sense of personal responsibility and commitment to good citizenship.

The result is car that takes a modern, global view of travel and forms part of a wider view on how to adapt to the environmental challenges that will shape the future of personal mobility. It is a no-extras package, conceived as an “anti-excess” vehicle. In short, the Toyota ME.WE represents the transition from the culture of “more” to the culture of “better”.

ME.WE concept car by Toyota and Jean-Marie Massaud

The vehicle

ME.WE seeks to resolve a number of real-life contradictions, not through reinvention of what a car is, but by taking a different approach that is simpler, more appropriate and realistic – an alternative to cars that are about “passion and status”. The goal was do more and create better while using less. By reducing the pool of resources and constraints, it was possible to increase capability, quality and
pleasure.

Light and resilient: ME.WE has a tubular aluminium structure, on to which light and hard-wearing polypropylene panels are fitted.

Individual and standard: the moulded panels are made using a cost-efficient standard production system, but they are easy to personalise.

Freedom and responsibility: ME.WE is a pick-up, convertible, off-roader and small city car in one. It appeals to a wide range of users, and has a small eco-footprint thanks to its light weight and the materials used in its construction.

ME and WE: the concept’s name expresses its simultaneous concern for personal well-being (ME) and that of others (WE). ME.WE is electric-powered, using the same in-wheel motors as the Toyota i-ROAD, with batteries located under the floor, as in the iQ EV. With none of the traditional packaging restraints associated with conventional powertrains, the entire interior could be devoted to the vehicle’s occupants and luggage.

The lightweight construction using aluminium and polypropylene panels helps keep the car’s weight down to a target 750kg, about 20 per cent less than a conventional steel-built supermini. The body panels, which are 100 per cent recyclable, weight just 14kg. Bamboo is used in the construction of the floor and for the cabin’s horizontal surfaces, chosen both for being a renewable resource and aesthetically pleasing. ME.WE is easy to keep clean with a simple wash, inside and out.

ME.WE concept car by Toyota and Jean-Marie Massaud

ME.WE is an intelligent response to the ecological threats posed by mass production and the increasing number of cars on the world’s roads, as it is made from materials that help reduce the energy it consumes and the CO2 and harmful emissions it produces.

The simplicity of its design is matched by it ease of use. The in-wheel motor system means it can be operated in two or four-wheel drive, allowing it to tackle rougher terrain than a traditional car, and without the weight penalty of a 4×4 transmission system.

In the cabin priority is given to driver and passengers, so luggage can be carried on the roof beneath a fold-out, weatherproof neoprene cover. However, the rear luggage space can be extended into a platform like that found in a pick-up. The rear bench seat is mounted on floor rails and when not in use can be folded and stored beneath the front seat. It can also be removed altogether and even used for ad-hoc picnic seating.

The simplicity of the design is also evident in the instrumentation, which comprises a single screen above the steering wheel which displays vehicle speed, battery charge, journey information and navigation instructions, delivered via a smartphone. The phone itself is mounted below the screen so the driver can personalise the cabin environment with music and other apps, as well as controlling on-board temperature.

The heating and air conditioning are delivered by a low-energy air pump and electric seat heaters to minimise power consumption. And to achieve a cabriolet-like open air feel, all the windows can be opened, even the windscreen.

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for Toyota
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Oasis by Claesson Koivisto Rune, Luca Nichetto Jean-Marie Massaud and Front for Offecct

Oasis by Offecct

Stockholm 2011: designers including Claesson Koivisto Rune, FrontJean-Marie Massaud and Luca Nichetto presented furniture for incorporating plants into office spaces for Swedish brand Offecct at Stockholm Furniture Fair this month.

Oasis by Offecct

Top: Green Trays by Claesson Koivisto Rune
Above: Green Pedestals by Front

Called Oasis, the collection of planters, troughs and tables provide a system to facilitate planning vegetation for interior environments.

Oasis by Offecct

Above: Green Islands by Jean-Marie Massaud

Front’s design creates a pedestal for greenery with slim metal legs, while Claesson Koivisto Rune created galvanised steel trays elevated on legs.

Oasis by Offecct

Above: Green Pads by Luca Nichetto

Jean-Marie Massaud’s Green Islands incorporate plants into seating, and Luca Nichetto created a plant stand from interconnected dishes.

Oasis by Offecct

Above: Grip Vase by Satyendra Pakhale

More design for  plants »

Oasis by Offecct

Above: Window Planter by Claesson Koivisto Rune

Stockholm Furniture Fair took place 8-12 February. See all our coverage of the event »

The information below is from Offect:


OFFECCT launches a new concept called OASIS at the Stockholm Furniture Fair 2011. OASIS is an assortment of design products, which together with flowers and plants enhances and adds value to the work environment, not least through an improved indoor air quality. OASIS also offers possibilities to architects who are interested in adding green elements into their projects.

The focus of OASIS is to add value through a planned use of vegetation in public interiors, and not on the plants themselves. Research has shown that a deliberate use of vegetation in interiors will bring a number of advantages, including an improved indoor environment, an improved air quality, less noise and reduced stress. Green interiors also improve motivation and efficiency at the workplace, resulting in employees and customers feeling more at ease.

“OASIS is one of OFFECCT’s strategically most important investments in recent years. It’s not about the vegetation in itself, but on the added value that green environments creates. In line with our longstanding commitment to creating sustainable design, it was an obvious step to take creating conditions for better indoor climate and a creative work environment, says Kurt Tingdal, CEO, OFFECCT.

The first products coming out of the OASIS concept are designed by four of OFFECCT’s renowned designers.

“We are delighted that the first products resulting from our investment in the OASIS concept was designed by Front, Luca Nichetto, Claesson Koivisto Rune and Jean-Marie Massaud, says Kurt Tingdal.

Green Trays. Designer: Claesson Koivisto Rune.

Claesson Koivisto Rune’s contribution to the concept is Green Trays. Green Trays can be described as a large tray of galvanized steel for the placement of vegetation, and is manufactured in three different sizes.

“In our efforts to develop Green Trays it became clear that there are too few aesthetic and practical pieces of furniture that presents plants in an attractive manner in public interiors, says Eero Koivisto, Claesson Koivisto Rune.

“Our ambition was to design a product that provides space for vegetation in a way so that it becomes possible to integrate greenery in interiors, Eero Koivisto

Green Pedestals. Designer: Front

Green Pedestals enhances the plants with its elegant legs. Green Pedestals can be used as a room element, that for example functions as a room divider or creates a sort of an oasis. Some variants have dimensions that fits perfectly at the side of a desk, other fits in height next to a seat or a window. It is possible to add a seat or a table top to the round models, and by placing them in a row or in a group they form a sort of a bench that is surrounded by greenery.“We were inspired by traditional pedestals. We think that the pedestal is a fantastic piece of furniture that needs a revival. With slim legs that are slightly irregular Green Pedestals receives a kind of a personality” says Sofia Lagerkvist, Front.

Green Islands. Designer: Jean-Marie Massaud.

French designer Jean-Marie Massaud’s contribution the concept is Green Islands. Green Islands can be described as kind of a divan with space for vegetation, and by integrating a higher plant inside Green Islands, a relaxing feeling of sitting as under a tree is created. The key is that the vegetation is part of the furniture. Green Islands can be described as an island – or a kind of a refuge – that when placed in a public interior invite you to a moment of contemplation or a quiet conversation. Green Islands comes in two variants – one circular
and one square.

Green Pads. Designer: Luca Nichetto.

Luca Nichetto – one of Italy’s most promising designers – was inspired by the architecture in the 1950s when he took on the task of producing a product for the OASIS project. In the 1950s, vegetation was an integral part of architecture. As Luca began the development work he put a number of flowers in flowerpots on flowerpot saucers of different sizes next to each other. Then he removed the flowers and the flowerpots but kept the flowerpot saucers on the floor. These flowerpot saucers of various sizes formed a sort of pattern which was then reworked by Luca resulting in the piece of green furniture that has been named Green Pads.

“When I saw the pattern formed by the flowerpot saucers, I thought of Monet’s paintings in Giverny, and I find it hard to imagine a better starting point when designing a product for the OASIS project, says Luca Nichetto.

By combining a number of Green Pads next to each other, a feeling of a single object of greenery is created.


See also:

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Crystal Collection by
Pour les Alpes
Harvest by
Asif Khan
Rainforest by
Patrick Nadeau