Highlights from MOST in Milan


Dezeen Studio
we’ve been back from Milan for a week now and have fully recovered from filming a TV show every day for Dezeen Studio powered by Jambox at MOST.

Here’s a roundup of the highlights from MOST at the Museo Nazionale della Scienza e della Tecnologia, which took place among the ships, fighter jets, submarines and canons of the museum from 17 to 22 April, plus another chance to see the daily movies we made

Tom Dixon at MOST

MOST instigator Tom Dixon set up a mini-factory among the museum’s steam trains where two sheet metal machines were punching and folding chairs that Dixon either gave away to visitors or used to furnish the Spring Table restaurant upstairs.

Tom Dixon at MOST

He also presented a show of lighting design called Luminosity and furnished our own Dezeen Studio. We made several interviews with Dixon throughout the week (see below) and you can watch him introduce MOST here.

Tom Dixon at MOST

Faye Toogood created a soothing pavilion in the hall of a cruise liner, where guests moulded small clay sculptures before giving them over to attendants in white as contributions to a central collaborative sculpture. Watch Toogood talk about the installation in Saturday’s movie.

Tom Dixon at MOST

Also surrounded by ships in the Air and Water Building, Yves Behar launched his redesigned SodaStream Source system for making fizzy drinks at home and created a bar and chandelier made of 550 disposable plastic water bottles. Watch him demonstrate the SodaStream in Thursday’s show.

La Chance at MOST

New French brand La Chance showed two versions of their inaugural collection: one in vibrant colours and the other in more subdued tones. See our interview with the founders in Friday’s movie.

Dezeen Studio was located at the entrance to MOST, where we made our daily TV shows. We roamed around MOST filming interviews and product demonstrations with exhibitors, interviewed surprise visitors to the studio, took the pulse of the furniture fair and wider design scene with guest journalists, reported from exhibitions all over the city and even broadcast weather reports.

Look out for longer versions of these interviews on Dezeen soon but for now here are all the daily shows in one place:

On Monday we went behind the scenes at MOST to show designers and brands including Faye Toogood, Jambox, Tom Dixon and La Chance rushing to get everything ready.

In Tuesday‘s movie Tom Dixon showed us the restaurant he created in a former monastic dining room at the museum, and Johanna Agerman-Ross from Disegno magazine popped into the studio too.

Wednesday‘s film featured MoMA curator Paola Antonelli’s tips for the best shows in Milan and Tom Dixon showing us the mini-factory he set up at MOST, plus reports on the Scandinavian design scene and Hacked Milan at the city’s most famous department store.

Zaha Hadid popped into Dezeen Studio for Thursday‘s show to give an architect’s take on the design fair and talk about her Secret Garden project – you can now watch the full-length interview with Hadid here. Yves Béhar demonstrates his redesigned SodaStream fizzy drinks system, Guardian critic Justin McGuirk discusses the arrival of hacking culture in the design industry and curator Rossana Orlandi tells us what’s different about this year.

Japan was high on the agenda on Friday with Pecha Kucha founder Mark Dytham popping in to the studio to talk about the scene in Tokyo and Elle Decoration UK editor Michelle Ogundehin tipping Japanese design and manufacturing as the hot story at Milan this year. We also spoke to new French brand design brand La Chance and New York designer Dror.

In Saturday‘s movie we spoke to Faye Toogood about curing visitors with clay, Sheridan Coakley of SCP about upholstering a chair every day on their stand and Joseph Grima, editor-in-chief of Domus magazine, about collaboration, open design, crowd-sourcing and hacking.

Sunday‘s movie rounded up  some of the other things that had been happening during the week, including the MOST party on Wednesday night, a tour of Carpigiani’s Gelato University and The Great Stamp Giveaway where 400 lucky visitors got their hands on a free Tom Dixon lamp.

See all our stories about MOST here.

MOST

National Museum of Science and Technology,
Via Olona 6, 20123 Milan, Italy
Entrance through Via Olona 6

Dates: Tuesday 17 April, 10AM – 9PM Wednesday 18 April, 10AM – 6PM
Thursday 19 – Saturday 21 April, 10AM – 9PM Sunday 22 April, 10AM – 6PM
Press Preview: Monday 16 April, 3PM-7PM

www.mostsalone.com

Upcoming Norman Bel Geddes Retrospective (and a Way for You to Grab His Book, Now)

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When it comes to the “Father of Industrial Design” title, nine out of ten people would probably confer it on Raymond Loewy. But consider this: Loewy was born in 1893, the same year as Norman Bel Geddes. And while Loewy received his first industrial design commission in 1929, Bel Geddes had opened up his own industrial design studio two years earlier, in 1927.

The influential, prolific, and less-recognized Bel Geddes was an important proponent of the streamlined and art deco styles in product design, and he worked on everything from cocktail sets to automobiles to radios, to say nothing of his extensive concept work. His book Horizons in Industrial Design, from 1932, made an important case for our profession at a time when a fascination with engineering threatened to let the machines, aesthetically speaking, get away from us. “Although we built the machines, we have not become at ease with them and have not mastered them,” he wrote. “Our condition is the result of a swift industrial evolution. If we see the situation clearly, we realize that we have been infatuated with our own mechanical ingenuity. Rapidly mutiplying our products, creating and glorifying the gadget, we have been inferior craftsmen, the victims rather than the masters of our ingenuity.” Industrial Design, Bel Geddes argued, would gain us that mastery.

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Another Bel Geddes watershed moment was his “Futurama” exhibit for GM at the 1939 World’s Fair. The exhibit consisted of a one-acre scale model of a futuristic city stocked with 500,000 individual buildings and some 50,000 cars moving on automated highways. Spectators sat on an EPCOT-like conveyor system that traveled for a third of a mile, winding its way above the diorama, where it was suspended to give the viewer an airplane-like perspective. It was the smash hit of the Fair, mobbed with 30,000 visitors a day. (Check out more images of it here.)

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Eventually Everything / 2012 D-Crit Conference Preview: Q&A with Barbara Eldredge

D-Crit Conference 2012

In anticipation of the upcoming 2012 D-Crit Conference, “Eventually Everything,” Core77 is pleased to have the opportunity to explore the breadth of SVA’s design criticism MFA program through a series of Q&As with a few members of the graduating class.

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Barbara Eldredge will be presenting “Missing the Modern Gun: Object Ethics in Collections of Design” during the fourth and final panel of the day-long event, “Man, Machine, Morality,” on Wednesday, May 2nd. See the full schedule of events here.

Firearms are absent from all American collections of contemporary design, in spite of their importance to design history and their enduring significance in the culture at large. Even when they are discussed in a design-historical context, it is all too easy to ignore the moral implications that color our perception of guns. Why can firearms be displayed in art, history, and military museums, but not in design museums? What does moral good have to do with the Museum of Modern Art? Many design collections effectively serve as object-based ethical codes revealing how to live a “good” life. Nonetheless, exhibition of a firearm within a design museum has the potential to open a new branch of discussion about guns, design, and morality.

Why D-Crit? Why Now?

Human experience changes with the incorporation of each new technology whether it is fire to cook our meat or motorized transportation or a device that lets us play Angry Birds. It is important to take a critical perspective on the objects and built environments that help to shape how we think and who we are.

Design criticism exists in all cultures and times; it just isn’t always called by that name. But it affords a means of examining humanity through our interactions with objects and constructed spaces.

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You cite the argument (made by the NRA, among others) that “if everyone has a gun, all are protected.” What about the arguments that “if no one has a gun, all are safe,” or “if anyone has a gun, no one is safe”?

I’m glad that you asked! Every time someone told me about the security benefits of universal firearms ownership, I thought of the 17th century philosopher Thomas Hobbes and his view that, if left ungoverned, people are essentially amoral. Hobbes is perhaps best known for writing that man is a selfish being whose life is naturally “solitary, poor, nasty, brutish, and short.”

He was a major player in the shaping of Western thought. Many firearms owners who talked to me advocated a Hobbesian view that arming oneself was a legitimate precaution against the eventuality of human violence. After all, Hobbes also wrote, “If men are not naturally in a state of war, why do they always carry arms and why do they have keys to lock their doors?”

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But I find the anti-gun arguments, “if no one has a gun, all are safe” and “if anyone has a gun, no one is safe,” to be equally Hobbesian and depressing. The assumption underlying all thse statements is that humans are so incapable of self-control and empathy that if they have the opportunity to commit violence then they will use it. So we have to take away such opportunities through heavy government control or being equally armed.

I like to think that the reality isn’t so simple. Carrying a firearm can never ensure one’s safety but neither can the total elimination of firearms. It’s funny to say this since we’re talking about design here, but I think that such perspectives put too much emphasis on the firearms themselves and not enough on the average person’s capacity for moral reasoning. There is a limit to what designed objects/systems can accomplish.

For many people, carrying a firearm provides more psychological security than practical security. It makes them feel autonomous and powerful. Rather than ban firearms outright, a more effective (though certainly more difficult and idealistic) solution would be to better support social and economic structures that empower individuals. The problem isn’t that it is easy to get a gun in America; the problem is that getting a gun is sometimes easier than getting therapy, social equality, and economic stability.

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Leftloft scoring for Inter

One of my favourite pieces of work in this year’s CR Annual was a poster campaign for Inter Milan football club. The studio behind the work, Leftloft, has been working with Inter for a couple of years, so I thought readers might like to see more of what they have been doing for the club

The ‘Ci Vediamo a Sansiro’ (We’ll see you at (Inter’s ground) San Siro) poster campaign (one above, featured on p81 of The Annual) has been running since the beginning of the current season.

It uses black and white or duotoned shots of current players with a diagonal blue and black band (blue and black stripes being Inter’s colours) and strong type to create something of a retro feel in a bid to attract fans back to matches (the Italian league has been suffering from falling attendances). The posters can be downloaded from the Inter website.

 

In addition to the posters, Leftloft (which has studios in Milan and New York) also designed the Inter shop in Milan.

 

Again, there is very much a retro feel with Inter heroes of old featured

In addition, Leftloft also designed this diary for the club

We asked Leftloft’s Francesco Cavalli about the studio’s relationship with Inter:

Can you tell us a little about how you came to work with Inter?
We had previously worked for the Moratti family (owner of the football team) on smaller projects that led us to working on the art direction for the club.

What are they like as a client?
Inter football club is such a big brand, internationally-recognised and working with them is exciting, inspiring and at the same time a big responsibility. Inter is also a family with all the pros and cons of a small organization too and the incredible number of activities needs an approach that changes a little bit from one project to the other.

What was the brief for the posters?
The brief was to bring people to the stadium, any kind of people not only football fans. This is expressed in the friendly slogan “Ci Vediamo a San Siro” – “See you in San Siro” – along with the team colors and the idea of a collectible series of posters, flyers and cards specifically designed for any match played at home.

The posters have quite a retro feel to them – do they reference earlier work done for the club?
We gave a central role to the players and to the game in the design of the posters. A great inspiration too came from English football images of the early post-war period. Now we are more into the the football team identity and we are using the club’s old logos to develop an apparel range.

See more of the studio’s work here. The Annual is out now, published as part of our double May issue.

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

The LunarGrand Chukka

Desert boots get the high-tech soles in a new LunarGrand collection

As a follow up to the LunarGrand Wingtip, Cole Haan is launching a line of LunarGrand Chukkas at their SoHo store in NYC this week. The shoes sport a nubuck upper that is paired with Nike‘s Lunarlon sole for a combination of classic style and modern functionality. The ribbed soles are incredibly lightweight, deceptively comfortable and use micro-diamond tread for grip that is a cut above leather soles.

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While the wingtips come in suede and leather options, the chukkas are outfitted with a soft nubuck leather. Some nice details set the shoes apart, including the rawhide laces that are fitted with metal tips that must be unscrewed to change out laces. Developed for WWII British soldiers in North Africa and made iconic by the likes of Steve McQueen, the chukka has a rare personality that can transition from dress to casual.

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Another curious detail is the welted sole—a construction element practically unheard of in the sneaker world. Cole Haan’s elegant logo is printed on the footbed and can be found on the metal lace tips as well. Three eyelets—as opposed to the traditional two—have been given to the chukkas.

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Available in both men’s and women’s styles, the shoes come in eight total colorways. The women’s is equipped with a slightly higher ankle and curvier profile, though the two are otherwise comparable. Simplicity certainly dominates the look, although a small amount of broguing on the tongue reveals contrast leather beneath.

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The LunarGrand Chukka sells for $298 at Cole Haan Soho beginning Thursday, 3 May 2012. While currently unavailable online, we expect them to follow in the path of the wingtip predecessors and make it to the LunarGrand section of Cole Haan’s online shop.

Cole Haan Soho

128 Prince Street

New York, NY 10012


Residence Villa Noi

Residence Villa Noi est une résidence unique qui a été séparée dans des logements plus petits pour s’accomoder à la forêt. Située à Phang Nga en Thaïlande, cette sublime structure pensée par Duangrit Bunnag est à découvrir en images dans la suite.



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RISD Posts Summer Series Course Offerings (and Videos)

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Though not as comprehensive as CCA’s student experience videos, RISD has released a series of video interviews of their summer program attendees. With this year’s RISD Summer Series batch of courses starting in late June, prospective attendees may want to hear someone’s firsthand experience of what to expect and what that attendee liked about the program. Here’s one of the vids:

Though branded as Continuing Ed courses, RISD’s Summer Series is also open to high school grads looking to get a leg up on next year’s freshmen. Courses in the Art & Design category are spread over Apparel, Architecture, Digital & Media, Drawing & Illustration, Furniture, Graphic Design, Industrial Design, Jewelry, Painting, Printmaking, Sculpture, and Textiles. Check out the full selection here.

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A record sleeve that isn’t a record sleeve

The latest release from musician Stay+ comes in a record sleeve-size package that contains no music format whatsoever. Instead, the highly limited transparent acrylic sleeves contain a foldout, 50inch QR code screen print that leads the buyer to a download page online…

The packaging, conceived by Daniel Mason of Something Else in collaboration with Stay+ comes in three different colourways – there’s a red, a green and a blue sleeved version, as shown above. Only 144 in total have been made and are available from stay.cx/arem.

Each sleeve is made from 4mm transparent acrylic made to the same size and template as a standard 12″ card record sleeve – even the fold over flaps.

Inside, the folded QR code insert is printed on specially manufactured newsprint, made to size.

Stay+ fans can also buy a six track 12″ vinyl version or a digital download instead if they don’t fancy this limited edition “physical download” format. All formats include a download code for The Buzzer, a film by DEERHEAD, Stay+ ‘s longterm visual collaborator, but this particular format’s download package is the most comprehensive version of the release as it includes music, the film, stills plus song lyrics.

Here’s a film which we linked to via our iPad app last week showing Stay+, DEERHEAD and Daniel Mason overseeing the screen printing of the QR code prints:

Find out more about the release at stay.cx/Stay/the_Stay+_website.html

A CR film in which Daniel Mason talks about his work as a packaging and materials consultant can be viewed in the free sample issue of our iPad app offering. Visit creativereview.co.uk/cr-blog/2012/april/cr-ipad-app for more details.

 

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

 

CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Dezeen Music Project: Honey in the Mud by Jordan Mitchell

This track by Jordan Mitchell starts off innocently enough, with an intricate repeating acoustic guitar riff. But that’s before a big, dirty synth bass-line drops in and takes the track in a completely different direction.

About Dezeen Music Project | More tracks | Submit your track

Interview: Zaha Hadid at Dezeen Studio

Milan 2012: in Milan earlier this month Zaha Hadid paid a surprise visit to Dezeen Studio at MOST to chat to us about her Secret Garden installation, some of the other projects she has in the pipeline and her impression of this year’s furniture fair.

We published an abridged version of this interview in our Thursday TV show (below).

Dezeen was filming and editing all week from Dezeen Studio powered by Jambox at MOST. See all our TV shows here.

See all our stories about Zaha Hadid here.