Hasta La Ideas

Une conception publicitaire et une campagne très sobre réalisée par le collectif République du Design basé à Paris. Un travail d’identité autour de la virgule, insistant sur l’axe d’innovation de la marque Nike. Plus d’images dans la suite de l’article.

Previously on Fubiz

• Business Card Design
• Urban Forest
• Bike Design for Cannondale

We posted about MTV’s new international rebrand (created by MTV’s creative directors in collaboration with Universal Everything) back in July this year. Now a new batch of idents which continue the “Pop x 1000%” brief are about to go live – see them here…

The new idents see Universal Everything working with no less than 24 collaborators in nine different countries. “After the first phase of idents which were of a very abstract bias, this second phase of films had us working with live action and a lot more collaborators,” says Universal Everything’s Matt Pike of the idents. “The other great thing about these films is we were able to get on with them without having to ‘pitch’ them to MTV – which is creatively very liberating,” he adds. “I don’t think we could have achieved these results if we hadn’t worked in this way – and that’s why we’ve been turning down opportunities to pitch for work this year.”

Creative direction for all of the idents is by MTV WDS Milan in collaboration with Universal Everything. Here are the six new films:

MTV International / Basejumpers from Universal Everything on Vimeo.

Concept: Matt Pyke / Universal Everything
Co-director: Matt Pyke / Universal Everything and Ark
Editing / post production: Matt Pyke / Universal Everything 
Audio: Simon Pyke / Freefarm

MTV / Power x 1000% / Soundquake from Universal Everything on Vimeo.

Concept and co-director: Matt Pyke / Universal Everything
Co-director: We Love Our Work
Audio – Simon Pyke/FreeFarm

MTV / Wow x 1000% / Soundsystem from Universal Everything on Vimeo.

Concept and director: Matt Pyke / Universal Everything
Co-director / live action director: UFO LABEL
Audio: Simon Pyke / Freefarm

MTV / Dance x 1000% / Musicbrain from Universal Everything on Vimeo.

Concept: Matt Pyke / Universal Everything
Co director: Matt Pyke / Universal Everything and Realise Studio
Live action director: Jack Laurance
Editing and post production: Matt Pyke / Universal Everything
Dancer: Robert Gregg
Audio: Simon Pyke / Freefarm

MTV / Pride x 1000% / Furry’s Posse from Universal Everything on Vimeo.

Concept / director: Matt Pyke / Universal Everything
Co-director: Realise Studio
Audio: Simon Pyke / Freefarm

MTV / Sexy x 1000% / Feel Me from Universal Everything on Vimeo.

Concept: MTV WDS Milan / Universal Everything
Director: Matt Pyke/Universal Everything
Director of photography: Johnny Carr
Character design / co-director: TADO
Animation co-director: UFO LABEL
Editing and styling: Matt Pyke / Universal Everything
Model: Sophie Roach
Audio – Simon Pyke / Freefarm

‘Tis the season and with said season comes Christmas trees. As we’ve done very little Christmas tree reporting thus far (except telling you to buy Thomas Kinkade‘s pop-up tree for all your immediate tree needs), we thought we’d use this post to do just that, with two tree stories, both set in the mother of all Christmas-y cities, London.

First up, we turn to the Claridge hotel, who hired Christian Dior‘s creative director, John Galliano, to design a holiday tree for their lobby. The hotel is known for their elaborate Christmas displays, but this is the first time they’ve farmed out the design. And judging by what Galliano turned in, they’ll either keep hiring out from now on or never, ever try something like this again. The designer’s tree looks nothing like your standard green pine, but instead is an eerily-lit, vaguely cartoonish collection of empty branches, touches of blue paint, and a carved snow leopard. It’s beautiful, for sure, but decidedly un-Christmas-y.

On the exact other end of the spectrum, at the Tate Britian, where people have come to expect an annual dose of challenge from the museum’s tree, you get a bunch of niceness. This year’s tree is purely a beautiful, festive, heartwarming batch of Christmas, designed by artist Tacita Dean. Titled, “Weihnachtsbaum,” the tree features yellow candles and an antique tree top decoration from Germany. It feels like a nice, warm gesture from the Tate, all the more so coming so close to the equally warm emotions brought on by Richard Wright‘s recent Turner Prize win. But, of course, there’s underlying Art to Dean’s work too:

continued…

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Wieden + Kennedy in London has come up trumps once more for Honda, with this new TV spot for the Honda Civic…

The ad, titled Everything, uses clever editing to emphasise the breadth of Honda’s engineering, with all-terrain vehicles, boats, motorcycles and even Honda’s humanoid robot Asimo all making an appearance. The ad ends with the familiar Garrison Keillor voiceover, who pronounces that ‘everything we do goes into everything we do’.

“Our intention was to make a film that illustrated Honda’s broader view of engineering,” says creative director Chris Groom. “Through a fluid series of fractured visuals, music and sound design we wanted to demonstrate how everything they make and do is interconnected and distilled into its cars – in this case the Civic.” The soundtrack, Atlas by Battles, has also been rearranged to fit to the picture and reflect the style of editing featured in the spot.

Credits:

Agency: Wieden + Kennedy, London

Creative directors: Tony Davidson, Kim Papworth

Creatives: Sam Heath, Chris Groom

Production company: Outsider

Director: Scott Lyon

Post: The Mill

Editor: Richard Orrick, Work Post