Registration opens to exhibit at Ventura Lambrate 2013

Ventura Lambrate 2012 call for entries

News: Dutch company Organisation in Design has issued a call for entries to designers and brands to show at Ventura Lambrate 2013 during Salone de Mobile in Milan next April.

Ventura Lambrate 2012 call for entries

Previous exhibitors include designers Jaime Hayon (work pictured above) and Moritz Waldemeyer, among a carefully curated selection of brands and designers.

Ventura Lambrate 2012 call for entries

Above: project by Zunaga

The Ventura Lambrate design district in the north east of Milan will be open from 9 to 14 April 2013.

Ventura Lambrate 2012 call for entries

Above: project by Nina & Svenja

Register to exhibit at www.venturaprojects.com/apply and send completed applications to milano@organisationindesign.com. Find out more about Ventura Projects here.

Ventura Lambrate 2012 call for entries

Above: project by Universita di Bolzano

Dezeen are media partners for Ventura Lambrate 2013 – see all our stories from last year’s event here and Ventura Lambrate 2011 here.

Ventura Lambrate 2012 call for entries

Above: lamp by Haags Werk

Here is some further information from the organisers:


Ventura Lambrate 2013 call for entries

Ventura Lambrate 2013, the only completely curated design district of Fuorisalone, returns for its fourth successive year. Hereby Organisation in Design invites you to apply now for the first selection round; deadline for this is January 5th 2013.

We are looking forward to reconnect with our previous participants, and to start up collaborations with new exhibitors. For this edition we are especially interested in occasional collectives by designers, curated presentations, and commercial brands with exceptionally creative projects.

Ventura Lambrate also welcomes renowned and established designers, as well as emerging young designers, design labels, cultural institutions and galleries and other interesting initiatives to apply for Ventura Lambrate 2013.

Ventura Lambrate 2012 call for entries

Above: chairs by Bernotat&Co

Designers about Ventura Lambrate

”I would like to express my happiness of being here at Ventura Lambrate 2012, because I love this area. In 2011 I came for the first time and I immediately fell in love with this area. It felt really well, I honestly think I belong much more in this type of area than on the fair, especially because it is a place where there is much more space for research and conversation.” – Jaime Hayon

”For us it was our very first fair and collection, so we didn’t know what to expect at all. To be concrete, taking part in Ventura Lambrate 2012 brought us features in several magazines, blogs and on TV, and 2 large retailers that would like to sell our products. The overall experience of taking part in Ventura Lambrate has been wonderful and encouraging.” – Fred & Juul

”I think there’s a shift going on in Milan for the design week, the classic area of the cool and new used to be Zona Tortona but all the more edgy, interesting and young design has moved over here to Lambrate.” […] “It’s a beautiful area; it got amazing architecture with really beautiful spaces. Now all the cool designers are here, so it’s a very good spot to be!”- Moritz Waldemeyer.

Ventura Lambrate 2012 call for entries

Above: installation by Analogia

From Tuesday April 9th to Sunday April 14th 2013, Ventura Lambrate will feature the most talented outings of the international design world, through an organic exhibition circuit, the public composed of press, professionals and design enthusiasts are challenged to look at design from a different perspective.

Read more about the Ventura Projects here.

Ventura Lambrate 2012 call for entries

Above: project by In Residence Design

Ventura Lambrate 2013 media partners

We announce the first media partners for Ventura Lambrate 2013; Dezeen and DAMn Magazine.

“I really enjoyed Ventura Lambrate this year (2012). The whole area was well-curated and vibrant. It’s definitely the most interesting design district in Milan.” – Marcus Fairs, editor-in-chief at Dezeen

”You don’t have to be Hannibal Lecter to appreciate that a gut feeling goes well with a trained eye. And for Margo Konings and Margriet Vollenberg of the self-explanatory Organisation in Design, this mix of intuition and experience is a way of making sure that Ventura Lambrate – the project they launched in Milan during the FuoriSalone in 2010 – stays on course.”- DAMn Magazine

Ventura Lambrate 2012 call for entries

Ventura partnership

Organisation in Design invites companies to collaborate with Ventura Lambrate 2013 on special projects or to become a sponsor to the event. In exchange for your support Organisation in Design offers several benefits to you.

Ventura Lambrate 2012 call for entries

Switching Facebook page

Please be aware that we have changed our Facebook page. To keep following Ventura Lambrate and the Ventura Projects please ‘like’ us at www.facebook.com/venturaprojects. Follow us on Twitter as well, through www.twitter.com/VenturaProjects.

Ventura Projects is founded and produced by Organisation in Design. Ventura Lambrate is a registered trademark.

www.venturaprojects.com

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FABRIKAAT exhibition at Ventura Lambrate

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Dezeen promotion: an exhibition of products for the garden designed by students from Rotterdam’s Piet Zwart Institute will take place at the Ventura Lambrate design district in Milan later this month.

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Top: Brick Biotope by Micaela Nardella and Oana Tudose
Above: Blindfolded by Anette Backe and Dominika Dyminska

Students from the Master of Interior Architecture & Retail Design programme were asked to explore traditional craft processes in their designs.

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Working in teams, they learned specific techniques such as cutting, knitting, weaving and moulding, before applying these to products that reconsider the role of the garden.

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Micaela Nardella and Oana Tudose’s Brick Biotope is made from sand and plaster and offers a nesting space for birds in the built environment.

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Angelique Etman and Marie Gade-Lundlie have used weaving and crochet techniques combined with hardening resin to create cocoon-like furniture.

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HERB² by Mariann Hildal and Milda Liubinskaite is a wall of interconnected herb planters for indoor use with a manual pulley system that allows the position of the units to be adjusted to control light exposure and ventilation.

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Anette Backe and Dominika Dyminska have created an accordion-like wooden structure that can provide shelter from sun, wind or rain using simple cutting and scoring techniques.

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Material experimentation by Angelique Etman and Marie Gade-Lundlie

Exhibition: Tuesday 17 April – Sunday 22 April, 10.00-22.00 hrs
Cocktail Party Tuesday April 17, 16:00-19:00 hrs
Location: Ventura Lambrate, 
Via Massimiano 6
, 20134 Milan

Here is some more information from the Piet Zwart Institute:


What is FABRIKAAT?

FABRIKAAT is an exhibition at Ventura Lambrate 2012 investigating the re-emerging role of the garden through a “research through making” approach to design and craft. In a digitally saturated world, this body of work celebrates and promotes research, ideas and the nuances of making by hand.

The work exhibited was made during an intensive three-month thematic design studio with integrated seminar and media courses, by students in the Master of Interior Architecture & Retail Design program at the Piet Zwart Institute in Rotterdam, the Netherlands. The spirit of FABRIKAAT became an integral part of the culture, programming and deployment of the courses during this period.

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Material experimentation by Angelique Etman and Marie Gade-Lundlie

FABRIKAAT approached the idea of craft by asking the following questions:

By embracing a bottom-up “research through making” approach to design, can new material behaviors and applications emerge? In our digital age, what can be learned through the process of making by hand? Can design solutions be offered that augment existing typologies in our built environment, such as the garden?

Craft was the inspiration for the design project on two fronts.  First, historical examples of craft were researched and analyzed, particularly Dutch crafts, as a source of inspiration.  Secondly, the principles of the crafts investigated formed the strategy for the development of the individual projects.  The studio was programmed into four categories: historical reference, fabrication techniques, materials, and application.

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Rendering of Blindfolded by Anette Backe and Dominika Dyminska

Students worked in teams and became experts in specific techniques such as cutting/folding, knitting/weaving, molding, and cutting/scoring. They spent extensive periods of time in rigorous, unadulterated experimentation mode – exploring materials, their behavior, techniques and applications. This process informed the design parameters for the development of the investigations and full-scale projects.

The exhibition is named after the Dutch word Fabrikaat that means to make by hand.

www.pzwart.wdka.nl/interior-architecture

Download the Ventura Lambrate 2012map and guide

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Dezeen is proud to be online media partner for Ventura Lambrate design district in Milan again this year and we’ve teamed up with initiators Organisation in Design to provide this downloadable map and guide to the area.

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Located in a variety of exhibition spaces in a former industrial area to the east of the city centre, the Ventura Lambrate design district is now in its third year and runs from 17 to 22 April 2012.

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The area will host presentations by leading designers including Jaime Hayon and Lee Broom plus work by emerging designers, collectives and academic institutions such as London’s Royal College of Art and Israel’s Bezalel Academy. Details of all exhibitors can be found on the map.

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New initiatives at this year’s Ventura Lambrate include a mixed group show called the Ventura Lab(oratory) and the Ventura Runway, a curated exhibition of projects by upcoming talent.

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Download the map and guide to Ventura Lambrate »

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Click here to see all our stories from Ventura Lambrate 2011, including a series of films we made in the district and our JamScape installation with Jawbone and Yves Behar.

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Photographs show last year’s event and are by Claudio Grassi, courtesy Organisation in Design.

Here is some more information from Organisation in Design:


Ventura Lambrate 2012

Good news for the design world: Ventura Lambrate® will be in Milan from 17th to 22th April 2012, simultaneously with the 51st Salone Internazionale del Mobile! With this third edition, Ventura Lambrate, confirms itself as an established key-event of Milan Design Week. Throughout an organic exhibition circuit, which as usual will be situated in the Lambrate area of Milan, visitors will discover the most surprising results of contemporary design, in a journey through different locations and different experiences.

Ventura Lambrate 2012: focus

The fresh and professional Ventura Lambrate will present the talents of international design. A diverse mix of poetry and intellect, uniqueness and democracy will challenge the vision of the public. Projects and concepts that have reinvented forgotten techniques, that shift your focus, and that create new perspectives will be on show.

Ventura Lambrate 2012 will lead visitors to discover the best outings of the international design world, make new business and get inspired by the following focuses:

  • Established designers will present their masterpieces and latest works
  • Prestigious institutions will show the trends and thoughts in contemporary design culture,with renowned Academies who will present the best works of their students, young promises for the future of design…
  • Individual design studios will show their vision of design through their creations.
  • A particular selection of commercially oriented brands will present their brave collections.
  • The Ventura Lab(oratory). and the Ventura Runway will offer an overview of brand-new projects by selected, talented designers.
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Summing up, Ventura Lambrate 2012 will present a strong selection of design creativity; besides all stereotypes, just good design!

The exhibitions are on the following addresses:

Via Ventura 2, 3, 5, 6, 15
Via Massimiano 6, 23, 25
Via Privata Oslavia 1, 8
Via Sbodio 30
and Via Conte Rosso 5, 22

Metro Lambrate, MM2 Green Line exit Lambrate FS (direct connection: 15 minutes from Zona Tortona / Porta Genova)
Bus line 54, via Pitteri corner via Privata Oslavia

General Opening Hours: Tuesday 17 April 2012 – Sunday 22 April 2012, 10:00 – 20:00
Press Conference: Wednesday 18 April 2012, 09:00 – 11:00 press breakfast
Open Evening: Wednesday 18 April 2012, 20:00 – 22:00

www.venturalambrate.com

Dezeen Screen: interview with Yves Bahar on Sayl chair

Sayl chair by Yves Bahar

In this movie filmed by Dezeen at Ventura Lambrate in Milan, San Francisco designer Yves Behar talks about Sayl, an office chair inspired by suspension bridges that he designed for furniture brand Herman Miller. Watch the movie »

Dezeen Screen: interview with Maarten Baas

Dezeen Screen: interview with Maarten Baas

Dezeen Screen: in this last (very short) interview in our series filmed at Ventura Lambrate in Milan, Dutch designer Maarten Baas explains why he isn’t showing any new work this year. Watch the movie »

Dezeen Screen: interview with Denis Guidone

Interview with Denis Guidone

Dezeen Screen: this movie features Denis Guidone, designer of our best-selling watches on Dezeen Watch Store, explaining the design concepts and mechanisms behind the watches Ora Lattea, Ora Unica and Tempo Libero. Watch the movie »

Dezeen Screen: interview with Nick Regan of Laikingland

Nick Regan of Laikingland

Dezeen Screen: this movie filmed by Dezeen in Milan features Nick Regan, one of the co-founders of kinetic object company Laikingland, presenting their recent work at Ventura Lambrate. Watch the movie »

Dezeen Screen: Interview with Tord Boontje on RCA Intent show

Tord Boontje, head of Design Products at the Royal College of Art

Dezeen Screen: In this movie we filmed in Milan last month, the Royal College of Art‘s head of design products Tord Boontje talks about the exhibition of student work presented at Ventura Lambrate and describes the themes and trends occupying young designers today. Watch the movie »

Dezeen Screen: NewspaperWood by Mieke Meijer and Vij5

NewspaperWood by Mieke Meijer and Vij5

In this movie, filmed at Ventura Lambrate in Milan, Arjan van Raadshooven from Vij5 talks to Dezeen about Newspaper Wood, a wood-like material made from recycled newspapers. Watch the movie »

XXXX_Sofa by Yuya Ushida for Ahrend

XXXX_Sofa by Yuya Ushida for Ahrend

Here are some more images of Yuya Ushida‘s expanding plastic sofa for Dutch company Ahrend, featured in our movie interview with the designer published yesterday on Dezeen Screen.

XXXX_Sofa by Yuya Ushida for Ahrend

Called XXXX_Sofa, the piece is made of 8000 sticks and 2000 rings that snap together.

XXXX_Sofa by Yuya Ushida for Ahrend

The components are injection-moulded from recycled plastic bottles.

XXXX_Sofa by Yuya Ushida for Ahrend

A stool version with 600 parts is available in kit form.

XXXX_Sofa by Yuya Ushida for Ahrend

Ushida originally created the system in bamboo while studying at the Design Academy Eindhoven in the Netherlands.

XXXX_Sofa by Yuya Ushida for Ahrend

Watch our video interview with Yuya Ushida on Dezeen Screen »

XXXX_Sofa by Yuya Ushida for Ahrend

See all our stories about Milan 2011 »

XXXX_Sofa by Yuya Ushida for Ahrend

Here are some more details from the designer:


Dutch office furniture company Royal Ahrend NV is producing transformable furniture XXXX_Sofa and XXXX_Stool designed by Yuya Ushida.

XXXX_Sofa/XXXX_Stool are industrial version of Ushida’s Graduation project SOFA_XXXX for the exam at the Design Academy Eindhoven in June 2010. It was rewarded with the maximum level of 10 and the graduation was cum laude. This original model is handmade of about 8000 bamboo sticks and 2000 rings. The basic idea is that a chair can change into a sofa by a simple movement without any tools…

XXXX_Sofa by Yuya Ushida for Ahrend

A chair becomes a sofa, and a sofa becomes a chair.

“Whenever I see it the beauty of the simple geometrical structure and its repetition always fascinates me. SOFA_XXXX is made of just 4 different lengths of sticks, rings and joints. the parts on their own don’t seem to be special, but when put together in a regular pattern their beauty appears. It can be contracted, which makes it easier for transportation…”

XXXX_Sofa by Yuya Ushida for Ahrend

This was a my concept for SOFA_XXXX, which was my graduation project 2010. I used bamboo sticks and It was all hand made. Therefore it is hard to mass produce. However I prefer to focus on our daily life rather than making an art.

XXXX_Sofa by Yuya Ushida for Ahrend

In order to use as a daily life object, we chose to use plastic injection molding. And you can click in to build it up. It consists of only 8 elements, you can make many shapes. (e.g. Sofa, Stool, Table and Bench etc…)

XXXX_Sofa by Yuya Ushida for Ahrend

Also it is used genuine recycled PET, no glass fiber for strength. I wanted to do something with the PET bottle that overflows in our society.

XXXX_Sofa by Yuya Ushida for Ahrend

My design motto is to make people happy while using things that I have made. Also, I would like to translate a beauty that is surrounding us into my objects.

XXXX_Sofa by Yuya Ushida for Ahrend

XXXX_Sofa and XXXX_Stool suit this very well. Of course these can be used as a furniture, but also you can enjoy the geometrical structure like your own Eiffel tower! Then, if you put together it by yourself, I am sure, it definitely will be existence more than furniture for you.

XXXX_Sofa by Yuya Ushida for Ahrend

XXXX_Sofa is made by 8000 sticks and 2000 rings
XXXX_Stool is made out of around 600 parts (sticks and rings)
XXXX_Stool is available in kit form

XXXX_Sofa by Yuya Ushida for Ahrend


See also:

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Diederik Schneemann
at Ventura Lambrate
Benjamin Hubert
at Ventura Lambrate
Laurens van Wieringen
at Ventura Lambrate