Hasta La Ideas

From the department of WTF come two new ad campaigns, each starring stuffed toys whose outward cuteness is undercut with more than a hint of menace.

Let’s take AMV.BBDO’s new Bird’s Eye campaign first. Mum (yes, it is always mum) opens her fridge door to be confronted with, of course, a puppet polar bear who is, apparently, squatting there. Said bear – voiced by none other than Willem Dafoe – queries her choice of some cheap rubbish brand of fish fingers over good old Bird’s Eye. His voice laden with menace, the inference is clear – stick to Bird’s Eye in future if you know what’s good for you. You’ve seen what happens to seal cubs on Attenborough – that could be you, all over the kitchen floor. Think about it

It’s all a very far cry from Cap’n Birdseye whose first instinct when confronted with a polar bear, we suspect, would be to reach for his harpoon not to engage it in conversation about the relative freshness of frozen peas.

And then there’s Mother’s Travelodge campaign. In the launch ad we are introduced to Mr Sleep and the Zzz Squad, a Guy Ritchie-esque firm of diamond geezers with hearts of mixed fibre. Though outwardly menacing, their only concern is to get a right result by seeing you safely tucked up enjoying a peaceful night in a reasonably priced hotel room.

Why? Search me. Most ad trends have obvious origins – the influence of a new film, say, or a new technique. But where on Earth do these campaigns for Bird’s Eye and Travelodge spring from? Will either campaign work? I have no idea, but you do have to applaud the sheer random bonkers-ness of both as an antidote to cute kid glibness and Lenny Henry.

UPDATE: Thanks to Laura Snoad in the comments below for pointing out the possible debt to Adam & Joe (pinches self quite hard for overlooking it):

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Bird’s Eye
Agency: AMV.BBDO
Writer: Tim Riley
Director: Tony Barry

Travelodge
Agency: Mother
Director: Daniel Kleinman
Post: Framestore

Over the past couple of years, Pantone has been actively branching outside of their standard operations, getting involved in branded side-projects and licensing deals. Or in their own words: “colorful, design-driven products to touch and tempt consumers” (most recently, you might recall our talking about their limited-edition run of shoes for Seavees). Now they’ve gone even bigger, with the launch of the Pantone Hotel, just opened in Brussels. Designed by Michel Penneman and Oliver Hannaert, the hotel features rooms and meeting spaces inspired by their color chips, sparingly highlighting them in various ways as they’re surrounded by white walls, white bedding, white everything. They also have a Pantone Lounge, offering you drinks like Pink Champagne 12-1107, Lemon Drop 12-0736 or the Daiquiri Green 12-0435, as well as on-site “Color Consultants” to help you out with whatever pressing color issues you’re having (this is something every hotel should have available, right?). This writer was in Brussels back in mid-Feburary and now we’re upset that we didn’t schedule the trip a bit later in the year, so we could have caught this.

New Career Opportunities Daily: The best jobs in media.

Dezeenwire: Jay Merrick on Jean Nouvel’s design for the Serpentine Pavilion in London, due to open in July – Independent

See also:
Our story about the Serpentine Pavilion design by Jean Nouvel
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