Aug 27
May 14
ALEX WIPPERFÜRTH, Thursday, May 21st at Stanford University
Posted in: Uncategorized
The next speaker in the David H. Liu Lecture Series in Design at Stanford is Alex Wipperfürth.
The talk will be at 8:00pm on Thursday, May 21st, 2009. It will be in (Braun Hall, Building 320) in Room 105 at Stanford University. Hope to see you there!
Wipperfürth is a partner at Dial House in San Francisco. He is the author of Brand Hijack, and upcoming books, The Co-Creation Myth and The Fringe Manifesto. Dial House is part think-tank and part creative hot shop. The client list is diverse: from fringe (Napster, Doc Martens, Pabst Blue Ribbon, Jones Soda, Red Stripe, Altoids) to cutting edge (Current TV, New Yorker Magazine) to blue chip (Diageo, IBM, P&G/Clorox, Toyota, Coca-Cola). Projects range from innovative strategy, innovative research, meaningful creative expressions with DIY production to brand innovation. In earlier work, Wipperfürth had interviewed actual cult members and people in "consumer cults" (like Apple or Harley-Davidson fanatics) and made fascinating insights about their similarities.
Apr 28
Dev Patnaik book launch at Stanford University’s d.school
Posted in: UncategorizedOn May 6th, Stanford’s d.school is hosting a book launch lecture and reception for Dev Patnaik’s Wired to Care. The book explores the role of empathy and human-centric design principles for driving successful business practice and strategy. Dev Patnaik is an alum of the Stanford Product Design program, founder/principal at Jump Associates, and adjunct professor at Stanford University. I had the pleasure of being in his Needfinding class… one of the results of this class included a drum machine for dogs using the Arduino platform, some piezoelectric sensors, Ardrumo, Garage Band, a MIDI library, and a speaker output. All controlled by a border collie.
RSVP for the launch by May 4th. Lecture and reception at the d.school from 7:00-9:00pm on May 6th.
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