Le réalisateur Chris Read en collaboration avec Daniel Thomas Smith, a récemment pensé cette vidéo “Kicks Up” pour le magazine i-D Online. Filmant plusieurs personnes jouant au football sur un terrain urban, cette création permet de présenter plusieurs tenues et styles.
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L’agence JWT située à Sau Paulo a pensé la dernière campagne print de la marque de pansements “Band-Aid”. Utilisant ces derniers pour faire basculer des scores sportifs, cette publicité “Winning Hurts. Band Aid” est à découvrir dans la suite dans une série de visuels.
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Avec ses illustrations, Zoran Lucić montre tout son amour pour le ballon rond. Autour de créations graphiques sur les plus grands joueurs de l’histoire du football, l’artiste bosniaque parvient à mettre en valeur ces sportifs du passé et du présent. A suivre une longue série de visuels.
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Nike unveils a Twitter-sourced motto with their new U.S. soccer jersey
While fans of Argentina’s national team still clearly outnumbered U.S. supporters at the exhibition match held at the Meadowlands Stadium in New Jersey last Saturday, the sold-out event and tie game were proof that soccer continues to gain momentum stateside (or at least that seeing a living legend like Messi play is pretty exciting). Doing their part to grow the sport’s presence, Nike launched their new “inspired by supporters” kit for the U.S. Men’s National Team at the friendly, introducing a red version due to popular demand and with it “Indivisible,” which may be the world’s first Twitter-sourced motto.
“The people’s jersey,” as it’s been dubbed, called for submissions earlier this month by asking fans to tweet their ideas for a slogan with the hashtag “#RedAllOver” during a five-day period. Narrowing it down from thousands of entries, Nike chose the winning slogan based on several tweets that suggested indivisible.
A limited run of the Indivisible kits are available at Niketown in NYC for $90. If the handsome blue sash is enough for you, the jersey without the slogan sells online from Nike for $70.
As the world gears up to watch the exciting quadrennial battle between soccer’s finest, every detail plays an important role—all the way down to the uniforms. Made from eight recycled plastic bottles, the United States Men’s National Soccer Team home jersey incorporates sustainability with the best in technology and design to ensure the players are in top form and inspire fan pride during the World Cup 2010 games.
Outside of the obvious concerns such as breathability and aesthetics, this year’s competition presents another set of challenges with the games taking place in nine cities throughout South Africa with three different types of climates (hot, cold and wet). Nike improved their already innovative Dri-Fit fabric by making it 10% more flexible, 7% more ventilated and 15% lighter overall to keep players drier and more comfortable.
Designed by creative director Phil Dickenson, the jersey is the upshot of immense research and a glimpse at the past, referencing the red stripe of the 1950 U.S. National team uniform with a gray sash across the front. Meant to read as a shadow of the original, the inspiration comes from the team’s historic upset against England 1-0 in Brazil’s 1950 World Cup. Also incorporated on the inside of the jersey, the “Don’t Tread On Me” motto serves both to inspire players and as a rallying battle cry for fans.
The kit sells in Nike’s online store for $70 or at Niketown stores, where it can be customized.
Le magasin Nike Paris des Champs Elysées dévoile son nouvel espace “Boot Room” entièrement dédié au monde du football : un univers de 560m2 dédié aux amateurs de customisations et de sport. Plus de visuels de cette installation pensée avec Studio White, dans la suite de l’article.
Working out of New York, Wiley juxtaposes black and brown men in everyday clothing with classic compositions, surrounded by ornate patterns.
His now iconic style has been recognized by Puma, who recently commissioned Wiley to create portraits for their 2010 World Cup campaign. His patterns even made their way into some of the clothing design. I’m all over that zebra hoodie!
As the 2010 World Cup nears,
Nike gathered hundreds of journalists in London (CH included) last week to learn about their new soccer products and technology, helping to fan the flames leading up to one of the world’s most popular sporting events taking place this summer in South Africa. Held in the Battersea Power Station, a crumbling Art Deco building widely featured in album covers, film and TV, the site (not to mention Nike’s bunker-like build-out and other theatrics) made for a dramatic setting to launch the paraphernalia.
London’s photogenic ruins couldn’t compete with the star power of the sport’s best athletes however. An appearance by Portuguese striker Cristiano Ronaldo, followed by nine players each representing their national team (along with one repping Nike’s newly-acquired company Umbro), brought the event to a fever pitch as media from all over the world clamored to get a word with the talented footballers.
Not to be overshadowed by the event itself, Nike emphasized their innovation-led approach to design with the Superfly II, a new self-adjusting-cleat version of their Mercurial Vapor, an app dubbed
Nike Soccer+ that lets you train like the pros, and the world’s first Considered jersey made from recycled bottles. For more detailed images and info, check out the slide show below.
Image of Nike CEO Mark Parker at the Summit via Freshness
South Korean design firm Unplug Design has developed a concept to deliver footballs (soccerballs) to poor children in third world countries who don’t have the resources or means to purchase their own. The Dream Ball design overlays patterns onto aid packages, such that children can build their own footballs through reuse of the cardboard.
Unplug Design explains the concept below:
To the children in The Third World; Tanzania, Rwanda, Burundi, Somalia, Congo and etc, who can’t enjoy football freely because of poverty, war and natural disaster, having a football means a lot and can be a dream and hope to escape from their poor life.
However, the children are so poor that they can not buy a football. So, they play football with the ball made of plastic bag or coconut palm leaves, therefore giving them their own footballs which can give them hope. This is our aim for this project.
This is an interesting concept, but we have to wonder how practical it really is. Noted football icon Pele, grew up in similar circumstances and made due with rags and grapefruits to master his skills. Thoughts?
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