Hasta La Ideas

When opening a recent purchase from the Dwell store, we were surprised to uncover a new type of safe packaging material. ExpandOS is eye-catching—with its paper-made pyramid-like structure—and the…

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The Zero is yet another bottle packaging design that looks at extracting the very last drop of its contents. We saw a similar toothpaste design that used centrifugal force to drive all the toothpaste towards the mouth. The question here is, does this concept work or should designers put back their thinking caps and come up with something different? What do you say?

Designer: Yongwoo Shim

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(Wrapped Around My Finger was originally posted on Yanko Design)

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News: the inventor of an anti-diarrhoea pack for the developing world has replaced its innovative, award-winning packaging design with a simple screw-top jar.

Kit Yamoyo, an “aidpod” that won plaudits for the way its packaging slotted into the gaps between bottles in a Coca-Cola crate, is being repackaged to reduce costs and increase the number of retailers that stock the product.

“For our supporters who find this move disappointing, I ask you please to keep focussed on the greater good,” said social entrepreneur Simon Berry, who announced the move in a blog post yesterday. “Our primary purpose is not to win awards.”

Berry, whose ColaLife organisation developed Kit Yamoyo, wrote: “We listen, we learn and we act. What our customers, in poor, remote rural communities are telling us is that many of them cannot afford the subsidised price tag.  So the pressure is really on to seek every means to reduce costs.”

Despite winning multiple design awards in 2013 including the Design Museum’s Product Design of the Year Award and the Observer’s Ethical Product of the Year Award, Berry admitted that the novel strategy of distributing the life-saving product alongside Coca-Cola bottles wasn’t proving effective.

“Only 8% of retailers have ever put the kits in Coca-Cola crates to carry them to their shops,” he wrote. “This feature wasn’t the key enabler we thought it would be.”

The kit’s plastic blister packaging featured a removable film cover and a contoured container shaped to fit between cola bottles in a standard crate.

Referring to the numerous design accolades the product has garnered, Berry added: “I’d like to think we’d got these awards because of how the components of the Kit Yamoyo product and the packaging work so well together to meet the real needs of caregivers/mothers and children. The way the packaging is integral with the whole kit design, acting as a measure for the water needed to make up the ORS [oral rehydration salts], the mixing device, the storage device and cup.

“But deep down I suspect that it’s the fact that it fits into Coca-Cola crates that really gets the international community so excited. We totally understand this, that was our own starting point and that’s what got us really excited too. Initially.”

However Berry has concluded that putting the kit in a standard screw-top plastic jar would make it both cheaper to manufacture and more appealing to both retailers and consumers.

“At this point, the natural thing to do would be to relax and bask in the glory of all of this fabulous recognition of our work on something so meek as an anti-diarrhoea kit,” wrote Berry. “We are not designing sexy gadgets or cars after all.”

Kit Yamoyo also won this year’s Diamond Award at the DuPont Packaging Innovation Awards and an Innovation By Design award in the Social Good category.

The kit contains sachets of oral rehydration salts, zinc, soap and an instruction leaflet, with the packaging doubling as both a measuring device to mix the solution and a cup from which to drink it.

It provides effective treatment for diarrhoea, which kills more children in Africa than HIV, malaria and measles combined. The product has been trialled in poor villages in Zambia, where 25,000 kits have been sold.

Berry admitted in a radio interview last month that he was rethinking his distribution strategy and now feels that the reliance on Coca-Cola distribution has become a hindrance to adoption. “Interestingly, a move in this direction – away from the Coca-Cola crate – may help to make us more interesting to certain parts of the public health world who have seen the current Kit Yamoyo as a niche product that can ONLY be distributed in Coca-Cola crates,” he wrote on the ColaLife blog.

“This is not the case – the current Kit Yamoyo doesn’t have to go into Coca-Cola crates – but having a product format that does NOT fit into Coca-Cola crates may make the Kit Yamoyo more appealing to many in the public health sector.”

The new screw-top jar is made of preformed PET, which Colalife then adapt using their own mould. The product will continue to be distributed via crates in some markets.

The post Award-winning packaging ditched
in favour of jars appeared first on Dezeen.

News: the creator of an anti-diarrhoea pack for the developing world that was named product design of the year for the way it fits inside Coca-Cola crates has admitted that “hardly any” kits have been shipped this way, and has dropped the strategy in favour of more conventional packaging and distribution.

“Putting the kits in the crates has turned out not to be the key innovation,” admitted social entrepreneur Simon Berry in a radio interview broadcast last weekend.

Berry, founder of the ColaLife charity and the brains behind the Kit Yamoyo medicine pack, conceded that despite winning the Design Museum’s Product of the Year award last April for his idea, the strategy of piggybacking on Coca-Cola’s distribution network to get the remedy to remote villages hadn’t worked.

Instead, he said he is now focussing on creating a “value chain” to incentivise distributors and retailers across Africa. “That pack, sitting in that Coca-Cola crate, gets everyone very excited but it is quickly becoming a metaphor for what we’re doing.”

Berry travelled to the village of Kanchele in Zambia, where the product is being trialled, with BBC global business correspondent Peter Day as part of the programme broadcast on BBC Radio 4.

“I have to say Simon though, this is a bit of a con,” Day said on discovering the innovative strategy had been dropped. “You got this award for the design product of the year, very ingenious, very clever, because it fitted into a crate of bottles. You’ve abandoned the crate of bottles distribution now, so it comes in very conventional, ordinary packs. You’re nothing to do with cola now. In other words, the design is almost incidental.”

Berry replied: “We are piggybacking on Coca-Cola in the sense that we’re using their ideas, we’re using all their wholesalers, who are very well respected and know how to look after stuff, but putting the kits in the crates has turned out not to be the key innovation.”

Berry also conceded that the concept of delivering the kits in Coca-Cola crates hadn’t worked in an interview with New Scientist magazine last month.

“In the end, hardly any of our kits have been put into [Coca-Cola] crates,” he said. “Instead, what has worked is copying Coca-Cola’s business techniques: create a desirable product, market it like mad, and put the product in a distribution system at a price so that everyone can make a profit. If there is demand and retailers can make a profit, then they will do anything to meet that demand.”

Kit Yamoyo means “kit of life” in several African languages.  The pack contains oral rehydration salts and zinc to treat diarrhoea, and a bar of soap. The plastic outer shell, which was originally designed to fit in the gaps between bottles in a Coca-Cola crate, doubles as a measure and cup for the medicine.

Diarrhoea kills more children in Africa than HIV, malaria and measles combined. Last April, Berry’s kit was named winner of the product design category in the Design Museum’s Designs of the Year awards.

The post Coke-crate entrepreneur abandons
award-winning design concept appeared first on Dezeen.

La créative Maja Szczypek a imaginé un packaging simple et efficace pour rendre « heureux » les œufs présentés. Une création originale de cette étudiante polonaise nécessitant des matériaux simples et peu couteux tels que le foin. L’ensemble est à découvrir dans la suite de l’article en images.