Pour accompagner l’offre abonnement Open (téléphone, Internet, TV, mobile), voici cette nouvelle campagne de la marque Orange diffusée en exclusivité sur Fubiz. Une réalisation du duo Jonas et Francois, sur une bande-son de MGMT qui présente les usages de la maison connectée.
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Une nouvelle mise à jour de la catégorie Film Open par Orange et Fubiz avec cette fois-ci la mise en ligne du thème “Le Partage”. Des plans et des portraits s’enchainant au fur et à mesure du tournage. A découvrir en vidéo dans la suite de l’article.
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This orange cube with two large round holes carved out of it is a design showroom in Lyon, France, by Paris studio Jakob + Macfarlane.
Top photograph is by Roland Halbe
The building is located next to a harbour and features a coloured metal mesh façade perforated with circles of different sizes.
Above photograph is by Roland Halbe
The volume is punctured in two places, with the smaller hole at ground level providing an entry point into the building.
The larger hole on the upper corner of the structure creates an atrium and exposes the internal floors and balconies.
The six-storey building is separated into a double-height showroom on the ground floor and offices on the upper levels, with a roof terrace surrounding offices on the sixth floor.
Full-height walls with polygonal apertures have been inserted throughout the showroom, with items displayed in the holes.
Photographs are by Nicolas Borel unless otherwise stated.
The following information is from the architects:
The Orange Cube – Jakob + Macfarlane Architects
The ambition of the urban planning project for the old harbor zone, developed by VNF (Voies Naviguables de France) in partnership with Caisse des Dépôts and Sem Lyon Confluence, was to reinvest the docks of Lyon on the river side and its industrial patrimony, bringing together architecture and a cultural and commercial program.
These docks, initially made of warehouses (la Sucrière, les Douanes, les Salins, la Capitainerie), cranes, functional elements bound to the river and its flow, mutate into a territory of experimentation in order to create a new landscape that is articulated towards the river and the surrounding hills.
The project is designed as a simple orthogonal « cube » into which a giant hole is carved, responding to necessities of light, air movement and views.
This hole creates a void, piercing the building horizontally from the river side inwards and upwards through the roof terrace.
The cube, next to the existing hall (the Salins building, made from three archs) highlights its autonomy. It is designed on a regular framework (29 x 33m) made of concrete pillars on 5 levels.
A light façade, with seemingly random openings is completed by another façade, pierced with pixilated patterns that accompany the movement of the river. The orange color refers to lead paint, an industrial color often used for harbor zones.
Above photograph is by Roland Halbe
In order to create the void, Jakob + MacFarlane worked with a series of volumetric perturbations, linked to the subtraction of three “conic” volumes disposed on three levels: the angle of the façade, the roof and the level of the entry.
These perturbations generate spaces and relations between the building, its users, the site and the light supply, inside a common office program.
The first perturbation is based on direct visual relation with the arched structure of the hall, its proximity and its buttress form.
It allows to connect the two architectural elements and to create new space on a double height, protected inside the building.
A second, obviously an elliptic one, breaks the structural regularity of the pole-girder structure on four levels at the level of the façade corner that gives on the river side.
This perforation, result of the encounter of two curves, establishes a diagonal relation towards the angle. It generates a huge atrium in the depth of the volume, surrounded by a series of corridors connected to the office platforms.
The plan of the façade is hence shifted towards the interior, constructing a new relation to light and view, from both interior and exterior.
This creates an extremely dynamic relation with the building that changes geometry according to the position of the spectator.
The tertiary platforms benefit from light and views at different levels with balconies that are accessible from each level.
Each platform enjoys a new sort of conviviality through the access on the balconies and its views, creating spaces for encounter and informal exchanges.
The research for transparency and optimal light transmission on the platforms contributes to make the working spaces more elegant and light.
The last floor has a big terrace in the background from which one can admire the whole panoramic view on Lyon, la Fourvière and Lyon-Confluence.
The project is part of the approach for sustainable development and respects the following principles:
Optimization of the façade conception allowing to reconcile thermal performance and visual comfort with an Ubat < 0,7 W / m2 K and a daylight factor of 2% for almost the total number of offices, a thermo frigorific production through heat pumps on the water level and the replacement of new hygienic air with recuperation of high efficient calories of the extracted air.
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The building is connected to future huge floating terraces connected to the banks of the river/ quays.
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PROGRAM:
commercial: headquarters Cardinal Group, real estate development
cultural: Design Showroom RBC
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Showroom concept:
This project was about bringing together a showroom dedicated to the world of design objects inside the architecture of an existing building: « The Orange Cube ». The intention was to bring the worlds of Architecture, Design and the uniqueness of the site in Lyon together into one experience.
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JAKOB + MACFARLANE decided to take the language of the Cube, which is based on the fluid movement of the River Saône and in a sense project this movement inside the space of the showroom.
Thus imagining the space as an extrapolation of the façade, a virtual three dimensional river or volume containing a long porous wall whose 60 “alvéoles” are filled with furniture. This wall wraps around the space of the showroom forming an L.
The spectator moves from the spectacular entry wall towards more intimate spaces on the river side. Each “alvéole” is unique in seize and form allowing thus an intimate and private view of each design piece.
The platforms on the floor, made from a series of kitset pants, imagined like islands, can become stages for different thematic presentations.
TECHNICAL INFORMATION
Client: Rhône Saône Développement
Dates: competition 2005 – September 2010
Surface: 6300m2
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Site: Quai Rambaud, Lyon
Program: tertiary
Cost consultant: Michel Forgue
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Electrical Engineering: Alto Ingénierie
Acoustic: Avel Acoustique
Structure: RFR GO+
Façade: T.E.S.S
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| Nestlé Laboratory by Rojkind Arquitectos | TEK by BIG | Mole by Ninkipen! |
Une nouvelle écriture co-signée Orange et Fubiz pour vous faire découvrir le prochain film Open réalisé par le duo français Jonas et François, en direct du tournage. Une série de films au coeur du processus de création et autours de plusieurs thèmes. A découvrir jusqu’au 20 mars.
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Pour la sortie du nouveau forfait Origami Style, Orange innove dans sa communication avec le concours Paperquest : une customisation de toys et une démarche artistique de 8 artistes tels que Check Morris, So-Me ou Dran. Pour l’occasion, voici une dotation exclusive sur Fubiz.
– Voici une dotation exclusive Fubiz, avec cette production en série unique de 6 figurines en résine (15 centimètres de haut). Une réalisation par le scultpteur Alain Roussel sur un travail des artistes Check Morris, Cream, Small & Paze, Run, Dran, Andy Rementer, So-Me et Zilizou.
– Le principe est simple : tirage au sort des six gagnants parmi les commentaires de l’article. Limite pour la participation : le 20 novembre minuit.
Orange ha presentato la nuova linea di amplificatori OPC che integrano al proprio interno, un vero e proprio PC! Si potrà quindi suonare, registrare ed editare tutto in una sola volta. Verranno messi in vendita per giugno ma non riesco a capire come ci si potrà interfacciare per usare le varie funzioni integrate, forse collegando un monitor esterno?
[Via]
L’initiative de l’opérateur Orange autour de ce concept RockCorps, venu de Los Angeles, est excellente. L’idée est de donner 4 heures de son temps à une association pour ensuite assister à un concert. Voici en exemple, la publicité et campagne TV actuellement diffusée en Angleterre.
Le concert aura lieu en France, au Zenith le 2 octobre prochain.
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