Hasta La Ideas

La marque Nike dévoile sa nouvelle campagne publicitaire intitulée Possibilities, axée sur la capacité à repousser ses limites et à se dépasser. Le casting est hallucinant : Serena Williams, LeBron James, Gerard Piqué ou encore Bradley Cooper qui narre la vidéo. Encore une superbe campagne à découvrir dans l’article.

Matthew Nurse, director of Nike Sport Research Lab, takes Dezeen behind the scenes at the laboratory where Nike tests new technologies and introduces us to Hal, a sportswear-testing robot that perspires as he runs.

Nike Sport Research Lab is part of a sprawling campus just outside of Portland, Oregon, where the American sports brand is based.

Nike has developed and invested in a range of different technologies to monitor how athletes move, the pressures exerted on their bodies when they do, and what effects different products have on them.

“We can objectively quantify athletes in motion, the environments they play in and the demands of the sport,” Nurse explains.

“We can quantify and understand Nike’s different product innovations, how they affect athletes in the way they perform, the way they’re protected and the perception they have of those different products.”

Nurse demonstrates how, using a combination of motion-capture cameras and a pressure-sensitive plate in the ground, researchers at the laboratory can analyse a sprinter’s motion and the forces they exert as they come out of the blocks at the start of a race.

“We are able to collect the three-dimensional motion of an athlete and from there calculate the power that they produce and the energy that’s produced or lost in the different joints,” he explains.

“[This provides] an understanding of how an intervention [such as a new pair of running shoes] contributes to their overall performance as they do the different movements.”

Nike uses similar technology to monitor the movement of athletes in other sports, such as how a basketball player jumps, twists and lands when scoring a slam dunk.

Nike Sport Research Lab also features a number of sealed environmental chambers, where athletes’ performances and the performance of the clothes they wear can be tested in different atmospheric conditions.

“Our physiology team looks at understanding the body’s regulatory systems, so what happens inside,” Nurse says. “We use that information to quantify things like thermal temperature, to understand thermal regulation and skin wetness as athletes run and move and perspire.”

One of these environmental chambers is home to Hal, a marching humanoid that Nurse describes as “a copper sweaty mannequin,” which allows Nike to test the permeability and breathability of new sportswear.

“Hal is very sophisticated,” says Nurse. “We can set the environmental chamber to different conditions, whether it’s temperature or humidity, and as he moves he actually perspires. It allows us to understand how different constructions or different methods of making affect the permeability of the garment, which is ultimately going to affect the comfort of the athlete and also the thermoregulation of that athlete. He’s an invaluable tool for us.”

With products such the Nike+ FuelBand and Nike+ running shoes, which collect data about the wearer’s exercise routines via a mobile phone application, Nike has already started to commercialise some of the basic technology developed at Nike Sports Research Lab. Nurse says that there is more to come.

“The technology is becoming ubiquitous and the ability to capture the information we collect is getting more and more robust,” he says. “The willingness of different groups to spend money on the kind of tools we have is also growing. The tools that we have are going to be more and more available.”

However, Nurse believes that data alone is not necessarily that useful. How you interpret that data is more important, he says.

“As data becomes ubiquitous and it becomes all-encompassing and all-informing, [Nike’s] competitive advantage is the knowledge we have of how we apply that data to build unbelievable product. With that we’re unsurpassed in the world.”

Looking to the future, Nurse believes that individually customisable designs will become a reality, as will “smart” materials that can adapt to different conditions.

“As we move into the future, I think there are two major frontiers,” he says. “One is individualised product or prescriptive product for individuals. Medicine is already starting to head in that direction and I think ultimately we will also.”

He continues: “We build unbelievable product that works for a wide range of people, but as we start to slice that thinner and thinner, to capitalise on making athletes better, our ability to individually prescribe different products for different people is going to get more robust and is also going to get much more important.”

“Secondly, material that adapts to different movements or different environmental conditions is also going to be important.”

Nurse is confident that Nike will be leading the way in developing these products. “I know that the folks in both the footwear and apparel innovation teams are well aware of what is cutting edge and are pushing the boundaries,” he concludes.

See our story about the new Nike Free Hyperfeel running shoe »
Watch our movie about the Nike Flyknit Racer »
See all our stories about Nike »

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a copper sweaty mannequin” appeared first on Dezeen.

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American sports brand Nike has released a stripped-down running shoe that is designed to allow athletes to feel and respond to the ground beneath them as they would in bare feet.

The Nike Free Hyperfeel is the latest shoe to feature Nike’s Flyknit technology, where the upper is knitted in one piece and fits the foot like a sock, but has a lower profile with less cushioning than previous shoes in the Flyknit range.

The rubber outsole on the bottom of the shoe is just 0.7 millimetres thick, substantial enough to provide protection from sharp objects underfoot without reducing flexibility or responsiveness.

The raised squares on the bottom of the outsole provide grip, but are also designed to act like pistons, increasing the feedback the runner gets from variations in the surface they are running on.

“We’re trying to make a shoe that is just an extension of your foot”, Tony Bignell, vice president of Nike Footwear Innovation, told Dezeen at the worldwide launch of the product in Portland, Oregon. “It’s designed to amplify what the foot is already doing.”

The combination of the knitted upper and thin sole also make the shoe very light. A size 10 weighs just 180g.

“When you talk to athletes and say: “What do you want the shoe to feel like when it’s on your foot?” Most athletes will look at you and say: “actually, I don’t want it to feel like anything,” said Bignell.

Cushioning is provided by an insole made from Lunarlon, the sports brand’s proprietary shock-absorbing foam, which slips inside the shoe.

“The Nike Free Hyperfeel is really designed for runners that are looking for a barefoot sensation but with a comfortable ride,” Bignell explained. “We’re always trying to strike a balance between protection, which is important, and also sensation.”

Here are some more details from Nike:

The Nike Free Hyperfeel is created to intuitively move with the foot. It is inspired by Nike’s “Nature Amplified” design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights.

Research insights informed the precise placement of cushioning and outsole traction for a low-profile shoe that provides padding and protection only where necessary. A drop-in Lunarlon insole with flex grooves allows the foot to have direct contact with the Lunarlon cushioning. The waffle outsole is ultra-thin, allowing the foot to get closer to the ground.

Scientists in the Nike Sport Research Lab carefully studied which areas of the foot come into contact with the ground and absorb pressure, and which areas require traction. They used pressure-mapping technology and high-speed film to analyze the foot in motion.

The result is Nike Free Hyperfeel, a shoe that mimics the intricate workings of the human foot: Lunarlon foam replicates cushioned pads under the foot. The outsole protects like hardened skin on the sole. Dynamic Flywire flexes and contracts, inspired by ligaments.

The Nike Free Hyperfeel ($175) will be at retail in the US, UK and Japan beginning 5 September.

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shoe by Nike appeared first on Dezeen.

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