Dressed by Marcel Wanders for Alessi at Dezeen Watch Store

Dressed by Marcel Wanders for Alessi

Dezeen Watch Store: the most recent addition to our watch collection is Dressed by Marcel Wanders, featuring details and flourishes typical of the Dutch designer’s decorative style.

Dressed by Marcel Wanders for Alessi

Wanders designed each watch to have two sides to it: one visible and one concealed. The outward watch face has an understated design whilst the reverse side features a secret embellished surface, a hidden detail known only to the wearer.

Dressed by Marcel Wanders for Alessi

The watch is available in two colours: black or white. The black-strapped watch comes with a gold ticker and a matching crown. The white watch comes with subtle dotted hour and minute markers, adding an extra detail to the simple face.

The Dressed watch is part of a larger collection of products, including tableware (pictured above) that Wanders has designed for Alessi.

www.dezeenwatchstore.com

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“Milan is a breeding ground for people who copy our products”

Dezeen and MINI World Tour: in this movie filmed in Milan earlier this month, leading designers and manufacturers discuss the phenomenon of copying and how they are responding. “It’s become an increasingly big problem for us,” says Tom Dixon. “People can steal ideas and produce them almost faster than we can now.”

“Milan is a breeding ground for people who copy our products”

“An original design product will have a cost higher than its copy,” says designer Marcel Wanders (above). “It’s very simple. Stealing most of the time is more cheap than buying.”

Unscrupulous manufacturers visit Milan to photograph new prototypes and then rush out copies before the original products reach the market, according to Casper Vissers (below), CEO of furniture and lighting brand Moooi.

“Milan is a breeding ground for people who copy our products”

“It’s very sour if you have presented a product in April and it’s in the shops in September, but a bloody copier has it already in August,” says Vissers, speaking at Moooi’s spectacular Unexpected Welcome show in Milan (below). “This is what happens at the moment.”

Vissers adds that legal action against copiers in Asia is expensive and, even if it’s successful in the short term, it does little to stem the tide: “You need huge amounts of money [to launch a law suit in the Far East] and if you win – if – a new limited company in China will start production [of copies]”.

“Milan is a breeding ground for people who copy our products”

Copiers are increasingly shameless about their intentions, says Tom Dixon, speaking at his presentation at MOST in Milan. “People feel very confident copying things. Some people come around with spy glasses photographing things but other people are more overt and come in with iPads or film crews.”

Dixon says the problem is getting worse, with markets around the world and even the UK market increasingly flooded with copies. “Everywhere we go in Australia or Singapore or India we’ll see many, many copies, and that’s also hitting more and more the UK as well.”

“Milan is a breeding ground for people who copy our products”

Gregg Buchbinder (above), CEO of furniture company Emeco, says the solution is for designers to push manufacturers to make more sophisticated products that are harder to copy. The furniture collection Emeco developed with designer Konstantin Grcic for the Parrish Art Museum on Long Island (below), for example, “was a very difficult project to do. Although the chair looks simple, there’s nothing skipped.”

“The more difficult it is, the more difficult it is for people to knock it off,” Buchbinder adds.

“Milan is a breeding ground for people who copy our products”

Emeco aggressively pursues copyists through the courts and earlier this year won a case against fellow US manufacturer Restoration Hardware, which had copied the iconic Navy chair.

But outside Europe and the US, copyright law is less robust and harder to enforce. “It’s very, very difficult to protect yourself legally,” says Dixon.

Dixon’s company is directly responding to the problem of copying by developing a range of new products designed to make life more difficult for counterfeiters.

“Milan is a breeding ground for people who copy our products”

“What you’ll see [at our Milan presentation] is a number of coping strategies,” Dixon explains. “We’ve been trying as much as possible to invest in tooling and slightly more advanced technology. We’re working on adaptive models where we make specific things for clients. A new bespoke division where we make things for people, so we adapt our products to suit a client’s needs. So there’s ways of dealing with it. We’ve just got to be faster and smarter.”

See all our stories about copying in design ».

“Milan is a breeding ground for people who copy our product”

Milan is the second stop on our Dezeen and MINI World Tour. See all our reports from our first destination, Cape Town. This movie features a MINI Cooper S Paceman.

The music featured is a track called Divisive by We Are Band, a UK-based electronic act who played at the MINI Paceman Garage in Milan on Friday. You can listen to the full track on Dezeen Music Project.

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“It’s the most important week in the design calendar”

Dezeen and MINI World Tour: designers including Marcel Wanders, Yves Behar, Tom Dixon and Konstantin Grcic discuss the importance of Milan design week, which ended in the city yesterday, and whether it can retain its title as the world’s leading event.

Each April, the world’s leading designers descend on the city for the fair still regarded as the most important in the world. “I come to Milan every year,” says Yves Behar. “It’s the obligatory stop.”

“It’s a moment I can’t miss,” agrees Stephen Burks. “It’s the most important week in the design calendar.”

They are joined by hundreds of thousands of international visitors including students, journalists, buyers and younger designers trying to get their work noticed.

“It gives lots of young designers a great thrill to come here and get discovered,” says Ron Arad. “My entire design team comes here to suck up new ideas and ensure they’re seeing the latest and the greatest,” says Anders Warming, head of design at MINI.

The fair owes its importance to the emergence of Milan as the world’s key centre for the design and manufacture of both furniture and products after the devastation of the Second World War, playing a key role in Italy’s economic recovery. “All of the important history of post-war furniture design happened here,” says Konstantin Grcic.

The official fair, the Salone Internazionale del Mobile, as well as the Fuori Salone events around the city, grew over the years into the sprawling citywide festival it is today. “There was a lot of excitement around [the fair], starting in the early eighties with Memphis and [Studio] Alchimia,” says Arad, citing two of the most influential Milanese design studios of the last century.

However the economic crisis of recent years and the emergence of rival design centres combined to make this year’s fair a more sober affair than recent years. “I feel like there’s a return to the reason why we are all here, which is the actual commerce of the fair,” says Johanna Agerman Ross, editor-in-chief of Disegno magazine.

“It’s certainly got much, much more competition these days,” says journalist and curator Henrietta Thompson. “The London Design Festival is fantastic these days but also Stockholm and Paris.”

Milan-based designer Fabio Novembre touches on the reasons why the city might be losing its edge: “It’s hard to take a group of Italians and make them all go in one direction,” he says. “That explains why we’re in a big crisis and why we are almost losing the importance of Salone del Mobile.”

Joseph Grima, editor-in-chief of Milanese design magazine Domus, agrees. “The city is really in need of someone who’s going to have a vision for the future,” he says.

“Milan remains the only place where you can still see everybody in one go,” says Tom Dixon. “Whether it can maintain that top spot … is hard to tell. It becomes impossible to navigate the city, you can’t get a taxi, you can’t get a hotel room and you can’t afford space to show your goods.”

"It's the most important week in the design calendar"

Look out for more reports from Milan as part of our Dezeen and MINI World Tour in the coming days. The car featured in the movie is the MINI Paceman.

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Unexpected Welcome sketches by Moooi

Milan 2013: Dutch brand Moooi has sent us these sketches by designers including Marcel Wanders, Studio Job and Joost van Bleiswijk for the Dutch firm’s new collection launching in Milan next week.

New collection by Moooi

Above: Cloud Sofa by Marcel Wanders

Presented at Via Savona 56, Moooi‘s Unexpected Welcome collection will feature new products by brand co-founder Marcel Wanders, including the Cloud Sofa, the Bell Lamp topped with a ceramic bow and the Farooo Lamp based on a lighthouse.

New collection by Moooi

Above: Bell Lamp by Marcel Wanders

Also included are two helmet-like lamps decorated with Japanese fish and flowers by Milanese designer Lorenza Bozzoli and the crane-like Construction Lamp by Dutch designer Joost van Bleiswijk.

New collection by Moooi

Above: Farooo Lamp by Marcel Wanders

Artists Studio Job will present a set of lamps with metal buckets or tubs for shades and a collection of interlocking furniture called Labirinth.

New collection by Moooi

Above: Labyrinth by Studio Job

Slovenian designer Nika Zupanc will unveil a Golden Chair with a minimal silhouette, while Shanghai studio Neri & Hu will show a group of tables titled Common Comrades and Swiss design duo ZMIK will present a hinged hanging lamp called Kroon.

New collection by Moooi

Above: Bucket lamp by Studio Job

Photography by Dutch photographer Erwin Olaf will surround the works. “Expect to arrive in Milano to experience two parallel universes collide,” Wanders told Dezeen. “In the midst of it you’ll encounter the works of Erwin Olaf, and also my new furniture for Moooi.”

New collection by Moooi

Above: Tub lamp by Studio Job

“The 2013 Moooi presentation is a game changer,” said Moooi founder and CEO Casper Vissers. “You will find the creativity and soul of Moooi as a brand together with the individual, innovative and sparkling products from the designers we collaborate with. We will make your visit to Moooi unexpected and very welcome again!”

New collection by Moooi

Above: Construction Lamp by Joost van Bleiswijk

Unexpected Welcome will be on show at Via Savona 56 in the Tortona district from 9 to 14 April. Our own Dezeen and MINI World Tour movie studio will be located just down the road at the MINI Paceman Garagemore details here.

New collection by Moooi

Above: Kroon lamps by ZMIK

Other Moooi products we’ve featured include a clock inspired by London landmark Big Ben and a glass and spun metal lamp – see all design by Moooi and see all design by Studio Job.

Other products launching in Milan this year include an aluminium sideboard by Ronan and Erwan Bouroullec and modular furniture made from Meccano-like perforated steel plates – see all products and news from Milan 2013.

New collection by Moooi

Above: Common Comrades by Neri & Hu

Here’s more information from Moooi:


On occasion of the 52nd edition of the Salone del Mobile, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at an unexpected location: via Savona 56. From the 8th to the 14th of April Moooi is taking up residence in the imposing space of 1.700 m2 and transforming it into a stylish assembly of colourful living quarters, new product displays, lounges, an artistic exhibition, along with the FRAME Moooi award nominees exposition, panel discussion, exclusive ceremony and VIP cocktail evening.

New collection by Moooi

Above: Golden Chair by Nika Zupanc

Moooi’s biggest gift to the public is to reveal how a wide empty space can be magically transformed into several iconic, rich and colourfully dressed living quarters. This assortment of interior environments is decorated with an inspiring variety of patterns and colours to embrace any kind of space and make people of different ages, cultures and personalities fall in love with their homes. Of course Moooi will make sure to dress and accessorise all the interior sets with an irresistible blend of exquisite richness, nurturing warmth and colourful playfulness.

The living quarters will be furnished with items from the current collection & many new, exciting creations by Marcel Wanders, Studio Job, Joost van Bleiswijk, Edward van Vliet, Neri & Hu, Nika Zupanc, Moooi Works/Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and ZMIK (Mattias Mohr & Rolf Indermuhle). You are welcome to enjoy, amongst others, the artistic temperament and intimate nature of Marcel Wanders’ Canvas, Zliq and Cloud sofas, the retro atmospheres of Nika Zupanc’s Golden Chair and the sophisticated brightness of ZMIK’s Kroon chandeliers. Take some time to walk around and study the high-stream inventiveness of Joost van Bleiswijk’s Construction lamps, the pragmatic playfulness of Studio Job’s Bucket & Tub lamps and the graceful symbolism of Lorenza Bozzoli’s Juuyo lamps.

New collection by Moooi

Above: Juuyo lamp, Koi Carp Tattoo by Lorenza Bozzoli

The new designs can also be admired and observed in detail along an extensive ‘catwalk’ presentation, in which they ‘pose’ individually to share their pristine beauty with the public. This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic. It represents a place where visions converge and where every traveller can stop to admire the perfect eclectic mix of culture & experiences that make a home environment more beautiful and unique. Celebrating the successful cooperation and friendship between two highly creative souls, Marcel Wanders has asked renowned photographer Erwin Olaf to join the Moooi presentation with a grand selection of photographs from his personal work. Interior design meets artistic photography and they connect, creating the perfect balance between two inspiring, stylish and playful realities.

The photographs unfold their stories and feelings on a large scale, reaching a stunning height of 4,5 meters especially for this exhibition. Admiring them feels like stepping into a world of exceptional sophistication, permeated with the sharp intensity of human emotions and enveloped in a dreamy haze of subtle tension. Although cleverly concealed, their hidden stories instinctively appeal and connect to our deepest sense of being, revealing the strong frailty of the human spirit. Erwin Olaf has chosen to challenge the public with pieces for his series Grief, Fall, Keyhole and Berlin which respectively challenge everyday notions, dwell on sensations of shame & guilt, or show the transcendent relation between people in a different light.

New collection by Moooi

Above: Juuyo lamp, Peach Flowers by Lorenza Bozzoli

Especially for this occasion the Moooi presentation will be inhabited and characterized by a number of colourful mannequins by Hans Boodt. Combining 25 years of experience in visual merchandizing, creativity and know-how, the world-famous, high-quality mannequins of Hans Boodt never fail to make a great impression with their strong charisma. They will make themselves at home at Moooi’s presentation, bringing an extra feeling of intimacy to the living quarters and resembling peoples’ personality, style & taste. Real and surreal at the same time!

This year the exclusive Frame Moooi Award ceremony, VIP cocktail evening and panel discussion will also take place in via Savona 56. On the 10th of April a selected crowd of design professionals is invited to attend a unique cocktail evening dedicated to the celebration of creativity and design. Jana Scholze (Curator of Contemporary Furniture at London’s Victoria and Albert Museum) will crown the winner, who will receive a tempting award of €25,000. Detailed information on the 10 shortlisted designs will be available throughout the entire week of the Salone on artistic, informative panels at via Savona 56.

New collection by Moooi

Above: Unexpected Welcome collection

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Valentine by Marcel Wanders for Moooi

Product news: this lamp by Dutch designer Marcel Wanders for his design brand Moooi looks like a car headlamp but with floral patterns in the glass.

Valentine by Marcel Wanders for Moooi

Created by Marcel Wanders for Moooi, the Valentine and smaller Baby Valentine lamps come in four colours: black, white, chrome and gold.

Valentine by Marcel Wanders for Moooi

Each lamp is made from clear blown glass and a spun metal shade with a chrome, gold-plated or lacquered finish.

Valentine by Marcel Wanders for Moooi

The faceted glass diffuses the light from the bulb, while the mirrored interior of the shade reflects it further.

Valentine by Marcel Wanders for Moooi

The Valentine lamps were launched in Milan this spring and are now available to purchase.

Valentine by Marcel Wanders for Moooi

Marcel Wanders co-founded Moooi in 2001 and he is currently the art director and co-owner of the brand.

Valentine by Marcel Wanders for Moooi

We spoke to Wanders during London Design Festival in September at the launch Big Ben, a huge wall clock which he said was inspired by the London landmark.

Valentine by Marcel Wanders for Moooi

Other designs by Wanders we’ve featured on Dezeen include a chair with a snarling face on its backrest and a set of tableware for Dutch airline KLM.

See all our stories about lamps »
See all our stories about Marcel Wanders »

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Big Ben by Marcel Wanders

London Design Festival: Dutch designer Marcel Wanders spoke to Dezeen about a new clock inspired by a London landmark earlier today at the Moooi showroom in west London (+ audio + movie).

Big Ben is a giant decorative wall clock based on the ornate clock face of the famous landmark, which was recently renamed the Elizabeth Tower.

Big Ben by Marcel Wanders

“Clocks are by now probably the most non-functional object,” said Wanders, suggesting how easy it is to find out the time from our phones, watches and computer screens.

Big Ben by Marcel Wanders

“Because [the clock] doesn’t have any function anymore, it has a very decorative aspect,” he told Dezeen.

Big Ben by Marcel Wanders

Big Ben is on show alongside other work by Moooi and pieces by Studio Job and Stefano Giovannoni in the Moooi showroom in west London – see the map below for details.

See all stories about Marcel Wanders »
See all stories about London Design Festival »


Movie: Big Ben by Marcel Wanders
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Dezeen’s London Design Festival map

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The map above is taken from Dezeen’s guide to the London Design Festival, which lists all the events going on across the city this week. We’ll be updating it over the coming days with extra information on our highlights so keep checking back. Explore the larger version of this map here.

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Moooi founders regain majority ownership of brand


Dezeen Wire:
 Marcel Wanders and Casper Vissers, the founders of Dutch design brand Moooi, have bought back shares from investors to become majority owners of the company they started in 2001.

Wanders and Vissers have acquired the 10% stake owned by Hans Lensvelt and half of the 50% stake owned by Italian brand B&B Italia, to take their combined holdings to 75%.

See more stories about products and furniture by Moooi here or click here to see all our stories about designer Marcel Wanders.

Here’s some extra information from Moooi:


From the end of February this year a major change has taken place in the financial structure of Dutch ground breaking design brand Moooi. After seven years of having owned half of the company’s shares, the time has come for the Moooi founders Casper Vissers and Marcel Wanders to regain their majority and reaffirm their strong belief in the company’s value and immense potential.

This story starts 12 years ago, when the paths of Marcel Wanders and Casper Vissers crossed. Ever since they have collaborated intensively together, sharing the same passion for beauty & design. They complemented each other right from the beginning and to this day Marcel is the obstinate, passionate designer with a nose for business, and Casper the driven marketer with a keen eye for design. They represent the perfect synergy between passion & ratio.

They founded Moooi in 2001, dividing the company’s shares equally, and decided to name the venture after the native Dutch word for beautiful: the third ‘o’ in the brand name standing for an extra value in terms of beauty & uniqueness.

After one year both founders teamed up with entrepreneur Hans Lensvelt, who owns the office furniture business LENSVELT in Breda and was thrilled to get on board. He gave Moooi a home by exchanging his facilities and a small money injection for a share of 33,33% in Moooi.
Moooi was a steady growing business that gained huge attention in the international design field, becoming a famous brand that conquered an important position in the design industry, with a portfolio that already included pieces from nationally & internationally recognised designers. The collection has always been exclusive, daring, playful, exquisite & based on the belief that design is an expression of love.

Moooi’s success rapidly spread far beyond the Dutch borders and in 2006 Giorgio Busnelli, the Chairman of B&B Italia, one of the design leaders of the international furniture industry, saw its potential and acquired 50% of Moooi’s shares. To everyone’s satisfaction the synergy between B&B Italia & Moooi, under the full management of Vissers and Wanders, worked out very well. During the last six years Moooi has continued to grow speedily and tripled its capacity up to a 17 million euro turnover in 2011.

Wanders and Vissers have been running Moooi ever since its launch in 2001. Wanders acting as art director & main designer and Vissers as company CEO. A couple of months ago they proposed new share positions which would reflect better the created synergy for Moooi. As a result of this, last Wednesday the 29th of February, the original founders Marcel Wanders and Casper Vissers bought back the remaining Hans Lensvelt share of 10% and half of B&B Italia’s quota, regaining the majority of Moooi’s shares. In the end 75% of Moooi’s shares are back to the company’s founders and 25% remain with B&B Italia, still an esteemed and synergetic partner for the company’s business. Hans Lensvelt will always be regarded as a member of honor and lifetime friend for Moooi.

The coming years will represent strong continuous growth for Moooi. The team is now ready to progressively expand the current distribution pattern. All regions are growing with huge upside and there are great opportunities in areas like the Far East & South America where currently Moooi’s business is growing at a very fast pace. Wanders, Vissers and B&B Italia will continue building and growing Moooi’s potential with their winning team of talented people. “The people working for Moooi are the largest asset of the company and the reason why the investment was done last week”, explains Casper Vissers.

During the last eleven years it has been broadly proven that Moooi has the knowledge, people & facilities to continue growing in the design branch. “Moooi is “the unexpected welcome” with its playful, daring and innovative design icons, but perhaps also for the way we do our business” pronounces Casper Vissers. As Marcel and Casper well know this is their story, the biography of Moooi and a lifetime achievement. A constant adventure with lots of great opportunities, battles to be fought and of course, as all real stories it has an open end…

Marcel Wanders for Marks & Spencer

Marcel Wanders M&S

London Design Festival 2011: Dutch designer Marcel Wanders launched a collection for British retailer Marks & Spencer in London last night, including a pair of gloves with one gold finger tip (below).

Marcel Wanders M&S

The collection for Christmas comprises accessories for men and women, confectionary, cosmetics, homeware and decorations.

Marcel Wanders M&S

See our earlier Dezeen Wire story about the collection here.

Marcel Wanders M&S

Wanders also presents a photographic installation with mermaids floating among the Moooi collection in London this week.

Marcel Wanders M&S

See all our stories about Marcel Wanders here and all our stories about the London Design Festival here.

Marcel Wanders M&S

Here’s some more information from Marks & Spencer:


Marks & Spencer Launches Design Collaboration with Marcel Wanders

On 12th October M&S will launch an exciting new Christmas product range under the creative direction of world renowned designer, Marcel Wanders.

Marcel Wanders M&S

The ‘Marcel Wanders for M&S’ collection is a cohesive gifting range that includes men’s and women’s accessories, cakes and confectionary, cosmetics, Christmas decorations and homewares.

Marcel Wanders M&S

Displayed in store in a unique Marcel Wanders designed gift shop, the collection has been created to excite and surprise customers this Christmas, offering a range of individual and inspiring Christmas gifts.

Marcel Wanders M&S

This is the first time M&S has worked with a single designer to create a collection that spans a range of product areas encompassing food, clothing and home. Marcel was selected for his international reputation, as one of the world’s most influential product and interior designers his work is shown in some of the world’s most important collections including the Museum of Modern Art in New York and San Francisco and the V&A in London. Synonymous with cutting edge design, Marcel co-founded the internationally renowned interiors brand Moooi and has worked with a host of global design brands as well as working on architectural and interior design projects.

Marcel Wanders M&S

The collection comprises over 150 uniquely designed gifts with the Marcel Wanders gift shop present in 60 stores nationwide and a virtual shop avaible online at www.marksandspencer.com.

Marcel Wanders M&S

Stand out products include the unique Teddy Bear nightlight with illuminating nose, an interchangeable set of cufflinks depicting King Henry the VIII and this six wives and the must-have ‘gold finger’ gloves in red leather.

Marcel Wanders M&S

Marc Bolland, Chief Executive, M&S says: “Marcel Wanders is an internationally acclaimed designer and I’ve long admired his original and cutting edge approach to design.

Marcel Wanders M&S

Marcel brings something new and exciting to our Christmas gifting range and I think our customers will be surprised and inspired by his unique and cutting edge designs.”

Marcel Wanders M&S

Marcel Wanders says: “I wanted to create a new collection of personal objects from my heart to you. Design allows us to reach out and inspire and I am so pleased M&S have joined me in my quest to make beautiful design accessible for everyone”.

Marcel Wanders M&S


See also:

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Mermaids
by Marcel Wanders
Tableware
by Marcel Wanders
Funambule
by Patrick de Glo de Besses

Mermaids by Marcel Wanders for Moooi

Mermaids by Marcel Wanders for Moooi

London Design Festival 2011: Dutch designer Marcel Wanders presents a photographic installation featuring mermaids exploring the Moooi collection at the London Design Festival, which starts today.

Mermaids by Marcel Wanders for Moooi

The installation at Moooi’s west London showroom incorporates piles of furniture from the collection against a backdrop of the giant underwater photographs, plus lighting and an ocean soundscape by London studio Creatmosphere.

Mermaids by Marcel Wanders for Moooi

The installation opens from 19 to 25 September at The White Building, Portobello Dock, 555 Harrow Road, London, W10 4RH.

Mermaids by Marcel Wanders for Moooi

Wanders also launches a collection for UK retailer Marks & Spencer this week, as reported in Dezeen Wire.

Mermaids by Marcel Wanders for Moooi

You can see all our stories about Moooi here, all our stories about Marcel Wanders here and all our stories about the London Design Festival here.

Mermaids by Marcel Wanders and Creatmosphere for Moooi

Above photograph is by Peer Lindgreen

Here’s some text from Moooi:


Moooi UK presents Mermaids by Marcel Wanders

“To be submerged into water is to be in a place free from the constraints of gravity, free to explore a multi-dimensional universe. Here, like Atlantis, the world of Moooi is enveloped in water, fit for discovery. I invite you to join the mermaids in this alternative state of being” – Marcel Wanders

Launching on Monday the 19th at The White Building, Moooi’s West London Showroom, is a debut exhibition of the Mermaids photographic artworks, created by Marcel Wanders

Mermaids by Marcel Wanders and Creatmosphere for Moooi

Above photograph is by Peer Lindgreen

Alongside the photographic project, the showroom space has been transformed and sunk to the bottom of the ocean where Marcel Wanders’ Mermaids will guide you through the Moooi collection. A series of islands have been created with furniture and lighting piled as if shipwrecked, to correspond with the gigantic, photographic imagery which provides a stunning backdrop to the new collection. Sounds of the ocean, lighting and music by Creatmosphere, enhance and visually manipulate this beautiful installation by Moooi’s Marcel Wanders who has again captured the vibrancy and allure of Moooi products within this, his most recent art project. Prepare to be enchanted by Mermaids.

Mermaids by Marcel Wanders and Creatmosphere for Moooi

Above photograph is by Peer Lindgreen

The Mermaids welcome you to their underwater kingdom where Raimond by Raimond Puts, Miyake by Arihiro Miyake, Heracleum by Bertjan Pot and Dear Ingo by Ron Gilad grace and light up Moooi’s submarine world. Let yourself be refreshed by the ingenious Mistral (lamp+ventilator) by Moooi Works. Appreciate the elegant Woood desk by Marcel Wanders. Feel free to sit on the medieval-inspired Gothic Chair by Studio Job and the multitask Extension Chair by Sjoerd Vroonland or gaze in wonderment at the Position Lamp by ROOMS.

Moooi UK opened the doors to its London showroom at The White Building a year ago where it remains an integral part of The Dock’s design hub. During the London Design Festival 2011, the city once again sees one of the world’s most creative and successful design brands create a timely impact. Relax and enjoy your journey through Moooi’s undersea world, a place where design, innovation and beauty rule.


See also:

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Villa Moda by
Marcel Wanders
More about
Moooi
Tableware by Marcel
Wanders for KLM

M&S hires Dutch designer Wanders – FT

Dezeenwire: UK retailer Marks & Spencer has hired Dutch designer Marcel Wanders to create a range of gifts and homewares, the Financial Times reports. Read the article | All our stories about Marcel Wanders