Traffic by Konstantin Grcic for Magis

Product news: industrial designer Konstantin Grcic’s Traffic seating collection for Italian design brand Magis has gone into production.

Traffic collection by Konstantin Grcic for Magis

First shown as a prototype in Milan earlier this year, this range designed by Konstantin Grcic is the first collection of upholstered furniture by Magis. It includes an armchair, a two-seater sofa, two benches and a chaise longue.

Traffic collection by Konstantin Grcic for Magis

Simple rectangular cushions slot into grid-like tubular metal frames. The collection comes in seven colours and the cushions are available in leather and a number of fabrics by textile company Kvadrat.

Traffic collection by Konstantin Grcic for Magis

“The correlation between the three-dimensional line drawing of the metal rod and the geometric volumes of the cushions marks a significant shift from the common connotation of wire furniture,” Grcic said.

Traffic collection by Konstantin Grcic for Magis

Magis president and founder Eugenio Perazza described the collection as “a set of various elements conceived as simple rod cages in which the cushions for the seat, backrest and armrests are easily accommodated”.

Traffic collection by Konstantin Grcic for Magis

This is Konstantin Grcic’s fifth collaboration with Magis – others include Magis 360 family, a range of office furniture including a chair that’s designed to be straddled rather than sat on.

Traffic collection by Konstantin Grcic for Magis

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“Some companies hire designers for marketing reasons” – Konstantin Grcic

Movie: in our second video interview with Konstantin Grcic in Milan, the industrial designer discusses the upsides and downsides of designing collections for multiple brands, rather than building relationships with a select few. 

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Konstantin Grcic

“I think the business model of design studios working for several companies, and companies working with many different designers, is quite unique [compared to other industries],” says Grcic, who unveiled new products for brands including Emeco, Flos, Magis and Mattiazzi in Milan this year.

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

“It has its advantages; it creates dynamism,which I think is positive. I’ve seen the negative side of it as well; because of the dynamics things change and a company that was great to work with for five years suddenly becomes less interesting.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

Grcic concedes that he would prefer to work with fewer companies and build long-term relationships with them.

“To be honest, I prefer working for only a very few companies and having a very steady relationship,” he says. “That’s how it was in the old days, especially in Italy. The great masters each had a few companies that they worked for, almost for a lifetime, and that’s what produced the really great work.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

However, Grcic says that is still possible to work with a company on a short-term basis and produce good work.

“I think some companies, for sure, hire designers for marketing reasons, for having their names in the catalogue,” he says. “But there are other companies – and those are the interesting companies – that are looking for designers as partners for realising certain projects.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

He continues: “It’s interesting that a company like Magis, for example, somehow succeeds in bringing together very different designers on very different projects. If it works, it’s actually quite fascinating. It creates an interesting tension and energy.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Parrish chair by Konstantin Grcic for Emeco

Similarly, Grcic says that a long-standing relationship with a company doesn’t guarantee good design.

“There are companies that only work with very few designers and it can show that the continuity creates better work,” he says. “But it can also end in repetition and a kind of dead-end street.”

See all our stories about Konstantin Grcic »
See all our Milan 2013 coverage »
Watch our Dezeen and MINI World Tour video reports from Milan »

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
OK lamp by Konstantin Grcic for Flos

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Folly by Ron Arad for Magis

Product news: London designer Ron Arad has designed a wavy plastic bench shaped liked the infinity symbol, with curving backrests stretching upwards at each end.

Folly by Ron Arad

Called Folly, the rust-coloured bench designed for Italian furniture brand Magis by industrial designer Ron Arad is made from rotational-moulded polyethylene and is suitable for indoor and outdoor use.

On display at Salone Internazionale del Mobile in Milan earlier this year, the Folly bench is 950 milimetres wide and 1100 milimetres high and suitable for up to 10 people to sit on.

Folly bench by Ron Arad

“Ron Arad’s creations, whether functional or purely aesthetic, are characterised by motion, by soft lines that give all his works a highly dynamic orientation despite their primitive, simple forms,” said Magis.

Other new products designed for Magis include a set of minimal dials to monitor air temperature, pressure and humidity, and an update to their Steelwood chair by Ronan and Erwan Bouroullec.

Read all our stories about Ron Arad »
Read all our stories about Magis »
See all our stories about benches »
See our Milan 2013 coverage »

Photography is from Magis.

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Meteo by Naoto Fukasawa for Magis

Milan 2013: Japanese designer Naoto Fukasawa has designed a set of minimal dials to monitor air temperature, pressure and humidity for Italian brand Magis.

The Meteo barometer, thermometer and hygrometer come with a special stand to display all three together on a desktop, but can also be separated and mounted on a wall.

“There is a certain appeal about gauges that we find on cars and air planes,” says Fukasawa, who added clear grey markings and a bright green needle to each simple white face.

Meteo by Naoto Fukasawa for Magis

Naoto Fukasawa presented the prototype at Salone Internazionale del Mobile in Milan this month, where he also showed a wooden stool with a stainless steel footrest for Italian manufacturer Plank. See all our stories about design by Naoto Fukasawa.

Other products by Magis at the trade fair included an aluminium sideboard by the Bouroullec brothers. See all our stories about design from Magis.

See Dezeen’s pick of the top product launches at the Salone or see all our stories about Milan design week 2013.

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Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

Milan 2013: French brothers Ronan and Erwan Bouroullec will present an aluminium sideboard for Italian furniture brand Magis plus an update to their Steelwood chair in Milan next week.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

The Theca sideboard by the Bouroullecs for Magis combines an aluminium body and sliding doors with wooden shelves that bolt to the punched aluminium sides.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

The aluminium comes in a black or natural finish and the shelves come in cherry or ash. The sideboard is available in four sizes.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

Steelwood Galva updates the brothers’ famous Steelwood chair – launched in Milan in 2007 – and matching bar stool (not pictured) with a galvanised steel finish and beech-wood option.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

Both products will be shown at the Magis showroom at Corso Garibaldi 77, Milan, between 9 and 14 April.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

The Bouroullecs recently launched a DIY curtain kit based around a hanging cord that winds up like a guitar string and last year they designed a set of furniture for Copenhagen University – see all design by Ronan and Erwan Bouroullec.

Other products launching in Milan this year include a wooden chair with legs like ice skates and modular furniture made from Meccano-like perforated steel plates – see all products and news from Milan 2013.

Here’s some more information from the designers:


Theca constitutes a logical continuation of our work with Magis and the manufacturing process of metal stamping – a language we had already explored with the Steelwood project. We find fascination in turning a thin sheet of metal into a rigid structural piece with a single considerable punch – but even more are we fascinated by the challenge of creating domestic pleasant objects with a technology usually used for industrial parts.

The very basic typology of the Theca sideboard can be found in all forms, from different eras dating back to the 18th century and with a great appearance in mid century’s Scandinavian design – we tried to find a contemporary yet simple and unobtrusive language.

Theca and Steelwood Galva by Ronan and Erwan Bouroullec for Magis

The body (frame) of the sideboard is composed of stamped aluminium sides and solid wooden shelves, the back and the sliding doors are made of (cut and bent) aluminium. The construction is simple – bolts fix the solid wooden boards to the punched aluminium sides. Two tones are available for the anodized finish of the aluminium parts – black or natural. The shelves come in European cherry tree or black stained ash. Theca exists in four sizes, two different heights (55cm and 78cm) and two different widths (90cm et 120cm). The higher version comes with an additional shelf.

Steelwood Galva is a new version of the Steelwood chair and bar stool in galvanised steel and beech wood.

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and Erwan Bouroullec for Magis
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Clouds and Birds by Benedetta Mori Ubaldini for Magis

Clouds and Birds by Benedetta Mori Ubaldini for Magis

Milan 2012: Italian furniture brand Magis presented these hanging sculptures made of wire mesh by sculptor Benedetta Mori Ubaldini at the Salone Internazionale del Mobile in Milan last week.

Clouds and Birds by Benedetta Mori Ubaldini for Magis

Part of the Me Too Collection for children, the pieces are made of chicken wire that would normally be hidden away as the basic framework inside sculptures.

Clouds and Birds by Benedetta Mori Ubaldini for Magis

See Marc Newson’s rocking horse for the brand in our earlier story.

The Salone Internazionale del Mobile took place from 17 to 22 April. See all our stories about Milan 2012 here.

Here’s some more information from Benedetta Mori Ubaldini:


My starting point was the desire and the vision to fill large spaces with a symbolic and poetic narrative of mine.

Clouds and Birds are the result of this vision: sculptures in metal mesh without internal structure, where the play between presence and absence becomes the poetic element of the work.

The metal mesh, which is usually a hidden material used only as internal frame for sculptures, finds in these objects its own beauty and transforms into figures and objects of a poetic world.

Magis turns these handmade sculptures into products for the mass production, enriching in this way its Me Too Collection of two new and extraordinary objects.

Pila and Pilo by Ronan & Erwan Bouroullecfor Magis

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

Milan 2012: French designers Ronan & Erwan Bouroullec present this slender ash chair for Magis in Milan next week.

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

Called Pila, it has a plywood seat and back supported on an aluminium frame hidden under the seat.

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

A matching table called Pilo features cast aluminium connectors between the legs and table top.

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

The Salone Internazionale del Mobile takes place from 17 to 22 April. See all our stories about Milan 2012 here.

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

See all our stories about Ronan & Erwan Bouroullec here and all our stories about Magis here.

Pila and Pilo by Ronan & Erwan Bouroullec for Magis

Here are soem more details from Ronan & Erwan Bouroullec:


Designing both the Pila chair and the Pilo tables was driven by the idea of creating light objects. The plywood seat and back parts of the Pila chair are supported by four very thin sticks in plain wood which are maintained together by a structure in injected aluminium that is almost invisible yet highly solid.

Pilo answers the same quest for lightness and additionally proposes an open system that allows to compose a table that goes with one’s needs and wishes. Pilo is a table reduced to its minimum: solid wood feet that support a wooden top thanks to discreet and strong aluminium connections.

Pilo and Pila comes in natural and stained ash.

MAGIS Salone del Mobile, Hall 20 – Booth C01-D02
New showroom Corso Garibaldi 77, M. Moscova

Flux by Jerszy Seymour for Magis

Flux by Jerszy Seymour for Magis

Milan 2011: Berlin designer Jerszy Seymour presents this chair made from two continuous metal wires at the Salone Internazionale del Mobile in Milan this week.

Flux by Jerszy Seymour for Magis

Called Flux, the design for Italian brand Magis traces the shape of a chair in the air like a sketch.

Flux by Jerszy Seymour for Magis

The show continues until 17 April. See all our stories about Milan 2011 »

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Here are some more details from Magis:


Flux design Jerszy Seymour

The flux chair is a gentle change in direction. Manipulated like a drawing in air, the wire pieces are treated each as an axis with unlimited directions representing unlimited life possibility. Liberating itself from the modernist grid, the Flux chair declares itself ‘modern modern’ by the use of simple materials, a flexible manufacturing technique and language of a human flow of energy.


See also:

.

The Workshop Chair by
Jerszy Seymour
Baguette by Ronan&Erwan Bouroullec for MagisSparkling Chair by
Marcel Wanders for Magis

Baguette chair by Ronan & Erwan Bouroullec for Magis

Baguette chair by Ronan and Erwan Bouroullec for Magis

Milan 2011: French designers Ronan & Erwan Bouroullec will present this chair for Magis in Milan next week.

Baguette chair by Ronan and Erwan Bouroullec for Magis

Called Baguette, design features a plywood seat and back attached to four solid ash legs by an aluminium frame.

Baguette chair by Ronan and Erwan Bouroullec for Magis

More about Ronan & Erwan Bouroullec on Dezeen »
More about Magis on Dezeen »

Baguette chair by Ronan and Erwan Bouroullec for Magis

See all our stories about Milan 2011 »

The information below is from the designers:


Baguette

Magis – With Baguettes, our intention was to design a chair that would be brought down to its minimum, using the least quantity of material and assembling items. The ply wood seat and back parts of the chair are supported by four very thin sticks in solid wood which are maintained together by a structure in injected aluminium that is almost invisible. The back of the chair, like the blade of a knife, subtly comes into the main frame while guaranteeing high support resistance. As the Baguette table that we designed for Magis in 2010, we wanted this chair to be as light as possible, to almost float in the space as if it would stay on its feet by magic.

This chair comes in natural and stained ash.

Baguette chair by Ronan and Erwan Bouroullec for Magis


See also:

.

L’Oiseau by Ronan & Erwan BouroullecOsso by Ronan &
Erwan Bouroullec
Ovale by Ronan &
Erwan Bouroullec

Spun Seat by Thomas Heatherwick for Magis

Milan 2010: British designer Thomas Heatherwick presented a chair resembling a spinning top at the Salone Internazionale del Mobile in Milan earlier this month. (more…)