Swiss Spritz! Helvetica the Perfume ‘Smells Like Nothing’

helvetica

Now that the literal feasting of Thanksgiving is over, the retail gluttony can begin. We have a feeling that you’re eschewing “doorbuster deals” in favor of web-surfing your way to elegant gifts (that don’t require resorting to fisticuffs or even leaving your home), but what do you get for the design-minded person who has everything? The answer, of course, is nothing—in the form of Helvetica the Perfume.

Technically, it is two ounces of distilled water, but to the typographically savvy, it is the olfactory equivalent of Max Miedlinger and Eduard Hoffmann‘s sans-serif marvel: pure, modern, neutral, and profoundly Swiss. Decanted into a glass bottle labeled in 24-karat gold Helevtica Bold and tucked into a letterpressed box, the limited-edition fragrance is yours for $62 from Guts & Glory.
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New Career Opportunities Daily: The best jobs in media.

Mash Creative Collection

Une belle sélection de divers objets tels que des livres, mugs, tee-shirts, ou sacs autour d’une collection intitulée “State of the Obvious”. Un travail sur le message et la typographie par le studio anglais Mash Creative, en provenance de Londres. Plus d’images dans la suite de l’article.



taza

bolsa-de-la-compra

camiseta





Previously on Fubiz

Apparel for the design snob

We’re all for self-expression, but these font inspired tees appear a tad passé. The battle rages on right here…

Some Weekend Fluff

Arial Font is bullsh*t. Take a close look at the letter ‘R’.

Meet the ‘Helveticons’


A little sumthin for the Helvetica fans. Helveticons are 245 inspired icons based on the Helvetica Bold typeface. For a preview go here.

Thanks Tushar for the tip.

Helvetica Cookie Cutters

Biscotti a forma di lettere in Helvetica, come fare a resistere!
[Via]

Helvetica Cookie Cutters

Helvetica Cookie Cutters

Helvetica meet Gmail

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I’m sure a lot of you out there use Gmail religiously like myself and sometimes find the Gmail themes to be a little under or over designed (Ninja motif?). For those who enjoy comfortable spacing and the clean, friendly curves of Helvetica there is now Helvetimail! Designers rejoice.

Not surprisingly it works for every browser except IE..

Friday Fluff: Helvetica Destroyed

H (helvetica) from filnug on Vimeo.

Dig this performance piece by Swiss Designer Filippo Nugara that expresses his feelings about Helvetica.

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Friday Fluff: Helvetica vs. Arial

See who wins the smack down here.

Gary Hustwit’s “Objectified” film

Gary Hustwit, the director known for his documentary film on the Swiss typeface, Helvetica, has just released a first glimpse of his latest work. He’s spent considerable time interviewing product design’s heads of state and put together Objectified.



I’m especially inspired because in just 90 seconds of preview, there were a few familiar faces. David Kelley, a co-founder of IDEO, is an alumnus from my graduate program and is a major part of the Stanford Design program and d.school. We have had the pleasure of visiting his incredible home, which was designed by Ettore Sottsass, and saw the garage, which houses part of his collection of fantastic vehicles. Bill Moggridge is another co-founder of IDEO and is lauded as a founder of interaction design. He’s the author of a book on the subject and we’ve had the honor of his company over beers in the courtyard in front of our workspace. I can’t wait to see this film.