Hasta La Ideas

Gary Hustwit, the director known for his documentary film on the Swiss typeface, Helvetica, has just released a first glimpse of his latest work. He’s spent considerable time interviewing product design’s heads of state and put together Objectified.

I’m especially inspired because in just 90 seconds of preview, there were a few familiar faces. David Kelley, a co-founder of IDEO, is an alumnus from my graduate program and is a major part of the Stanford Design program and d.school. We have had the pleasure of visiting his incredible home, which was designed by Ettore Sottsass, and saw the garage, which houses part of his collection of fantastic vehicles. Bill Moggridge is another co-founder of IDEO and is lauded as a founder of interaction design. He’s the author of a book on the subject and we’ve had the honor of his company over beers in the courtyard in front of our workspace. I can’t wait to see this film.