Hasta La Ideas

If carrying a wet papery packet home puts you off fresh fish from the counter at your local supermarket, London designers PostlerFerguson have designed a series of sleek sleeves to promote the less endangered types.

“Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly,” says Martin Postler.

Made from layers of polyethylene, the packs are resealable, airtight and can be topped up with ice to keep everything fresh until you’re ready to cook it.

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Dezeen Wire: Microsoft launched a new logo yesterday, its first redesign since 1987 – Reuters

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new logo appeared first on Dezeen.

Coded messages have been bleached into these scarves with a customised printer invented by Dutch graphic designers Raw Color.

The Cryptographer printer creates patterns by applying bleach to fabric through a pen attached to the print head.

Written messages are coded into a series of icons, which correspond to letters of the alphabet, before being mapped out as a line drawing and sent to the printer.

The scale of the pattern is determined by the number of words in the message, shrinking or expanding to cover the whole scarf.

The icons were ordered according to the frequency of each letter in the English language in order to estimate compositions and ensure an even spread of open, closed, round and square icons.

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Here’s some more text from the designers:

A personal message is more and more often sent digitally. Intangible, floating in the air, only readable on a screen. The Cryptographer generates patterns by translating words into a code. Bleached into fabric, the message becomes tangible. Invisible words with a physical impact. Controlled by text messaging, each character is transformed into a specified icon, resulting in ever-changing patterns depending on the user’s input.

The bleach process is applied by a pen attached to the print head of the Cryptographer. Reacting differently on each textile dye, the bleached shades vary. The size and scale of the pattern is determined by the amount of words send to the printer. Creating scarves which contain a pattern that is determined by a personal message.

The icons are sorted by letter frequency in English (etaoinshrdlcumwfgypbvkjxqz), starting with the most commonly used letters. Through this it was possible to estimate compositions and keep a balance between round, square, open and closed shapes.

This project was technically very complex and we could never have done it without the help of dedicated experts. The final software and interface was developed in collaboration with Remon van den Eijnden and Peter Bust. The elementary programming and direct control elements of the engines was done by Bart van der Linden. Studio Watt took care of the engineering and electronics.

The project was presented for the first time at Dutch Invertuals ‘Retouched’ during Salone del Mobile in Milano from 17-22nd of April 2012.

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by Raw Color appeared first on Dezeen.

Writer and artist Clo’e Floirat‘s comical-satirical drawings of London 2012 Olympic venues are now available at Dezeen Super Store as part of London design month.

Subjects include “The Awful Tower” representing the much-criticised ArcelorMittal Orbit tower by Anish Kapoor as an Eiffel Tower tied in knots (top).

Available in store are one A4 of each drawing for £300 each (framed) and one A3 drawing of The Awful Tower for £450 (framed).

There will only be five of each drawing produced, all hand-drawn and signed by the artist.

Dezeen readers can get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 bydownloading this flyer and presenting it at the shop.

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Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012

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Floirat at Dezeen Super Store appeared first on Dezeen.

Graduate designer Jordon Cheung provides an alternative to the official London 2012 Olympic memorabilia with these posters and prints illustrating equipment for the Games.

The 17 Days of Summer series includes the Torch at its centre and medals close by, surrounded with bikes, rackets, javelins, oars, balls, sportswear and more, all picked out in a palette of five colours.

There’s also a series of prints combining sporting equipment with the first letter of the relevant event.

“Designing anything linked to the games is very restrictive, so I opted not to include any official branding,” says Cheung. More on that here.

He recently graduated from Goldsmiths, University of London, and the posters are available from Fab UK.

If you like these, check out Michael Robinson‘s poster commemorating this summer’s weather and Games, or Sarah Hyndman’s unofficial Olympic posters featuring everyday objects.

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by Jordon Cheung appeared first on Dezeen.