Hasta La Ideas

Targeting the growing market of bicycle commuters, Pedaler Clothing incorporates technical elements into clothing and accessories that could pass as a standalone streetwear line. Both tops and bottoms have ergonomic cuts made for the cycling movements, use sustainable bamboo wherever possible, and feature subtle reflective flourishes for added safety.

Hoodies and t-shirts benefit from extended sleeves and torsos, with jersey pockets on the rear. The Anorak Jacket windbreaker uses water-resistant microsuede and a slim silhouette with a hideaway hood. And the American-made fitted shorts are a stretch denim and twill, sewn with a seamless crotch.

Constructed of English waxed tartan, the Pony Express handmade messenger bag (below) incorporates hearty leather accents and hardware to balance timeless fashion with urban cycling functionality.

The Pedaler Clothing line has price points between $65 and $165 and sells from select retailers and an online store. See more images from the look book after the jump.

UPDATE: I just found the bicycle in question on the Independent Fabrication website.

POST UPDATE UPDATE: The bicycle is showing up on the Roleur site at the Jack and Jimbo’s Bike Shop opening. Roleur is connected to Rapha. Rapha has some partnership with Jack and Jimbo’s. Jack and Jimbo’s is a side project from Jack Spade, which was founded by Andy Spade, who is coming to speak at Stanford University on April 15th, 2009 for a Liu Lecture! Full circle.

A fantastic bicycle rack with integrated pump in Copenhagen. (via Lugged Steel)