In case you were wondering, this new “green” beer has absolutely nothing to do with shamrocks, leprechauns, or four leaf clovers. The innovative packaging for Cascade Green, brewed in Australia, was design by none other than Landor.
The project included brand strategy, naming, and tone of voice, through to packaging, point of sale, and merchandise design. When designing the packaging, the objective was to, where possible, minimize the carbon footprint… And wherever possible materials were selected based on their recycled content, including the 100 percent recycled stock for use of the point of sale materials and cartons.”
The Italian sports brand Ellesse snagged Si Scott to develop this illustration to launch their Call For Entries design competition to mark their 50th Anniversary.
The Objective: To Create a piece of art or design to commemorate the Ellesse 50th Anniversary inspired by the brand’s Italian Heritage and sporting roots in tennis. Submit your concepts here.
Ellesse’s logo story (1959): The original logo was made up from founder, Leonardo Servadio’s name and initials. His name was soon dropped from either side so it existed as L&S—elle & esse.
1968:
1975: The shaded L&S was discontinued and the half tennis ball graphic known as the “semipalla” was introduced.
Paula Scher and Co. over at Pentagram, along with Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising, have developed a new identity system for The Museum of Modern Art in NYC. To see the system in all its glory click here.
Barack Obama’s historic rise to power has been an inspiring journey. What began as a grass roots campaign transformed into a movement that captured the hopes and dreams of Americans and engaged millions in countless aspects of the political process. The mantra, “Yes We Can,” was not empty rhetoric, but a call to all citizens of this country to unite and create the change they wish to see.
Without question, ‘Camp Obama’ ran a brilliant campaign, particularly in terms of its brand as a reflection of Barack Obama’s core message of progress. The interconnection between art, culture and politics during his historic run for presidency was brimming with sheer inspiration, and at times, unbridled creativity. The following study will take you through a journey, beginning with the brand identity developed by Sender/MODE, that galvanized people of this nation – and around the world – to use art & design as a visual response to Obama’s powerful message of unity, hope and positive change.
THE BRAND IDENTITY OF THE OBAMA The Obama Brand by Chicago-based design firm Sender and interactive agency Mode: For a more in depth look, check out our comprehensive visual retrospective of the Obama Brand which showcases the logo and its extension as an identifier throughout his campaign.
State Specific X50 (Various samples): Party Specific: Typography and Usage:
Sol Sender sheds light on the origin of the Obama identity: Video 1:
Video 2:
VIRAL MARKETING: SHEPARD FAIREY In addition to the Obama Logo and Brand, another iconic image surfaced out of LA by graphic artist Shepard Fairey. His graphic portrait quickly became the symbol of “Hope” across the country and was adopted in the early days of the Obama campaign. Fairey discusses the famous image:
“I wanted to make an art piece of Barack Obama because I thought an iconic portrait of him could symbolize and amplify the importance of his mission. I believe Obama will guide this country to a future where everyone can thrive and I should support him vigorously for the sake of my two young daughters. I have made art opposing the Iraq war for several years, and making art of Obama, who opposed the war from the start, is like making art for peace. I know I have an audience of young art fans and I’m delighted if I can encourage them to see the merits of Barack Obama.”
“HOPE” Poster:
Obama Campaign Event Poster:
Vote Poster:
Victory and Yes We Did Posters: Inauguration Poster: Mixed Media Collage at National Portrait Gallery in D.C.:
Commemorative Plates:
Interview with Fairey on how the sh*t went down:
INITIATIVES USING ART AND DESIGN AS A VEHICLE Throughout the Obama Campaign many organizations were involved in developing a forum for the creative culture to develop work to promote Obama’s message of Change and Hope. Initiatives include: DESIGNERS FOR OBAMA: This concept was developed by Aaron Perry-Zucker, a senior studying graphic design at the Rhode Island School of Design, and was built by Adam Meyer, a senior industrial design student at said school. This website was inspired and supported by Design Observer, a leading graphic design blog. We’ve highlighted three out of nearly 100 posters created during the campaign. To view the entire gallery, click here.
30 REASONS: 30 Reasons was a 30-day internet campaign to encourage people to vote for Barack Obama. The goal was simple: Use design to build a logical, multi-faceted, and coherent visual argument to elect Obama.
30 graphic designers were asked to create a poster for the campaign which started on October 5th and ended on Election Day. To view the entire gallery, click here.
ARTISTS FOR OBAMA: Artists for Obama raised money by selling donated art and merchandise.
“Obama 08″ by Lance Wyman: MANIFEST HOPE GALLERY (DENVER): Art plays a pivotal role in creating cultural momentum. The Manifest Hope Gallery celebrates that role and shines a spotlight on artists across the nation who use their voices to amplify and motivate the grass roots movement surrounding the Obama Campaign. The Manifest Hope Gallery highlights the central themes of the progressive grass-roots movement–Hope Change, Progress, Unity and Patriotism. We’ve highlighted the 6 contest winners of this initiative, to view the other finalists, click here.
MANIFEST HOPE GALLERY (D.C.): Manifest Hope gathered together a diverse group of the nation’s most inspiring visual artists under one roof to mark this monumental achievement in our nation’s history. The Gallery encouraged artists and activists to maintain the momentum to bring about true change in the United States. Three themes of change are highlighted in the show (Workers Rights, Green Economy, and Healthcare for ALL). To view entire online gallery, you know the drill.
Manifest Change: Health Care For All Potion Bottle-Hope by Marc Petrovic:
Manifest Unity: Workers’ Rights Restoration by Scotlund Halsley:
Manifest Opportunity: The Green Economy Change USA by Derek Gores:
GET OUT THE VOTE INITIATIVES: The 2008 Presidential Election saw an increase in the percentage of voters. Here are a few initiatives that were focused on getting the public out to vote:
IF I WERE PRESIDENT: If I were President: (Selected Video of Majora Carter) AIGA GET OUT THE VOTE: AIGA invited designers from across the United States to create nonpartisan posters—and YouTube submissions—that inspire the American public to participate in the electoral process and vote for a presidential candidate in the 2008 general election. In all, 24 posters were selected as finalists to be printed and distributed nationally. View the entire gallery here.
by Steff Geissbuhler
by Office
Chris Piascik
ELECTION DAY INITIATIVES: During this election there were a number of initiatives to educate the public to know their rights and document their experience at the voting booth. Here are a few we have highlighted.
The Polling Place Project: The Polling Place Photo Project was a nationwide experiment in citizen journalism that encouraged voters to capture, post and share photographs of primaries, caucuses and general elections. By documenting local voting experiences, participants contributed to an archive of photographs that capture the richness and complexity of voting in America.
OBAMA ART AND BEYOND: What was so fascinating about this campaign is the level of enthusiasm it elicited from the public. It seemed as though everyone wanted to join in and express their hope for change. We’d like to highlight three examples of how the brand took on a life of its own. If you’re in need for more Obama Art, KH over at The Obama Art Report created a daily blog dedicated to documenting just that.
Drink For Change: The Obama Blend It’s smooth, fresh and lacks bitterness. Environmentally friendly, unexpected, and a little left of center. Contributes to your overall well being and Health(care).
We came across this new mark (to the right) for the NY Philarmonic late last week. We were a little unsure about this one, but eventually it grew on us – so to speak.
Our initial reaction to the new identity was, “what the hell were they thinking?” We don’t intend to blast the obvious design quirks of this mark. You can go to Brand New for all of that. Most importantly where we think this mark gets lost is that it fails as an identifier. A solid identity is memorable. This one may be, but for all of the wrong reasons. It’s a good attempt at trying something new, but it’s execution feels clumsy and over thought at the same time. Paula has done some impressive work over the years, but this one falls into the “solemn” category as described in the video below:
The latest Wes Anderson commercial, this time for Japan’s SoftBank Mobile, involves a Mr. Brad Pitt in a yellow pith helmet fussing about during a particularly dense bit of action, strongly reminiscent of Jacques Tati’s 1953 Les Vacances de Monseieur Hulot. The song is Poupée de cire, poupée de son by France Gall.
Perpenduum regulars will note the use of the Citroën 2CV.
Another cultural/counter-cultural zeitgeist collaboration: the Italian bicycle manufacturer Bianchi and the Swedish high-end fashion house Acne teamed up to produce some track bikes in great colorways with some typography from deep in the archives.
The bicycle itself looks to be identical to a Bianchi Pista with respect to geometry and components. As a bicycle, the Pista doesn’t do much for me. The geometry doesn’t make any sense, particularly because Pista riders typically ride in the streets and typically don’t ever see a velodrome. Why, then, cling to the 28mm fork rake? Your feet most certainly get in the way of turning the front wheel. The Pista fork is actually hideous in all respects. Acne just put lipstick on the pig, but it works well visually. I could see myself ordering one of these frames.
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