Hasta La Ideas

Bjorn Borg Underwear è la nuova linea di intimo supercolorata del noto marchio svedese. Pensati per un pubblico giovane, dinamico, attento alle mode e desideroso di giocare con la propria immagine senza rinunciare al comfort e alla qualità.

Lo staff Bjorn Borg sarà in tour per la città munito di camerino mobile, per invitare i milanesi ad “indossare il cambiamento” partendo proprio dall’intimo. Guarda il planning.
L’iniziativa toccherà a sorpresa tutti i punti nevralgici della città, dalle vie dello shopping ai luoghi di ritrovo più amati da chi vive Milano per studio, lavoro e divertimento, coinvolgendo in diversi momenti della città anche i punti vendita attivi.
In omaggio per tutti coloro che dimostreranno di avere lo Spirito Bjorn Borg accettando la provocazione di indossare un capo e farsi fotografare in negozio e per la strada, un capo della collezione A/I 2009/2010.

L’ultimo evento previsto per questa prima parte della campagna si terrà venerdì 13 novembre presso il punto vendita multimarca Sempione 6, in Corso Sempione a Milano. I ragazzi Bjorn Borg saranno presenti dalle 18.00 alle 24.00, ci sarà anche un happy hour per i partecipanti.

Queste invece le location dell’evento di oggi:

Giovedì 12, 14.00-23.00
Bjorn Borg on street

14.00-15.30: Cairoli, P.zza Castello
15.30-17.00: Lanza-Brera Piccolo teatro (studenti accademia Arte Drammatica)
17.00-20.00: metro Moscova
20.00-23.00: Corso Sempione-Arco della Pace

I capi sono attualmente disponibili all’interno di 6 tra i punti vendita più cool e amati dai giovani milanesi:
AMEDEO D. – Galleria di C.so Vercelli, 23
JDC – Piazza del Duomo, 31
JUMP – Via Sciesa, 2A / Via Pacini, 13
MULINO DOCKSMART – Via Toffetti, 9
SEMPIONE 6 – C.so Sempione, 6

Bjorn Borg lo trovate anche su Twitter, Facebook e sul sito ufficiale.

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Australian designer Ben McCarthy has designed a watch where the hours are marked by creases in its pressed-steel face. (more…)

In 1917, Buckminster Fuller began to catalog all of his personal documents into the “Dymaxion Chronofile,” a chronological filing system that included all correspondence, newspaper clippings, notes, sketches, itineraries, daily schedules and other documents relevant to his personal and professional life. By the time he died in 1983, the Chronofile occupied nearly 270 linear feet of space. This record of a human life divided into 15-minute increments is now the centerpiece of the Buckminster Fuller Archive at Stanford University.

Whenever I think about the Dymaxion Chronofile, I find myself wondering if there exists a small subset of compulsive hoarders who are both completely functional and meticulously organized.

Although this type of record-keeping may initially seem shocking when one considers the sheer amount of paper involved, many of us might be surprised to realize that we are unwittingly engaged in the same basic undertaking in the digital realm. Today I have 97,839 emails in the archive folder of my mail client. I can easily search through all of them with just a few keystrokes and they occupy just a small fraction of the space available on a laptop hard drive that is roughly half the size of a pack of cigarettes. In fact, it is completely reasonable for me to assume that my personal digital archives will one day surpass the size and scope of Fuller’s Chronofile.

As long as we have tools that enable us to easily organize and manage our ever-expanding personal digital records, should we really worry about the overall size? I’m interested in reading what you think about this question.

Nexus director (and previous CR One To Watch) Johnny Kelly has made a new film using paper and stop frame animation – this time for the International Olympic Committee (IOC)…

The new film, Olympic Spirit, commissioned by agency Cole & Weber United, has no narrative as such – it’s more a celebration of the Olympics through bright and colourful iconography – all created by by cutting shapes out of coloured paper:

“The animation is made up of 338 individual paper collages, roughly A4 in width,” Kelly tells us of the film-making process. “Once these had been created they were photographed with a digital stills camera and then sequenced using a computer,” he continues. “The collages were put together over a period of about four weeks and I was very fortunate enough to work with Elin Svensson, who I’d worked with last year on my Seed film for Adobe CS4, and who worked tirelessly again to help create the collages with me for this film.

“This project was a lovely opportunity to engage with and contribute to the Olympic games,” adds Kelly. “Being one of the least sporty people I know – this was clearly my only way in.”

Video da non perdere degli Everything is made in China. Sleep-walking.
[Via]