Innis and Gunn Irish Whiskey Cask

The accidental birth of the perfect summer beer
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In 2002, a whiskey distiller approached Dougal Sharp, a top brewer at Caledonian, to create a method of brewing whiskey that would give it an ale finish. Sharp invented a process that would impart a beer flavor onto the oak whiskey casks, but to his surprise it would be the beer brewed in these casks that would be too good to throw away. Born by accident, Innis and Gunn was launched in 2003 by Dougal and his brother, Neil, based on this oak cask aged brewing process.

In March 2012, Innis and Gunn released their first limited-edition Irish Whiskey Cask stout. “We have never brewed a stout before, but when we heard we could get ahold of those exceptional barrels, we got very excited at the prospect of maturing a Scottish Stout in former Irish whiskey barrels!” says Dougal. The Innis and Gunn Irish Whiskey Cask is the first beer to be aged in former triple-distilled Irish whiskey barrels. The result is a dark beer with a chocolate and treacle taste, hints of oak and vanilla, and a crisp whiskey finish.

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Although stouts are not typically considered a summer beer, the whiskey finish makes this beer surprisingly refreshing. A perfect bottle to add to the backyard rotation, this stout tastes great when paired with this summer’s Euro Cup festivities and bratwursts on the grill. Four packs of Innis and Gunn‘s Irish Whiskey Cask beer can be found for a limited time in the US at Whole Foods and other retailers for $13.


Starting my brand was not a mistake, says Matthew Hilton

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a mistake, says Matthew Hilton
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Core77 Design Awards 2012: Congratulations to all 200 Awardees!

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The Core77 Design Awards Congratulates the 203 Winners, Runners-Up and Notables for the 2012 program!!

From Paris to Brasília, Seoul to San Francisco, Chengdu to Brooklyn, we hope you enjoyed tuning into our global celebration of design excellence! Thanks to all those who participated in this year’s program and a special thank you to our jury teams who had the tremendous job of reviewing this year’s submissions. We look forward to seeing what you’re working on this year in the 2013 Core77 Design Awards! For more information and full details of this years honorees, head over to Core77DesignAwards.com.

Without further ado, here is the full honor roll of Winners, Runners-Up and Notables for the Core77 Design Awards 2012:

CONSUMER PRODUCTS

PROFESSIONAL
Winner
Lytro Light Field Camera, New Deal Design LLC

Runner-Up
The Nest Learning Thermostat, Nest Labs Inc and Bould Design
CineSkates Tripod Dolly, Justin Jensen

Notables
MTN Approach backcountry accent ski, Pillar Product Design LLC
Papernomad Sleeves, Cristoph Rochna
Vapur’s Element Anti-Bottle, Vapur
Teagueduino, Teague
zSpace, Whipsaw
Sabi, fuseproject
Zoku Character Kit, Ken Zorovich, yos Kumthampinij, John Earle
T50elite Staple Gun, Masco

STUDENT
Winner
Musicon, Kamil Laszuk / Academy of Fine Arts in Wroclaw Poland

Runners-Up
Nursing Kit, Sheng-Hung Lee, Yu-Lin Chen / National Cheng Kung University
EasiDrive Electric Screwdriver, Alastair Warren / Umeå Institute of Design
Communicaid, Jae Pyung Lee / Academy of Art University

Notables
Pulse – Information simplification Jon McTaggart, Christian Ferrara / KISD – ECAL
ArmRay, Jean Lin / California College of the Arts
Designed Obstacles, Jonathan Spoerke
Plug here!, Min Jae Kang / Seoul National University of Science and Technology
lullaby lullaby, Yuko Okumura / ENSCI les ateliers
Fla-C, Jungjoon Hwang / Konkuk University Glocal Campus
TAC-MAN, Woohyeok Jeong / Hongik University
PINCH, Jaineel Shah / DSK ISD International School of Design

EQUIPMENT

PROFESSIONAL
Winner
Crown RM 6000 MonoLift™ Reach Truck, Crown Design

Runner-up
Cintiq 24HD Pen Display, Ziba Design

Notables
Philips Sparq, Philips Design, Philips Design Healthcare team and Modo, Inc.
ClearCut™ S Safety Series Incisional Instruments, Bresslergroup
SWE20B, Industry Design Group of Sunward Research and Develop Center, Excavator Research Institute
COMPACTOR, David Moreeuw
Bilateral Hand Rehabilitation Apparatus, Radlab
iPad Pocket by Nurture, Modo Inc., Nurture

STUDENT
Winner
EG – Personal head protection for the mining environment, Maxime Dubreucq

Runners-up
Fountain of Life, Danwei Ye, Yu Liu, Yakun Zhang / Rochester Institute of Technology
Model Machine, Bernhard Ranner / University for Applied Arts, Vienna

Notables
Pal IV Pump System, Andrew Kim / Art Center College of Design
Syncro – Post-surgical knee rehabilitation device, James Cha / Art Center College of Design
Nursing Kit, Sheng-Hung Lee, Yu-Lin Chen / National Cheng Kung University
E-Mailbox, Ho-Tzu (River) Cheng / Royal College of Art

SOFT GOODS

PROFESSIONAL
Winner
Maxi-Cosi Pria 70, ram

Runner-Up
Landscape Blanket, Jo Szczepanska

Notables
Ali’I Ekolu, Bill Worthington
N12.bikini, Continuum Fashion
Interactive Fashion INTIMACY 2.0, Daan Roosegaarde with Studio Roosegaarde

STUDENT
Winner
Whaletale, Daye Kim / California College of the Arts

Runner-Up
Allayant – A shirt with built-in back support for paramedics, Leonardo Ochoa / Art Center College of Design

Notables
Rooster, Henry Wu & Yanika Tinaphongs / California College of the Arts
SAP, Chris Gruijters / University of Technology Eindhoven, The Netherlands
VEE Bag, Zara Dramov / California College of the Arts
Elefanti, Yue Xin / School of Design and Crafts University of Gothenburg
R-Mano glove, Hugo Messier / University of Montreal
A Place For My Stuff, Jonas Kristiansson / Art Center College of Design
Strong Arm Lifting Safety Garment, Sean Petterson / Rochester Institute of Technology

FURNITURE & LIGHTING

PROFESSIONAL
Winner
Philips Freestreet, Philips Design

Runner-Up
Blush Lamp, Patrick Martinez
New Logica System, Gabriele Centazzo

Notables
Anisha, Lievore Asociados
Desert Storm, Nir Meiri
Jacob Boookcase, Alessandra Clark and Nuno FS

STUDENT
Winner
kuli, Julia Wolf – Felix Haeffner

Runners-Up
Elixir, Nari Hwang
Moss Light System, Hong Ying Guo / Rochester Institute of Technology

Notables
Do Not Ignore, Qianyi Zhao / University of Tasmania
Readymade Design Objects, Max Qwertz, Yanik Balzer
Lumiru, Arttu-Matti Immonen / Kyoto Institute of Technology
Bonfire, Sooeon Kim / Seoul National University of Science and Technology
Fidget, Sandra Turner / Rochester Institute of Technology
Flatpack Polypropylene, Sina Sohrab / Rhode Island School of Design
Silicone Shade, Vladimir Anokhin / Cranbrook Academy of Art
BellowChairShrestha Kedia / National Institute of Design Ahmedabad India

INTERIORS & EXHIBITIONS

PROFESSIONAL
Winner
SoundAffects NY, Tellart

Runner-Up
3M™ Infinite Innovation, Martino Berghinz, 3M Design Lab team in collaboration with Design Group Italia, Huub Ubbens and D’Alesio & Santoro
Artificial Topography, Ryumei Fujiki

Notable
Changing Room, EASTON+COMBS
Tribal DDB, i29 interior architects
Infinite Variety: Three Centuries of Red and White Quilts, Thinc Design

STUDENT
Winner
Liminal Spaces, Innovation Design Engineering students / Royal College of Art (MA) + Imperial College London (MSc)

Runners-Up
SymbiosisS, SymbiosisO, NYU / Estonian Academy of Art
Peritoneum, X-Square / Arizona State University

Notable
Retail: Retell. Recycle. Rethink., Wentworth Institute of Technology

VISUAL COMMUNICATION

PROFESSIONAL
Winner
Graphic Design: Now in Production catalogue, Walker Art Center Design Studio

Runners-Up
graphic design for folk culture exhibition ‘Flower of Salt’, studio fnt
Posters in Amsterdam, Jarr Geerligs

Notables
From Farm to Fork – A Green Summit, Amore
The Sexperience 1000, Mint Digital
Warren and Mahoney, Alt Group
Know Your Lines, The Center for Urban Pedagogy
7TV rebranding, Greg Barth
W.K. Kellogg Foundation 2011 Annual Report, Yuri Priamo Canales
Visual identity for Valeur Absolue brand, Casa Rex

STUDENT
Winner
That New Design Smell, Michèle Champagne / Sandberg Institute Amsterdam, Design Department

Runners-Up
Another Singularity, Yerina Cha
OMG SPACE, Margot Trudell

Notables
Type Fluid Experiment, Skyrill
How would you handle the challenge?, Lisa Martin and Natasha Godetz / Massey University College of Creative Arts
Science & Art Symposium, Stanley Chen
Walking on Jong-ro with Mr. Gubo, Jung Yeon Sung

INTERACTION

PROFESSIONAL
Winner
Teagueduino, TEAGUE

Runner-Up
Lego Life of George, LEGO New Business Group

Notables
THINK: An Exploration into Making the World , SYPartners; Mirada; Ralph Appelbaum Associates Inc.; George P. Johnson
Lucid Dreams – Sephora Sensorium, Department of the 4th Dimension
Smart Actions, CXD UI/UX team
9/11 Names Arrangement Software and 9/11 Memorial Guide, Local Projects LLC

STUDENT
Runners-Up
LeARn Physics, Victor Manselon
Fade Away, Matt Richardson / NYU Interactive Telecommunications Program
Haptic Intelligentsia, Joong Han Lee / Design Academy Eindhoven
Channel of Mindfulness, Yufan Wang, CIID (Copenhagen Institute of Interaction Design)

Notables
Feel Me, Marco Triverio / Copenhagen Institute of Interaction Design (CIID)

SERVICE

PROFESSIONAL
Winner
The Service Design Programme, Design Wales

Runner-up
LEGO CUUSOO, CUUSOO System

Notables
Building Peer Education Programs, One Hour at a Time, Christina Tran

STUDENT
Winner
Museumvirus, Clementina Gentile + Northernlight / TU Delft, Design for Interaction

Runners-up
BaseCamp, The Cleveland Institute of Art
Designing for Doctor & Patient Interactions in the Leave-Taking Experience, Kipum Lee / Weatherhead School of Management, Case Western Reserve University

Notables

k.di lib, Michael Schnell

TRANSPORTATION

PROFESSIONAL
Winner
The Revolights bike lighting system, Kent Frankovich & Revolights

Runner-Up
Faraday Electric Bicycle, IDEO and Rock Lobster

Notables
BRD RedShift electric motorcycle, Jeff Sand, CDO, BRD Motorcycles
Airstream Sterling travel trailer, Christopher C. Deam
Prius x Parlee, Bob Parlee and Parlee Cycles

STUDENT
Winner
Shavit – Electronic Adjustable Superbike, Eyal Melnick / Shenkar college of design and engineering, Israel

Runners-Up
UMV – Urban Mail Vehicle, Alastair Warren / Umeå Institute of Design

Notables
Flycat, Alon Blumenzweig / Bezalel Academy of Art and Design
Efficiency Truck, Daimler Trucks of North America / College For Creative Studies
LifeCycle, Team Wind / NYU – Interactive Telecommunications Program
Airship Sunrise, Metin Kaplan – Umeå Institute of Design Sweden
Waterline Marine Spearfishing Watercraft, Andre Heller
Triton, Parsons School for Design
Gig Pack, Gustavo Brenck / Universidade FUMEC

SOCIAL IMPACT

PROFESSIONAL
Winner
Eliodomestico, Gabriele Diamanti

Runner-Up
Earthquake Proof Table, Arthur Brutter and Ido Bruno

Notables
Know your lines, The Center for Urban Pedagogy
UNICEF Project Mwana, frog
SAFETY LOCK AK47, Sylvia Holthen
Social-Unit #1, Wouter Kalis, Social-Unit

STUDENT
Winner
AdaptAir Pediatric Nasal Interface, Alejandro Palandjoglou / Stanford University

Runners-Up
Care Trade / Smart Touch, Ho-Tzu Cheng, Luc Fusaro, Kevin Bickham, Ruby Steel / Royal College of Art
Balde a Balde: Safe Agua, Designmatters at Art Center College of Design

Notables
Ento – The Art of Eating Insects, Team Ento / Royal College of Art – Imperial College London
Reach & Match, Mandy Shuk-Man Lau / Monash University
Gira Dora: Safe Agua, Designmatters at Art Center College of Design
“Notex” Wristband”, Charandeep Singh Kapoor, / National Institute of Design, Ahmedabad, India
immune, Virginia Tech
Sustainable Sanitary Pad, Diana Sierra

EDUCATIONAL INITIATIVES

PROFESSIONAL
Winner
College of Design, Engineering and Commerce (DEC), Philadelphia University, DEC Core Curriculum

Runner-Up
The D3 Lab-Empowering Urban Middle Schoolers through Design, Commonstudio + The New Learning Institute
Fab Lab Education Program, TYTHEdesign

Notables
Design for America – Leadership Studio, Design for America
Sustainability Crash Course, Center for Sustainable Design Studies and Research, Pratt Institute
Industrial Design Outreach (iDO), San Francisco State University

STUDENT
Notables
Kern and Burn, Jessica Karle Heltzel and Tim Hoover / Maryland Institute College of Art
Retail: Retell. Recycle. Rethink., Wentworth Institute of Technology

WRITING & COMMENTARY

STUDENT
Winner
The Intertwining—Bodies and Spaces in the Aftermath of Argentina’s Dirty War, California College of the Arts (Graduate Program in Visual and Critical Studies)

Runners-Up
Dancing What You Can’t See, Sarah Handelman

Notables
Monster Soup—Making the Invisible Visible, Florian Alexander Schmidt / Royal College of Art

STRATEGY & RESEARCH

PROFESSIONAL
Winner
GE User Experience Strategy and Capacity Building, frog

Runners-Up
frogMob: Crowdsourcing Platform for Global, frog
Designing Out Medical Error, Helen Hamlyn Centre for Design, Royal College of Art

Notable
No Right Brain Left Behind, No Right Brain Left Behind/Stopp Inc.
Redesign of the UK Emergency Ambulance, Helen Hamlyn Centre for Design, Royal College of Art
UNICEF Project Mwana, frog

STUDENT
Winner
Defining patient-centered design opportunities in stereotactic breast biopsy, Charlotte Lux / University of Notre Dame

Runner-Up
Ento – The Art of Eating Insects, Team Ento / Royal College of Art – Imperial College London

Notable
E-Z Rise Walker for Senior Citizens, University of Illinois at Chicago
KPCC+, Art Center College of Design Grad ID and the Drucker Graduate School of Managment
Reach & Match, Mandy Shuk-Man Lau, Monash University

SPECULATIVE

Winner
Window to the World, Copenhagen Institute of Interaction Design, Toyota Motor Europe/Kansei Design

Runners-Up
Chromatic Typewriter, Tyree Callahan
Urbanflow Helsinki, Nordkapp, Urbanscale LLC

Notables
Sandbox, Alex Rochat
Future Visions for Synthetic Biology, IDEO and University of California San Francisco Lim Lab

DIY

Winner
Laser-Cut Folding Ukulele Kit, Brian Chan

Runners-Up
D.I. Wire, Pensa
Project RE_, Samuel Bernier

Notables
Walk Raleigh, Matt Tomasulo / CityFabric
Coronado, Kian-Peng Ong / UCLA
Arion Automated Ironing System, Nigel Roddy
“Personal Light Source “TORCH”, Vikram Dinubhai Panchal
Umbrella Cage, Jeonghye Hong & Eunsun Lee / Hongik University, Digital Media Design Department
audioJar, Sarah Pease / Rhode Island School of Design

FOOD DESIGN

PROFESSIONAL
Winner
Edible Containers, Diane Leclair Bisson

Runner-Up
Fresh Moves Mobile Market, Architecture for Humanity Chicago

Notables
Precious Food – Transplant, Transplant
Sugarchair, Pieter Brenner

STUDENT
Winner
CityGrill, Copenhagen School of Design and Technology

Runners-Up
Ento – The Art of Eating Insects, Team Ento / Royal College of Art – Imperial College London

Notables
Real Food Farm Campaing, Maryland Institute College of Art (MICA) Center for Design Practice
Plant – (NASA), Lund University

Thanks to everyone who participated in this year’s Core77 Design Awards and we look forward to seeing you for the 2013 program!

(more…)


Bound Basics by Toon Welling

Bound Basics by Toon Welling

Taut rope is all that holds together this furniture by Dutch design graduate Toon Welling.

Bound Basics by Toon Welling

The criss-crossing lengths of rope take the place of nails and screws for each piece in the Bound Basics collection, which comprises a desk, a chair and a set of shelves.

Bound Basics by Toon Welling

The furniture is held together by ‘tensegrity’, a word coined by architect Buckminster Fuller to describe the way components can be joined and supported by continuous tension.

Bound Basics by Toon Welling

Each piece is assembled from sustainable materials, including hemp rope and FSC-certified plywood.

Bound Basics by Toon Welling

Welling recently graduated from the product design course at Utrecht School of the Arts (HKU) in the Netherlands.

Bound Basics by Toon Welling

Photography is by Wouter Stelwagen.

Bound Basics by Toon Welling

See all our stories about furniture »

Here’s some more information from the designer:


Bound Basics is a line of furniture entirely held together by rope. Their design was inspired by the sculptural works of Kenneth Snelson and Santiago Calatrava. What is immediately apparent about their sculptures is their underlying structural strategies, their ‘tensegrity’. A term coined by Buckminster Fuller, tensegrity is short for tensional integrity. Binding parts in a web of tightened wire or cable, an elegant and stable construct emerges.

Entirely held together by the tensional force of the tautened cord, these structures project a deceptive simplicity and inherent strength. A series of exploratory tensegrity models soon developed into ideas for the Bound Basics, a furniture line that uses ropes instead of nails or screws and investigates the structural advantages of tensegrity.

The designs now collected under the name Bound Basics each attempt to expose the pieces’ construction and internal stability. The choice of the materials — FSC-certified ecological HPL multiplex and hemp rope — follows the same spirit, foregrounding the design strategy over the flash and glamour of high-tech surfaces.

Ultimately, these Basics are just that, basic furniture pieces modest and elegant enough to fit in homes or offices without being distracting, and instead striking a strong and lasting note of simplicity.

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by Toon Welling
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The V Motion Project

Voici une collaboration entre des programmeurs, designeurs, musiciens et animateurs pour créer cet instrument impressionnant. A l’aide de caméras Kinect, les mouvements d’un danseur sont captés puis traduits en musique : le tout projeté sur un mur géant. Une création très réussie signée Assembly.

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The V Motion Project5
The V Motion Project3
The V Motion Project
The V Motion Project2

Lucky‘s Brandon Holley Talks Photoshop and Fashion

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In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

New Career Opportunities Daily: The best jobs in media.

Does Wobbly Furniture Tilt Perceptions?

Can fixing that shaky table affect your desire for emotional stability? A new study suggests as much. Researchers at the University of Waterloo in Canada sat one group of volunteers in slightly wobbly chairs next to slightly wobbly tables while another group was seated in chairs next to tables that looked identical but didn’t wobble. Then they asked both groups to perform a couple of tasks: first, to judge the stability of the relationships of celebrity couples by rating the likelihood of a breakup on a scale of one (“extremely unlikely to dissolve”) to seven (“extremely likely to dissolve”) and then to rate their preferences for various traits in a potential romantic partner, also on a scale of one (“not at all desirable”) to seven (“extremely desirable”). The Economist recently revealed the rather ground-shaking results of the study, soon to be published in the journal Psychological Science:

Participants who sat in wobbly chairs at wobbly tables gave the celebrity couples an average stability score of 3.2 while those whose furniture did not wobble gave them 2.5. What was particularly intriguing, though, was that those sitting at wonky furniture not only saw instability in the relationships of others but also said that they valued stability in their own relationships more highly. They gave stability-promoting traits in potential romantic partners an average desirability score of 5.0, whereas those whose tables and chairs were stable gave these same traits a score of 4.5. The difference is not huge, but it is statistically significant. Even a small amount of environmental wobbliness seems to promote a desire for an emotional rock to cling to.

Watch for this finding to launch a trend in divorce lawyer office decor: rocking chairs.

Pictured: A work from Dutch designer Anna Ter Haar’s 2010 “Cinderella’s Chair” project.

New Career Opportunities Daily: The best jobs in media.

Channel 4’s Paralympics trailer

Communications agency 4Creative is behind a stirring new trailer for Channel 4’s forthcoming coverage of the Paralympics…

Channel 4 is the official broadcaster of the 2012 Paralympic Games and the 90 second spot, Meet the Superhumans, features many of the key members of the Paralympian Team GB as they prepare for the competition.

What makes it much more interesting than the standard triumphalist sporting fare, however, is that among the sequences of endurance and athleticism several of the participants’ personal stories are interwoven into the film, which makes for a few unexpected, thought-provoking moments.

The trailer, which was first screened on Channel 4 last night, is directed by Tom Tagholm and was shot in the UK at various locations including Stoke Mandeville in Buckinghamshire, the original home of the Paralympic Games.

The film is also available to watch on the C4Paralympic channel, or on the Channel 4 website. (Sadly, thanks to an apparent rights agreement with the music used in the spot – Harder Than You Think by Public Enemy – embedding the clip is not permitted via YouTube.)

Director/creative: Tom Tagholm, 4Creative
Producers: Gwilym Gwilym, Rory Fry, 4Creative
Cinematographer: Luke Scott, 4Creative
Editor: Tim Hardy, (edit facilities: Stitch)
VFX/Post Production: MPC

Design Jobs: New York Daily News, Life Is Good, The 7th Art

This week, the New York Daily News is hiring a digital photo editor, and Life Is Good is on the hunt for an art director. Meanwhile, The 7th Art is seeking a graphic designer, as well as an art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great design jobs on the UnBeige job board. Looking to hire? Tap into our network of talented UnBeige pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Mack Weldon

Men’s basics done right

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If you’re going to make a point to wear the finest selvedge denim money can buy, what’s the sense in neglecting the base layer underneath? Putting your underwear on their deserved pedestal is Mack Weldon, purveyor of premium underwear and undershirts, with socks coming soon. As a newcomer to the industry Mack Weldon remains uninhibited in their efforts to offer intelligently reengineered garments with a legitimate claim to improving fit and daily comfort in general.

After giving a full kit of Mack Weldon undergarments a proper trial—and being genuinely impressed—we’ve decided to team up with founder Brian Berger to give CH readers first access to their newly designed e-commerce site. This puts you alongside Mack Weldon’s short list of friends and family beta-testers for a chance to be the first to cop a feel.

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Sticking to the men’s “essentials” category, which Berger defines as “items that make up the foundation of our wardrobe,” Mack Weldon hopes to establish a following by producing quality products rather than an over-the-top marketing image. At the forefront of this campaign is their redesigned undershirt. Available in either a crew or V-neck, each is specifically designed to be worn under a button-down with a considered fit that fits close to the body without being too snug. It features higher cut armholes to avoid bunching and a slightly longer body to avoid coming untucked, all constructed with a custom blend of fine cotton, performance-driven Lenzing Modal and Lycra they call 18-hour Jersey. Also featuring the signature fabric is their answer to the generic T-shirt—with anatomical stitching on the shoulder to prevent uncomfortable seams, this puppy is simply casual comfort.

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As for underwear, Mack Weldon currently offers a boxer brief and shorter trunk-style short, with a full-on brief coming soon. Where most boxer briefs fail theirs succeeds with exaggerated leg length to prevent riding up, and strategically placed mesh to promote airflow. Plus, all Mack Weldon basics forego itchy tags by printing all relevant information directly on the fabric. As for the trunk, it’s essentially the same with just slightly less fabric.

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To avoid the hassle of department store-shopping, Berger and his team have developed an innovative auto-replenishment model at the core of Mack Weldon, wherein customers can set up a recurring re-order at their desired frequency. The service will be introduced once the e-commerce site launches out of beta in Fall 2012.

Also set to be introduced down the line are two styles of men’s formal socks in a selection of eight colors. Available in bar stripe and drop needle rib, the cotton, spandex and elastic blend socks will feature an elongated fit to help them stay up and a seamless toe box for added comfort.

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“We want to change the way guys think about their underwear,” says Berger. For exclusive access to Mack Weldon’s daily essentials visit the site, where the entire range sells for between $22-$32. Keep an eye out for the early August sock line release and the auto-replenishment option in the weeks following.