Hasta La Ideas

Neville Brody (or should we call him Professor Brody, now that he’s gone legit and is causing trouble as the head of the Royal College of Art?) has received his due last night at the D&AD Awards show, when he was handed the President’s Award. It apparently wasn’t enough to invite Brody to design the organization’s annual Annual back in 2008, a collection of their best of the best within a myriad of industries; they had to celebrate him properly. And what’s a celebration without a tribute from your peers, along with some gentle ribbing along the way:

If you’d like to see who the other winners were at the D&AD Awards (spoiler: it was a good night for Wieden + Kennedy), Creative Review offers up this nice and thorough overview.

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Photographer Roland Halbe has sent us these images of an extension to a museum inside a ruined castle in Halle, Germany, by Spanish studio Niento Sobejano Arquitectos.

The architects inserted the extension above the 15th century stonework of the Moritzburg Museum, providing a roof to the previously open-air top floor.

A new floor suspended from the centre of this roof creates an additional exhibition area without bringing any columns into the main gallery.

The extension also includes the addition of a trapezium-shaped metal entrance.

More architecture photographed by Roland Halbe on Dezeen »
More stories about museums on Dezeen »

The following information is from the architects:

Moritzburg Museum Extension
Competition 1st Prize 2004

The ancient castle of Moritzburg in the city of Halle is a very valuable example of Gothic military architecture, typical of Germany at the end of the 15th century. Its turbulent history has inevitably been reflected in the many alternations it has undergone over the years. But despite these, the building still keeps the original structure of its main architectural features: the surrounding wall, three of the four round towers at the corners and the central courtyard.

The partial destruction of the north and west wings in the 17th century during the Thirty Years War left the castle with the image of a romantic ruin which it has kept over the centuries to today. Except for a stillborn project by Karl Friedrich Schinkel in 1828, until now no integral work has been planned to alter and enlarge the ancient ruin for the art museum housed there since 1904.

A very notable collection of modern art – mainly of German Expressionism – that includes works painted by Lyonel Feininger in the city of Halle has now been enlarged with the Gerlinger donation, one of the most valuable private collections of the Die Brücke Expressionist group.

Our proposal for enlargement is based on a single and clear architectural idea. It involves a new roof, conceived as a large folded platform, which rises and breaks to allow natural light to enter, and from which the new exhibition areas hang.

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The result of this operation is to free completely the floor of the ancient ruin, providing a unique space that allows a range of exhibition possibilities. This design is complemented with the building of two new vertical communication cores.

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The first is located in the north wing to connect the levels which must be inter-communicated. The second is a new, contemporary tower, 25 metres high, in the place once occupied by the bastion, which provides access to the new exhibition areas with their distant views over the city.

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The angular geometry of the new scenery of roofs and metal tower contrasts with castle’s existing irregular shape and high roof. In spirit with the uneasy and expressive forms painted by Feininger, on display in the museum, the new fragments continue the process of changes that feature in the history of the Moritzburg Castle over time.

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Location: Halle, Saale (Germany)
Client: Stiftung Moritzburg. State of Sachsen – Anhalt
Architects: Nieto Sobejano Arquitectos, S.L.P. – Fuensanta Nieto, Enrique Sobejano

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Project Architect : Sebastian Sasse
Competition Collaborators: Vanesa Manrique, Nina Nolting, Olaf Syrbe, Miguel Ubarrechena
Project Collaborators: Udo Brunner, Nina Nolting, Dirk Landt, Susann Euen, Siverin Arndt
Site Supervision: Nieto Sobejano Arquitectos S.L.P. – Fuensanta Nieto, Enrique Sobejano, Sebastian Sasse, Johannes Stumpf, Karl Heinz Bosse
Structure: GSE, Jorg Enseleit
I M.E.P. Engineers: Rentschler y Riedesser, Jürgen Trautwein
Models: Juan de Dios Hernández-Jesús Rey

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Project: 2005-2008
Construcción: 2006 – 2008
Roof Construction Company: Dornhöfer GmbH

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See also:

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Castelo Novo by Comoco Architects	Templo de Diana by José María Sánchez García	City Walls of Logroño by Pesquera Ulargui Arquitectos

Wieden + Kennedy’s Old Spice campaign was the big winner at this year’s D&AD Awards, picking up two Black Pencils out of the six awarded. There were Black Pencils too for the Plumen lightbulb, JWT New York, Arcade Fire’s Wilderness Downtown and the iPad. And Neville Brody was given the President’s Award

W+K’s The Man Your Man Could Smell Like campaign picked up five awards in all, its Black Pencils coming in the TV Commercial Campaign Category and the TV Commercials 21-40 Seconds Category (though wasn’t the YouTube response element the most interesting bit? That only got Yellow). The wins pretty much complete a clean sweep for the campaign which has also won the top awards at Cannes, One Show, the NY Art Directors Club and many more over the past year.

Hulger and Sam Wilkinson also won Black for the Plumen 001 lightbulb in the Consumer Product Design Category (the Plumen also won the Brit Insurance Designs of the Year Award, which we posted about here).

And Arcade Fire’s The Wilderness Downtown promo (entered by @radical.media) followed up its Best in Book in the CR Annual and countless other wins with a Black Pencil in the Web Films Category. (Its director, Chris Milk, is profiled in the July issue of CR, out on June 22. Arcade Fire was also our Client of the Year.)

JWT New York also won Black for its ‘Burma’ campaign for Human Rights Watch in the Installations Category

And, finally, the now-traditional prize for Apple, this time for the iPad (shown above, just in case you’d forgotten what it looked like), in Consumer Product Design.

A total of 53 Yellow Pencils were also awarded. In design, GBH had a good year with three Yellows for its Puma work, one in Brand Experience & Environments for The PUMA Unity Initiative, part of its Play for Life campaign, a UN-backed scheme encouraging biodiversity. As part of the scheme a special Africa Unity football kit was created whose colours apparently “represent the sun, sky and earth. PUMA mixed soil from several African countries to create the pigment used to develop the earth elements of the kit,” we are told.

one in Digital Brand Expression for The solar powered PUMA Phone

and the third in Packaging Design for PUMA Clever Little Bag, an alternative to traditional shoe packaging developed with Fuseproject.

Elsewhere in graphic design the Yellows were, again, pretty thin on the ground despite a 39% increase over last year in work either nominated, in-book or awarded a pencil.

The Chase won in for its Almost Extinct calendar for the BBC in Calendars.

It also picked up a Yellow Pencil in Writing for Design for A Picture Speaks a Thousand Words, a campaign (with copy by Nick Asbury) for photographer Paul Thompson which we blogged about here.

Cartlidge Levene took Yellow in Wayfinding & Environmental Graphics for its Bristol Museum & Art Gallery work.

There was a Yellow for Germany’s Jäger & Jäger in Catalogues & Brochures for furniture brochure Moormann in Simple Terms

In Typefaces, Spain’s Mucho won for Art Out, a publication for the Fundación Arte y Mecenazgo (the Art and Patronage Foundation in Barcelona)

while Animatorio and Lobo of Brazil won in Channel Branding & Identity with Toy Soldier for Cartoon Network Latin America

Cartoon Network in the UK also won a Yellow Pencil for Cartoon Network Duplicators

W+K’s Write the Future for Nike picked up awards for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising

And TBWA\Chiat\Day Los Angeles’s Gatorade REPLAY, a five-part online documentary in which sports teams renew old rivalries, won in Integrated and Direction for Film Advertising

Plus HEIMAT, Berlin won in Sound Design for Film Advertising for its Faces ad for Hornbach

Other highlights include Troika’s V&A Palindrome sign, which won in Installations (we wrote about it here)

CHI & Partners’ Sunday Times Rich List campaign, for Poster Advertising Campaigns

Droga5’s Decode Jay-Z with Bing (which we featured here) which won in Ambient

In Spatial Design, Carmody Groarke won for Studio East Dining, a temporary restaurant on the roof of Westfield Stratford City

BBH London’s St John Ambulance Life Lost won in Press Advertising Campaigns

As did AlmapBBDO’s Billboard Music. See What It’s Made Of campaign

Also from Brazil, DDB’s Neighbours / America ad for Fedex won too

And there was a Yellow Pencil in Illustration for Press & Poster Advertising for Ogilvy Singapore for its Faber Castell campaign

AMV BBDO was a winner for its Walkers Sandwich campaign which took over the eponymous Kent town, inviting various celebrities in the process

Mobile winners included Hakuhodo’s Salute Trainer for the Japan Maritime Self-Defense Forces which uses the phone’s motion detector to make sure recruits are saluting in the approved manner

And Dentsu for its charming iButterfly app

In magazines, Wallpaper* won for its DIY cover project (which we covered here)

New York won in Entire Magazines for its Spring / Fall Fashion Issue

and Bloomberg Businessweek won in Entire Magazines for its 2010 Year in Review

Other ad winners included Great Guns for its Local Radio BBC spot for RKCR/Y&R

TBWA\Paris for its Amnesty Death to the Death Penalty spot

RKCR/Y&R and Marc Craste for its Winter Olympics BBC trail

and TBWA\London for Skittles Updater

Plus CP+B won fo Dominos Turnaround

In Direct Integrated Campaign, Saatchi & Saatchi Sydney won for the Country Australia Border Security – Nothing Soft Gets In for Toyota

Code and Theory’s Vogue redesign won in Graphic Design for Websites

and Y&R New York’s Invisible Pop Up Store app for Airwalk won in Digital Design

Plus R/GA New York won in Digital Solutions & Use of Social Media for its Pay With A Tweet scheme whereby people on Twitter received a free book donwlaod in exachange for Tweeting about it

while in Integrated Digital Campaigns BBH won for Google Chrome Fast

and Mother New York won in Brand Experience & Environments for its Target Kaleidoscopic Fashion Spectacular at New York’s Standard hotel

which pretty much just leaves music video, in which the Yellow Pencil winners were

Harry & Co for Zef Side by Die Antwoord

Colonel Blimp for Love Lost by The Temper Trap, directed by Dougal Wilson

and Prayin’ by Plan B, entered by Partizan, directed by Daniel Wolfe

More (you really need more?) here

The other major news of the night was that Neville Brody was given this year’s President’s Award, the top honour that D&AD bestows each year to someone who has made an outstanding contribution to creativity. Here is Brody receiving his award from D&AD President Simon ‘Sanky’ Sankarraya and chief exec Tim O’Kennedy. He looks pleased.

Related Content

Check out this year’s D&AD student winnere here

CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.

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