Hasta La Ideas

Pioneers in fashion photography, it’s difficult to imagine that Brooklyn-based team Reed & Rader started shooting digital photographs just one year ago. The trailblazers “highly believe that technology and the augmented world is the future”—a concept they implement no matter the medium. Currently part of the group exhibition “Shoot The Messenger” at NYC’s APF Lab, they shot their creepy animated “notvideo” on a common point-and-shoot digital camera.

Pamela Reed and Matthew Rader met while in college and have spent the six years since then as the dynamic Reed & Rader team, now known for their cutting-edge convictions and discerning use of technology. Beginning with their augmented reality project “AR_YULIA,” (pictured below) they continuously create works that challenge current methods for both capturing and viewing reality. The pair look forward to the day when people aren’t restricted by fabrics, but rather, through the assistance of augmented reality it would seem like “you’re wearing amazing clothes, or even tentacles.”

With the future of print productions in constant question, Reed & Rader undoubtedly support online existence. Reed explains to CH that “As the medium of photography changes and images no longer need to be placed on paper—why is the medium still images—why can’t they move now? That is what excites us for the future.”

“Notvideo” is on view through 17 April 2010 at APF Lab.

When the prospects of digitization seem endless, design studio Jess3 recently stepped in to lend some clarity to the subject with an amusing infographic video illustrating the meteoric rise of the Internet. With 1.73 billion users, 243 million websites, 200 billion spam emails, and at least one new social networking platform cropping up every year, the interpersonal interactivity is at times difficult to fully comprehend. Their three-minute video puts it all into perspective, animating pie charts, thumb tacks, speech bubbles and more to help get a handle on the staggering size of the web.

Now a nearly globally shared vocabulary, social networking sites actually began 15 years ago with Classmates.com. Jess3’s informative timeline on the rise of social networking websites charts the exponential expansion in the early 2000s with Flickr, Friendster, Myspace, Facebook, Youtube and more, concluding with the recently unveiled Google Buzz.

Acknowledging how the Internet is at times a strange beast, Jess3 really captures the paradoxical nature of this century’s most game-changing invention—isolating yet intimate, unimaginably wide yet easily traversed.

Promoting their Spring line,

Pro-Keds recently debuted a short video telling the story of a shoe-based mission. With settings that will look familiar to NYC residents and a Bond-esque soundtrack, the playfully inventive piece follows a cast of characters who at various points throw shoes over a fence, trade them, pluck pairs from lamp posts, and steal them from sleeping subway riders. The madcap upshot, with its saturated colors highlighting the rich hues of the kicks, is one of the more fun examples of branded content we’ve come across lately.

Ce beau travail vidéo représente, de manière visuelle et imagée, de multiples statistiques de la vie de Dan Meyer dans sa consommation de musique, de films ou encore de voyages. Une expérience réalisée durant l’année 2009. A découvrir dans la suite.

Previously on Fubiz

• Dfect Reel 09
• Best-of Fubiz 2009
• Medusateam Showreel

Cruz Roja – Vagabundo from Javier Iñiguez de Onzoño on Vimeo.

This campaign by 4 students from the Miami Ad School in Madrid is worth a gander:

Every time we go to museums, we spend hours in front of paintings. Not just because of what is on the canvass, but also because of what is behind them.

Thanks for sharing Anaís:)