Hasta La Ideas

Il freddo non ferma i locals del pontile.

A look at the innovation and process behind Columbia Sportswear’s newest electrically heated outerwear

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Given the opportunity to create a video with Columbia Sportswear we were excited to get a behind-the-scenes look at the innovation at the core of the brand’s philosophy. We took a trip out to Portland, Oregon and spent some time in the innovation lab at the west coast headquarters, watching how their new Omni-Heat Electric line is tested. We spoke with resident innovation guru Woody and got some insight into the past, present and future of apparel, as well as Columbia’s dedication to continue pushing the envelope in outdoor wear and wearable technology.

Voici en exclusivité sur Fubiz, le dernier clip de Cocoon pour le morceau “Dee Doo” réalisé par Matteo Crinelli et Roger Haus. En animation, cette création narre les rêves des 2 membres du groupe partant en voyage. Une réalisation fraîche et colorée à découvrir dans la suite.

Previously on Fubiz

• Cold Mailman – Time is of the Essence
• Figures – Velo
• All Mine – Little Red

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A short film takes an inside look at vertical integration

As fair trade business practices and sustainability issues become increasingly important in the food industry, it’s still easy to forget that there are actual values behind the buzzwords. A new short film from Stumptown coffee roasters gives a face to vertical integration as it explores the growing communities that make its brews possible. The Portland-based company traveled to Colombia with filmmaker Trevor Fife to create a gorgeous and informative record of their people and process.

While the company sources coffee from all over the world, the video focuses on their Colombian growers at Finca Augas Blanca, Finca Los Cauchos and Finca La Esperanza. When building a relationship with a new grower, Stumptown frequently takes this type of trip to ensure that the systems of production meet their high standards. Eventually, all growers incorporated into the Stumptown family are treated as in-house units of the company’s global process. The growers in the video repeatedly mention the importance of family in the culture of coffee growing, offering an element of poignancy to Stumptown’s unique vision.

Aside from the gorgeous mountain vistas and sumptuous details of the harvest, drying and roasting processes, the short film focuses on the individuals involved in the early stages of production and their commitment to the final product. “It’s not so much about the job itself, but the passion you put into it,” explains Walter Peña of Finca Aguas Blancas. “And the… feeling of belonging. It’s the most important part of being a coffee farmer.”

Check out more videos about the Stumptown process as well as their surprisingly useful brewing guide for use when preparing your next cup.

Tiré de l’album du Late Night Tales, le morceau de MGMT “All we ever wanted was everything” est ici mis en avant par l’intermédiaire de cette très belle vidéo d’animation. Dirigée par Ned Wenlock, cette création mêle typographie et dessin afin de donner de la profondeur au titre.

Previously on Fubiz

• Dead Sea Lions – Yellow Books
• Cold Mailman – Time is of the Essence
• All Mine – Little Red

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