Banish The Mop And Broom With The Mint Robot

imageWay back in January, a smart little gadget got my attention when it won the Popular Mechanics€™ Editor€™s Choice award for best new product at the 2010 Consumer Electronics Show (CES). Is it yet another iPhone killer? A flying car? Nope, the award went to Mint, a robot that cleans your floors. Yes, we’ve all heard of the Roomba, but this is way different. With Mint, you can attach wet or dry cloths such as ones by Swiffer and Mint will do the rest. With a sophisticated navigation system, Mint knows exactly where it’s going and is smart enough to avoid rugs and other carpeted areas. When you attach a dry cloth, it picks up dust and hair. When using it in the wet mode, Mint has a motion to provide a deep clean on floors with dirt and grime. Mint isn’t in stores yet, but pre-orders are available now. So instead of spending valuable time cleaning your floors, let Mint do all the work for you!

Waterstone’s rebrands

Waterstone’s booksellers unveiled a new identity this week. Out go the serifs and caps, in come sans and lowercase, plus a range of logo iterations in-store…

According to a Design Week story posted on mad.co.uk, here, HMV (Waterstone’s parent company) has apparently driven the rebrand and worked with its preferred branding agency, venturethree.

Reaction has seemingly been mixed (The Register, for example, described the logo as resembling “pendulous dugs”, which at least goes a little way to allude to the tagline of “Feel every word”). It does look rather like an upturned HMV (sorry, hmv) “m” though.

We nipped round the corner for a proper look at the Oxford Street shop. While the old signage is still up (often the way), inside the shop the new identity is used more colourfully on posters and 3-for-2 signs (see nice X-ray version, above).

While these inventive takes on the logo are certainly more dynamic, it still feels that the identity itself lacks the confidence, even austerity, of the old one. It may still be a large corporate behemoth of a chain, but at least it looked like it remembered what bookshops used to be about.

Indeed, while the aesthetic may be driven by how it sits online, we can’t help thinking that the new identity is going to look out of place on Waterstone’s grander buildings, like the New Street shop in Birmingham, or the Piccadillly flagship in London.

Of course, there’s already a reminder of what great sans-serifs can look like on the latter: the Simpson shop sign from 1936 is still there. And it still looks good.

Update from the bookseller.com: the redesign was “worked on as part of the retailer’s standard marketing spend. It is understood that no additional costs were levied. Venturethree worked with focus groups to research the brand.”

Update #2: we’ve been in touch with venturethree for some more information on the brief behind the redesign, but they’re awaiting client approval on a few things. As soon as they have this, we’ll be able to post up some more on the thinking behind the project.

Update #3: VentureThree has posted some more logo iterations up on their website, here.

Photo of Simpson sign, Waterstone’s Piccadilly store, by Yersinia on Flickr. 

Dimitri Daniloff

Découverte de cet excellent photographe publicitaire, Dimitri Daniloff. De nombreuses campagnes et un fort panel de clients, mais toujours avec du talent et de la créativité. Il est actuellement représenté par Marlene Ohlsson. Plus d’images de son travail dans la suite.



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Previously on Fubiz

Architectural Record Launches iPad Edition

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We could be wrong, but we believe with this being announced this week, Architectural Record is the first architecture magazine to make the touchy-feely transition over to the iPad. They’ve partnered with the online distributor Zinio, who will be helping them port each issue from here on out onto all of Apple‘s devices, as well as onto desktops. While maybe not as flashy and interactive as some of Conde Nast‘s high profile releases, there’s still that page flipping we’re all fans of and the ability to send pieces along by email and social apps. You can play around with their latest issue here, sans-subscription. Here’s a bit from the announcement:

Architectural Record‘s audience is digitally savvy and architects are using iPhones and iPads,” said Robert Ivy, FAIA, vice president and editorial director of McGraw-Hill Construction and editor-in-chief of Architectural Record.

“We are proud to become the first business-to-business magazine to be available on the iPad,” he said. “We are excited to be able to offer these new formats, an important step in our continued commitment to applying the latest digital innovations for our customers.”

New Career Opportunities Daily: The best jobs in media.

Wafle Chair

The Waffle chairs are made for more than sitting on alone.The chairs can produce their own pillows two by baking soft warm waffles or wafle chaped pil..

Learn From Snowstorms, by Alex Gilliam

pimg alt=”joy_sledding_blog.jpg” src=”http://s3files.core77.com/blog/images/joy_sledding_blog.jpg” width=”468″ height=”353″ class=”mt-image-none” style=”” /br /
emPhoto courtesy of Jason Cooper, a href=”http://kaboom.org/”www.kaboom.org/a/em/p

pemNext month, a href=”http://www.designinquiry.net/”DesignInquiry/a convenes on the Maine island of Vinalhaven to investigate the topic of JOY. Alex Gilliam reflects on the joys of winter weather as a catalyst for better learning, civic engagement and the design of our cities./em/p

pbr /
‘When it snows, children take over the city: they sleigh, throw snowballs, make snowmen and are more visible than ever. But what a city needs for its children has to be more durable than snow.’/p

pIt is hard not to adore this quote by the architect and playground designer Aldo Van Eyck. Of course there is the simple beauty and wonderment that we all feel when we first poke our head from under the covers, and gaze out the frosty window. But more than this, the first major snowstorms are so utterly magical because they completely reset what was true just a few hours before. Hard becomes soft, what was formerly loud is now a mere murmur, boundaries are erased, wide shrinks to narrow and decades of layered infrastructure, and regulation disappear in just a few short hours. These are some of the few days each year that are universally filled with possibility; where without hesitation you can play in the streets, you can easily reshape the world around you without permission and deeply satisfying challenges abound everywhere./p

pNow that the weather is finally turning pleasant (in Chicago at least), it’s a rather painful proposition to even mention the word, ‘snow’ but consider for a moment how much micro-experimentation, learning and innovation occur on these days; the jury rigged sled, the simple lever you devised for extricating your car from the ditch, the surprisingly tasty meal you were forced to cobble together from all that was left in the cupboard./p

pDon’t forget the collaboration that occurred when crafting that snow fort or digging out the block with neighbors when city services fell by the wayside. With the roads made a little narrower and a degree more uncertain by piles of snow, surely you noticed how much more carefully and, at times, considerately people were driving even when the roads themselves were quite clear. Heck, the driver of a passing car may have even waved./p

pRemember how extra-attuned your muscles and senses were when walking down those icy steps?/p

pPlease tell me you haven’t forgotten your whooping and hollering as you slid down the hill your children dragged you up or the deep contentment you felt while carving out a path to and from your house, despite the cold biting against your face. How about the empowerment and satisfaction you found while carving the shortest path to the store?/p

pNow, consider how very different this experience is from how we typically engage with and participate in making the places we live; how completely opposite this is from the design of our educational system; and how our cities are designed./p

p When surveys, scantron test sheets and powerpoint presentations are the tools of the trade, it’s little wonder that our schools are suffering, public participation in planning processes is minimal at best and the great white hopes of innovation are not big corporations but the garage start-ups that are being fueled by the rise of open source movement, and low-cost rapid prototyping tools (both, virtual snowstorms). When our streets are designed to be as safe and efficient as possible for cars is it really that surprising that their ease of use and the resulting boredom encourages such bad behavior as text messaging or that drivers are surprised by such aberrations as a cyclist?/p

p’Things won are done; joy’s soul lies in the doing.’ William Shakespeare/p

pIt should come as no surprise that one of the most difficult, yet compelling lessons from Van Eyck’s snowstorm is the value of making things a little harder, a bit more complicated, a hair more messy and a lot more wondrous……for our own good./pa href=”http://www.core77.com/blog/events/learn_from_snowstorms_by_alex_gilliam_16554.asp”(more…)/a
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Potential Energy by Whatswhat Collective

Swedish designers Whatswhat Collective have designed a pleated lamp shade that changes shape when its drawstrings are pulled. (more…)

Super Sexy CPR

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I can’t think of any better way to learn…

Click here to view the embedded video.

You can check out the site here.

The half-full glass

I receive a steady stream of e-mails from people who feel frustrated, overwhelmed, and overpowered by their clutter. Most of the stories that are shared in these messages are similar to my personal story — they don’t know where or how to start uncluttering, they don’t feel that they have the time and energy to solve their problem, and they fear that if they get their clutter under control once that it will quickly spiral out of control again.

These e-mails most often come into my inbox during the middle of the night, and I imagine their authors to be sitting in the dark, their faces illuminated only by their computer screens, typing their messages to me with stress and anxiety flooding over them. My heart pours out to these message writers. I’ve been there. I know exactly what it’s like to feel powerless over your stuff.

From experience, I know that writing about the problem can be cathartic. It gives the writer the opportunity to specifically identify the problem, and the “STUFF!” becomes just “stuff.” Knowing the exact problem helps the author to better see a solution. If someone is capable enough to type a coherent e-mail (or write about it in a journal), he or she is capable of fixing the problem — sometimes with the help of someone else, and sometimes just on his or her own.

The one thing all of the people writing me these e-mails lack is simply a belief that they can change. They don’t see a light at the end of the tunnel. Their glass appears to be half-empty, instead of half-full. But, I know that change can happen. People have free will — we are not pre-programmed robots. We have a choice about how we live our lives, and we can simply choose to live clutter free.

It really is as simple as deciding to live without clutter. See the glass half full. Choose to live a remarkable life. Instead of spending energy coming up with excuses for why you can’t do it, use that same energy to brainstorm ways in which you can.

If, like the people who e-mail me during the wee hours of the night, you’re ready to embark on a change, check out these previous Unclutterer articles full of tips for putting your new perspective into practice:

I am proof that change is possible and that you can get out from under the stress caused by your clutter. I believe anyone can do it, even those who might stumble a few times (I certainly did) or need a little help along the way. Now, have the same faith in yourself. Go on, get started!


Dezeenmail #50

We’ve just sent out the 50th issue of Dezeenmail – have a look at it here. Dezeenmail is sent out roughly every two weeks and contains a selection of Dezeen’s best stories and comments, along with all our latest competitions and jobs. You can subscribe here.