Hasta La Ideas

AmoebaCorp’s redesign for the Pop Shoppe website, which was unveiled in August, has won a Webby for its imaginative animation.

For those who’ve never heard  the Webby Awards, they’re comparable to the Oscars, but in the digital realm. The Pop Shoppe site, which celebrates the brand’s larger-than-life personality, was built around the concept of an alternate world that lives inside a Pop Shoppe bottle and features a bevy of highly inventive and colourful cartoon-based characters. Amoeba was pleased to collaborate with OneMethod Inc. Digital + Design, as well as sound design firm Tattoo Music + Sound and movie animation firm ON THE CHASE! Motion Design.

“We’re designers but a few of us are also illustrators and animators and all of us are fundamentally kids at heart. To be able to come into the office every day and have a serious discussion about who should win a staring contest between a Sasquatch and a Yeti is pretty much the definition of a dream project”; said Mikey Richardson, who along with the rest of the team at Amoeba Corp, were really pleased to hear about the win. Be sure to check out the Pop Shoppe site to see what the buzz is about!