Hasta La Ideas

Founded in 2006 around a conceptual branding approach “seeking to broaden the opinion of what design really means,” Odeur uses “a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.” The upshot, clothes fragranced with an airy, light smell comparable to CK One and a pyramid-shaped symbol, sets the tone for forward-thinking looks that, this season, incorporate subtly odd details like boat-necked and pleated tees.

Inspired by “sun faded lines and transparent gossamer surfaces,” the Spring/Summer 2010 collection uses a washed-out palate of blues and grays in jersey, building on their last season for a series of oversize tees and deeply pleated bottoms that play to an emerging men’s silhouette. This new proportion—exaggerated tops paired with slimmer pants—works equally well for (and is perhaps inspired by) women.

Odeur sells online from Oki-Ni (which we’re excited to report now also carries P.A.M.), starting at £75. See more images after the jump.

As a farewell to esteemed Tokyo brand Number (N)ine, Converse recently teamed up with the now defunct label for a final covetable collaboration.

The resulting asymmetrical Chuck Taylor All Star and One Star oxford-styled sneakers make a fitting end for Number (N)ine, as designer Takahiro Miyashita explains, “My childhood started with Converse.”

Takahiro tweaked the classic Converse models with an askew lace-up, a nod to the innovative 1970 Converse Odessa (a more recent version is pictured below left). Made of premium deer skin, the shag suede upper’s uneven texture lends a spackle-paint texture for a modern Boho feel.

While saying goodbye is always hard, as Takahiro eloquently states “When you’re finished changing, you’re finished”—the Converse collaboration seems a silver lining to that cloud.

The shoes drop in select stores around the world beginning 13 March 2010, including 10 Corso Como, Colette, Dover Street Market, Wood Wood, Aloha Rag, and more, for $140 a pair.

Lending a little High Street charm to America’s beloved retail chain, Target’s collaboration with Liberty of London hits shelves nationwide this Sunday, but we had the chance to check it out yesterday at a NYC pop-up.

The collection—reinterpreting Liberty’s limited edition Merci line for spring at a lower price point—plays to both brands’ recent successes with similar collaborations. The upshot, floral-printed apparel for men, women and kids, as well as accessories, bedding, stationery, furniture and bicycles done up in paisleys and other patterns by the centuries-old fabric company, fills the space to the brim. Along with blooming flowers (like daffodils and hydrangeas), props, and build-outs all keeping to the theme too, the shop itself has the dizzyingly gorgeous effect of a classic all-over Liberty print.

Running through 13 March 2010, the pop-up is not to be missed.

See some of the shots from our visit to the shop, as well as some photos from Refinery29, in the slideshow below.