The Message is Medium Rare: A keen burger blog tackling culinary reviews with an expert eye for design

The Message is Medium Rare


A wise man once said “not all burgers are created equal.” They come in all shapes and sizes, with and without adornments, but at the end of the day, the only way to really know a burger…

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Sundays Teaser

PostPanic Productions présente les premières images de son film de science-fiction « Sundays » prévu pour 2014. Tournée à Mexico, cette création nous invite à nous questionner sur l’avenir de l’humanité et les dérives de notre système de consommation. Un teaser d’une grande beauté à découvrir dans la suite.

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Timbuk2 + Mission Cycling Especial Raider Backpack: The two San Francisco neighbors collaborate on a compact backpack for daily commuting

Timbuk2 + Mission Cycling Especial Raider Backpack


A longstanding staple in the San Francisco cycling scene, Timbuk2 has provided messengers and commuters with performance-driven bags since 1989. Capturing the attention of a similar audience of cycling enthusiasts, Mission Cycling Club was founded…

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Interview: Todd Barket of Unionmade: Our talk with the SF-based menswear shop’s co-founder, and brand director Spencer Lemon, on the importance of timeless classics like Converse

Interview: Todd Barket of Unionmade


Advertorial content: A major player in the world of menswear retail, San Francisco’s Unionmade has been outfitting the Bay Area’s growing population of sharp dressers since 2009. By specializing in a…

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Chrome Reflective Camo Collection: Three packs made with reflective glass-bead print for heightened visibility up to 100 feet

Chrome Reflective Camo Collection


From the sleek Niko camera bag to the ever-spacious Sotnik duffel, San Francisco’s Chrome seems to really be on-point these days. And since they’re best known for their bike-ready…

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Anchor Brewing Fort Ross Farmhouse Ale: San Francisco’s storied brewery introduces an herby Belgian-style beer for summer

Anchor Brewing Fort Ross Farmhouse Ale


As a visit to NYC’s CultureFix taught us last spring, saison-style beers are incredibly refreshing when the mercury rises. While many are hard to come by, San Francisco’s storied …

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Fog of San Francisco

Simon Christen, après son travail en 2010 sur la video The Unseen Sea, nous propose de découvrir avec « Adrift » la ville de San Francisco sous la brume dans une vidéo time-lapse d’une beauté époustouflante, soutenue par la musique de The Album Leaf. 4 minutes d’évasion à dévorer dans la suite.

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Faris Jewelry: Minimal brass accessories referencing ’90s hip-hop and mid-century modernism

Faris Jewelry

Growing up in the Pacific Northwest one must find ways to deal with days spent inside due to the dominating rainfall that blankets the region. As a child, Faris Du Graf found herself drawn to design during such times, thanks to her family’s furniture business. “Alver Aalto and Mies…

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Cinelli: The Art and Design of the Bicycle

More than 65 years of industry innovation celebrated in a new book

Cinelli: The Art and Design of the Bicycle

Since Cino Cinelli began building frames in his native Italy in the early 1940s, his name has become synonymous with supreme quality and beautiful design in the cycling world. The innovative Cinelli set the standard in component design in the early days of the ambitious company, pioneering today’s common…

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Roy Denim in the Making

See the manufacturing process at Cone Mills

Generally considered the arbiter of denim, Self Edge recently took a trip to Greensboro, North Carolina to visit the world’s oldest denim mill and document the making of Roy‘s new denim. Designed from warp to weft by Roy Slaper himself, the custom denim also marks the first unsanforized fabric produced by Cone Mills for anyone in more than 60 years.

The insightful short shows the fabric come to life as huge scans of simultaneously selected thread move through the denim production process and into massive vats of 100% pure indigo dye. Whipped around like salt water taffy the denim strands are eventually woven together to form brilliantly dark raw denim weighing in at 14.5oz per square yard—which actually swells to 16.25oz after a hot water soak. Described by Self Edge as simply a “tough fabric,” the new Roy denim is dyed with the darkest indigo Cone to produce a unique wash that’ll only evolve with age.

The new run of Roy jeans have been tweaked to improve fit and will be available in an adjusted version of Roy’s straight and slim fits. Look to Self Edge in San Francisco, Los Angeles and New York City this Saturday, 24 March 2012 when the latest Roy jeans will go on sale at 12pm in each respective time zone and online at 9am (PDT).