When we last checked in with Paul D. Miller aka DJ Spooky, he was finishing up his year-long residency at NYC’s Metropolitan Museum of Art. Seems like he hasn’t taken a break since: Miller was…
The bright yellow facade of this cafe in Seoul by local studio Nordic Bros. Design Community references the exterior of a Scandinavian house, complete with small square windows and a roof gable (+ slideshow).
Nordic Bros. Design Community designed Kafé Nordic inside an existing residential building at the end of a side street in the South Korean capital.
The designers said they added the yellow house-shaped facade on the front of the red brick building to create something different from the “quiet and peaceful mood of red bricks in the area”.
Glazed double doors at the entrance lead into a small lobby space, then a set of stairs lead down into the semi-basement cafe.
The designers altered the original space by moving the bathroom from the middle of the room to the far edge, and converting the former washroom and part of one room into the kitchen.
The cafe is filled with brightly coloured chairs in different shapes and sizes, and a mixture of round and hexagonal tables.
Black and white geometric patterned wallpaper covers sections of the otherwise white walls, and extends down to cover parts of the wooden floor.
A black-painted unit housing the front of the serving counter, kitchen and drinks cabinet has octagonal, hexagonal, quadrangle, and circle shaped mirrors up its sides.
This shape pattern continues on the back wall, providing borders for the menu that is printed straight onto the painted surface.
Small vases with flowers and animal figurines are scattered through the interior, while a plant grows up into a corner of the bathroom.
Here’s a project description from the designers:
Kafé Nordic
Kafe Nordic, located in Itaewon, Seoul, Nordic Bros. Design Community have completed its design and construction. Kafe Nordic is located in a residential area nearby the street of Commes Des Garcons, emerged as the newest hot spot, and a place that mixed of various food, fashion and culture.
Nordic Bros. Design Community has an in-depth discussion of “Nordic” with the clients; enriched life, new life style, humour, artistic expression based on functionalism, smaller but stronger. So, they developed the space design under the concept of “aesthetic of inconvenience” in which space is situated in a semi-basement built as residential space.
Exterior of yellow house shape, covered with red bricks as a whole, is designed by one of CEOs of Kafe Nordic and it is motif of Lune du Matin pakage, collaborated with Nordic Bros. Design Community. This gives yellow as a main colour among 50 district colours of Seoul and is designed to be able to energise from quiet and peaceful mood of red bricks residential areas.
Meaning of Kafe Nordic is combination that is “Kafe” from Swedish, make household of daily life be more beautiful, and “Nordic”, northern Europe. They offer homemade sandwiches, Panini and tea.
Hall space (25.93 sqm / 7.85 py) is work, in which Patricia Urquiola and Mutina are collaborated, of Azulej collection, combination of 27 patterns. It shows each different characteristics and taste by covering its classical wood flooring and highlights a designer’s expression by having deviation.
The space is filled with the mixture of shape and colour as well as designers and brands; Emeco/ Flototto/ Hay/ Ton chairs and cafe table gives variety to Candlestick Table, made by Yong-Hwan Shin, Light Au Lait by Ingo Maurer and Lune du Matin.
Also, space is completed with graphic primitive for menu, which becomes a symbol of Kafe Nordic from a client’s suggestions: octagon, hexagon, quadrangle, and circle.
8.72 sqm / 2.64 py of kitchen and 2.27 sqm/ 0.69 py of toilet restore order that forms the platforms by adding and moving pipes. Open kitchen is made through a solution to our big worry, selection and storage of kitchenware. Origami (Mutina-Folded) floor and wall linked to a toilet that is a private space and it is a place can give some pleasure to the guests.
Design: Nordic Bros. Design Community / Yong-Hwan Shin Constructor: Nordic Bros. Design Community Graphic: LUV / Ting Tang Location: 683-46, Hannnam-dong, Yongsan-gu, Seoul, South Korea / kafe’ Nordic Use: Homemade deli cafe Area : 40m2 Floor: tile, wood flooring Wall: tile, black mirror, paint Ceiling: paint
This raw concretechurch by Nameless Architecture presents a cross-shaped elevation to a road junction in Byeollae, a new district under development outside Seoul, South Korea (+ movie).
Nameless Architecture, which has offices in Seoul and New York, used concrete for both the structure and exterior finish of RW Concrete Church, creating an austere building intended to embody religious values.
“Concrete reveals its solidity as a metaphor for religious values that are not easily changed in an era of unpredictability,” said the architects.
The introduction of a bell tower and a cantilevered second-floor lobby give the church its cross-shaped profile. Additional cross motifs can also be spotted at the top of the tower and within the lobby window.
“The cross as a religious symbol substitutes for an enormous bell tower and is integrated with the physical property of the building,” explained the architects. “The minimised symbol implies the internal tension of the space.”
A large sheltered terrace takes up most of the ground floor of the site, creating a space that can be used for various community activities.
An entrance leads into the church via a ground-floor lobby, from which a staircase ascends towards the chapel on the second floor. Visitors have to pass through the cantilevered lobby before entering the space.
“This cantilevered space is a physical as well as spiritual transition that connects daily life with religion,” added the architects.
A gently sloping floor helps to frame the seating around the pulpit, while clerestory windows help to natural light to filter across the entire room.
Photography is by Rohspace.
Here’s more information from Nameless Architecture:
RW Concrete Church
RW Concrete Church is located in Byeollae, a newly developed district near northeast Seoul, Korea. It evokes a feeling, not of a city already completed, but a building on a new landscape somewhere between nature and artificiality, or between creation and extinction. The church, which will be a part of the new urban fabric, is concretised through a flow of consecutive spaces based on simple shape, single physical properties and programs.
The use of simple volumes and a single material adapted to the site collects a range of desires created in the newly developed district. Concrete, which is a structure as well as a basic finishing material for the building, indicates a property that penetrates the entire church, and at the same time, a firm substance that grasps the gravity of the ground it stands on, which is contrary in concept from abstraction.
Concrete reveals its solidity as a metaphor for religious values that are not easily changed in an era of unpredictability. Moreover, the cross as a religious symbol substitutes for an enormous bell tower and is integrated with the physical property of the building through the empty space at the upper part of the staircase. The minimised symbol implies the internal tension of the space.
The first thing encountered upon entering the building is the empty concrete yard on the ground floor. This is a flexible space that acts as a venue for interaction with the community while also accommodating varying religious programs. By the time you become accustomed to the dark as you walk past this empty yard, and climb the three storeys of closed stairs, you come face to face with a space full of light.
This interior space has a cantilever structure protruding 6.9m, and you must pass through this hall before entering the chapel. This cantilevered space is a physical as well as spiritual transition that connects daily life with religion.
The chapel creates a sense of peace with a single space, using a slope that is not so steep, evoking the feeling of attending a worship service on a low hill. The subdued light gleaming through the long and narrow clerestory embraces the entire chapel and lends vigour to the static space.
Project: RW Concrete Church Architect: NAMELESS Architecture Architects In Charge: Unchung Na, Sorae Yoo Location: Byeollae, South Korea Area: 3,095.5 sqm / 33,319.7sqft
Collaborating Architect: Jplus (Jungtaek Lim, Hwataek Jung) Structural consultant: Mido Structural Consultants Mechanical consultant: One Engineering Client: RockWon Church
Cet espace est un ancien parking transformé par UTAA Studio dans un quartier moderne, le tout nommé « Reste Hole ». Les nervures en bois donnent une sensation d’espace, de lumière et de flexibilité, tout en fournissant l’épine dorsale de la structure, formant des sièges pour les étudiants de l’université.
On a recent trip to Seoul, CH had the chance to check out the degree show at Hongik University, a school that has one of the strongest fine arts and design programs in South Korea. One…
This apartment block in Seoul by South Korean designers OBBA has a semi-outdoor stairwell screened behind a section of open brickwork in the centre.
The Beyond the Screen project by OBBA (Office for Beyond Boundaries Architecture) is located on a corner plot in the Naebalsan-dong neighbourhood of Seoul.
The five-storey building comprises two volumes bridged by the stairwell, and its volume is sliced externally by regulations such as setback lines and natural light requirements.
“The outer appearance is a single mass, however, it is actually two masses bridged by a semi-exterior central stairwell with a unique brick screen to the front and back, forming an H-shaped plan,” said the architects.
The upper four floors are divided into 14 residential units in four types, arranged on split levels so that each apartment is accessed directly from a stair landing.
The brick screen allows each apartment to have natural ventilation on three sides.
The pattern continues over the roof and covers selected apartment windows that would otherwise be severely overlooked by adjacent buildings.
“This screen filters the view into the building from the front, while allowing for the right amount of natural light and ventilation, creating a far more pleasant atmosphere in and around a stairwell,” the architects added.
A roof garden at the top provides communal outdoor space tucked behind a parapet wall, while the ground floor comprises a parking place on one side and a cafe on the other.
Seoul studio OBBA was founded in 2012 by Sojung Lee and Sangjoon Kwak, who previously worked at Dutch firm OMA and Korean firm Mass Studies.
Beyond the Screen is a new type of residential complex, located in Naebalsan-dong, Seoul. The existing condition of this residential neighbourhood is no different from most other neighbourhoods, with multiplex housing having held the majority.
The aim of this project was to offer a compact spatial richness for living, while finding new architectural solutions in satisfying the specific needs of the user, client, as well as contributing to the improvement of the typically generic townscape so familiar in Korea.
The building sits at a corner condition and is formed by a cutting and shaping of the volume by influences of the site regulations such as setback lines and natural light requirements.
The outer appearance is a single mass, however, it is actually two masses bridged by a semi-exterior central stairwell with a unique brick screen to the front and back, forming an H-shaped plan, with a skipped floor structure from the east to west.
This five-story building incorporates both residential and commercial functions – the first floor with a café and a piloti parking space, and from the second to fifth floors, four different unit types making up 14 different units in total.
From a user’s perspective, the design took into consideration the following four points:
Courtyard
Upon entering the building, one encounters the courtyard with a semi-exterior stairwell that provides access to each of the 14 units, with a unique brick screen to the front and back. This screen filters the view into the building from the front, while allowing for the right amount of natural light and ventilation, creating a far more pleasant atmosphere in and around a stairwell.
The sunlight that filters through the bricks makes for a lovely courtyard, allowing for an atmospheric transformation throughout the day, every day.
Natural ventilation
By splitting the building into two volumes, it allows all of the units to have three open sides, maximising the natural cross-ventilation throughout.
Roof garden
The roof garden is open to the sky, with a parapet wall at full-floor height, creating a private communal space for the residents.
Privacy
The brick screen walls, in their orderly staggered stacking construction, allows for privacy from the exterior gaze of the adjacent buildings into the semi-exterior, semi-public core of the building. This filter is applied, not only in the central core zone, but at specific moments where the building closely faces adjacent buildings. This adds to the privacy of each unit, while allowing for the residents of each unit the flexibility in ventilation, allowing each unit to breathe naturally.
The design also takes into consideration the client’s point of view, with an attempt to satisfy cost efficiency and profitability through quality design:
Area
The skipped floor structure allows residents to enter their units directly from the stair landings, eliminating unnecessary, dead public hallway space, and maximizing the area for exclusive use.
Cost Efficiency
With a limited construction budget, but aiming to satisfy all of the essentials for living, the design of the building and the units focused on only the absolute necessities, without being superfluous with custom materials and built-in furniture, but with quality materials and fixtures that were economical.
Uniqueness
In order to provide the client with something new and different from the monotonous characteristics of the area, their needs were met through a quality of design that allows the building to stand apart within the existing streetscape of multi-family housing, both formally and in function, resulting in a new type of residential experience and use.
As designers, there was a need to find a new architectural solution for the unexpected and unplanned, such as the following:
Equipment
It is quite common for residential buildings to attach and expose air conditioning equipment on the exterior of the building. In order to keep to the intended design of all four elevations of the building, spaces were allotted for such equipment into the overall plan of the building, as well as an application of the brick screen system for ventilation and air circulation for HVAC.
Ad-hoc expansion
To avoid illegal additions and extensions to the original design of the building in the future, which is a common practice in Korea, especially to buildings lacking a specific logic, there was a great focus in efficient spatial planning and design to allow for longevity in the initial design intentions and the spatial organization of the building.
Harmonized distinction
A unique design calls attention from its surrounding neighbours and residents in sparking an interest in a new design sensibility, and to form and awareness and appreciation for beautiful buildings and well designed spaces for living. Due to the changes of living patterns in the city, the number of single to double occupancy living units has grown. Rather than contribute to the increase of thoughtless and monotonous residential typology, the focus of Beyond the Screen was to provide new architectural design solutions to improve the quality of compact living through and enrichment of spatial qualities and functions.
Project: Beyond the Screen Building name: NBS71510 Design period: 2012.06 – 2012.08 Construction period: 2012.09 – 2013.02
Type: residential, commercial Location: Seoul, South Korea Site area: 215 square metres Site coverage area: 128.08 square metres Building-to-land ratio: 59.57% (max. 60%) Total floor area: 427.24 square metres Floor area ratio: 198.72% (max. 200%) Building scope: 5F Structure: RC Finish: brick, Dryvit
Dutch studio MVRDV has transformed the facade of an ageing mixed-use building into a stack of shop windows in Gangnam, the trendy district of Seoul described in the world-famous Korean pop song.
Positioned amongst the designer boutiques of Apgujung Road, the 1980s Chungha building contains a leather accessories store on its ground floor. The upper levels accommodate more private businesses, including a wedding planner and two plastic surgery practices, so its tenants had previously covered over the strip windows and created a messy-looking exterior.
For the renovation, MVRDV removed the beige stone cladding and original glazing and replaced them with a facade of 18 boxes, each with a glazed shop window across its face. Different boxes were handed over to the various tenants, who can either fill them with product displays or screen them using translucent posters.
“The windows no longer correspond with the interior,” MVRDV’s Jan Knikker told Dezeen. “The general ambition was to keep them as large as possible. The upper windows also follow view lines across the city.”
The boxes feature curved edges and the outer surfaces are clad with tiny mosaic tiles. “[They] resemble white foam from close-up and smooth white stone from further away,” say the architects. A similar bubble pattern decorates the windows.
A new upper storey is set to open as a rooftop cafe with outdoor terraces.
Gangnam Style: MVRDV completes building transformation in Seoul
Just before a Korean pop-song became a global success on YouTube for the first time in history, and Gangnam became world famous as the nouveau riche hangout of the South-Korean capital Seoul, MVRDV was commissioned by Woon Nam Management Ltd. to redefine a building on Gangnams chic Apgujung Road. Even though the Chungha building was completed in the 1980’s it was already outdated in a street dominated by flagship stores. The transformation, which added an extra level, was completed in just 9 months.
The Chungha building had become a rotten tooth in a fast changing streetscape dominated by single brand stores, this building contains a collection of brands in one. On the previous façade, a motley collection of fonts competed for the attention of passersby. The sober building’s beige natural stone façade was ruined by commercial messages. The ground floor is occupied by French leather accessories label Louis Quatorze, the floors above hold a wedding planners’ office, the clients’ maintenance society and two plastic surgery practices. The discretion required by the clients of the plastic surgeries also had implications for the building. The windows of these floors were hermetically sealed, adding to the worn out feel of the structure.
The new façade concept is convincingly simple: Chungha is a multiple identity building which was transformed into a collection of shop windows so each commercial venture imposed onto the façade would have a fitting canvas for its display. The building’s façade becomes more advertisement, and in that sense paradoxically more honest.
Curvaceous frames were found to be the best match to the large amount of shop windows, and a mosaic tile consequently became the façade material to follow the curves. LED lights change the buildings appearance. MVRDV was given nine months to complete the refurbishment. Adding to the complexity was the limited size of the construction site – five storeys tall but only 2,5 metres at its widest point. Construction workers were required to balance and squeeze themselves into narrow spaces.
Once unwrapped, the building appears reborn, its large windows are filled with transparent posters which provide space for changing brand identities and discretion for the clients of the plastic surgeon. A 10% addition on the top floor will be turned into a café with outside terraces, resulting in a total surface of 2,820 m2. The exterior façade tiles, which resemble white foam from close-up and smooth white stone from further away, are also used on the sidewalk and in the lobby.
MVRDV realised Chungha Building together with InC Design (co-architect and project management), Ain Construction, 1’st Structure, Total LED and M&S Ceramic.
UK studio Universal Everything motion-captured a dancer to make this animation, which is projected onto the world’s highest-resolution screen (+ movie).
“We choreographed a contemporary dancer in a motion capture studio,” Universal Everything founder Matt Pyke told Dezeen. “We then transformed the motion capture data into a digital sculpture, formed from the trails of human movement.”
The hundreds of white light points that form the dancing figure become strands that glow yellow, then red, before solidifying into blue as the dancer moves across the screen.
Universal Everything produced animations at a highly detailed 16K resolution for the 25-metre-wide by four-metre-high screen in the Hyundai Vision Hall, located at the South Korean motor group’s Seoul campus.
“The film was produced at such a high resolution to achieve a life-sized dancer moving through the space,” said Pyke.
The studio and various collaborators created 18 short films for the hall to turn it into “a space that inspires leaders, engineers, scientists, workers and designers to learn, rethink, and collaborate.”
Universal Everything sent us the following information:
Hyundai Vision Hall
Euisun Chung, Vice Chairman of the Hyundai Motor Group (HMG), has a vision for the company that he leads. His aim is to align HMG with the best contemporary art, sculpture and digital design in the world. Artistic invention and innovation will be at the heart of both Hyundai and Kia’s future vision.
“The Vision Hall at Hyundai Motor Group’s Mabuk Campus is a symbolic space for presenting employees with Hyundai Motor Group’s values, providing them with a sense of pride, and sharing with them its dreams. The media wall, the central focus of the Hall, screens three video artworks that convey the vision and core values of the group.
An interactive artwork ‘Who Am We’ by world-renowned artist Do-Ho Suh was designed to develop pride and solidarity among the group’s employees and was produced through the participation of employees throughout the world. A metaphorical film series ‘Mobius Loop’ by Universal Everything expresses the group’s vision, management philosophy and core values. The third film, ‘Documentary’ depicts the last 10 years of Hyundai Motor Group’s history.
The Vision Hall – through continuous development of diverse creative content in collaboration with the group’s employees is a digital media archive that conveys and communicates the vision of Hyundai Motor Group” – Euisun Chung
To date HMG have collaborated with leading exponent and practitioner of Korean art Do Ho Suh, architect Elho Suh, and Peter Schreyer – Chief Design Officer for KIA, one of the world’s leading automotive designers (and a fine artist in his own right). The latest talent to be invited on-board are Universal Everything (UE) – an internationally acclaimed, UK based multidisciplinary studio working at the crossover of digital art and design.
The HMG Vision Hall
The Vision Hall is the first physical manifestation of E.S. Chung’s thinking. A contemplative and Zen like space at the entrance to Hyundai’s Mabuk University Campus – Elho Suh’s minimalist masterpiece that sits high in the verdant hills outside Seoul. Measuring around 900sqm the Hall is stripped of superfluous decoration, allowing visitors to appreciate its rich palette of materials and more importantly to concentrate the eye on its focal point and crowning glory – a 25m wide, 4m tall, 44k resolution screen seamlessly constructed from 720 micro tiles.
This is a space that will greet the majority of HMG’s 80,000 worldwide employees over the coming months – a space that will allow leaders, engineers, scientists, workers and designers alike to learn, rethink, collaborate and be inspired.
Universal Everything’s brief
Universal Everything were commissioned to fill the world’s highest resolution screen with content that would simply ‘inspire’. Such creative freedom is indeed rare. Matt Pyke, UE’s founder and Creative Director, was specifically asked not to include any brand related slogans or logos – furthermore he was requested not to feature Hyundai or Kia cars currently in production.
The sole ‘commercial’ request was to nod at the ‘mobius loop’ concept that underpins HMG’s whole ethos and production process. This loop symbolizes the infinite cycle of resource circulation and serves to connect all the innovative, creative activities and events of the Group into an organic whole. As an illustration HMG make steel to make cars, and then the cars are recycled to make more steel.
“The sheer scale of the vision hall, and the freedom that the HMG granted us gave us the power to create powerful, immersive audio-visual experiences which had never been seen or heard before. The commission allowed us to push our ambitions, transforming familiar subjects and materials into hyper real beautiful abstract expressions” – Matt Pyke
The intention is to allow Hyundai and KIA’s staff to digest the work openly and personally – to allow a deeper connection and to arrive at their own interpretations of the artworks – possibly seeing the familiar in the unfamiliar. The shear scale and resolution of the onscreen content combined with an immersive sound system would instill HMG’s staff with a sense of shared pride and solidarity – making them realize that they are indeed an integral part of the ‘bigger picture’.
Why ask UE?
UE were asked on board at the inception of the Vision Hall project as HMG’s ‘digital artists in residence’. The invitation came on the back of artistically pioneering and challenging work created for (amongst others) La Gaite Lyrique – Paris’ brand new Digital Art Museum, Deutsche Bank’s Hong Kong HQ and Coldplay’s sell out world tour of 2012.
UE’s response
The project has been the studio’s most ambitious project to date – requiring the core staff of 4 to swell to over 30 for the duration of the project. Matt Pyke and long term collaborator, director Dylan Griffith’s response to the challenging brief has yielded 18 films in total, ranging in duration from 00’40” to 02’45”. Created exclusively for their architectural context, the films allow the giant screen to become a ‘stage’ – a performance space that is often filled with life size humans and abstracted production processes.
The films mix a myriad of animation styles and live action – building upon UE’s trademark ethos of ‘maximum innovation’. Abstraction is pitted against familiarity to engage all types of viewer – whilst themes such as nature, technology and mans relationship with them feature heavily. All areas of HMG’s activity are explored with hyper real vision and audio – from steel creation to architecture, construction, future technologies, the corporation’s diverse multi-talented workforce to car design and production.
GGI studios in London, sound engineers in Germany and the UK, Korean programmers, an Italian Director of Photography and Film Directors from Amsterdam and Hong Kong were choreographed from UE’s home base of Sheffield, UK.
A towering wall of perforated brickwork lets light filter gently into the rooms of this house, cafe and gallery building in Seoul, South Korea (+ slideshow).
Designed by local studio Doojin Hwang Architects, the three-storey-high building is constructed entirely from terracotta-coloured bricks. “We attempted to emphasise the natural quality of the materials and avoided using too many different materials,” say the architects.
The perforated wall spans the southern facade to screen the two residential upper storeys. During the day it lets in light without permitting a view inside, but after dark the positions of windows are revealed behind.
“This unique pattern of bricks produces various shadow patterns by change of the time and the season, and makes the space rich and alive,” explain the architects.
The northern facade of the building has a more traditional construction of solid brick walls and rectangular windows, with a glazed shop unit at ground level. Currently this space is used as a cafe, while a small gallery occupies the basement floor below.
A staircase on one side of the cafe leads up to the residential floors. Bedrooms and a bathroom are located on the first floor, while a living room and adjoining kitchen are on the uppermost storey. In the future, these floors could also be adapted to accommodate two individual apartments, each with views of the mountains to the north.
Named the West Village Building, the mixed-use structure is located close to Gyeongbok Palace and was completed in 2011.
Here’s some more information from Doojin Hwang Architects:
The West Village Building
The West Village building, located in the West Village near Gyeongbok Palace, is a low-rise, high-density, mixed-use building. This area is full of multi-layered beauty of Seoul. To preserve historic and cultural ambience of the area, we proposed a typical ‘rainbow cake’ building, a concept developed by DJHA. This 3-storey building incorporates both residential and commercial functions vertically.
To design an ‘ordinary but not ordinary’ building, we tried to create a building rooted in its location and tried not to disturb the ambience of the historic West Village area, where the building is located. Large northern window commends a panoramic view towards Mt. Bukak and Mt. Inwang. On the southern facade, a unique brick pattern was used as a visual filter to screen the view of the building in front while allowing sunlight in. This unique pattern of bricks produces various shadow patterns by change of the time and the season, and makes the space rich and alive.
Main material of The West Village is bricks. We attempted to emphasise the natural quality of the materials and avoided using too many different materials.
Likewise, the interior was finished with paint rather than expensive, unique finish materials. Residential spaces on the 2nd and 3rd floors are partitioned by built-in furniture, which is integrated with lighting. Lightings were installed at the upper part of the furniture; the indirect light illuminates the ceilings.
Architect: Doojin Hwang (Doojin Hwang Architects) Design team: Jeongyoon Choi Location: Seoul Year of completion: 2011 Floor: 3F + 1BF Area: 209.83m²
Zaha Hadid Architects has completed five new boutiques for Milan-based fashion designer Neil Barrett, with each one containing portions of an abstract volume that was designed in one piece (+ slideshow).
Above: Shinsegae Main, Seoul
The “Shop in Shop” concept was devised to encompass four stores in Seoul and one in Hong Kong. The architects designed a free-flowing shape, then divided it up into 16 pieces that could be distributed to each of the stores for use as a modular display system.
Above: Shinsegae Main, Seoul
Referred to by Zaha Hadid Architects as an “artificial landscape”, the curving shapes feature a variety of twists, folds and rotations that reference the moulded interior of Neil Barrett’s flagship Tokyo store, completed by the studio in 2008.
Above: Galleria Main, Seoul
Each block is different and can be used in a variety of arrangements to display different garments, shoes and accessories.
Above: Galleria Main, Seoul
The stark white colour of the objects contrasts with the polished black flooring underneath. This monochrome theme continues throughout each store, where walls are painted in alternating shades of white and black.
Above: Galleria Main, Seoul
The studio is now working with Neil Barrett to roll out more Shop in Shop stores in Beijing, Shanghai and elsewhere in Seoul.
Here’s some more information from Zaha Hadid Architects:
Neil Barrett Shop in Shop
A display landscape
The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store. Each separate element acts as a piece in a puzzle of the original ensemble, ensuring each shop maintains a relationship to the defined whole and with the other Neil Barrett Shop In Shop locations.
Above: Hyundai Daegu, Seoul
The pieces have been carved and moulded from the original solid as pairs that define each other to create an artificial landscape that unfolds multiple layers for display. The emerging forms engage the same design principles adopted for the Neil Barrett Flagship Store in Tokyo; the characteristic peeling, twisting and folding of surfaces has been extended to incorporate double curvatures and rotations.
Above: Hyundai Main, Seoul
Adaption to multiple conditions
The display landscape is a flexible modular system that allows multiple arrangements and adaptations according to specific locations and multiple conditions, developing an original space at every location. The pieces can be used individually or pieces can be used in conjunction with others from the collection accordingly to suit the scale and spaces of each shop, with each piece able to display shoes, bags or accessories.
Above: Hyundai Main, Seoul
Materiality
The Shop in Shop concept continues the geometries of the Tokyo Flagship Store, developing a dialogue between the Cartesian language of the existing envelope walls with the sculptural, smooth finish of each piece. This contrast of materials in combination with the formal language of the design plays with these visual and tactile characteristics and is further accentuated by the black polished floor.
Above: Hyundai Main, Seoul
Neil Barrett Shop in Shop designs are located in Seoul and Hong Kong: » Galleria Main, 3F, Galleria Luxury Hall East, 515, Apgujung-dong, Gangnam-gu, Seoul » Hyundai Main, 4F, Hyundai DPS, 429, Apgujung-dong, Gangnam-gu, Seoul » Shinsegae Main, 5F, Shinsegae DPS, 52-5, Choongmuro 1-ga, Jung-gu, Seoul » Hyundai Daegu, 2F, Hyundai DPS, 2-ga, Gyeosan-dong, Jung-gu, Daegu. Seoul » The Landmark, B1/F, 15 Queen’s Road Central, Hong Kong
Zaha Hadid Architects and Neil Barrett are continuing their collaboration on further Shop in Shop concepts to open in Beijing, Shanghai and Seoul.
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