Cupnoodle Forms by Nendo

Cup Noodle Forms by Nendo

These souvenirs by Japanese studio Nendo for the Nissin Cupnoodles Museum in Yokohama look like warped reflections in funhouse mirrors.

Cup Noodle Forms by Nendo

The brand’s standard packaging has been distorted by stretching, squashing and melting the forms.

Cup Noodle Forms by Nendo

The museum celebrates the life and work of the late Momofuku Ando, credited with inventing instant noodles in 1958.

Cup Noodle Forms by Nendo

Cupnoodles followed in 1971 after a trip to the US where he noticed customers breaking the packs into a cup then adding hot water for convenience.

Cup Noodle Forms by Nendo

See all our stories about Nendo here and watch an interview with Oki Sato of Nendo on Dezeen Screen.

Cup Noodle Forms by Nendo

See more stories about packaging here.

Cup Noodle Forms by Nendo

Photographs are by Hiroshi Iwasaki.

Cup Noodle Forms by Nendo

Here’s some more information from Nendo:


Cupnoodle Forms: a specialty souvenir for the Nissin Cup Noodles Museum in Yokohama.

Cup Noodle Forms by Nendo

Even minute changes to the form of the Cup Noodle container give it a very different impression.

Cup Noodle Forms by Nendo

A collection of ceramic vessels whose forms remind us that the line between the ordinary and the extraordinary is infinitely fine, and help us to rediscover the ‘small incidents’ that exist submerged in the most familiar things.

Cup Noodle Forms by Nendo

Vigoo by Wilda Wongso

Vigoo by Wilda Wongso

These gift boxes shaped like little characters by design student Wilda Wongso were on show at Platform 2012 during the International Furniture Fair Singapore earlier this month.

Vigoo by Wilda Wongso

Wongso created the boxes, called Vigoo,  while studying at the Nanyang Academy of Fine Arts and exhibited them alongside gifts by classmates.

Vigoo by Wilda Wongso

There are four characters and each comes flat-packed s for self assembly.

Vigoo by Wilda Wongso

“It allows the user to dress up the gift box to best suit the receivers,” says the designer.

Vigoo by Wilda Wongso

The first International Furniture Fair Singapore took place from 9-12 March.

Vigoo by Wilda Wongso

BoxBag by Casey Ng

BoxBag by Casey Ng

This take-away packaging by Casey Ng combines a paper bag top with a rigid carton for the base.  

BoxBag by Casey Ng

A perforated tear-off strip indicates where the parcel should be ripped open and shared.

BoxBag by Casey Ng

Casey Ng designed the packaging for fish and chips served up in New Zealand, and the inside is printed with newspaper-style graphics about local scenery.

BoxBag by Casey Ng

See more stories about packaging on Dezeen here.

BoxBag by Casey Ng

Here are some more details from the designer:


Project: Food Culture (Packaging)

New Zealand has attracted more and more people from around the world, either for a short visit or to live. New Zealand is renowned not only for its beautiful landscapes and its sandy beaches but also for the out door lifestyle. In this project, I wanted to design a product that best captured those New Zealand assets to the international market.

Fish and Chips have been part of New Zealand culture for many years and is known as a dish icon of the nation. Whatever the origin, New Zealanders chomp their way through about seven million servings of chips a week, or about 120,000 tonnes a year. Fish and chips shops are established on every street and have become part of the New Zealand lifestyle.

My study project Boxbag, is to explore and introduce the tradition of Fish and Chips and inform the consumers the best of New Zealand. The tradition of this dish lies in the process of unraveling the newspaper packaging into a open dish to share between friends and family and eating in an outdoor location.

As traditional as fish and chips, the food presentation hasn’t really changed much over time. Traditionally, the Fish and Chips packaging is a two-step wrapping process of plain white newsprint and then newspaper. The packaging is cheap, easy to be wrapped and unwrapped, with minimal preparation but provides sufficient insulation and soak up the excess grease. The BoxBag is a combination design between a paper bag and a carton incorporating all of the traditional fish and chips packaging factors and evolving for the modern day consumer. The process of this design uses one sheet of plain newsprint to wrap the Fish and Chips and is then placed into this BoxBag, providing insulation and freshness. The packaging is purposely designed taller than a typical paper bag, encouraging the consumer to rip the bag open. Once the packaging is ripped, it will reveal the custom designed newspaper on the inside. Each article on the newspaper introduces the best of New Zealand landscapes, providing anecdote and information to the consumer whilst eating.

The BoxBag is also designed with consumers who like eating on the go in mind. The tab located at the back, linking to a decorative perforation, circulates around the BoxBag. This aesthetic and functional perforated line allows the consumer to rip around the whole packaging and turning it into an open carton. This method not only provides convenience to the consumer but also encourages the ripping tradition of Fish and Chips.

The form uses a combination of two materials of paper and cardboard not only to provide an interesting contrast between materials but provides better insulation and support for these dual consuming purposes. The packaging is flat packed prior to being used, minimizing space for the restaurant, and a generic size design allowing restaurants to fold multiple times, up to the size necessary to seal the amount of food within the packaging.

Moreover, the packaging is made to be disposed easily, like the traditional packaging of Fish and Chips. So once the consumer has finished with the Fish and Chips, the consumer can simply dispose the BoxBag. Not only does fish and chips provide a Kiwi experience to the tourist industry, now it will also tell a story about Aotearoa.

Help Remedies by Pearlfisher

Help Remedies by Pearlfisher

If pharmacy packaging leaves you feeling perplexed about what you’re taking, then these medicine packets named after symptoms rather than ingredients will be right up your street.

Help Remedies by Pearlfisher

Graphic designers Pearlfisher refreshed the minimalist packaging for pharmaceutical brand Help Remedies, adding colour-coded graphics that illustrate the sizes and shapes of pills or plasters inside.

Help Remedies by Pearlfisher

Other designers promoting stripped-back packaging include Antrepo, who created conceptual labels for well-known supermarket products – see that story here and more stories about packaging here.

Help Remedies by Pearlfisher

The following information is from Pearlfisher:


Pearlfisher refreshes the packaging for Help Remedies as part of the national Take Less campaign.

Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.

Founded in 2008, Help Remedies disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g) Help I have a headache.

Help is taking the pharma world by storm again with its new Take Less campaign. In a category that traditionally pushes more, extra, bigger, faster, the new Help Remedies campaign is pushing forward with a bold and unique message that less is sometimes more – less drugs, less dyes, less coatings.

As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.

Jonathan Ford, Pearlfisher Creative Partner, says, “We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.”

Nathan Frank, Founder, Help Remedies, comments, “As a small company rolling out nationally, our packaging is our most important piece of communication. That being said, to litter it with bullet points would go against everything we stand for. Pearlfisher has done a great job in enhancing our identity so that it communicates everything we have to say without having to spell it out, literally.”

The Help Remedies product assortment featuring the new-look packaging will debut this Fall in Walgreens nationwide and select Target stores to complement existing distribution in nationwide retail outlets.


See also:

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Brotzeit by PostlerFergusonUNA wine bottles
by Cibicworkshop
Meals from Scratch by
Jeremy Innes-Hopkins

Mariage Frères Thé Vert Nouveau

First-harvest green teas grown on Mount Fuji

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Over 157 years experience, more than 500 varieties of tea sourced from 30 countries and Mariage Frères continues to add to its already-impressive offerings. Their Thé Vert Nouveau (new green tea) collection features four varieties of Japanese green tea grown in very small fields on Mount Fuji, irrigated with water from the mountain’s melting snow. The Meicha Sencha teas are all from the first harvest of the year. “Meicha” means that only the budding tea leaves from the top of the plants are used, and “Sencha” means that the leaves are left whole (unlike the other popular form of Japanese green tea, “Matcha” where the leaves are ground into a powder). Each has a distinct smell and flavor and is vacuum-packed before being placed in a brightly colored paper envelope.

We brought back our two favorites—the Harunocha and Ryokochicha varieties—from a recent visit to Paris.

The secluded plot where the Harunocha is grown is “irrigated by the River of the Heavenly Dragon.” We found this the most mild of the four, and its hints of peach and plum, and a smooth, light body to hit the mark.

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The Ryokochicha, harvested from a garden nestled between Mount Fuji and the Okitsu river to the north, has an earthier, distinct mellow flavor with vegetable and berry notes.

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Mariage Frères sells the colorfully packaged teas for €30 for 50g.


Alcohol Milk Packaging

Un étonnant concept de packaging réalisé par l’artiste Jorn basé à Düsseldorf, transformant les bouteilles d’alcools, comme Jack Daniels ou Absolut Vodka, en packaging d’emballages de laits en carton. Une série intitulé “Ecohols” à découvrir dans la suite de l’article.



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jorn3

jorn2




Previously on Fubiz

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Brotzeit by PostlerFerguson

Brotzeit by PostlerFerguson

London designers PostlerFerguson presented this conceptual packaging for an airline meal at Belgrade Design Week last month.

Brotzeit by Postlerferguson

Called Brotzeit, German for ‘Snack’, the design would involve packaging locally produced raw food in a set of pebble-like capsules, to be transported and presented in a wooden box.

Brotzeit by Postlerferguson

Belgrade Design Week took place 23-25 May 2011.

Brotzeit by Postlerferguson

See our Food and Design report »

Brotzeit by Postlerferguson

More packaging on Dezeen »

Brotzeit by Postlerferguson
More about PostlerFerguson on Dezeen »

Brotzeit by Postlerferguson

The information below is from the designers:


Brotzeit

Rethinking Economy Class Food

LH466 Economy
Duesseldorf to Miami / 03.02.2011
Flight duration: 10h 15min
Chicken rice with cooked vegetables, prawn salad, apricot cake

How could design help to introduce a new way to cater economy style travellers in a way that she/he will remember this meal as a great experience? How can an airline redefine its brand around one of the most intimate points of interaction with their customers? What a great opportunity would it be if the customers of a Lufthansa flight actually remembers the journey by the tastes, textures and smells of the food that has been served – just like smelling and tasting the brand itself.

We at Postlerferguson developed the “Brotzeit” design proposal that is aimed to inspire decision makers in the airline industry to rethink their approach on how to deliver and serve meals to their customers and what kinds of products are being selected.

All foods can be supplied by local specialist manufacturers to the airline and packed into the Brotzeit boxes of each passenger. Every culture has a rich “on the go” cuisine of pre-prepared dishes, fresh produce, salads, pickles, conserves or raw foods. These foods are made for travelling and we believe future airlines should take advantage of this healthy and divers food culture – it`s Brotzeit!


See also:

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Edible tableware
by Rice-Design
Steam Roaster by
Compeixalaigua Design Studio
Food Probe
by Philips Design

UNA wine bottles by Cibicworkshop

UNA wine bottles by Cibicworkshop

Cibicworkshop of Milan have designed bottles for wine made with grapes from each of Italy’s wine regions, marking the 150th anniversary of the country’s unification.

UNA wine bottles by Cibicworkshop

The red Una wine bottle is more masculine and is based on the classic Italian flask-shaped bottle, while the white is more feminine and slender.

UNA wine bottles by Cibicworkshop

The wines come in an ash presentation box complete with lock and key.

UNA wine bottles by Cibicworkshop

More packaging on Dezeen »

UNA wine bottles by Cibicworkshop

The information below is from Cibicworkshop:


UNA is the official wine of the 150th anniversary of the unification of Italy.

UNA wine bottles by Cibicworkshop

Created to celebrate the history and culture of Italian wine country, following the combination of 20 wines from native grapes indicated by the Departments of Agriculture of all Italian regions, carefully selected from Assoenologi (Enotecnici Italian Winemakers Association), it expresses the true spirit of Itay, the love for their land, the expertise, art and industriousness of its people.

UNA wine bottles by Cibicworkshop

The design of wine bottles for the 150th anniversary of the unification of Italy

The bottles of wine bring with them a powerful and evocative load of incredible history and tradition.
They combine the taste, the traditional shapes and the development of the knowledge of food preservation, continuously, without a feature prevailing over the others.

UNA wine bottles by Cibicworkshop

Drawing the bottle of wine for the 150th anniversary of the unification of Italy was a journey to discovery identities and traditions of great charm.
 From the beginning the idea was to develop a strong identity design, almost an archetype of the wine bottle, but new and contemporary, which could communicate the different levels of suggestion of this work: the wine, the land, the tradition, unity, Italy.

UNA wine bottles by Cibicworkshop

The couple is the symbol of unity itself, the two bottles evoke a male and a female, and so the red wine bottle is a strong man and the white wine bottle is a elegant and slender woman.
We had a great research into the history of wine in our country and all over Europe.
The red wine bottle develops the classic red wine italian flask and the Bordeaux bottle shapes.
The first probably is oldest and purely italian wine bottle, the second is the shape internationaly accepted as the classic red wine container.
 The white wine bottle is a redesign of the classic bottles for clear wine in our country.

UNA wine bottles by Cibicworkshop

The box that protects them is precious, in ash, a tree which yields a valuable wood, spread throughout the italian peninsula.
To open it you need a key, an instrument that symbolizes the precious wine in it.
 The key is the archetype of loyalty and trust towards the people they are entrusted to.

Design by Cibicworkshop: Aldo Cibic with Tommaso Corà

A project by Veronafiere – Vinitaly
Technical supervision: Assoenologi (Italian Winemakers Association)
Technical coordination: Giuseppe Martelli
Art direction: Riccardo Facci
Graphic design: Facci & Pollini
Photos: Pietro Chillesotti


See also:

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Zarb Champagne
by THEY
Drink Link
by Joon Lee
Talamanca Cocoa
by fuseproject

Getting Into the Groove

Lo studio La Tigre Design è entrato diretto nella top ten dei miei preferiti. Uno degli ultimi progetti, girati molto in rete, è stato la progettazione, partendo dal logo disegnato da Emil Kozak, degli elementi di identità visiva, il sito web e il packaging di Groovewear.

Getting Into the Groove

Getting Into the Groove

Getting Into the Groove

Getting Into the Groove

Ecovative Ecocradle

Grow your own packaging with this eco-friendly, fungus-based shipping solution
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Founded just a few years ago by two Rensselaer Polytechnic Institute grads, the environmentally-friendly firm Ecovative is already proving themselves valuable with their new solution to problematically wasteful shipping materials. The Ecocradle, from top to bottom a sustainable alternative to standard supplies, uses agricultural waste as raw materials instead of petroleum-based synthetics.

Offering an equal level of protection compared to traditional packaging, Ecovative’s version remains ten times more energy efficient and completely biodegradable. It makes a great solution for safe transport of precious goods without the guilt (not to mention hassle) of foam peanuts spilling from the box of your latest gadget.

To create the “cradle,” a mash-up of buckwheat hulls and other agricultural byproducts bond together with a fungal root, creating a sturdy form that can be custom grown to meet almost any specifications. Completely recyclable and compostable, Ecovative encourages its customers to get creative by reusing the material in art projects, gardens or household modifications—after you unpack your new gizmo, you can use its cradle as mulch for your tomato plants.

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Beyond the physical product, Ecovative has also made a large effort to fine-tune every aspect of the production process to keep it environmentally friendly. The Ecocradle is grown in the dark with no water or harmful chemicals, and their production facility operates using hydroelectric power, emitting zero greenhouse gases. They deliberately choose raw agricultural materials that have no food or fuel value, and they source materials locally to avoid the carbon cost of transportation.

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From production to packaging, the team at Ecovative is an outstanding example of how businesses can maintain sustainable product models. The Ecocradle is currently available from the Ecovative online shop, which will soon offer a DIY MycoBond kit so you can grown your own packaging.