À l’occasion du lancement du Coca-Cola Life en Argentine, moins sucré et très bien accueilli par les consommateurs, la marque fait appel à Platform, une agence américaine basée à Seattle, pour créer l’habillage de celui-ci. Le résultat est très réussi et à découvrir en images dans la suite de l’article.
Clever Packaging Design is also worthy of mention on our pages and this is why I bring to you the Corner Box. The box provides a small concave space for your fingers at a bottom corner. Making it easy to grasp the box, the indent also reinforces the edges so that they don’t split open. Sweet!
Designers: Lin Tsen Ying & Huang Hsiao Yuan
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Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(The Corner Lift was originally posted on Yanko Design)
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This packaging for medicines changes over time to clearly show when its contents are no longer safe to use.
The proposal by designer Kanupriya Goel and biologist Gautam Goel addresses the problems of expiration dates wearing off, labels not being printed in a universal language, or text that’s too small to read.
The designers decided to tackle this issue after seeing their grandparents struggling to find and read expiration dates on different medications, but also believe their proposal could help in third world countries where the concept of medicines expiring is less well understood.
The packages and labels comprise several layers of a diffusible material, with information about the contents printed on the top layer and warning symbols hidden on the bottom.
Over a predetermined period, the ink on the lower layer bleeds through the material until it covers the surface with symbols that were chosen as universally recognised symbols of danger.
The timed process begins immediately when the medicine is packaged and is tamper-proof, reducing the likelihood of expired medicines being resold illegally.
Other intelligent pharmaceutical packaging projects on Dezeen include medicine packets named after symptoms rather than ingredients and a kit for distributing medicines to remote locations that’s shaped to squeeze in the gaps between Coca-Cola bottles.
See more stories about packaging »
Here’s some more information from the designers:
Self Expiring
Self Expiring is a packaging material for medicinal products that visually ‘self expires’ over a fixed period of time. This packaging will graphically display a ‘not fit for consumption’ message using universally accepted danger signs in regional languages. This solution will prevent illegal sales of expired medicines and fatalities arising from their consumption.
Consumption of expired medications can lead to prolonged illness, increased healthcare costs, and life-threatening situations. The current solution of imprinting the expiration date on medicinal packaging is ineffective for multiple reasons including non-universal choice of language (such as English), small and unreadable font type, and loss of information with usage or wear and tear. All of these issues can collectively lead to accidental consumption of expired medicines.
The proposed solution uses a packaging material that will visually ‘self expire’ over a designated time period. The packaging is composed of two layers of information: the foreground, which contains the medicine label, and the background, which carries a hidden expiration message. These are separated by multiple sheets of diffusible material through which the ink from the hidden message will seep through as time passes. This timing sequence will be initiated from the very point of packaging of the medication itself. It will prevent retailers from illegally selling expired medications for personal gains.
The choice of colour(s) and the design of the expiration pattern include universally accepted signs of danger. The ability of the packaging to alert a user visually takes a significant burden off the users. With this solution, the users would not have to struggle with reading fine print in a language they do not understand, or search for a printed expiration date around the packaging with limited visual capabilities and/or dexterity. This solution will prove to be more efficient and widely understood by the illiterate to prevent accidents and fatalities arising from the consumption of expired medicines.
The post Self Expiring packaging by
Kanupriya and Gautam Goel appeared first on Dezeen.
by Gavin Lucas Made from just 10 ingredients, Hawt Sauce is the result of a year’s experimentation and is the very first product to emerge from Adam Brooks’ start-up culinary enterprise, Holloway Kitchen. “It’s unusual in that it’s very thick, almost like a…
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I am a pretty accomplished cook when it comes to dishing out exotic cuisines; however the basics like cooking rice and bread still intimidate me. I suppose this set of designers had me in mind while conceptualizing the Rice Pack! More than being a simple package for rice; it is also a guide to the ideal amount of water required to cook the rice in a rice cooker.
The package contains enough rice for either one or two serves.
Rice Pack is a 2012 red dot award: design concept winning entry.
Designers: Park Kyungran, Kim Miyeon & Gho Hyejin
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Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(Exact Rice Serving was originally posted on Yanko Design)
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Japanese studio Nendo has designed packaging for coffee-flavoured beer by adding little bean-shaped stickers to the brewer’s existing bottles.
“Adding coffee beans to beer during the brewing process gives the resulting beer a rich, deep taste, thanks to the beans’ bitterness and aroma,” says Nendo.
The studio created the packaging for a collaboration between Anchor Coffee of Kesennuma city and Sekinoichi brewery of Ichinoseki city, both located in northern Japan.
“Both Kesennuma and Ichinoseki were devastated by the earthquake and tsunami of March 2011, so the beer is a charity project to fundraise for disaster relief,” the designers explain.
To keep costs down they used the brewer’s existing bottles and simply created stickers that are applied by hand so each Coffee Beer bottle is unique.
“Large beer breweries who produce standard products on a mass scale simply can’t offer products like this one, and that’s the point,” the designers add. “We wanted the packaging to convey the makers’ thoughts and feelings with each bottle.”
The most controversial (and expensive) beer packaging we’ve ever featured was made out of roadkill.
Other innovative packaging designs we’ve featured includes laser tattoos for fruit instead of stickers, medicines labelled with symptoms rather than ingredients and famous products without the brand names written on them.
Other recent projects by Nendo include a combined shower and light for tap company Axor, offices that look like the walls are peeling away and a footwear shop full of ghostly white shoes.
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Photos are by Hiroshi Iwasaki.
The post Coffee Beer bottle
by Nendo appeared first on Dezeen.
News: fruit may no longer come with sticky labels thanks to an EU ruling approving the use of chemicals applied with a laser to brand fresh produce.
The European Union has approved the use of iron oxides and hydroxides on the skin of fruit, which are used to make laser markings stand out more clearly without penetrating the peel.
Alongside company branding and information on country of origin, the tattoos could include barcodes or QR codes that shoppers would scan to access more details about the produce.
Spanish company Laser Food, which has developed a machine that can apply laser logos to as many as 54,000 pieces of fruit an hour, has been campaigning for the ban on the chemicals to be lifted since 2009.
The company claims the technique could have environmental benefits by reducing the paper, plastic and glue used in stickers, as well as preventing fruit being sold on without details of its supply chain.
Other packaging design we’ve reported on recently includes medicine packs designed to fit in between Coca-Cola bottles to take advantage of the company’s vast distribution network and limited editions of famous products with no brand names on the packaging.
See more stories about food design »
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Images are by Laser Food.
The post Laser tattoos to replace sticky labels
on fruit appeared first on Dezeen.
A bandage pack containing a bone marrow donor registry kit has won a White Pencil at the D&AD Awards (+ movie).
Help! I’ve Cut Myself and I Want to Save a Life kits, which can be bought over the counter, contain plasters and bandages for covering small cuts, as well as cotton swabs. A small amount of blood from a cut can be caught on a swab and posted to a marrow donor registry in a pre-paid envelope, which also comes in the simple green and white package.
Graham Douglas, a member of creative agency Droga5, came up with the idea after his twin brother was diagnosed with Leukaemia and an unknown bone marrow donor saved his life.
“Unfortunately, the marrow donor registry is one of the most underrepresented donor programs in the world,” says Douglas. “It’s no wonder really – most people think registering as a marrow donor is painful and complicated, when really all it takes is a couple of drops of blood.”
Douglas’ idea aims to catch potential donors when they are already bleeding, and give them all the necessary components to send their sample to a donor registry easily.
He set up the scheme with pharmaceutical company Help Remedies and international marrow donor registry DKMS, and registrants have tripled as a result.
Help Remedies create colour-coded medicine packets named after symptoms rather than ingredients, for example paracetamol labelled Help! I’ve Got a Headache.
The annual D&AD Awards honour exemplary design and advertising projects. One White Pencil is awarded each year to reward creativity for social good.
Other winning projects at this year’s D&AD Awards, which took place earlier this week, include Thomas Heatherwick’s Olympic Cauldron, BarberOsgerby’s Olympic Torch and the new UK Government website.
Last year, Apple was named best design studio of the pasty fifty years at a special ceremony commemoration the awards’ 5oth anniversary, while D&AD president Neville Brody described plans to remove creative subjects from the school curriculum in the UK as “insanity”.
More medical design we’ve featured includes Christmas stockings filled with blood for donation and a range of pill containers by Yves Behar.
See more design for health »
See more stories about D&AD »
The post Help! I Want to Save a Life by Graham Douglas
for Help Remedies and DKMS appeared first on Dezeen.
With the IBB Blood Transfusion Packs there will be no room for error while administering blood to those who need it. The packaging makes it almost impossible for you to make a mistake, because the letters A, B, or O appear prominently when the bag is filled with blood. Every part of the bags except the letters is translucent and this is what makes it distinctive.
IBB Blood Transfusion Packs is a 2012 red dot award: design concept winner.
Designers: Lee Hye Jung, Kim Byung Soo, Chae Ju Eun & Kim Bo Mi
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Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(Very Clear, It’s Blood was originally posted on Yanko Design)
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Basée à New York, Melanie Chernock a imaginé un kit de survie « Love Hurts Packaging », contenant tous les éléments nécessaires pour se remettre d’une rupture amoureuse. Avec une identité visuelle simple et réussie, découvrez ce projet contenant des mouchoirs, du chocolat ou encore de la vodka dans la suite en images.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
