This has been the year of re-designs for beverages. Gatorade has joined the likes of Pepsi, Mt. Dew, Sunkist and Tropicana with new packaging on the shelves. This attempt out of the 5 is the most successful. We’ve included the other re-designs see below for
Pepsi:
Tropicana:
Mt. Dew:
Sunkist:
Innovative packaging concept by Ukrainian Designer, Johan de Broyer called Soda-Seal. It allows the drinker to reseal their soda can for later enjoyment. For more on how it works you know the drill.
In the designer’s own words:
They say the best ideas are often the simplest: but in reality, the best are the ones that can make money. My Invention of the Advertising Soda Seal is not just as a way of keeping our drinks sparkling, but opening up a new advertising media across the 250 billion drinks cans consumed annually. My Invention of the Advertising Soda Seal costs no more to manufacture than existing cans and offers the golden ticket of extra value for the consumer and revenues for the drinks companies.
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