Après la précédente présentation de Vapor Superfly, la marque Nike a voulu mettre en avant dans ce spot, sa nouvelle paire de chaussures de football Nike Mercurial Vapor Superfly III. Une réalisation réussie par Jean-Paul Frenay, qui permet de dévoiler le modèle avec dynamisme.
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Afin de lancer la nouvelle paire Nike Air Max Lunar, Foot Locker a eu l’idée de mettre en scène le footballeur italien Mario Balotelli. Une scène se déroulant dans un appartement en apesanteur, cette vidéo permet de souligner la légèreté de la chaussure. A découvrir dans la suite.
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GPS-enabled experiments visualize daily jog data in 3-D
Potential Prefontaines aside, most who run would be hard-pressed to find any grace or beauty in our daily jogs. And yet that’s exactly what Nike+’s latest collaboration with interactive design firm YesYesNo accomplishes. Over two stunningly beautiful days on Nike’s campus in Beaverton, Oregon, YesYesNo collected data from several runs (mine included), plotting them in a three-dimensional scale. The graphs incorporated speed, distance and acceleration, but also color and texture.
YesYesNo’s projects range in size from the very large (i.e. the size of a building) to the very small. For example, the EyeWriter Initiative—in conjunction with the Graffiti Research Lab—tracks the movements of an eyeball in order to splash huge swathes of color and shape across buildings yards away. In this case, the whole of Nike’s campus was to be our canvas.
“Imagine you were going to go on a run with a giant paintbrush strapped to your back,” YesYesNo co-founder Zachary Lieberman tried to explain as we prepared to start our run. Strapping on GPS-enabled sportwatches, we went on brisk jogs around the campus.
Once back (and showered), Lieberman and cofounder Theo Watson plugged in the data from our watches into computers. Once the data loaded, we were able to manipulate the color, texture and size of the images and rotate them on a 3-D axis. After saving the final result, we could do anything with the graphic created—print it on posterboard, or even laser-etch it on the top of a shoebox.
While the project is a long way away from commercial application (when we asked Nike+ about it, they said that that conversation hadn’t even started yet), “The idea is that you take these tools back to your own cities and start collecting data wherever you are,” said Lieberman, the self-described “nerd artist.” If getting healthier isn’t enough of an incentive to stick to your daily jogs, perhaps creating artwork out of your efforts will be.
Questa è la Nike Haci. La troverete in vendita nella collezione Sportswear.
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Go from skateboarding to boardrooms in Nike Sportswear’s new articulated-knee pants
Turning a working-stiff staple into a highly-technical pant, Nike’s new forward-thinking chino reminds us why Nike remains a benchmark for everyday athletic wear. Ever improving on current designs, this latest rendition of Nike Sportswear‘s previously released Selvedge Chino introduces simple but gainful updates like articulated knees, two hidden seam pockets and reflective inseam tape under their Athletics Far East label.
By subtly pronouncing the knee area with monotone stitching, wearers gain flexibility and a slightly sportier look. But ditching the large taped seam pocket from the previous Selvedge model for two smaller pockets helps keep the appearance more muted.
A stash pocket hidden along the upper belt line is great for storing a house key, a few dollars or anything else you need to keep on the DL. And when you want to get noticed, rolling up a cuff reveals reflective inseam tape on the interior seams of each leg to increase wearer visibility while bike riding at night.
As part of the Spring/Summer 2011 AFE collection, the pants will be in short supply. Dropping mid-April, a very limited run will sell exclusively at NSW’s stand-alone 21 Mercer store in NYC for $170.
If you dig these, keep an eye out for our full look at the top chinos for spring later this week.
Nike et Liberty ont décidé d’effectuer une collaboration autour de cette nouvelle collection de chaussures. S’inspirant des imprimés de Liberty, ces paires aux motifs colorés seront vendues en édition limitée. Plus de visuels de ces quelques modèles, sont à découvrir dans la suite.
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AIR METT 90 from Sneaker Freaker Germany on Vimeo. A shoe fetish taken to the next level… In the words of the good peeps at Sneaker Freaker: “This is a making of the AIR METT 90. Introduced at the Release-Party of our second issue at TheGoodWillOut Sneakerstore in Cologne. Hail to the “meat-worker” and artist […]
Nike a fait appel au réalisateur Paul Geusebroek pour tourner leur dernier spot intitulé “Nike Amsterdam Destroyer”. Proposant à chacun de trouver sa place, ce spot suit différents groupes de personnes évoluant dans la capitale hollandaise. Une vidéo à découvrir dans la suite.
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Le Nike Air Royal Mid Lite sono in arrivo per questa spring/summer in versione traforata.
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