Nike Free Powerlines+

Questa è la versione gold della Nike Free Powerlines+. Data di rilascio ancora ignota.

Nike – Find your Greatness

La marque Nike nous présente son nouveau spot publicitaire pour les Jeux Olympiques de Londres 2012 intitulé « Find Your Greatness ». Reprenant divers lieux dans le monde baptisé également London sans pour autant être en Grande-Bretagne, la vidéo montre que la performance et la réussite est possible pour tous.

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HTM Trainer+

Nike’s Flyknit kicks in bold new colors just in time for the Olympics

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Launching just a few miles from Olympic Park, Nike’s latest take on their already incredible HTM Flyknit trainers sees the ultra lightweight shoe take new shape in a fresh set of hues. The HTM Trainer+ collection—designed by Hiroshi Fujiwara, Tinker Hatfield and Mark Parker—arrives to Nike 1948 London this Thursday, where it will sell in limited supply in six colors that really enhance the shoe’s unique fabric construction.

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Backed by Nike’s trademark Lunarlon cushioning system, the intricately woven HTM Trainer+ kicks are the ultimate meeting ground for form and function. The solids—a neon yellow Volt, basic black, bright blue and red—allow you to really see the shoe’s near seamless construction, a design element that allows the shoe to fit like a second skin. The two multi-color patterned kicks show off the complexity of the knitting technology, which uses a specially engineered yarn to create the most in breathability and performance.

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The third installment of the HTM Flyknit collection, the pared down but equally bold HTM Trainer+ version will first hit the Shoreditch store 26 July 2012 before landing in Nike stores around the world.


Nike Skateboard Apparel

Two impressive innovations in style and performance tested in NYC

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With style innovators like Dylan Rieder and Alex Olsen leading the pack, skateboarding as a whole is increasingly embracing fashion into its arts-driven culture. Always one to jump on the latest movement and help take it to the next level, Nike has recently released a series of Dri-Fit-enhanced garments specifically engineered for skateboarding. Excited by the idea of Dri-Fit clothing that doesn’t look like it belongs on a football field, we snagged a fresh kit to test for a few days in the streets of NYC. Of the group the most notable is the recently released—and extremely well received—Levis collaboration 511 Skateboard Team Edition Jean, followed closely by the Killingsworth button-down.

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By interweaving Vectran—a strong textile fiber used in reinforcing ropes, sailcloth and even NASA spacesuits—and Nike’s Dri-Fit tech with American-made Cone Mills denim, the 511 Skateboarding Jean remains nearly indestructible while retaining all its classic subdued style. The slim—but not tight—skateboarding jean looks and fits just like its standard 511 cousin, differentiated only by a subtle vertical weave (presumably from the added fibers), a tiny Tiffany blue Swoosh on the rear leather patch and a similar tint on the underside of the denim.

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We noticed the effects of the Dri-Fit technology after just a few minutes of pushing around the city. While the garment obviously can’t absorb every bit of perspiration, the moisture-wicking fabric did do enough to make skating in jeans in NYC’s appalling summer heat and humidity manageable, which is no small feat. With a bit of added stretch, the denim responded positively to constant movement while the Vectran kept the denim intact even after a few solid slams. With only 2,000 released worldwide, the Nike + Levi’s 511 Skateboard Team Edition jean is a tough find, but one well worth the search. A few sizes are still available from DQM for $198.

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Responding even more impressively to the aggressive heat was the Killingsworth shirt. Also featuring Dri-Fit tech, the long-sleeved shirt wicked moisture as promised, and wore even better than expected, offering more mobility and comfort than even a basic T-shirt might. Plus, much like the 511 jean, the understated button-down gives little indication of its intended use outside of a small Nike tab on the chest pocket. All in all it seems Nike hit the nail on the head with this blend of considered fashion and sport science tech. Look to Nike’s newly launched SkateEveryDamnDay campaign website for more information and where to buy the Killingsworth Dri-Fit button down. It’s worth noting the fit was slightly oversized, so we’d recommend going a size down.

For a closer look at the Dri-Fit enhanced apparel and testing see the slideshow.

Images by Graham Hiemstra


Nike GS football boot by Nike

Sports brand Nike has unveiled an ultra-light football boot featuring components made from beans and recycled plastic (+ slideshow).

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The Nike GS boot weighs just 160 grammes and features a sock liner made entirely from castor beans while the laces, lining and tongue are made of 70% reused plastic including recylced plastic water bottles and polyester.

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The sole plate is made from 50% Pebax® Renu – a renewable material made largely from castor beans.

Here’s some info from Nike:


Nike has unveiled its Nike GS football boot in London today, the lightest, fastest, most environmentally-friendly production boot the company has ever made.

Due to be worn this summer, designers were challenged to create a new football boot stripped down to include only the essential elements that deliver lightweight performance and high speed control in game situations. The resulting boot is constructed using renewable and recycled materials and designed for explosive performance on the pitch and lower impact on the planet.

Every component of the Nike GS has been optimized to reduce weight and waste, creating Nike’s lightest football boot ever at 160 grams for a size 9.

Conceived and engineered in Italy, the Nike GS features recycled and renewable materials throughout the upper and plate design. A bio-based traction plate made primarily from castor beans ensures strength and flexibility on pitch alongside a sock liner made from 100% castor beans. The boot laces, lining and tongue are made from a minimum of 70% recycled materials. The toeboard and collar, feature at least 15% recycled materials.

“The Nike GS is the lightest and fastest football boot we’ve ever made and really defines a new era in how we create, design and produce elite football boots,” said Andy Caine, global design director for Nike Football. “When you can deliver a boot that combines high end performance and a low environmental footprint that’s a winning proposition for players and planet.”

Nike GS includes the following performance, recycled and renewable materials in the new boot:

Traction Plate & Stud Configuration:

Nike GS traction plate combines a high performance chassis with a strong responsive and agile form. The sole plate is made of 50% renewable Pebax® Renu (a plant derived material made with 97% castor beans) and 50% TPU, made from renewable materials. The plate is 15% lighter than a traditional plate composition.

The traction plate includes a minimalist diamond-silhouette spine, which provides optimal flex and agility in plate performance. Anatomically positioned studs maximize speed in multiple directions to ensure responsive and assured movement on pitch.

Touch & Control:

A solvent-free Kanga-Lite synthetic upper provides zonal reinforcement for exceptional touch and control. The synthetic upper also supports lockdown on midfoot and arch area.

The lightweight and chemical-free sock liner is made of 100% castor beans and eliminates any layers for a snug fit and enhanced touch on the ball.

Stability & Support:

Anatomical and asymmetrical heel counter and heel bucket locks the foot down for stability and support. The counter is made of Pebax® Renu, derived from castor bean oil.

Nike GS will be available through Nike.com and selected online retailers from August 15th.  The price will be $300.

The post Nike GS football boot
by Nike
appeared first on Dezeen.

Nike – Game On, World

Voici la nouvelle campagne de Nike autour du dernier produit Fuelband et Nike+. Un spot imaginé comme un réel jeu vidéo, se déroulant dans les rues d’une ville. Avec de nombreux clin d’oeils aux personnages et jeux Mario Bros, Donkey Kong ou encore NBA Jam. La bande son est signée The Seeds – Pushing Too Hard.

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Nike Pro TurboSpeed

AeroSwift fabric, zero distraction and air tripping in Team USA’s track and field kit

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Nike‘s latest take on the track and field uniform could be easily equated to the perfect waiter—at your service but, at the same time, so seamless in execution it seems invisible, so you can focus on what’s before you. The culmination of 12 years of research and more than 1,000 hours of wind tunnel testing, the new streamlined Olympic kit is what Nike calls a “zero distraction” garment.

“This is the most minimal way we’ve had to finish a garment,” explains Scott Williams, Nike’s creative director of Olympics and innovation. “When you have an athlete there, you don’t even want them to think about apparel.” The super smooth trim means no potentially scratchy stitching and no zippers, and, best of all, more simplified construction. “In Beijing it took eight pattern pieces to make the sleeve, here it only takes two,” Williams adds.

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The Nike Pro TurboSpeed kit is also the fastest uniform to date, using what the company calls “Zoned Aerodynamics” to redirect air in targeted areas. Working in the manner of a golf ball, the dimpled swaths of the “AeroSwift” fabric “trip” air on the limbs, which can reach speeds of up to 47 MPH while sprinting. “It’s counter-intuitive to most people that skin is actually very slow. explains Williams, in describing the full-body track suit. “Nike studied hundreds of textures when fashioning the uniforms, the aesthetic and aerodynamic benefit derived from their results.” Williams adds that the marriage of form and function is “truly an expression of data-informed and body-led.” Scanning technology maps of athletes’ bodies to the nearest millimeter, ensuring that the uniforms, once built, will fit like a second skin.

Aesthetically, the kit makes athletes and their enhanced dimensions look like larger-than-life superheroes. Spectators will be able to see the uniforms’ white swaths on the arms and legs and the “flicker” effect they create when the wearer is running at full tilt. As HD viewing becomes increasingly commonplace, the progressive look and seamless fabrics promise to transform accomplished athletes into national idols.

Nike boldly claims that the speed differential in the new track suits could be the difference between a medalist and an also-ran. After launching the USA kit last night, Nike will continue to roll out the rest of the nations’ as the games approach. While colors will of course vary by country, the construction of the garments is identical for a thoroughly level playing field.


Nike – My Time is Now

Voici la nouvelle campagne publicitaire de Nike Football a l’occasion de l’Euro 2012. Intitulée « My Time is Now », elle s’articule autour des nouveaux talents et de nombreux joueurs Nike comme Cristiano Ronaldo ou Franck Ribéry. Produit et réalisé par Wieden Kennedy et The Mill. A découvrir dans la suite de l’article.



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Free 5.0 V4 Deconstruct

Versione con tomaia in pelle per la Nike Free 5.0 V4 Deconstruct. Disponibile da luglio su inflammable.

Free 5.0 V4 Deconstruct

The LunarGrand Chukka

Desert boots get the high-tech soles in a new LunarGrand collection

As a follow up to the LunarGrand Wingtip, Cole Haan is launching a line of LunarGrand Chukkas at their SoHo store in NYC this week. The shoes sport a nubuck upper that is paired with Nike‘s Lunarlon sole for a combination of classic style and modern functionality. The ribbed soles are incredibly lightweight, deceptively comfortable and use micro-diamond tread for grip that is a cut above leather soles.

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While the wingtips come in suede and leather options, the chukkas are outfitted with a soft nubuck leather. Some nice details set the shoes apart, including the rawhide laces that are fitted with metal tips that must be unscrewed to change out laces. Developed for WWII British soldiers in North Africa and made iconic by the likes of Steve McQueen, the chukka has a rare personality that can transition from dress to casual.

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Another curious detail is the welted sole—a construction element practically unheard of in the sneaker world. Cole Haan’s elegant logo is printed on the footbed and can be found on the metal lace tips as well. Three eyelets—as opposed to the traditional two—have been given to the chukkas.

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Available in both men’s and women’s styles, the shoes come in eight total colorways. The women’s is equipped with a slightly higher ankle and curvier profile, though the two are otherwise comparable. Simplicity certainly dominates the look, although a small amount of broguing on the tongue reveals contrast leather beneath.

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The LunarGrand Chukka sells for $298 at Cole Haan Soho beginning Thursday, 3 May 2012. While currently unavailable online, we expect them to follow in the path of the wingtip predecessors and make it to the LunarGrand section of Cole Haan’s online shop.

Cole Haan Soho

128 Prince Street

New York, NY 10012