Dezeen and MINI World Tour

Dezeen and MINI World Tour

Today we’re launching the Dezeen and MINI World Tour, which will see us visiting eight cities to discover the most exciting new talents, the hottest trends and the most important themes in architecture and design in 2013. Find out more and watch the movie »

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Mini Paceman: Bring your friends and set the tone for the ultimate joy ride in this sport utility coupe

Mini Paceman

Driving a Mini Cooper is like driving a go-kart from the future, and quite possibly one that was designed by inhabitants of the moon. As we whipped around the one-lane road in the mountains comprising idyllic Ponce, Puerto Rico, it became immediately clear that even the Paceman—Mini’s seventh addition…

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“We’re not too far away from driverless cars” – MINI head of design Anders Warming

"We're not too far away from driverless cars" - MINI head of design Anders Warming

MINI’s head of design Anders Warming predicts that “we’re not too far away” from driverless cars in this interview with Dezeen, recorded at the launch of the new MINI Paceman in Mallorca (+ audio + transcript).

Above: listen to the interview with Anders Warming

“It’s very clear that self-driving cars are part of the future that we’ll be living in, in one shape or form,” says Warming. However, he is not convinced that driverless cars will appeal to everyone. ”I can understand the need for something like a self-driving car, on the other hand I like to be able to drive my own car, decide how I want the car to handle around a corner. I like to drive cars, so that’s a hobby of mine that isn’t going to go away either,” he explains.”I think a lot of people feel like that as well.”

Other advances he mentions include the increasing the amount of interactive technologies drivers will have access to in their vehicles, and the integration of social media into new models. ”It is very important for us is to expand on the world of user interface, that interactivity that people are used to in their everyday lives.”

“What you can do with a phone these days means that a very important area of innovation will be in the adaption of this user interface world within the car realm. With the edition of what we call MINI Connected, it’s the first time anyone has launched the concept that you have Facebook directly in your car and you have this connectivity in a level not known before,” he continues.

When asked about what the BMW group are doing to reduce the amount of cars on our roads, Warming describes a car-sharing project that has already in place in Munich and Berlin and is due to launch in other cities. ”Drive Now is a program that allows someone who might not own a car to get in BMW product within five minutes. This car sharing thing I think is a sign of the time. Is car driving and the fun of car driving equal to owning a car? I think that is going to change, just like people over many decades having to deal with leasing rates as opposed to owning a complete car.”

Anders Warming has been the head of design at MINI since 2010 and has worked as a designer for the brand for 16 years.

"We're not too far away from driverless cars" - MINI head of design Anders Warming

The interview took place at the launch of the Paceman (above), MINI’s latest model that is a cross between a sports activity vehicle and a coupé – see our story about it here.

See all our stories about MINI »
See all our stories about cars »

Read the transcript of the full interview below:


Anders Warming: My name is Anders Warming and I’m Danish, but I’ve been working with the BMW group for a good part of 16, 17 years as a car designer. I’m a car designer by education and that obviously means that I’ve been located in Germany or America for many, many years designing cars. For a couple of years I’ve been responsible for the MINI design team, meaning I’m responsible for every car that MINI has designed that is coming out: the interior, exterior and the whole colour and material programme.

Dan Howarth: Could you explain the way you go about designing a car?

Anders Warming: Well there’s two answers to the question. On the one hand, there is the process of how you go about things and the other thing that is important for me of course is the brand that you are designing and working with. Starting with the process, you usually have to take into account the car that has the most fans and the most customers out there, and in order to do that we do ask customers, we do gets some feedback as far as who would be interested in a certain kind of a car, and based on that we’ll start the design process and a design project. Once we know the size and dimensions of a car, we’ll go into a design competition where we’ll have different proposals for the interior, exterior, and for the colour and material, and through a bandwidth of options we’ll select down to the one car we then prefer. That process usually takes from three and four years altogether, sometimes more. Particularly the Paceman was a very short process, so it took us just under three years to start from the first idea to test the car into production.

The other side of car design is obviously pertaining to MINI as a brand, and MINI is for me personally a very important brand because it’s a car that started from a very highly engineered level. Obviously the MINI classic was designed in the fifties and had such an impact on the world of mobility. A small, clever package that everyone liked, that’s why it sold millions and millions in the fifties, sixties and seventies, and also the eighties and nineties as well. When we reintroduced the brand we found that the hatch is a strong product, people really need a little hatch and for MINI this is very important for its history but also for right now. When the car was introduced it was important within the context and today, eleven, twelve years after the brand was relaunched, we are finding that brand is becoming more and more important to people. Why? Because it’s a car with so much character and so much emotion that you identify with when you see it, and you like the car on a couple of emotional levels. The car rides like a go-kart and it looks, I would say, beautiful. It’s a great looking car and it’s got superior quality. This is something I think is part of what we have to think about when designing every MINI. But designing every MINI we have to take two things into account. One is the heritage I mentioned, where we come from, and the other thing is always to be on the cutting edge of new innovation. So the balance between maintaining what is successful is a part of our design process, always to look at where we come from, and the other side of that obviously is to say where do we innovate and where do we go new ways.

"We're not too far away from driverless cars" - MINI head of design Anders Warming

Dan Howarth: And what sort of innovative features does the Paceman have specifically?

Anders Warming: Several, on a couple of different levels. One, for example, is the overall concept. It’s an innovative concept, it’s a car that the world has never seen before in that shape and form. The concept it called the Paceman obviously, but the concept is a so-called SAV or an SAV coupe, meaning it’s a sports activity vehicle with a coupe roofline. This is a vehicle that has never been launched in that unique format. There has been three-door and five-door versions of these kinds of cars, but never a specific three-door coupe on a sports activity vehicle. That’s one strong innovation, the concept in itself, it’s a car that’s new that will find fans, but in that sense it has never been done before. What we really focused on is to create a design of a car that takes MINI into a next innovative look, especially in the rear where you see for the first time, in the Paceman, the horizontal tail lights. Where MINI so far had the vertical lights sitting on the out board of the fenders, we have now horizontal emphasis at the back that gives an impression of width. That’s completely new to MINI. So far MINIs were more narrow and tall from the dynamic look but now we’re actually talking about the impression of width and have made the shoulders even wider on this car. Third thing I want to mention is the interior concept, that it’s a coupe with superior rear head room. And that for me is an innovation that we are able to get something that emotional, that sporty, you are actually able to sit in the back very comfortably and you have two individual chairs that give you that feel of sitting in a lounge.

Dan Howarth: Going back to the width, is there a reason you decided to emphasise that particularly on this model?

Anders Warming: Well the impression of width I think is the expression of the dynamism, it makes the car look dynamic on the road and it’s something that has been learned throughout generations, also with other car brands. I think it fits the dynamic of the car MINI, the way it handles. I believe it drives very well and it’s very precise and go-kart-like, so I think horizontal tail lights  emphasise this road holding. The other reason is that the car has a very specific technical basis out of the Countryman, and with the horizontal lights on the Paceman we are differentiating the rear view from the Countryman which looks taller and has more vertical emphasis with the vertical lights, and the Paceman has the horizontal. So in that sense we keep these two concepts looking more unique in the rear view.

Dan Howarth: Is it more energy efficient than other MINIs?

Anders Warming: Let’s say the engine work we’ve been doing in the BMW group overall is part of what we call the efficient dynamic program, which means that everything is measured, every gramme is being looked at, little improvements to the engine performance are being looked at, improvements in aerodynamics is being looked at. These cars, and any car from the BMW group, is right now on the highest level you can get as far as the convergence of aerodynamics, lightweight and energy efficiency. So efficient dynamics is sort of the thing in the foreground. We at MINI call it minimalism but in essence it’s got the same meaning as far as fuel saving and the whole balance of the ecosystem. This car is a larger MINI based on the Countryman, so it’s larger than the hatch and therefore has a little bit more weight to the concept itself, but what we’re really happy with this car is that it still is, in a MINI-typical way, the smallest car in its segment. That means that any car that would be a competitor to this car would be larger and heavier than this one.

Dan Howarth: Looking forward, are there technologies that you are already thinking about integrating into new models?

Anders Warming: The world is a extremely fast-paced and changing, we have so many things that are happening all over. Like I mentioned the words efficient dynamics or minimalism in the case of MINI, the technologies that we apply are all geared towards lowering the weight, lowering emissions, and making sure that the car is even more fun to drive within those parameters. Obviously I hope the cars will be even more beautiful for every generation, this is our goal, but I think as far as technology goes this is going to be a prime focus. The other thing that is very important for us is to expand on the world of user interface, that interactivity that people are used to in their everyday lives, especially due to computers and phones, and what you can do with a phone these days means that a very important area of innovation will be in the adaption of this user interface world within the car realm. Right now I believe that MINI has got a great level as far as navigation system works for example, because with the edition of what we call MINI Connected, it’s the first time where anyone has launched this in a car where you have Facebook directly on your car and you have this connectivity in a level that is not known before. Right now we are seeing a lot of other people doing it as well because it is logical and it’s the logical thing to do, but these are two areas of innovation: focus on the minimalism and efficiency and focus on the adaption of user interface and connectivity.

"We're not too far away from driverless cars" - MINI head of design Anders Warming

Dan Howarth: So integrating things like social media, and other technologies, touch screens – I know that’s not particularly new – but is that developing quite quickly?

Anders Warming: It’s developing quite quickly but my feeling is that there are so many things developing that quickly that it you listen to everything all at once you might get the impression that certain things are set in stone. I don’t believe they are set in stone, I believe there is so much due to the fact that the development processes are being sped up all over the world, there will be technology that will develop very quickly that no one will foresee. Maybe a mix of different kinds of user interface concepts, whether it’s through our iDrive controller, or the MINI controller or touch-screen technology or header displays. At the end of the day, the customer would like the choice of different technologies, just like the customer would like the choice of colours, whether they want a black or blue or yellow car.

Dan Howarth: So customisation is going to be key in the future?

Anders Warming: Customisation and adaptability of technology within product life cycles.

Dan Howarth: And even further ahead, there are ideas being thrown about a lot at the moment about driverless cars. How far away do you think we are from that?

Anders Warming: I think that we’re not too far away from these technologies, I do know that most major brands are developing programmes for these issues. There are also non-automotive brands that are also doing this, so it’s a very clear thing that self-driving cars are part of the future that we’ll be living in, in one shape or form. When and how and in what context, obviously as a mere designer, I’m not to say. But I do know there is a huge drive for innovative ideas. On the one hand, that is something that is just washing in, these new ideas. On the other hand I think the customer is always going to went to have a great slash beautiful car to drive everyday. So I wouldn’t take away too much from the customer that actually likes to interact with this car. So also I think it’s a case of adaptability. I’m a car enthusiast and I can understand the need for something like a self-driving car, on the other hand I like to be able to drive my own car, decide how I want the car to handle around a corner. I like to drive cars, so that’s a hobby of mine that isn’t going to go away either. I think a lot of people feel like that as well.

Dan Howarth: A lot of governments and city councils are trying to cut down on the amount of cars on the roads. Are you developing any alternatives?

Anders Warming: Definitely, the BMW group has been very active in a pilot project called Drive Now that is working in Munich and Berlin and will be launched in other cities. Drive Now is a program that allows someone who might not own a car to get in BMW product within five minutes. This car sharing thing I think is a sign of the time. Is car driving and the fun of car driving equal to owning a car? I think that is going to change, just like people over many decades having to deal with leasing rates as opposed to owning a complete car. It’s about mobility concepts for the future, and BMW group, not only MINI but other BMW products are right now all being aligned and function in the market as mobility packages that really will help people find their way of getting into the brand. Not my way of getting into it, but if they want to purchase it they can, if they want to lease it they can, if they want to take part in car sharing they can, but whatever way they can get access to a MINI.

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– MINI head of design Anders Warming
appeared first on Dezeen.

Paceman by MINI

Car brand MINI has launched the Paceman: a cross between a sports activity vehicle and a coupé (+ slideshow).

Paceman by MINI

“It’s an innovative concept, a car that the world has never seen before in that shape and form,” head of design at MINI Anders Warming told Dezeen at the launch in Mallorca.

Paceman by MINI

With much of the front of the car based on the five-door MINI Countryman, the three-door Paceman model has some significant changes to the roof and rear design to make it look more sporty. “Where MINI so far had the vertical lights sitting on the out board of the fenders, we have now horizontal emphasis at the back with the tail lights that give an impression of width. That’s completely new to MINI,” says Warming. “It’s very precise and go-kart-like, so I think horizontal tail lights emphasise this road holding.”

Paceman by MINI

Large doors allow easy access to the back of the car, which has plenty of head room for a coupé and two individual chairs rather than an integrated back seat. Other features include a large, circular speedometer in the centre console and a built-in smart phone dock.

Paceman by MINI

The Paceman was first unveiled at the Paris Motor Show in September. Previous designs we’ve featured by MINI include a panel-van version of the Clubman and a concept for an electric scooter.

See all our stories about MINI »
See all our stories about cars »

Below is some more information from MINI:


MINI presents the world’s first Sports Activity Coupé in the premium small and compact vehicle segment; MINI Paceman is the seventh model in the brand family and offers an innovative combination of sporty, extrovert design, hallmark MINI driving fun and an exclusive interior ambience; unique, yet typically MINI, vehicle concept opens up new target groups for the brand’s inimitable style; two doors, large tailgate, lounge concept with two individual seats in the rear.

Paceman by MINI

Expressive, emotionally powerful body design with prominent horizontal lines and powerfully curved surfaces; dynamic proportions in hallmark MINI design language create superbly sporting impression; sporty and elegant appearance and powerful stature of the MINI Paceman symbolise the innovative combination of go-kart feeling on the road and enhanced versatility through optional all-wheel drive.

Upright front end exudes power and presence; hexagonal radiator grille with broad chrome surround, black bordering on the lower edge of the body and other typically MINI design elements lend an individual touch; coupé-style stretched side profile with long doors, dynamically downward- sloping roofline and greenhouse tapering towards the rear; muscular flared wheel arches; distinctive roof form adapted to the car’s coupé lines with integrated rear spoiler; roof can be specified in body colour, white or black; sloping rear window; rear lights in horizontal arrangement for the first time on a MINI.

Paceman by MINI

Bespoke interior design creates typically MINI impression; powerfully formed, horizontally structured instrument panel with newly designed surrounds for the air vents; large circular Centre Speedo, also with new surround in black and decorative inner rings in high-gloss black or chrome; surrounds for the central control panel in a contrasting colour; window buttons arranged in the door panel trim; three-dimensional door ellipses reaching into the rear compartment (illumination optional).

Full-size individual seats in the rear offer high levels of comfort and lateral support, plus generous shoulder room and headroom; legroom optimised through cut-outs in the front seat backrests; integrated armrests in the rear side panel trim; two-section version of the MINI Centre Rail storage and attachment system comes as standard, full-length variant available as an option; variable use of space possible through individually folding rear seat backrests; load capacity: 330 – 1,080 litres.

Paceman by MINI

Particularly powerful engines and standard lowered sports suspension accentuate the trademark MINI go-kart feeling; regular suspension and ride height are available as a no-cost option; two petrol and two diesel engines offered from launch with an output spread from 82 kW/112 hp to 135 kW/184 hp; MINI John Cooper Works Paceman version is in the pipeline; all variants come with a six-speed manual gearbox or a six-speed automatic as an option; MINI ALL4 all-wheel-drive system available for the MINI Cooper S Paceman, MINI Cooper SD Paceman and MINI Cooper D Paceman; outstanding efficiency thanks to state-of-the-art powertrain technology and extensive MINIMALISM technology fitted as standard; Sport Button available as an option.

Sophisticated chassis technology featuring MacPherson spring struts and forged cross members at the front axle, a multi-link rear axle and Electric Power Steering with Servotronic function; Dynamic Stability Control (DSC) as standard, Dynamic Traction Control (DTC) including Electronic Differential Lock Control (EDLC) optional (standard on the MINI Cooper S Paceman, MINI Cooper SD Paceman and MINI Cooper D Paceman ALL4); 16-inch light-alloy wheels as standard (MINI Cooper S Paceman and MINI Cooper SD Paceman: 17-inch); 18-inch or 19-inch light-alloy wheels available as an option.

Paceman by MINI

Outstanding occupant protection provided by crash-optimised body structure and extensive range of safety equipment; front and side airbags, side curtain airbags, three-point inertia-reel seat belts on all seats, belt tensioners and belt force limiters at the front, ISOFIX child seat attachments in the rear and a run-flat indicator fitted as standard.

Array of standard equipment includes air conditioning, sports seats for driver and front passenger, Centre Rail and radio MINI CD; high-quality items of optional equipment and wide variety of individualisation options in typical MINI style; selection includes xenon headlights, Adaptive Headlights, rain sensor, Park Distance Control, Comfort Access, electrically operated glass roof and trailer coupling; large choice of exterior paint finishes, bonnet stripes, upholstery variants, interior surfaces and Colour Lines; MINI navigation system, Harman Kardon hi-fi loudspeaker system and unique in-car infotainment functions available via MINI Connected.

The post Paceman
by MINI
appeared first on Dezeen.

MiniLook Kiev

Focus sur Efim Graboy et Daria Turetski, de véritables amoureux de la ville de Kiev en Ukraine. Armés de leur Canon 550D, ils ont filmé pendant 5 jours la capitale ukrainienne pour obtenir cette vidéo en technique time-lapse et tilt-shit réussie à découvrir dans la suite de l’article.



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Magda Sayeg

Découverte de l’artiste Magda Sayeg, vivant au Texas, qui a inventé un univers intitulé “Yarn Bombing” dans lequel tout est conçu en pure laine. Des photographies de ses oeuvres en laine colorées dans la ville sont à découvrir en images dans la suite de l’article.



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Mini Clubvan Concept

Slideshow: car brand Mini will present a panel-van version of the Mini Clubman at the International Geneva Motor Show next month. 

Mini Clubvan Concept

Two hinged doors at the back of the Clubvan open onto a flat loading compartment in place of the Clubman’s rear seats, separated from the cab by an aluminium screen and stainless-steel mesh at the top, but otherwise the dimensions are the same.

Mini Clubvan Concept

The rear side windows are covered and, as with the Clubman, there’s a rear-hinged door behind the driver’s door to give access to the back compartment.

Mini Clubvan Concept

The interior of the loading compartment is covered in anthracite-grey cloth and Mini claim the premium vehicle would be ideal for a fashion designer, gallerist, caterer or photographer.

Mini Clubvan Concept

See the Mini Rocketman Concept they launched at last year’s show in our earlier story and check out the original Clubman here.

Mini Clubvan Concept

The International Geneva Motor Show takes place from 8 to 18 March.

Here are some more details from Mini:


More space for style: The MINI Clubvan Concept. Compact lifestyle van for business and leisure – First concept of its kind in the premium segment – World premiere at the Geneva International Motor Show 2012.

Stand-out-from-the-crowd style can also be amazingly practical – and practicality surprisingly attractive. The MINI Clubvan Concept brings apparently conflicting profiles together into a single package, paving the way for an innovative vehicle concept without parallel in the premium small car segment. The MINI Clubman-based concept car, scheduled for its world premiere at the Geneva International Motor Show 2012, combines the driving fun for which MINI is renowned with increased load-carrying capability. The MINI experience will therefore find its way into new areas of life, the brand’s distinctive character gaining new popularity among target groups not previously on the MINI radar.

The closed-off load area behind the front seats and the opaque rear side windows of the new concept set it apart most strikingly from the MINI Clubman. The MINI Clubvan Concept uses its broader skill-set to open up new usage possibilities – both business and leisure. Where a business’s customers, product range and operating environment demand a particular style for its vehicles, a premium model can make the perfect delivery solution. For example, a car in the mould of the MINI Clubvan Concept would fit excellently into the fleet of a fashion designer, art gallery owner or event caterer. And its abilities as an all-rounder also tick the right boxes for a photographer with a stack of camera, tripod and lighting equipment to ferry around during the week – and bulky sports and leisure gear to pile on board at the weekend.

Mini Clubvan Concept

The MINI Clubvan Concept pulls off the trick of blending enhanced practicality and a well-judged lifestyle focus with natural ease. This ability is based on the impressive adaptability that goes to the heart of the MINI brand’s heritage. Calls for maximising the load capacity of the classic Mini began as early as 1960, just a year after the car’s birth. And they were soon heeded. With its 10-centimetre-longer wheelbase, separate load compartment and split rear doors, the Morris Mini Van was perfectly equipped for commercial use. It also provided the basis for the fully glazed, four-seat Morris Mini Traveller, one of the precursors of today’s successful MINI Clubman. And so, more than 50 years on, the MINI Clubvan Concept sees history repeating itself – albeit in a slightly different order.

Two seats, five doors, endless usage potential. Limiting the car to two seats creates the capacity its owners will need on a day-to-day basis, as well as opening up a whole new world of customisation potential. The load compartment of the MINI Clubvan Concept embodies the car’s fresh and rigorous interpretation of the principle used in the classic Mini – of providing the maximum amount of interior space on the smallest possible footprint. The load area reaches from the split rear doors right up to the partition grille behind the two seats. The totally level floor makes full use of the interior’s depth, and that allows the concept car’s load capacity to exceed the maximum achieved by the MINI Clubman.

Mini Clubvan Concept

Six attachment loops recessed into the load compartment floor use elasticated straps to hold items of varying lengths, heights and widths in place – without the risk of them sliding around. Added to which, the partition grille, which is fixed securely to the car body, ensures that items stowed in the load compartment cannot find their way into the front seats, even under extremely heavy braking. The lower section of the partition is made from solid aluminium, while the upper section consists of a silver-coloured stainless steel honeycomb grating. The side walls and floor of the load compartment are trimmed in high-quality anthracite-coloured cloth. The anthracite roof liner, meanwhile, extends along the full length of the interior. This uniform colour scheme emphasises the pure-bred, practicality-oriented character of the MINI Clubvan Concept.

Like the MINI Clubman, the MINI Clubvan Concept is a five-door car with a twist. Two front doors for the driver and front passenger, two side-hinged doors at the rear and the rear-hinged Clubdoor on the right-hand side create comfortable access to the interior. The Clubdoor gives owners the option of loading or unloading smaller items from the side of the car as well as the rear.

Mini Clubvan Concept

The generous levels of space on board the concept car can be exploited in a variety of ways. Commercial users will be particularly pleased to discover the scope for configuring the load compartment to personal requirements. For example, tools and goods can be stored neatly and securely in made-to-measure drawers or shelving units. 12-volt plug sockets in the rear area of the load compartment provide additional practicality.

Exterior design: shields from prying eyes, cuts a distinctive figure. Impressive practicality and the brand’s time-honoured style lend the MINI Clubvan Concept its unmistakable character. Sharing the exterior dimensions of the MINI Clubman and boasting cleverly increased storage capacity, the concept car is the first premium model in the small car-based van segment. The exterior appearance of the MINI Clubvan Concept marks it out immediately as a MINI – and therefore as a premium product. The function-led design modifications have no impact on the car’s proportions and hallmark MINI design language, but they do give customers the opportunity to combine the demands of commercial use with an appreciation of individual style.

Mini Clubvan Concept

The MINI Clubvan Concept comes with British Racing Green exterior paintwork, which extends to the roof, C-pillars and exterior mirror caps. As is usual for vehicles charged with transportation tasks, the rear side windows of the MINI Clubvan Concept are opaque. Polycarbonate sections – their outer surfaces painted in the car’s body colour – and heavily tinted glass for the rear doors make it difficult to see into the load compartment.

The unbroken paintwork along the car’s flanks offers extensive scope for individualisation, which the MINI Clubvan Concept highlights to eye-catching effect. The sealed side windows bear the logo of a sign design company based in the MINI’s native Great Britain. The hand-applied graphics lend the vehicle a personal look. Indeed, the ultra-versatile MINI carries both its cargo and the company’s promotional message with a uniquely stylish verve. The MINI Clubvan Concept presented in Geneva lends this form of customisation a piquant authenticity – on two fronts. The British company that has literally left its stamp on the MINI Clubvan Concept creates similar vehicle graphics for its customers. And the MINI Clubvan Concept showcases how these might look when applied to a MINI van.

House O Architecture

Voici le studio basé à Nagoya Stands Architects qui a pensé cette résidence privée “House O” dans la préfecture de Mie au Japon. Avec un design très transparent et minimaliste, cette superbe structure est à découvrir en visuels dans la suite de l’article.



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Mini Photo Box

Show your mug to Berlin for a chance to win your favorite car from Mini
mini-photobox1.jpg

For the next two weeks people passing through Berlin’s Kurfürstendamm shopping boulevard will notice a giant campaign from Mini, telling them “It’s Personal.” The BMW offshoot is hitting Germany’s capital with an interactive Photo Box, a booth that captures the faces of Mini fans and blasts them onto a massive video screen along with each participant’s favorite Mini model for a chance to win their preferred car.

mini-photobox2.jpg

Contestants have four colors and four models choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans around the world can join in the fun through the Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.

mini-photobox3.jpg

Participating is as simple as that. The lucky winner will take home their favorite Mini with customized side mirrors that match their favorite color. To get in on the action, check out Mini’s live stream of the giant video screen consuming the side of a building on Kurfürstendamm, take your photo and upload to win. The contest ends 29 May 2011.


MINI Rocketman Concept

MINI Rocketman Concept

Car brand MINI present the Rocketman concept car at the International Geneva Motor Show, which opened yesterday.

MINI Rocketman Concept

The design features wide-opening doors with double-hinge joints, allowing easier entry into the rear passenger seat of the three-door car.

MINI Rocketman Concept

The luggage compartment can be adapted by pulling out a drawer at the back of the car to store larger items.

MINI Rocketman Concept

Integrated fibre-optics illuminate the interior and glass roof, which is imprinted with the Union Jack.

MINI Rocketman Concept

The International Geneva Motor Show continues until 13 March.

MINI Rocketman Concept

More vehicles on Dezeen »

Here’s some more information from MINI:


Driving fun in a new dimension: The MINI Rocketman Concept.

The creation of innovative concepts for urban mobility has seen MINI grow into the successful brand we know today. A constant stream of new ideas from its beginnings more than 50 years ago to the present day have ensured that driving fun has continued to grow even though space on our roads has become ever tighter.

MINI Rocketman Concept

Underpinning this success has been the creative use of space, a principle that enters new territory with the MINI Rocketman Concept. The study car, which will be revealed to the public worldwide for the first time at the International Geneva Motor Show (3 – 13 March 2011), harks back to the classic Mini in terms of its exterior dimensions, while its technology points to thefuture of automotive design.

MINI Rocketman Concept

A 3+1-seater with 3 doors and a length of just over 3 metres (approx. 10 ft.), the MINI Rocketman Concept responds to the fundamental requirements of mobile lifestyles in the big cities of the future by pooling the brand’s core values in concentrated form. Ingenious functionality, smile-inducing agility, exceptional efficiency and irresistible design come together into an extraordinarily attractive and groundbreaking, yet typically MINI, subcompact car concept for the premium segment.

MINI Rocketman Concept

Displaying both an awareness of tradition and talent for innovation, the MINI design team developed the vision of a car that takes up impressively little space on the road but boasts an enviably spacious interior. The MINI Rocketman Concept therefore carries over the classic virtues of the brand into a pathbreaking vehicle concept. It offers a fresh interpretation of unmistakable MINI design features, and uses cutting-edge construction and manufacturing technology to create unique solutions in body and interior design.

MINI Rocketman Concept

The innovative character of the study is defined by the systematic application of lightweight design principles and a pure-bred interior geared to maximum driving fun and unbeatable variability. A carbon spaceframe construction, whose striking surface structure is visible at the front end of the car, around its doors and in the interior, forms the basis for a weight-minimising construction. Indeed, the MINI Rocketman Concept offers the ideal platform for achieving outstanding efficiency.

MINI Rocketman Concept

To this end, it is designed to allow the integration of a MINI drive system which combines further enhanced sprinting ability with average fuel consumption of just three litres per 100 kilometres (94 mpg imp). Wide-opening doors with double-hinge joints and integrated sills facilitate entry into the MINI Rocketman Concept. The lightweight seats are contoured in customary MINI style and can be arranged in a variety of different positions.

MINI Rocketman Concept

This allows owners to choose between maximum driving fun two-up, a comfortable amount of room for three occupants, or even an exceptionally efficient division of space accommodating four seats. The capacity of the luggage compartment can be adapted to passenger requirements just as flexibly.

MINI Rocketman Concept

The two-part tailgate consists of one section which is attached to the roof and opens extremely high, and a lower section which extends out of the body in the form of a drawer. The operating logic of the MINI Rocketman Concept is also geared to the multi-layered demands of a contemporary target group, whose mobility needs are shaped by their desire for driving fun, flexible usage possibilities and extensive connectivity with their lives outside the car.

MINI Rocketman Concept

The MINI Rocketman Concept body is shaped by an avant-garde interpretation of time-honoured brand features. Innovative construction techniques allow the principle used in the classic Mini of providing the maximum amount of room on the smallest possible footprint to be carried over to the mobility challenges of urban areas in the 21st century. The MINI Rocketman Concept measures 3.419 metres (approx. 11 ft. 3 in.) in length, adding just a few extra centimetres to the front and rear of the brand’s founding father born in 1959.

MINI Rocketman Concept

The new study is 1.907 metres (approx. 6 ft. 3 in.) wide, including the exterior mirrors, and stands 1.398 metres (approx. 4 ft. 7 in) tall. Its proportions also display clear symmetries with both the classic Mini and the brand’s present day line-up. The brand’s familiar appearance is therefore concentrated into a new set of dimensions, with the concept for a new vehicle segment remaining unmistakably recognisable as a MINI.

MINI Rocketman Concept

Large, circular headlights and a radiator grille with chrome surround dominate the front end. While the exterior contours of the headlights fit the familiar visual template, their inner structure has been further developed for the new study. The centrally positioned LED units generating full beam are bordered by an eye-catching light ring for dipped-beam mode. Direction indicators integrated into the headlight units are a feature shared with the current range of series-produced MINI models.

MINI Rocketman Concept

The dimensions of the headlights reflect those of the current MINI, which means they come across as particularly large when set against the smaller face of the study car. As stand-out features of MINI design they symbolise the core values of the brand, which remain reassuringly intact in the new vehicle concept represented by the study.

MINI Rocketman Concept

While the study showcases a new format, MINI still remains true to its bloodline. More than 50 years ago the brand’s first car triggered a revolution in the small car segment. The classic Mini met the needs of urban mobility more comprehensively than any other vehicle before it, while at the same time offering the driving fun and individual style that sealed its legendary status.

Today MINI continues to fulfil in its own unique way the desires of demanding target groups with a sense for the creative use of space, inspiring handling and premium quality. The MINI Rocketman Concept offers a glimpse of how these features may look in the future. Using innovative technology and creative solutions, the study reflects the brand’s unsurpassed expertise in the development of vehicle concepts producing maximum interior versatility within minimal exterior dimensions and all while delivering unbeatable driving fun.


See also:

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Coupé Concept by
MINI
New MINI
Clubman
MINI Scooter E
Concept