MINI Unveils Superleggera Vision Concept: British charm and Italian seductiveness are combined in a lustful little roadster

MINI Unveils Superleggera Vision Concept


On the eve of the Concorso d’Eleganza Villa d’Este on Lake Como in Italy, MINI unveiled its Superleggera Vision, the first formal collaboration between the brand that loves…

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Test Drive: 2014 Mini Cooper Hardtop : Hitting the coastal roads in Puerto Rico with the latest refined yet playful compact

Test Drive: 2014 Mini Cooper Hardtop


by Davis Adams “These bright colors are so hard to manufacture, and we didn’t want a trendy yellow,” explains Annette Baumeister, leader of the color and trim engineering team at Mini’s Munich office. She’s particularly proud…

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Prefab House Mini Modern

Minimod, c’est une alternative de logement innovante et intelligente qui nous propose une personnalisation de modules en préfabriqué du plus bel effet. Des créations sobres, minimalistes et élégantes, qui allie mobilité, durabilité et simplicité mises en scène avec des jolies images à découvrir dans la suite.

Prefab House Mini Modern5
Prefab House Mini Modern4
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Prefab House Mini Moder5
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Prefab House Mini Moder2
Prefab House Mini Moder1

For The Love Of Tea

Man and his perfect cuppa tea are often inseparable. The innate art of brewing tea and with a specific blend is almost like a traditional ritual in some cultures. Keeping with this essence we have here the O’cha, a mini tea-infuser that gives you an opportunity to make their tea on the go. According to Somi, the driving factor for the design and the size was to make the infuser fit comfortably into a standard bottle. Thus making it easily adaptable and portable.

Designer: Somi Choi


Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(For The Love Of Tea was originally posted on Yanko Design)

Related posts:

  1. Crucify My Love
  2. Love it or Hate it? You tell us!
  3. Big Open Love Bus


    



Alec Issigonis “would be happy that MINI is alive and kicking” says BMW design chief

Interview: the designer of the original 1959 MINI “would have a lot of respect for the cleverness” of the latest incarnation of the car, according to Adrian van Hooydonk, head of design at MINI parent company BMW Group (+ slideshow + interview).

Portrait of Adrian van Hooydonk
Portrait of Adrian van Hooydonk

“I think he would simply be happy that MINI as a brand is alive and kicking today,” Van Hooydonk told Dezeen at the global launch party for the new MINI, held in London last night. “He probably would not have imagined that in his wildest dreams.”

The new Mini

The launch was held on what would have been the birthday of Greek-born engineer Alec Issigonis, who was born in 1906 and died in 1988.

“I think he would have a lot of respect for the cleverness of the engineering,” said van Hooydonk. “I think he would also respect us for being such a custodian of the original idea. Doing a car that is as compact as this in today’s world is actually quite an achievement.”

MINI designer Alec Issigonis standing next to his creation
MINI designer Alec Issigonis standing next to his creation

The car was originally launched in 1959 by UK conglomerate British Motor Corporation, with Issigonis’ compact design, which featured a revolutionary space-saving transverse engine, remaining on sale more or less unchanged until 2000.

Alec Issigonis' 1959 MINI Mark 1
Alec Issigonis’ original 1959 MINI Mark 1

The iconic British marque was acquired by German car brand BMW Group in 1994 and relaunched in 2001. Yesterday’s launch is the second major overhaul of the car since then.

The new Mini

“I think it has worked out very well,” said van Hooydonk of the acquisition. “BMW has been very respectful of MINI’s history.”

The new Mini

The new-look MINI is longer, wider and taller than its predecessor, partly due to modern safety regulations, van Hooydonk said. “I think the MINI is the most compact vehicle that any car company can do today because the safely requirements have become much tougher.”

The new Mini

The new car takes many design cues from the 1959 original, including short overhangs, round headlights and an enlarged front grille.

“[The grille] is now larger; it still has a MINI typical shape and it now refers to the MINI Mark 1, which also had a very large front,” van Hooydonk explained. “The headlamps and tail lamps are still referring to the iconic shapes but they are now packed with very modern LED technology.”

MINI design sketch
Concept sketch for the new MINI

“To make a MINI recognisable as a MINI, you need to use full surfaces; rounded surfaces,” he continued. “But we’ve added sharp lines so the overall effect is one of a crisper car. I feel it’s a tighter car so the perception of quality and the actual building quality have gone up.”

Concept design BMW Active Tourer
Concept design for the BMW Active Tourer, which will share a platform with the new MINI

The new MINI was developed by MINI head of design Anders Warming under the guidance of van Hooydonk. The car features a new platform, which it will share in future with a new generation of BMWs.

MINI design process
Clay modelling the new MINI

Van Hooydonk said that BMW Group investigated sharing the MINI platform with other car brands to save costs but in the end decided to develop the platform themselves. “We simply found that no one was able to do compact cars like MINI do,” he said. “Nobody had a package or the proportions that we need to do a MINI, so we decided to do it on our own. “

MINI design process
Clay modelling the new MINI

Here’s an edited transcript of the interview:


Marcus Fairs: It’s 19 years since BMW Group bought MINI and 12 years since the car was first relaunched. How has the marriage between a German corporation and a British marque worked out?

Adrian van Hooydonk: I think it has worked out very well. Of course it needed a Dutch guy in between to sort of translate…

Marcus Fairs: And a Danish guy [MINI head of design Anders Warming]?

Adrian van Hooydonk: And a Danish guy. It needs some neutral elements from small countries that have no car industry to make ends meet. BMW Group actually did very well because I think it was a decision with a lot of foresight, to keep hold of MINI, because I think people are going to look for smaller cars in the future.

People want cars that have a strong character. People don’t want boring cars. It’s perfectly set up for years to come. BMW has been very respectful of MINI’s history and the same is true for Rolls Royce [which BMW Group bought in 1998] so I think that’s been part of the success story. This is why MINI is still here today.

Marcus Fairs: What’s new about the new MINI?

Adrian Van Hooydonk: Well of course to make a MINI recognisable as a MINI, you need to use full surfaces; rounded surfaces. But we’ve added sharp lines so the overall effect is one of a crisper car. I feel it’s a tighter car so the perception of quality and the actual building quality have gone up.

On the front, we have redesigned the grille. It is now larger; it still has a MINI typical shape and it now refers to the [1959] MINI Mark 1, which also had a very large front. The headlamps and tail lamps are still referring to the iconic shapes but they are now packed with very modern LED technology. It has daytime running lights so you will be able to recognise the MINI day and night.

In the interior, the level of luxury has gone up considerably and it’s packed with very clever technology as well like internet connectivity and a heads-up display that you will see the most relevant navigation on. So I think we have upgraded the new car both inside and out while retaining this friendliness that MINI stands for.

Marcus Fairs: It’s also bigger. MINI is not such a small car any more. Why is MINI getting bigger?

Adrian van Hooydonk: I used to own and drive an original MINI when I was a little bit younger. I actually fitted in that car and I have to say I had one accident with that car; it was written off completely. I was happy that I got away unharmed and that answers your question pretty much. I think the MINI is the most compact vehicle that any car company can do today because the safely requirements have become much tougher and I think this is a good thing.

MINIs today are very safe and are filled with airbags and are designed and engineered to face things that our customers never want to experience. But I think any MINI will always be the most compact offering in its segment.

Marcus Fairs: What about the platform [the chassis and other major engineering components]?

Adrian Van Hooydonk: We developed a completely new platform, not just for this MINI, but the MINI was the lead car for this set of mechanicals. It will also lead to some new BMWs; some front-wheel drive BMWs. We looked at working with other brands to share the platform but in the end we developed this platform from scratch on our own.

We set the parameters in terms of proportions. As a design team, we were able to get the proportions for the new MINI just the way we wanted it, with very short overhangs. It’s a very compact vehicle; it’s slightly wider than the previous car. What is good for MINI will also be good for BMW later on.

Marcus Fairs: Why did you want to work with other car brands and why did that not happen in the end?

Adrian Van Hooydonk: If you are able to work on an architecture that will lead to, let’s say, twenty vehicles or so, that will give you some economy of scale. Our customers are prepared to pay a premium but that’s not unlimited. So we need to find a way to make it affordable and do more cars.

Doing one type of architecture will allow you to do that but as we scanned the industry, we simply found that no one was able to do compact cars like MINI do. Nobody had a package or the proportions that we need to do a MINI, so we decided to do it on our own.

Marcus Fairs: So this will lead to a new type of BMW based on this shared platform? Will BMWs and MINIs share other parts?

Adrian van Hooydonk: We have already shown a concept car called the Active Tourer, which will be a new type of BMW that will launch in the near future, which will also have front wheel drive. But if you know the concept car, then you will see that it looks completely different. Not even the gearshift or any button or any element from the MINI will be carried over to the BMW. It’s all happening underneath the skin; so in some suspension parts or mechanical parts where we were then able to get some economy of scale [there are shared parts] whilst keeping the brand identity of MINI and BMW very pure.

Marcus Fairs: BMW is now positioning itself as a mobility solutions provider rather than a car brand. It’s about helping people make mobility choices rather than simply selling them cars. How does that translate to MINI, which is a fun, urban brand?

Adrian van Hooydonk: That’s a very good question. MINI is a very urban brand so it’s designed for people who live in the city; people who lead a very active life. You can tell from looking at a MINI that the people that drive it like to enjoy life. MINI is not as serious as many of the car brands out there.

I think new mobility would fit the MINI brand. As it stands, the MINI product line-up actually uses far less fuel than the BMW brand does. So far, we don’t feel there’s an immediate lead to electrify a MINI; also a smaller car is a little harder to do.

We are launching a whole new brand, BMWi, to deal with that identity and we went a long way towards achieving zero emissions, making the car out of carbon fibre with the i3 [electric car] or reinventing the sports car with the 8 [plug-in hybrid concept car]. We learned a lot from those projects and that knowledge will certainly filter back into both the MINI brand and the BMW.

Marcus Fairs: If Alec Issigonis, who designed the original MINI, was to see the new MINI, what would he say?

Adrian van Hooydonk: He would probably say, in all honesty, that a lot of design has gone on, knowing that he wasn’t a designer – he was an engineer. I think the same is true for all products in the world today. I think he would have a lot of respect for the cleverness of the engineering. I think he would also respect us for being such a custodian of the original idea.

Doing a car that is as compact as this in today’s world is actually quite an achievement. I think he would simply be happy that MINI as a brand is alive and kicking today. He probably would not have imagined that in his wildest dreams.

Marcus Fairs: What’s the relationship between your design team at BMW Group and Anders Warming and his team at MINI? Is the new MINI their design or yours?

Adrian van Hooydonk: It’s his team’s design and we are more than colleagues, we are friends. He started a little bit later than I did in the company but we worked together in Design Works, [BMW Group’s] Californian studio. Now we are both in a position that we can give a direction to whole brands.

I like to give the design teams a lot of freedom. If there is a disagreement then that’s okay because people have different opinions about design. If they have no opinion or they start agreeing with me, that would be the moment that I would start worrying.

I know that Anders is an extremely talented designer because I’ve seen him sketch and I’ve seen him grow. And I know that he works the same way that I do. I feel very privileged to now have guys like him in charge of each of the brands that I lead. It makes my life easier and more rewarding, working with people like him.

Marcus Fairs: What’s the next step?

Adrian van Hooydonk: Well today we’ve just launched the new core car. It’s the anchor for the brand so you have to be respectful and careful. Now for the next cars that you’ll see coming from MINI are around the core cars. I think you can expect each of these cars to move away from the core cars slightly: more distinct identities for the other products, a little bit more about today’s MINI family which is very closely related we feel, to the core car. We want it to really grow as a family.

Marcus Fairs: What kind of family are you talking about?

Adrian van Hooydonk: Well that’s a question that I’m not really at liberty to answer now. You know that today the MINI family consists of seven cars. We are still investigating what the family will consist of. But the new family members that will come out will have more of a stand-alone character. You will recognise them as part of the MINI family, but each of them will have a more distinct character of their own which I think is the next step for the MINI brand.

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The new MINI launches

Motor brand MINI has launched the latest incarnation of the iconic car at the firm’s production plant in Oxford, UK (+ slideshow).

The new Mini

The new MINI Cooper, Cooper S and Cooper D models have updated body, interior and colour designs, plus more fuel-efficient engines. “The new MINI generation strikes the perfect balance between MINI heritage, future-defining forms and innovations,” said head of MINI design Anders Warming.

The new Mini

The designers have added ten centimetres to the length of the car and a longer wheelbase compared to the previous MINI Cooper. The front grille has been extended horizontally towards the front wheels and both front and rear lights have been modified, with the option to have LED lamps.

The new Mini

Altered parts inside the headlights create a new pattern from the outside. At the back the lights are now larger and shaped like rectangles with rounded corners.

The new Mini

The previous design had a circular analogue speedometer above the central console. This has been replaced with a screen displaying entertainment and navigation systems, whereas driving-related displays are now clustered in front of the driver on the steering column.

The new Mini

An optional feature allows the driver to project data such as the car’s speed and directions onto a small transparent element in their field of view, so the information appears to float over the bonnet ridge.

The new MINI

The car is now available in five new colours including Volcanic Orange, Moonwalk Grey, Blazing Red, Deep Blue and Electric Blue. Interiors can also be personalised with a choice of ten seat cover designs and a variety of trims.

The new MINI

First released in 1959, the MINI was overhauled and updated after the brand was bought by German auto brand BMW in 2001. The company has since launched models such as the Paceman, Clubman and an electric scooter.

We’re almost at the end of our year-long world tour with MINI, during which we’ve visited and reported on design events across the globe. Our last stop is Design Miami at the beginning of December, so stay tuned!

More information from MINI follows:


The new MINI – the evolution of an icon

The brand’s successful history – which spans more than 50 years – enters a new dimension.

With its unmistakeable design and undiluted driving fun, the first example of the classic Mini sparked a revolution in the car market when it entered the fray in 1959. Then, in 2001, the new MINI emerged from the BMW Group stable to lead the premium compact class into the new millennium. And now MINI is poised to set new standards once again when it unveils the latest incarnation of this iconic car on 18 November 2013.

The new MINI interior

The new MINI is one thing above all else: a typical MINI – in its most concentrated and contemporary form. A car built for individualists, it whisks the legendary forms of the classic Mini from 1959 into the present day and takes to the stage with greater presence and maturity than ever. “The new MINI generation strikes the perfect balance between MINI heritage, future-defining forms and innovations,” says Anders Warming, Head of MINI Design.

Exterior design: distinctive proportions, striking lines, classily accentuated details

At first glance, the new MINI cuts a familiar figure. Its snappy proportions, short overhangs and hallmark “stance on the wheels” reflect the agile driving characteristics of the MINI. Look again more closely, however, and the new MINI reveals its enhanced design qualities. The new generation brings even greater precision and class to the car’s classic iconic features, in particular. Keen to express the characteristic form of the hexagonal radiator grille more clearly, the designers have introduced a smooth, one-piece chrome frame for the first time.

The new MINI

The design of the lights has also been revised. With their new graphics and clearly structured inner workings, the headlights and rear lights accentuate the more grown-up appearance of the new MINI. The trapezoidal rear lights of the previous model are now larger and have greater presence, and they more closely resemble rounded-off rectangles from the outside. As before, they have chrome ring surrounds, and now they extend into the boot lid. Positioned far to the outer edges of the car, the rear lights also underline the prominently sporting stance of the new MINI. The new model is the first car in its segment to be available as an option with LED headlights.

The defining design elements are expressed with greater intensity than ever. Additional creases trace the outlines of the headlights, wheel arches, headlights and rear lights to the side, giving the design a more striking and contemporary edge. A selection of detailed stylistic embellishments reflects the more mature character of the new MINI. For example, an arrow-shaped dynamic line shapes the newly interpreted turn indicator units. Chrome elements on the radiator grille, lights and door handles draw the eye to typical MINI design cues, and the optional Chrome package brings an extra splash of exclusivity to the exterior of the new MINI.

The new MINI

The proportions of the latest-generation car remain unmistakably MINI. Although it has grown by around ten centimetres in its latest guise, the relationship between its dimensions remains unchanged. Short overhangs, plus the lights extending round into the car’s flanks at the front and rear create a short and agile impression despite the car’s longer exterior measurements and help give the MINI its familiar compact overall impression. The designers have added further bite to the car’s crisp, sporty appearance by moving the radiator grille back as far as possible towards the front wheels.

Among the features designed to enhance the car’s dynamic looks is the improved flow of its lines. This design cue is clearly visible in the newly designed flanks, which now exude even greater energy and verve. Plus, as the window graphic tapers towards the rear, it lends the sides of the car a dynamic wedge shape, which draws attention to the forward-surging presence of the new MINI.

The new MINI

The slightly downward-sloping roofline makes the car feel as if it is powering forward before it has even moved. The roofline is more substantial than its predecessors and continues the sweep of the windscreen, bringing the driver into the visual centre of the new MINI. At the same time, the roof appears to be floating over the car, emphasising the hallmark MINI three-way split of body, glasshouse and roof.

Among the drivers behind the new car’s powerful and planted stance on the road are its prominently flared wheel arches. In order to give the latest MINI an even sportier and muscular appearance, all design elements – such as the rear lights – are positioned as far as possible to the outside.

The new MINI

Interior design: innovative new features, authenticity in detail

The new MINI remains true to its principles by using creativity and innovation to offer customers maximum versatility and interior space despite minimised exterior dimensions. But a MINI would not be a MINI if it didn’t constantly re-invent itself. Indeed, for the first time all driving-related displays, such as the speedometer and fuel gauge, are grouped together in a new instrument cluster positioned ahead of the driver on the steering column, directly in the line of vision. There is no Centre Speedo in the classical sense. The circular central instrument remains in place but it no longer contains an analogue speedometer. Instead it has morphed into a graphics-based element displaying various functions, notably the car’s entertainment and navigation systems and other infotainment features. A new interface and an interactive LED display ring create an emotionally invigorating overall experience. The electric window switches and handbrake are now within easier reach. The chrome window toggle switches are now integrated into the armrests, making them comfortable to use. The handbrake is located in a driver-focused position on the left-hand side of the re-designed centre console.

Likewise hot off the press is the optional Head Up Display. This system uses a combiner to project information such as the car’s speed and navigation instructions into the driver’s field of view. The image appears as if floating over the bonnet ridge. This has the advantage that the driver does not have to adjust his focus away from the road and refocus his eyes between areas close to the car and objects further away.

The new MINI

The extremely horizontal emphasis of modern dashboards creates a generous feeling of space; surfaces are tightened and have more precise edges. The dashboard’s upper cover provides a flowing surface over the instruments and provides them with an upper border. The central instrument and circular outer air vents project out from the dashboard in typically MINI three-dimensional style. At the same time, the vents create an elegant transition from the cockpit into the door trim, where their form extends into an ellipse. The vent grilles on the right and left of the central instrument are less “playful” now and feature horizontal and vertical slats.

Atmospheric “Ambient Light” brings an enhanced feeling of space to the interior and accentuates the distinctive door design.

The rear seats have also been completely re-designed for the new model generation. The new car has a clear four-seat configuration, and the individual-seat character of the rear compartment is immediately noticeable. Indeed, the rear seats continue the sporty and grown-up theme of the new MINI in the rear of the car. The lateral support provided by the seats is designed to promote sporty driving, bringing the go-kart feeling into play for rear passengers as well.

The new MINI

The colour and material design: maximising the scope for customisation

All MINI drivers have their own style. That’s why the new MINI also majors on maximising the scope for customisation. A large number of unusual choices inject fresh intrigue into the familiar MINI range of colours and materials and enable customers to configure their MINI to reflect their personality. For example, 12 exterior colours cover a wide variety of bases – from striking via sporty to elegant. The five new colours shades Volcanic Orange, Moonwalk Grey, Blazing Red, Deep Blue and Electric Blue freshen up the familiar MINI colour pallet and add exciting new options.

The MINI also offers scope for further interior customisation with a choice of five Colour Lines. Customers looking to personalise their car to the maximum can choose from 10 seat cover designs and other optional trim surface variants.

The two new colour and material worlds – Off-White and Dark Cottonwood – available as part of the MINI Yours interior style packages offer customers exclusive equipment variants that underline the individual character of the MINI.

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Melbourne Furniture Project by Sigurd Larsen: Danish architect Sigurd Larsen draws upon travel memories for his new desert-inspired furniture collection

Melbourne Furniture Project by Sigurd Larsen


by Ikechukwu Onyewuenyi When MINI Australia tapped Berlin-based Sigurd Larsen to exhibit furniture as part of their temporary concept space, little did they know the Danish-born architect would translate…

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Competition: five MINI Weekender bags by Puma to be won

Competition: five MINI Weekender bags by Puma to be won

Competition: to celebrate the Dezeen and MINI World Tour we’re giving readers the chance to win one of five leather weekend bags designed for MINI by sportswear brand Puma worth £110.

Puma designed the black holdall for MINI to fit travel essentials for a weekend away, with details such as a lime green zip and luggage label plus Internal compartments for credit cards.

The bag has short leather handles for carrying by hand and seatbelt-style straps for slinging it over a shoulder.

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “MINI Weekender” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers. Read our privacy policy here.

You need to subscribe to our newsletter to have a chance of winning. Sign up here.

Competition closes 25 October 2013. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeen Mail newsletter and at the top of this page. Dezeen competitions are international and entries are accepted from readers in any country.

See more bag designs »
See all our Dezeen and MINI World Tour movies »

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by Puma to be won
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Vision by MINI

Car brand MINI has previewed design ideas ahead of the launch of its new model later this year, including Union Jack door pockets and a disco floor (+ movie).

Presented at the brand’s headquarters in Munich last week, MINI‘s Vision concept design incorporates a Driving Experience Control switch would allow the driver to change the lighting, colours and atmosphere inside the car from calm to energetic with the touch of a button.

MINI Vision

Coloured lights in the footwells could be activated to flash in a series of patterns to create a “MINI Disco”.

Criss-crossing stretchy straps in the shape of the British flag would form pockets inside the doors.

MINI Vision

Smartphone holders, a storage box, cup holder or small safe could be clicked onto the floating centre console and removed when required.

Dark blue fabric would cover the lounge seats and the same colour is used throughout the interior, accented with orange.

MINI Vision

References to the classic Mini that would be visible externally include the rounded forms of the chassis and a hexagonal grille, which integrates the bumper and auxiliary lights.

The bodywork would be built from a lightweight composite material made from pressed fibres and finished in a new gold-tinted orange paint.

MINI Vision

Elements of this concept design will be incorporated in the new MINI to be unveiled towards the end of the year.

MINI head of design Anders Warming spoke to Dezeen about the future of car design and the possibility of driverless vehicles at the launch of the brand’s Paceman model last year.

MINI Vision

We’re currently on a year-long expedition with MINI, visiting the best international design events as part of our Dezeen and MINI World Tour – see all our coverage so far from Design Indaba, Milan design week, New York design week and DMY Berlin. Next stop: London!

See more car design »
See more design by MINI »
See more transport design »

Read on for more information from MINI:


MINI Vision. An exclusive look at MINI design of tomorrow.

At today’s MINI Design@Home event Anders Warming, Head of MINI Design, previews a sampling of visionary design and innovative ideas. The MINI Vision, for example, showcases various elements of future MINI design. Here, MINI has developed a vehicle design laced with new creative impulses that advance the cause of premium quality in the compact class.

In customary MINI fashion, the MINI Vision seizes the limelight with creativity, individuality and a generous helping of versatility. Interactive gadgets such as the Driving Experience Control switch offer a glimpse of the future. This particular feature allows the whole of the car’s interior to be transformed into a variety of different colour and experience worlds in the blink of an eye.

The presentation of the MINI Vision is based around a virtual 3D hologram. This form of expression provides a window into how the MINI designers go about their business. Complementing their familiar toolset of sketches and 1:1 clay models, virtual reality allows them to test and fine-tune creative ideas quickly and under realistic conditions.

MINI Vision

The exterior: a perfect balance between old and new.

The design of the MINI Vision reaches pointedly into the brand’s past and combines the underlying features and values of MINI with future-focused aesthetic and technical innovations. The hexagonal radiator grille is inspired by the classic Mini, for example, and the MINI Vision integrates both the bumper and auxiliary lights into the grille.

The traditional and unmistakable rounded MINI forms are reflected in the exterior through elements such as the elliptical full-LED headlights. Their outer ring emits a consistent light and fulfils a daytime driving light function.

Among the stand-out signature features of the MINI brand are the clear separation of the roof, glasshouse and body. The chrome strip wrapped around the top of the body, the distinctive side indicator element and the black band framing the lower edge of the car are all hallmark MINI styling elements.

The MINI Vision presents these three defining design elements as a flowing, interconnected unit – conjured from innovative and lightweight “organo metal”.

This extremely mouldable but also very strong material is produced by pressing various fibres into a composite. Organo sheets have a unique texture comparable to that of fabrics.

Alongside lightweight construction techniques, aerodynamics also play a frontline role in the conceptual ideas behind the MINI Vision. The car’s body includes an aerodynamic air intake and outlet around each front wheel arch, airflow-optimised wheel rims and exterior mirrors, and an integral, air-channelling roof spoiler.

At the rear, muscular shoulders lend the MINI Vision extremely sporty and compact proportions. The finely drawn and clearly defined edging in the car’s bodywork is central to the exterior design language of the MINI Vision and underlines the concept’s precision and sporting intent.

MINI Vision

The interior: originality and creativity packed into a very small space.

The interior of the MINI Vision stands out with its individual style, variability, functionality and aesthetic appeal. The fundamental idea behind the MINI brand – of providing maximum comfort within minimal exterior dimensions – filters through every detail of the interior.

A transparent and open cockpit, sweeping doors and a “floating” centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. Lounge seats featuring dynamic piping add the finishing touch to the unique interior ambience.

The creative design solutions have been brought together with established pillars of MINI design. For example, the elastic fabric straps on the insides of the doors – arranged like the stripes of the Union Jack flag – are a nod to the brand’s British heritage. However, the stretchable straps have a functional as well as stylistic role: these flexible retaining devices are designed to hold a magazine, mobile phone or drinks bottle within easy reach.

The fresh layer of variability added by the MINI click system offers additional scope for customising the interior. Smartphone holders, a storage box, cup holder or small safe can be attached and removed in a single movement as and when required.

The interior of the MINI Vision as a whole can also be adapted to a variety of interaction requirements with similar flexibility and immediacy. The Driving Experience Control switch allows the driver to choose between a pure and focused or fully-interconnected mode. The two modes are expressed in different colours using calm, clear light and dynamic, energy-charged shades. Another highlight of the fully-interconnected mode is the “MINI Disco” floor. Here, an expressive interplay of colours, light and forms transforms the footwells as the MINI Vision appears to come vibrantly to life. As well as turning the ambient colour scheme of the interior on its head, the Driving Experience Control switch also changes the face of the familiar MINI circular central display. Depending on their selection, drivers will be met by either a classic, analogue-style view or an impressive 3D look, which gives the full suite of display elements an unaccustomed depth.

MINI Vision

Colours and materials: structures form characters.

The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. The organo metal adds highlights not only to the outside of the car, but also to the interior, its unique structure lending the MINI Vision a cutting-edge character.

A tough, dark-blue fabric recalling the properties of a high-quality suit is employed for the seats and sections of interior trim. The seamless transitions of the various materials between the interior and exterior bring consistency to the MINI Vision despite the use of different materials and textures.

Its unbeatable scope for personalisation and an extremely sporty and precise design make the MINI Vision the perfect partner for the road, tailored to the needs and preferences of the individual driver. This design vision demonstrates that MINI will continue to use intelligent variability, imagination-capturing technology and a compact sporting presence to deliver unrivalled driving fun over the years to come.

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MINI
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Giveaway: Aviiq Portable Charging Station Mini Folio

I spent most of May on the road in US, on a family vacation and while I really enjoyed being empowered with gadgets (2 laptops, 1 iPad, 3 smartphones, 1 camera, 2 iPods), charging them on a daily basis was a nightmare. Wires, plugs… and remembering to pack all of it at each destination…you get the drift right! I wish I had travelled with AViiQ EVOUNI Portable Charging Station Folio, the perfect solution. Now, you can WIN one!

To WIN

  • Tell us your travel story; how do you manage your gadgets and their charging?

Contest Rules

Portable Charging Station Mini Folio – Plug, Charge, Go.

The AViiQ EVOUNI Portable Charging Station Mini Folio is a stylish way to manage your cables on the go. This minimalist approach to a travel bag with integrated 4-Port USB hub and cable management was designed to keep your cables organized and ready to take on your travels. Crafted from genuine Italian calfskin, this handy and handsome kit looks good on your desk or nightstand.

Features

  • Unlike other charging stations, which have special connectors and adapters, your USB charger was designed to easily use the cables you already use everyday.
  • It’s a portable charger that also increases your USB charging time.
  • It’s also a smart phone charger and a tablet charger.
  • Lightweight, compact and portable.

About TouchOfModern

Whether they selling distinctive products like the AViiQ EVOUNI Portable Charging Station Mini Folio, trendsetting furniture or cutting-edge tech gadgets, TouchOfModern offers something new and exciting for everybody. Become a member and discover something spectacular everyday!


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(Giveaway: Aviiq Portable Charging Station Mini Folio was originally posted on Yanko Design)

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