L’agence allemande Jung von Matt a eu l’excellente idée de faire jouer notre imaginaire pour montrer la puissance de la marque Lego. En composant de façon minimaliste des personnages de fiction connus de tous, les visuels sont à découvrir dans la suite de l’article.
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Rosan Bosch a pu penser le design des bureaux de la marque de jouets “Lego”. Situés à Billund au Danemark, les locaux du géant du jouet allient à la perfection ambiance calme et détente pour permettre aux employés de se sentir à l’aise. Plus d’images dans la suite.
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Questi blocchi stile Lego sono fatti di un composto di corteccia, polvere compressa da tronchi segati di cedro, chicchi di caffè e altri materiali riciclati. Made in Japan, in vendita sul Guggenheim store.
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The best escape route from a meeting at the Denmark office of toy brand Lego is down a metal slide.
Completed by designers Rosan Bosch and Rune Fjord in 2010, the open-plan office in Billund incorporates block-like display stands, model-building tables and a library of Lego pieces.
The eight glass-fronted meeting rooms, each painted a different colour, are located on a first-floor mezzanine that wraps around the building’s perimeter.
On the ground floor, circular holes punched through a wooden table in the coffee area create both leg room and planting beds, while lounge areas are dotted between workstations and display cabinets.
If you like Lego, you should also check out our earlier story about a greenhouse made from the building blocks.
Photography is by Anders Sune Berg.
Here’s some more text from Rosan Bosch:
LEGO PMD
LEGO’s designers are the luckiest in the world – they get to play with LEGO all day long! Now, the designers of LEGO’s development department, LEGO PMD, has a physical working environment that corresponds to its playful content – a working environment where fun, play and creativity are paramount and where the physical design gives the adults a chance to be part of children’s play.
With the values ’fun’, ’unity’, ’creativity & innovation’, ’imagination’ and ’sustainability’ as basis for the design, LEGO PMD has become a unique de- velopment department where the designers can become part of the children’s fantasy world.
LEGO doesn’t just create fun for others – at LEGO PMD working is fun!
In order to create a design that corresponds to the focus on play, innovation and creativity, imagination has been given free rein.
Across the room, an existing walkway has been transformed into an oversized sitting environment, where a light-blue padding turns the walkway into a light and soft cloud.
The cloud unfolds and expands into sofas, sitting space and a slide that connects the two floors in a fun and playful way.
The idea of scale is challenged with design elements such as huge grass wall graphics and a giant LEGO man and tables with built-in bonsai gardens, thus playing with perception and scale – who is big and who is small? Where does work stop and imagination start?
Through the physical design, the children’s fantasy worlds become part of the everyday, creating the setting for the creation of new design for new games and play.
Furthermore, the design of LEGO PMD makes it possible for the designers to work closer together. At ground floor, the open space at the centre of the room creates a dynamic flow where informal meeting pla- ces create a setting for social interaction and exchange of information.
Towards the sides, there is room for concentrated work, and specially designed means of exhibition such as the show-off podiums and the model towers give the designers a chance to display their work to each other, facilitating the sharing of knowledge and ideas across the department.
On the first floor, an expansion of the balcony has made room for five small and three large meeting rooms in each their own colour with glass facades and a view of the large, open space.
A Fun Zone with a yellow table bar creates room for relaxation and social interaction, where a number of building tables for children make it possible for LEGO’s youngest employees to test the newest models and products.
Click above for larger image
The new LEGO PMD is the children’s universe where imagination reins free – for children and designer alike!
Click above for larger image
Project Title: LEGO PMD
Clients: Lego System A/S
Designers: Rosan Bosch & Rune Fjord
Location of project: Lego System A/S
Address: Systemvej 6
Postal code: DK- 7190
City: Billund
Country: Denmark
Year: 2010
Project: Design and interior decoration
Scope: 2000m2
Materials: Polyurethane floor, carpet, dry wall, acoustic bats w. graphic print, glass partition walls, acoustic ceiling, furniture
En utilisant près de 55 000 briques de Lego et prenant plus d’une année à être construite, cette séparation a été pensée par l’agence allemande Npire. Une idée originale qui se dévoile dans une série de visuels à découvrir dans la suite de l’article.
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Voici ce court-clip présentant une collection impressionnante de jouets des années 80. Une vidéo intitulée “The King of Legoland” comprenant des Lego, Gobots et Majorettes. Une réalisation en stop motion par le français Micaël Reynaud sur une musique de Samuel Vielliard.
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London Design Festival 2011: British designer Sebastian Bergne has constructed a greenhouse out of Lego in London’s Covent Garden.
The pitched roof and walls of the hut are made entirely from transparent pieces of the toy brick, allowing it to function like a conventional greenhouse.
Behind these plastic wall,s vegetables and flowers emerge from a bed of brown Lego blocks.
The greenhouse will be on display until 25 September as part of the London Design Festival.
See all our stories about the London Design Festival 2011 here and see more stories about Sebastian Bergne here.
Here’s some more text about the project from Lego:
LEGO ‘Greenhouse’ by Sebastian Bergne Comes to Covent Garden
Exhibiting in North Piazza, Covent Garden, from 15th to 25th September 2011
LEGO commissioned the award-winning designer, Sebastian Bergne, to create a public installation using the iconic bricks, as part of the London Design Festival 2011. Entitled the “LEGO Greenhouse”, this large-scale installation will be on display in the North Piazza, Covent Garden, a world-renowned cultural district, from 15th to 25th September 2011.
Since its first interlocking brick was launched in 1949, LEGO has become more popular than any other toy in history. LEGO, by its very nature, is all about design and creativity, stimulating imaginations and inspiring the builders of tomorrow. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. With about 3,900 different elements in the LEGO range, plus 58 different LEGO colours, all LEGO elements are fully compatible and six eight-studded LEGO bricks can be combined in 915 million different ways.
Choosing Covent Garden as the location for this installation was no accident as the area has previously hosted some of the most exciting cultural content in London. From partnerships with Tate Modern and Somerset House to exhibitions from the likes of Sam Taylor Wood and Banksy, the area is firmly on the design trail and has a long history with the London Design Festival.
Industrial designer, Sebastian Bergne, has run his own design studio in London for 20 years. Having generally designed consumer products including lighting and furniture, Bergne’s LEGO creation uses the iconic bricks to demonstrate the possibilities of LEGO in a public space. Inspiration has been drawn from Covent Garden’s design heritage and cultural history. Bergne has also looked to the design community in London itself, reflecting the overall Festival programme.
The LEGO Greenhouse is a functioning greenhouse built entirely from LEGO. The walls, the floors, even the earth is LEGO. The plants and vegetables growing inside are however, entirely real.
Standing in Covent Garden in front of the famous covered market, this temporary greenhouse seems out of place yet somehow fitting. Its pitched roof references reflect the architecture that surrounds it, while the plants inside bring nature back to this area once famous for its garden trade.
In daylight, the structure looks very much like an ordinary suburban greenhouse dropped into a new environment. Yet at night, it assumes another character entirely. It is transformed into a magical box, glowing and lit it seems, by the life of the plants it contains.
Though a temporary installation, the LEGO Greenhouse’s functionality hints at the possible potential of LEGO to bridge the gap between toy and useable construction for the real world.
Sebastian Bergne comments, “It’s been a pleasure to be involved with this project for LEGO and Covent Garden. What instinctively appealed to me, was that I would finally have the chance to live out a childhood dream and build something huge and usable out of LEGO.
“As with the majority of my work, I enjoy taking a material or process and pushing the boundary of what can be done with it. This time we have created an interesting juxtaposition of a natural environment growing in an almost digital, mass-produced LEGO structure, and it makes you look at LEGO in a new way.
“In my work, I love to make something special from the ordinary, and I hope that’s what has happened here. It’s an everyday function, made of a material we know, in an ordinary environment, but together they make something extraordinary and I think it is going to be quite magical.”
Bergne has worked closely with the LEGO Build and Technical Teams and Covent Garden to realise the project, with the final design built and installed by Duncan Titmarsh, the UK’s only LEGO Certified Professional.
The LEGO installation will be exhibiting in North Piazza, Covent Garden, WC2 (on the corner of James Street) from 15th to 25th September 2011, as part of the London Design Festival 2011. Free admission.
Watch this movie over on Dezeen Screen »
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| Mocha Mojo by Mancini Enterprises | Habit Makes Us Blind by Espai MGR | The Wright by Andre Kikoski Architect |
Découverte de la nouvelle série et campagne publicitaire de la célèbre marque Lego intitulée “Words Puzzle”, avec une mise en scène des produits. Un détournement du principe de jeux de mots fléchés dans 3 exemples, à découvrir en images dans la suite de l’article.
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Dans le même esprit que la série Lego Inspired by Movies, le studio Old Red Jalopy reprennent des affiches de films pour les recréer en utilisant l’univers des Lego. Un rendu original et intéressant avec cette comparaison entre les différentes affiches réelles et celle en Lego.
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