Indigofera: Co-founder Mats Andersson on the Swedish label’s fresh approach to pure denim

Indigofera


Mats Andersson, the co-founder of Indigofera says the Swedish denim label, which is embedded in the very roots of the country’s jeans history, approaches denim in a different way. He…

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“We have created a new type of water” – Philippe Starck

In this movie we filmed in New York, French designer Philippe Starck explains how his Organic tap for bathroom brand Axor dramatically reduces water consumption by combining it with air.

"We have created a new type of water" - Philippe Starck
Organic tap by Philippe Starck for Axor

“We have created a new type of water, which we call ’empty water'”, says Philippe Starck. “You have the feeling of having a lot of water, but you have a lot less. That is a new standard that uses less than half [as much water as] before.”

Unlike most taps, the water temperature can also be preset at the top so there’s no need to adjust it once the water is running. “[Normally] when we change temperature, we lose a lot of water,” Starck explains.

"We have created a new type of water" - Philippe Starck

“That’s why this product is not a new faucet, it’s a new philosophy,” he continues. “It’s a big revolution because it fits with what we need for today and tomorrow.”

Starck cites his inspiration for the form of the tap as a childhood memory of a farmyard water pump. “We have to find the bone, the essence, the centre, the spirit,” he says. “I dug into my memory of childhood, and the first time I saw water was in a farm.”

"We have created a new type of water" - Philippe Starck

He also wanted the form to mirror nature. “All the lines come from our body, all the lines come from vegetation,” he says. “I tried to [capture] the organic energy.”

"We have created a new type of water" - Philippe Starck
Philippe Starck

Find out more about the Organic tap in our earlier story, or see all our stories about design by Philippe Starck.

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of water” – Philippe Starck
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Interview: Orly Genger: The artist behind the Madison Square Park installation “Red, Yellow and Blue”

Interview: Orly Genger


It’s been two months since “Red, Yellow and Blue” opened in NYC at Madison Square Park, and every day it continues to leave a gaze-worthy impression on passerby who are unsure how to approach the spilled,…

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Interview: Jenny Dawson of Rubies in the Rubble: The award-winning London chutney-maker on creating a socially-responsible business

Interview: Jenny Dawson of Rubies in the Rubble


by Emily Millett Claiming to make the “tastiest chutneys in the nicest possible way,” Rubies in the Rubble founder Jenny Dawson is as entrepreneurial as she is charmingly modest. Her award-winning company addresses the issues…

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Interview: James Ferguson and Kieran Clancy: Behind the scenes at Beagle to speak with the brains and brawn of East London’s new “Destaurant”

Interview: James Ferguson and Kieran Clancy


by Emily Millett Infamous in some circles for bland curries, mushy peas and cardboard steaks, the Brits are currently in the midst of a culinary revolution. Helping the nation shake off its bad gastro reputation are epicurean innovators like chef James Ferguson and…

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Interview: The Knocks: The New York-based electronic music duo on their debut full-length album, Endisco

Interview: The Knocks


The Knocks—Ben “B-Roc” Ruttner and James “JPatt” Patterson—are infiltrating the electronic music world with their distinct style of driving synths and disco grooves. Starting their music careers as producers by day and DJs by night, the…

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Interview: Ben Gravy of Quaffing Gravy: The founder of UK’s new craft beer talks about turning an idea into an easy-drinking pale ale

Interview: Ben Gravy of Quaffing Gravy


by Gavin Lucas With a logo drawn by a tattoo artist and screen-printed directly onto its bottles, new UK beer brand Quaffing Gravy is guaranteed to stand out in the UK’s burgeoning craft beer scene. The…

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Interview: Molly Guy of Stone Fox Bride: The founder of the destination for “anti-brides” on the traditional and nontraditional rules of engagement

Interview: Molly Guy of Stone Fox Bride


Lit by a wall of windows overlooking a bustling intersection where Greenwich Village meets Soho and decorated with feathered dreamcatchers and a gauzy tent, Stone Fox Bride’s loft studio is not necessarily a traditional bridal salon….

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Link About It: This Week’s Picks : Ace Hotel London, Playboy in Marfa, the Lyto camera app and more in our look at the web this week

Link About It: This Week's Picks


1. Les Bentley Boys The rapturous video “Les Bentley Boys” combines vintage footage of notable races with Bentley glamour to showcase France’s prestigious Le Mans motor race. The annual 24-hour competition carries a 90-year…

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Interview: Month of Sundays : Inspired by nature and timelessness, the Kettunen sisters’ brand harmonizes with Finland’s scenic backdrop

Interview: Month of Sundays


by Ikechukwu Onyewuenyi With three impeccable collections under wraps, Finland’s talented Kettunen sisters continue to showcase their design prowess and creative independence with their clothing and accessories line, Month of Sundays. Working in tandem, Milla and…

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