Ikea va plus loin dans sa volonté de s’installer dans la vie des gens. La marque propose avec “Ikea Uppleva” un meuble TV avec un écran intégré. Cette idée simple et design proposera d’avoir un environnement moins encombré par les cables. En juillet dans les magasins.
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Due dritte in stile IKEA per costruirsi il proprio Stonehenge.
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Voici cette nouvelle campagne de publicité très réussie pour les 30 ans de la marque IKEA en France. Le film retrace les décennies 80, 90, 2000, 2010 à travers les décors des catalogues de ces années. Dirigé par Jack et produit par Wanda pour l’agence Hemisphere droit.
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Déjà présenté sur Fubiz, l’artiste Carl Kleiner a pu penser pour IKEA une série de visuels réutilisant les produits de la marque suédoise. Fait avec talent et créativité, le rendu minimaliste et réussi de ces clichés est à découvrir dans la suite de l’article en 5 images.
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Dezeen Wire: Swedish furniture retailer Ikea is to build an eco-housing development next to London’s Olympic park in Stratford. A spokesman for Ikea has claimed that the 1,200 home scheme featuring its own water power plant, school, health surgery and nursery will be “the newest and most interesting development in the whole area” – London Evening Standard
Découverte du projet “Living in Ikea” par Christian Gideon qui a décidé d’imaginer la vie quotidienne dans un magasin Ikea. Une idée et une mise en scène originale dans les chambres, cuisines, salles de bains ou salons par ce photographe et ses amis. Plus d’images dans la suite.
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Une initiative intéressante avec cette publicité non-officielle pour la marque et le célèbre détaillant de mobilier suédois IKEA. Dirigé par le réalisateur François Choquené sur une production de Mad Milk, le spot est sobrement intitulé “Drawing”. A découvrir dans la suite.
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Sweden’s democratic furniture retailer unveils design secrets in a new book
Opening its first store in 1958, Ikea ranks as not just one of the most successful Swedish companies alongside Volvo but was an early pioneer in making good design accessible. Its hard to imagine modern living without the brand’s inexpensive, self-assembled products (and those mysterious leftover screws!). While some of its pieces have begun to turn up at international design auctions, the lusted-after Verner Panton Vilbert chair from 1994 being one such cult item, there’s little to tell of the unsung design team behind the Ikea brand.
“Ikea, The Book” sets out with the goal of examining and celebrating the creatives behind the designs and indeed the stories behind some of Ikea’s successful designs. Written by Staffan Bengtsson, one of Scandinavia’s design authorities and editor of Form magazine, the 450-page title digs deep in its task to expose some of the secrets.
For example, how the blazes did Ikea manage to get Panton to design not only an original piece for the company but happily allow it to be mass produced? Hella Jongerius too for that matter. Plus, how did its enigmatic founder Ingvar Kamprad (only 17 when he set the company up) manage not only to ensure the vision of his mass-produced, modern-design-for-all ethos translated well not only in its home country of Sweden but also the world?
It’s a great insight into Ikea but also into the design framework of Scandinavia itself, putting shape form and colour into good context. we also know know who to blame for those dratted short allen-keys and indeed where to return our screws too!
The 450-page tome “Ikea, The Book” sells online from Sweden Book Shop for 425 SEK.
Il 13 maggio in occasione dell’apertura del 18° negozio in Italia a San Giuliano di Milano, IKEA hanno organizzato un contest molto particolare. Dopo essersi iscritti e scelto un oggetto a disposizione tra cucina, divano, etc…chi restava per 9 ore attaccato all’oggetto senza mai spostarsi, se lo portava a casa! Una gara estenuante che ha premiato i più aficionados al brand svedese!
Now showing at the Vienna Furniture Museum, The Ikea Phenomenon takes a look at the international lifestyle brand’s design evolution from the 1950s to the present. The show, considered through the lens of design history (and reinforcing Ikea‘s knack for mirroring current styles), includes approximately 100 examples of the brand’s furniture displayed alongside 30 examples of Scandinavian and international designers that have inspired Ikea over the years. At various stations, mini-exhibits illustrate core concepts like Scandinavian Modern, flat-pack, modular furniture and sustainability.
In addition to the expansive furniture display, the Ikea Phenomenon includes a section dedicated to “Ikea Pimps and Hacks,” creative lighting transformations inspired by and/or incorporating existing Ikea elements. Also on exhibit, a pair of rooms exemplify Ikea’s ongoing modernity—one a mockup of an “average” Austrian living room, markedly shabby and boring; the other composed of the most popular selling Ikea wares, channeling Dwell-like style.
The exhibit itself, designed by the always-fun Austrian design firm Walking Chair, features a weaving, amorphous-looking yellow display structure, upon which many of the furniture pieces sit, reinforcing Ikea’s playful but functional identity.
And while design is clearly the focus, the show also pays homage to Ikea’s development from a one-man shop to its present international success. Founded in 1943 by a then 17-year-old Ingvar Kamprad, the Ikea name is an acronym combining his initials, the first letter of his father’s farm (Elmtaryd) and his Swedish hometown, Agunnaryd. Originally selling stationary, stockings and other everyday items, only adding furniture to the lineup in 1948, Ikea’s major business expansion began in the 1970s.
The point Phenomenon drives home throughout is Ikea’s longstanding dedication to quality design for all. From Scandinavia to the U.S. and Saudi Arabia to Vienna, the company’;s influence on lifestyle across the globe through mass-produced, well-designed and affordable pieces—the kind we don’t feel guilty about replacing every few years—is (quite unlike its furniture) one-of-a-kind.
The Ikea Phenomenon runs through 11 July 2010.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
