L’étudiant en design basé en Norvège, Joe Ling, a récemment fait une nouvelle identité visuelle très riche pour la marque suédoise IKEA à travers des cartes aux couleurs primaires. Cet étudiant très talentueux livre un vrai travail sur la typographie du logo de la marque, la géométrie et sur le dynamisme des couleurs.
Si da il caso che il blog che leggete ogni giorno è stato premiato al concorso IKEA Blog-in. Presto aggiungerò una nuova Poäng nel mio salotto che farà amicizia con il divano Säter, il tappeto Tårnby e il tavolo Melltorp. Viva la Svezia.
L’agence Thjnk a eu l’excellente idée d’utiliser pour IKEA une surimpression en RVB pour écrire 3 messages différents sur un seul panneau. La marque cherche une nouvelle fois à aménager au maximum l’espace et propose ainsi un concept jouant sur un système d’ampoule, permettant d’alterner les messages.
Partendo dal presupposto che Ikea è oramai entrata a far parte delle nostre case come le bollette del gas e la puzza di stufato del vicino, gli svedesi di Superfront hanno creato una collezione di accessori che abbelliscono mobili un po’ anonimi come il Pax o il Bestå. Si tratta di piedini, top, maniglie, ante.
News: furniture retail giant Ikea has announced plans to sell flat-packed solar panels.
Ikea‘s thin film cells for residential roofs will cost £5700 for 18 panels and – unlike the self-assembly bookcases and sofas the brand is known for – will include installation. The panels are made in Germany by Chinese producer Hanergy Solar.
The scheme will be rolled out to all UK stores in the next ten months, where customers will be able to see the products and have a consultation.
The products are available in the Southampton store on the south coast from Monday following a trial at Ikea Lakeside, east of London, which the company claims sells roughly one photovoltaic system per day.
Ikea has already installed more than 250,000 solar panels on the roofs of its own buildings worldwide.
In July the company used its expertise in flat-pack design to redesign refugee shelters and later the same month it relaunched the first flat-pack table, originally produced 60 years ago.
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Solar panel image is courtesy of Shutterstock.
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solar panels appeared first on Dezeen.
Pep Bosch a réalisé pour la marque IKEA cette jolie publicité « Start Something New ». Produite par Trigger Happy Productions, cette vidéo nous montre qu’une simple chaise peut nous permettre de parcourir le monde et de se réinventer. Une création et une campagne à découvrir dans la suite de l’article.
News: Swedish furniture retailer Ikea has added an augmented reality function to its 2014 catalogue, allowing customers to see what products will look like in their homes.
The 2014 Ikea catalogue works with the Ikea app on a smartphone or tablet. Customers put the catalogue on the floor as a marker and can then select the product they want to see in that location via the app.
The room is shown on-screen through the camera on the device and superimposed with the chosen object as though in-situ.
The app currently features 90 products including sofas, chairs, desks, beds and bookcases.
“Our customers want to be able to test out whether the products they’ve been inspired by in our catalogue will work in their own homes – particularly when it comes to larger pieces of furniture,” said Peter Wright, country marketing manager of Ikea in the UK and Ireland.
“Offering a way of using mobile technology to enable to test products means the technology has a practical purpose and really helps customers visualise the way their homes could look.”
Watch how the augmented reality functionality works in this film:
The new app will launch in the Apple App Store and Google Play on 25 August 2013.
In recent news, Ikea relaunched the three-legged, leaf-shaped side table that sparked a revolution in self-assembly furniture and unveiled designs for a flat-pack refugee shelter. See all our coverage about Ikea here »
Earlier this year we covered news about 3D technology company Inition who developed an augmented reality iPad app that allows architects to look inside static architectural models, visualise how their building will look at night and track how wind flows around their design proposals.
Here’s a press release from Ikea:
Ikea uses Augmented Reality so customers can furnish their homes digitally
Mobile app means customers can test furniture from the comfort of their own home
Ikea will make its most extensive ever use of Augmented Reality (AR) when it launches its new mobile Catalogue this month. AR will be used to place its products into customers’ rooms to enable them to find their perfect fit. The new app will launch in the Apple App Store and Google Play on 25 August 2013.
The 2014 Ikea Catalogue app (available on iOS and Android) will enable customers to try out 90 products for size (and shape and colour and positioning) in their own homes. The app uses the catalogue itself to judge the approximate scale of the furnishings – measuring the size of the catalogue itself (laid on the floor) in the camera and creating an augmented reality image of the furnishings so it appears correctly in the room.
Customers will be able to see what different Ikea sofas, chairs, beds, bookcases, chests of drawers and desks look like in their rooms virtually, simply by using their mobile phone camera.
How the Augmented Reality features works: Customers can put the physical Ikea Catalogue into their room in the space where they want to test a product. The Ikea Catalogue App picks up the catalogue and uses it to gauge the correct scale for products that will be shown on-screen. The product then appears on the customer’s mobile phone camera within the Ikea Catalogue App so it can be tested for colour and size. Customers can then test different products to find the right one for their home – finding the perfect fit.
Ikea’s research has shown that many of its customers suffer from “Square peg, round hole syndrome” as 14% say they’ve bought the wrong-sized furniture for their rooms and over 70% say they don’t really know how big their own homes are. Making the most of the available space is particularly important in the UK because it has the smallest houses in Western Europe, with the average house having shrunk to as little as 85 square metres.
Peter Wright, Country Marketing Manager, Ikea UK and Ireland said: “When our designers and interiors experts started to think about how we could use augmented reality to help our customers, we felt that we could solve some of the very real problems they face.
Our customers want to be able to test out whether the products they’ve been inspired by in our catalogue will work in their own homes – particularly when it comes to larger pieces of furniture. Offering a way of using mobile technology to enable to test products means the technology has a practical purpose and really helps customers visualise the way their homes could look.”
“It means they can bring the Ikea catalogue into their own homes from the comfort of the very sofa they’re planning to replace.”
The print version of the Ikea catalogue will also feature over 50 pages that readers can scan with their mobile to get access to additional product information, videos and alternative views of products.
The 2014 Ikea catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed Ikea catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 Ikea catalogue on your smartphone or tablet. Then simply place the printed Ikea catalogue where you want to put the furniture in your room, choose a product from a selection of the Ikea range and see how it will look in your home!
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News: the three-legged, leaf-shaped side table that sparked a revolution in self-assembly furniture over 60 years ago is returning to Ikea stores next month.
Scandinavian furniture giant Ikea is relaunching the 1956 Lövet table, which they have re-engineered and renamed Lövbacken.
The original design was conceived when Ikea designer Gillis Lundgren was unable to fit the table in his car. By sawing off the legs, Lundgren inadvertently created flat-pack furniture.
Emily Birkin, country sales manager for Ikea UK and Ireland, said that customers are increasingly interested in buying furniture with a story attached to it. “We decided to bring back a popular piece that not only comes steeped in history but combines retro styling with modern convenience,” she said.
“We wanted to pay tribute to the timeless appeal of the original Lövet whilst retaining its simple and practical assembly,” Birkin added.
The brown Lövebacken table features a leaf-shaped tabletop made from poplar veneer and has three detachable beech legs with gold-coloured accents on the feet. It measures 77 centimetres in length, 39 centimetres wide and stands at a height of 51 centimetres.
The table returns to stores in the UK, Netherlands and other select countries from August 2013.
Ikea have recently unveiled designs for flat-pack refugee shelters and launched miniature versions of its products for children to play with.
See all our stories about Ikea »
See more flat-packed product stories »
Here’s the press release from Ikea:
Return of the Table that started the “flatpack revolution”
IKEA brings back the company’s first piece of Flatpack Furniture with launch of LÖVBACKEN side table
Home furnishings company IKEA, is re-launching the original piece of furniture that kick-started the flatpack revolution. The LÖVBACKEN side table, originally sold by IKEA as the LÖVET in 1956, will be making a come-back into stores in August 2013 as the new IKEA catalogue is sent to 13,157,000 households in the UK.
The LÖVBACKEN takes its inspiration from the LÖVET or ‘the leaf’, the company’s first product to be sold in a flat pack rather than fully-assembled. Almost 60 years on, the table has been redeveloped and re-issued by IKEA as the LÖVBACKEN, enabling everyone to own a piece of design history.
Created by the same team responsible for the main IKEA range – which now numbers 9,500 different products – and of which there are 90 occasional (or side tables) tables, LÖVBACKEN is faithful to the original design right down to its measurements. One tweak to the design will see the original use of jacaranda for the first LÖVET table top replaced with a stained poplar veneer on MDF for the LÖVBACKEN.
Whilst photography of the original LÖVET exists, the original designs were thought to be have been missing until IKEA designers rediscovered them in the company’s archives.
According to IKEA folklore the LOVET was being used in an IKEA catalogue photography session but its three-legged, leaf shape proved too cumbersome for designer Gillis Lundgren to fit into the car. To solve this, Lundgren sawed off the legs and, at that moment started a flatpack, self-assembly revolution.
The LÖVBACKEN side table captures the beauty of mid-century modern with its poplar veneer patterned table top and skinny solid beech legs tipped with gold-coloured foil. At 51 cm high, it’s just the right size to pair with an armchair or alongside a sofa.
Emily Birkin, Country Sales Manager, IKEA UK and Ireland said:
“Most people will have a piece of furniture that they’ve either built or put together somewhere in their house. But until now, not many will know the incredible story about how it all began with a simple little table.
“We know from our research that people are becoming more and more interested in buying pieces of furniture that have a story attached to them, so we decided to bring back a popular piece that not only comes steeped in history but combines retro styling with modern convenience.
“We wanted to pay tribute to the timeless appeal of the original LÖVET whilst retaining its simple and practical assembly. By working together with our customers and enabling them to be a part of the production process, we’re able to make good design affordable to everyone. Now everyone can own a design classic.”
The LÖVBACKEN is part of the IKEA 2014 range and is available for just £40 in tinted, clear lacquered poplar veneer. The new range launches in the new IKEA catalogue in August 2013.
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flat-pack table appeared first on Dezeen.
L’agence DDB Tribal a conçu la campagne de publicité du service de montage d’Ikea sur le principe du trompe l’œil. Récompensée par un Lion d’Argent, elle propose des meubles au design simple et épuré à l’image de la marque, facile à assembler mais qui présentent pourtant des anomalies. À découvrir en images.
1. Ron Arad In Reverse Israel’s talented designer Ron Arad recently opened a new exhibit at the Design Museum Holon (which he also designed in 2010) called “In Reverse.” Inspired by his love for metal, the…
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